CONFIDENTIAL. ALL RIGHTS RESERVED. ©
The Story of the Internet of Things
What happens when your home remembers you?
!
!
Sc...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
“You can't go back home…”
!
Thomas Wolfe
2
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
But what if you could
take it with you?
!
3
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
4
How many of you have heard of
Internet of Things (IoT)
or
Internet of...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
5
Internet of Things
and
Connected Things
are different.
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
6
Where we are today is only at
Connected Things.
!
Where we can go tom...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
The promise of
Internet of Things
is huge.
SCE PIKE 2014 CONFIDENTIAL. ...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
8 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
The future is bright…
2017 Revenue Forecast
US $72 Billion for Smart Ho...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
but this future
will never happen…
10 SCE PIKE 2014 CONFIDENTIAL. ALL R...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
… at least not without these:
Tech StandardizationPrivacy ResolutionVal...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
12
USERS
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
13
think do
Start with users since they will be
the drivers of adoption...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
14
um…
huh…
like
nest?
But the problem is, most people
have not heard o...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
In order to educate users, fulfill their needs.
15
Abraham Maslow’s Hier...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
16
“Shelter” also known as habitat, sanctuary, flat,
home, abode, crib, ...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
17
But it’s also…
aloof and passive
has no objectives
just walls and a ...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
18
What if a home…
could reflect the user
reduce mental load
amplify effic...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
19
What if a home… knew you
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
20
Wake. Shower. Hair & makeup. 

Listen to the news. Out the door.
Coff...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
21
Pick up kids from school. Playtime.
Evening news and dinner. Bath ti...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
22 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Sleep in. Coffee. ...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
23
Our lives are made up of patterns. Each
one of these tells a unique ...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
24
What if our homes were intelligent
enough to pick up on these patter...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
25
And find ways to make them better by
offloading the mundane details, so...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
26
These patterns or stories are what
should be smart, not just things.
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
27
The memories of your life, the
relationships you develop with your
h...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Elevating the home one step up in the hierarchy
28
Abraham Maslow’s Hie...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
29
This starts at home, but doesn’t 

have to stop there.
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
In order for the home (or any other platform)
to do this it needs to:
3...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
31
HOME IZ WHERE THE HEART IZ.
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
32
IOTAS Living ProfileTM
captures your
daily routines, preferences, pat...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
33
The elephant in the room.
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
34
PRIVACY
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
35
Privacy is all the rage
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
36
“Right to be forgotten”
!
Good idea
or
Bad idea?
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
37
“Right to be forgotten”
!
Gives a lot of
power to search
engines lik...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
38
Take it down!
Violates privacy
Journalistic,
artistic, or literary
e...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
39
Take it down!
Violates privacy
Journalistic,
artistic, or literary
e...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
40
Is your privacy really protected
if the likes of Google gets to deci...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
41
Or are we just giving more power to
the Digital Oligarchs?
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
42
What if we could own and manage
our own data and profiles?
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
43
We are starting anew in the IoT space
and have a chance to try somet...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
44
What if we had the capability to
manage our data in exchange for
val...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
45
Managing preferences for 9 billion
devices will be beyond our
compre...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
46
Instead, what if we had an Artificial
Intelligence that managed it fo...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
47
her
AI AGENT
This AI or Privacy Agent would know
you, who you are an...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
48
Abilities
Goals/Preferences
Prior Knowledge
Observations
Past Experi...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
49
And thus can act on your behalf and
choose to opt-in or opt-out of d...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
50
Your Privacy Agent would manage
your Living ProfileTM
and you can
cho...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
51
TECH STANDARDIZATION
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
52
Current IoT Landscape
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Insteon
53
KEY TAKE AWAY
Insteon is one of the largest hardware players...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Revolv
54
KEY TAKE AWAY
Revolv takes a really interesting approach to h...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
SmartThings
55
KEY TAKE AWAY
SmartThings seems like one of the stronges...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
56
Tip of the Iceberg
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
57
When we provide these things:
Tech StandardizationPrivacy Resolution...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
The story of Internet of Things
will be truly compelling.
SCE PIKE 2014...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
What if you went back to your
childhood home…
!
59
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
and it remembered
you
60
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
your first steps
61
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
your first words62
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
your first dog63
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
and it welcomed
you back home?
64
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Thank You!
65
Sce Pike
Chief Experience Officer at Citizen, Inc
@spike75,...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Appendix
66
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Housing starts from NAHB as of 04’14
http://eyeonhousing.org/2014/04/16...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Characteristic of renters from NAHB as of 04’14
http://eyeonhousing.org...
Upcoming SlideShare
Loading in …5
×

The Story of the Internet of Things: WebVisions Barcelona, a talk by Sce Pike of Citizen, Inc.

2,030
-1

Published on

The Internet of Things (IoT) is a term that some have heard of, and few can pinpoint, but a vast majority of the world still isn’t aware of how this growing industry will soon effect their lives.

The current strategy of makers in this field capitalizes on the availability of new technologies to solve for problems that don’t exist. This approach doesn’t look at the true needs of users.

