The promise of the Internet of Things (IoT) is huge. Though it claims to become a multi trillion dollar industry in the coming years, IoT is still a term that many people have not yet heard of, and few can pinpoint. A vast majority of the world still isn’t aware of how this growing industry will soon affect their lives.
In order for this hype to truly take-off, there needs to be a shift in focus. The current strategy of makers in this field capitalizes on the availability of new technologies to solve for problems that don’t exist. This approach doesn’t look at the true needs of users. There needs to be a value to users, privacy resolution, and tech standardization.
Sce Pike, Chief Experience Officer of Citizen, Inc. looks at strategies, objectives, and values to consider in the creation of IoT products and services, to drive the industry towards mass adoption and truly needed problem solving.
A talk by Scé Pike, Chief Experience Officer of Citizen, Inc., presented at Tech Fest Northwest (TFNW) Portland August 16, 2014.