Internet of Things: The Next Bubble? a talk by Sce Pike, CXO, Citizen, Inc.

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The promise of the Internet of Things (IoT) is huge. Though it claims to become a multi trillion dollar industry in the coming years, IoT is still a term that many people have not yet heard of, and …

The promise of the Internet of Things (IoT) is huge. Though it claims to become a multi trillion dollar industry in the coming years, IoT is still a term that many people have not yet heard of, and few can pinpoint. A vast majority of the world still isn’t aware of how this growing industry will soon affect their lives.

In order for this hype to truly take-off, there needs to be a shift in focus. The current strategy of makers in this field capitalizes on the availability of new technologies to solve for problems that don’t exist. This approach doesn’t look at the true needs of users. There needs to be a value to users, privacy resolution, and tech standardization.

Sce Pike, Chief Experience Officer of Citizen, Inc. looks at strategies, objectives, and values to consider in the creation of IoT products and services, to drive the industry towards mass adoption and truly needed problem solving.

A talk by Scé Pike, Chief Experience Officer of Citizen, Inc., presented at Tech Fest Northwest (TFNW) Portland August 16, 2014.

http://pluscitizen.com

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  • 1. Sce Pike Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen pluscitizen.com Internet of Things The Next Bubble?
  • 2. The promise of Internet of Things is huge. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 2
  • 3. How did we get here? 1. It’s easier to make hardware 2. It’s easier to control things with phones 3. It’s easier because the ecosystem is in place - @mattturck, FirstMark Capital SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 3
  • 4. How much is just hype? Projected Number of Connected Objects in 2020 @spike75 4 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Cisco’s prediction April 2010 Intel’s prediction Mar 2009 Morgan Stanley’s prediction Oct 2013 15B 50B 75B
  • 5. How much is just hype? @spike75 5 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © IDC’s prediction Oct 2013 GSMA’s prediction Feb 2012 Cisco’s prediction Jan 2014 2.5T 8.9T 19T Projected Revenue in 2020
  • 6. Previous Hype SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 6
  • 7. Hype Realized SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 7
  • 8. Where we are today is only at Connected Things. ! Where we can go tomorrow is going to be so much more than just Connected Things. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 8
  • 9. but this future will never happen… SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 9
  • 10. … at least not without these: Tech Standardization Privacy Resolution Value to Users SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 10
  • 11. USERS SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 11
  • 12. Start with users since they will be the drivers of adoption of IoT. feel think do @spike75 12 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  • 13. But the problem is, current solutions are tech-centric what? why? how? @spike75 13 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  • 14. Smart Home = Consumer IoT Battleground SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 14
  • 15. Early Adopters in 20s and 30s. Rents, can’t retrofit. DIY is deterrent Can’t afford high cost to experiment These issues will slow the adoption of Internet of Things which negates its value @spike75 15 CONFIDENTIAL. ALL RIGHTS RESERVED. © SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © The consumer’s reality
  • 16. Users want access to value vs ownership SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75
  • 17. Current cost of ownership @spike75 17 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Lowe’s kit: $179-299+ $9.99/mth subscription Belkin WeMo: $50-80/plug Comcast kits: $99-399+ $29.95/mth subscription
  • 18. Change the problem, stop connecting things and connect people instead SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 18
  • 19. Identify who you want to connect and why, then how. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 19
  • 20. The elephant in the room. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 20
  • 21. PRIVACY SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 21
  • 22. Privacy is all the rage SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 22
  • 23. “Right to be forgotten” ! Good idea or Bad idea? SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 23
  • 24. “Right to be forgotten” ! Gives a lot of power to search engines like Google. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 24
  • 25. Google gets to decide now @spike75 25 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Take it down! Violates privacy Journalistic, artistic, or literary exception
  • 26. But in the US, you get different results @spike75 26 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Take it down! Violates privacy Journalistic, artistic, or literary exception
  • 27. Is your privacy really protected if Google gets to decide what is private? SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 27
  • 28. Or are we just giving more power to the Digital Oligarchs? SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 28
  • 29. What if we could own and manage our own data and profiles? SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 29
  • 30. Managing preferences for 75 billion devices will be beyond our comprehension. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 30
  • 31. Instead, what if we had an Artificial Intelligence that managed it for us? SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 31
  • 32. AI AGENT her This AI or Privacy Agent would know you, who you are and your preferences. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 32
  • 33. Abilities Goals/Preferences Prior Knowledge Observations Past Experiences Actions AI AGENT her Environment SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 33
  • 34. TECH STANDARDIZATION SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 34
  • 35. The evolutionary steps Step 1 - Get the world online Step 2 - Control things from online Step 3 … SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 35
  • 36. Saying “Hello” M2M Style @spike75 36 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Our Product Other Product “How ya doin?” “Que Pasa?”
  • 37. Saying “Hello” M2M Style Wi-Fi Bluetooth @spike75 37 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Our Product Other Product
  • 38. Saying “Hello” M2M Style Apple HomeKit Nest API @spike75 38 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Our Product Other Product
  • 39. Saying “Hello” M2M Style Our Product Other Product Zigbee Zwave SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 39
  • 40. Saying “Hello” M2M Style AllJoyn Intel Open @spike75 40 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Our Product Other Product
  • 41. Current Technology Landscape MACHINE LEARNING DATA SOFTWARE OS/PLATFORM HARDWARE NETWORK GROK AZURE MACHINE LEARNING LIONSOLVER MATLAB NUEROSOLUTIONS RAPIDMINER SAS ENTERPRISE MINER STATISTICA THINKWORX EVRYTHNG OPEN.SEN.SE AXEDA BUGSWARM NIMBITS SENSORCLOUD THINGSPEAK REST SOAP WEBSOCKET CoAP XMPP AMQP MIHINI/M3DA DDS MQTT DTLS ROLL LLAP LWM2M SSI IOTDB SENSORML RIOT TINYOS CONTIKI NANO-RK LITEOS ALLJOYN SAPPHIRE EMBER NITROGEN FREERTOS ABACUS WIRELESS SoC ARDUINO RASPBERRY PI BEAGLEBONE BLACK IPv4 IPv6 UDP TCP DTLS 2G/GSM/EDGE,CDMA, EVDO @spike75 41 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © COMMS PRINTED ETHERNET POWERLINE RFID ANT NFC 6LoWPAN ZIGBEE Z-WAVE UWB BLUETOOTH WIFI DASH 7 LICENSE-FREE SPECTRUM WIMAS WEIGHTLESS 3G-GPS/GPRS CELLULAR 4G/ LTE LTE ADVANCED
  • 42. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 42
  • 43. The evolutionary steps Step 1 - Get the world online Step 2 - Control things from online Step 3 - Get things to talk to each other Step 4 - … SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 43
  • 44. The next step @spike75 44 SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © AUTOMATE Planned Patterns ADAPT Breaks in Patterns ANTICIPATE Learn New Patterns
  • 45. The evolutionary steps Step 1 - Get the world online Step 2 - Control things from online Step 3 - Get things to talk to each other Step 4 - Make things intelligent SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 45
  • 46. When we provide these things: Tech Standardization Privacy Resolution Value to Users SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 46
  • 47. The opportunity of Internet of Things will be truly compelling. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © @spike75 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 47
  • 48. Thank You. Sce Pike Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen sce@pluscitizen.com pluscitizen.com