Our lives are composed of patterns that make up stories. What patterns will we uncover with the advancements in IoT? What stories will we be able to tell about ourselves using these new technologies? The Story of the Internet of Things is also the story of us.

What can the Internet of Things become when a platform is established that allows for a true ecosystem of compatible devices? Sce Pike, Chief Experience Officer of Citizen, Inc. looks at strategies, objectives, and values to consider in the creation of IoT products and services, to drive the industry towards mass adoption and truly needed problem solving.

A talk by Scé Pike, Chief Experience Officer of Citizen, Inc., presented at WebVisions Barcelona June 20th, 2014.

http://pluscitizen.com

Published in: Technology, Sports
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,030
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Story of the Internet of Things: WebVisions Barcelona, a talk by Sce Pike of Citizen, Inc.

  1. 1. CONFIDENTIAL. ALL RIGHTS RESERVED. © The Story of the Internet of Things What happens when your home remembers you? ! ! Sce Pike Chief Experience Officer at Citizen, Inc @spike75, @pluscitizen sce@pluscitizen.com pluscitizen.com
  2. 2. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © “You can't go back home…” ! Thomas Wolfe 2
  3. 3. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © But what if you could take it with you? ! 3
  4. 4. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 4 How many of you have heard of Internet of Things (IoT) or Internet of Everything (IoE)?
  5. 5. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 5 Internet of Things and Connected Things are different.
  6. 6. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 6 Where we are today is only at Connected Things. ! Where we can go tomorrow is going to be so much more than just Connected Things.
  7. 7. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © The promise of Internet of Things is huge. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 7
  8. 8. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 8 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  9. 9. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © The future is bright… 2017 Revenue Forecast US $72 Billion for Smart Homes There will be 9 billion IoT devices by 2018 roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined. 9
  10. 10. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © but this future will never happen… 10 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  11. 11. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © … at least not without these: Tech StandardizationPrivacy ResolutionValue to Users 11
  12. 12. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 12 USERS
  13. 13. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 13 think do Start with users since they will be the drivers of adoption of IoT. feel SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  14. 14. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 14 um… huh… like nest? But the problem is, most people have not heard of IoT nor value it. I.. o… what? SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  15. 15. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © In order to educate users, fulfill their needs. 15 Abraham Maslow’s Hierarchy of Needs from “A Theory of Human Motivation” Self-actualization Esteem / Self-Esteem Belonging / Love Safety Survival / Physiological Morality, Creativity, Authenticity, Problem solving Confidence, Respect of/by others Friendship, Family, Sexual Intimacy Security of body, of employment, of resources, of family, of morality Food, Water, Air, Shelter, Sleep, Sex Start here with shelter, safety, security
  16. 16. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 16 “Shelter” also known as habitat, sanctuary, flat, home, abode, crib, joint…
  17. 17. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 17 But it’s also… aloof and passive has no objectives just walls and a roof not an ally
  18. 18. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 18 What if a home… could reflect the user reduce mental load amplify efficiency add value
  19. 19. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 19 What if a home… knew you
  20. 20. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 20 Wake. Shower. Hair & makeup. 
 Listen to the news. Out the door. Coffee shop. Commute. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  21. 21. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 21 Pick up kids from school. Playtime. Evening news and dinner. Bath time. Story and good nights. Catch up on email. Lights out. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  22. 22. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 22 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Sleep in. Coffee. Sunday papers. 
 Breakfast on the go. Walk to the park. Cartoons for the kids.
  23. 23. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 23 Our lives are made up of patterns. Each one of these tells a unique story. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  24. 24. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 24 What if our homes were intelligent enough to pick up on these patterns?
  25. 25. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 25 And find ways to make them better by offloading the mundane details, so that we can focus on the things that matter.
  26. 26. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 26 These patterns or stories are what should be smart, not just things.
  27. 27. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 27 The memories of your life, the relationships you develop with your home, neighbors, shops, and cities. These are Smart StoriesTM which will elevate what it means to belong.
  28. 28. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Elevating the home one step up in the hierarchy 28 Abraham Maslow’s Hierarchy of Needs from “A Theory of Human Motivation” 28 Self-actualization Esteem / Self-Esteem Belonging / Love Safety Survival / Physiological Morality, Creativity, Authenticity, Problem solving Confidence, Respect of/by others Friendship, Family, Sexual Intimacy Security of body, of employment, of resources, of family, of morality Food, Water, Air, Shelter, Sleep, Sex Move up one step
  29. 29. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 29 This starts at home, but doesn’t 
 have to stop there.
  30. 30. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © In order for the home (or any other platform) to do this it needs to: 30 AUTOMATE Planned Patterns ADAPT Breaks in Patterns ANTICIPATE Learn New Patterns
  31. 31. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 31 HOME IZ WHERE THE HEART IZ.
  32. 32. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 32 IOTAS Living ProfileTM captures your daily routines, preferences, patterns, and interactions with your environments. It will travel with you from your home to your car, work, retailers, hotel, and to your new home when you move. It will also power other IoT solutions.
  33. 33. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 33 The elephant in the room.
  34. 34. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 34 PRIVACY
  35. 35. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 35 Privacy is all the rage
  36. 36. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 36 “Right to be forgotten” ! Good idea or Bad idea?
  37. 37. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 37 “Right to be forgotten” ! Gives a lot of power to search engines like Google.
  38. 38. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 38 Take it down! Violates privacy Journalistic, artistic, or literary exception Google gets to decide now
  39. 39. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 39 Take it down! Violates privacy Journalistic, artistic, or literary exception But in the US, you get different results
  40. 40. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 40 Is your privacy really protected if the likes of Google gets to decide what is private?
  41. 41. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 41 Or are we just giving more power to the Digital Oligarchs?
  42. 42. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 42 What if we could own and manage our own data and profiles?
  43. 43. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 43 We are starting anew in the IoT space and have a chance to try something different.
  44. 44. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 44 What if we had the capability to manage our data in exchange for value?
  45. 45. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 45 Managing preferences for 9 billion devices will be beyond our comprehension.
  46. 46. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 46 Instead, what if we had an Artificial Intelligence that managed it for us?
  47. 47. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 47 her AI AGENT This AI or Privacy Agent would know you, who you are and your preferences.
  48. 48. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 48 Abilities Goals/Preferences Prior Knowledge Observations Past Experiences Actions Environment her AI AGENT
  49. 49. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 49 And thus can act on your behalf and choose to opt-in or opt-out of data sharing.
  50. 50. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 50 Your Privacy Agent would manage your Living ProfileTM and you can choose whether or not you want it deleted, instead of Google.
  51. 51. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 51 TECH STANDARDIZATION
  52. 52. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 52 Current IoT Landscape
  53. 53. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Insteon 53 KEY TAKE AWAY Insteon is one of the largest hardware players on the market, but seems to lack much “smart” insights from the software, which feels tacked on. The dual-band communication is interesting, but is difficult to justify for the trade-offs (closed system, no apparent API/SDK). PROS • Largest marketplace of hardware, accessories and components among current competitors • Proprietary dual-band communication for devices use powerlines and RF technology to optimize consistent communication • Starter kits available for common use cases narrow things down for the beginner CONS • Clunky control experience on mobile devices feels rudimentary and not thought out • Insteon platform doesn’t support third-party products like philips hue, nest, etc. (although the inverse is possible) • Feature set seems to stop at simple automation (not really smart) and also isn’t open to development (API/SDK)
  54. 54. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Revolv 54 KEY TAKE AWAY Revolv takes a really interesting approach to home automation by patching together the big names that are getting all the attention, but ultimately is still one that seems like only a bridge until the market evolves further. PROS • Minimal setup with multiple radio signals actually replaces almost all hubs from other proprietary setups, reducing footprint and wires • Support for almost all “best-in-class” IoT products, reducing app fatigue CONS • Essentially a way to patch together several products, but doesn’t gain any intrinsic value from all devices working together –they don’t “talk”, they just allow you to control from one place. • Expensive to setup, and puts all onus on the end-user for research, purchase, setup and maintenance • Reasonable, but not stellar mobile experience
  55. 55. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © SmartThings 55 KEY TAKE AWAY SmartThings seems like one of the strongest players currently in the DIY market, but still is firmly in the “home automation”, and not “smart home” arena. Definitely the one to watch as the buzz wears off and the developer community matures. PROS • The most polished end-to-end experience in the DIY home automation market available • Multiple RF signals supported to enable third- party hardware • Well-thought out hardware covers many common use cases • Polished app experience feels fairly solid • Strong, open developer community helps keep the platform sustainable into the future CONS • Still depends on the end-user to setup and maintain • Expensive hardware will balloon setup costs • Not currently a really “smart” software solution, but could gain some aspects from unique use cases in the developer community
  56. 56. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 56 Tip of the Iceberg
  57. 57. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 57 When we provide these things: Tech StandardizationPrivacy ResolutionValue to Users
  58. 58. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © The story of Internet of Things will be truly compelling. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 58
  59. 59. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © What if you went back to your childhood home… ! 59
  60. 60. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © and it remembered you 60
  61. 61. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © your first steps 61
  62. 62. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © your first words62
  63. 63. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © your first dog63
  64. 64. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © and it welcomed you back home? 64
  65. 65. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Thank You! 65 Sce Pike Chief Experience Officer at Citizen, Inc @spike75, @pluscitizen sce@pluscitizen.com pluscitizen.com
  66. 66. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Appendix 66
  67. 67. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Housing starts from NAHB as of 04’14 http://eyeonhousing.org/2014/04/16/housing-starts-reverse-winter-slump/ 67
  68. 68. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Characteristic of renters from NAHB as of 04’14 http://eyeonhousing.org/2014/04/18/characteristics-of-owners-and-renters/http://eyeonhousing.org/2014/04/18/characteristics-of-owners-and-renters/ 68
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×