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The Future of Connected Thinking, Portland Digital Marketing Conference 2013

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A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc. …

A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc.
http://pluscitizen.com

Published in: Technology, Business

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  • 1. Part I.The Future ofConnected Thinking.PDX Digital Marketing Conference #pdxdmcJUNE 19, 2013
  • 2. Hi!2Quinn SimpsonUX DirectorNicki VanceUX Designercarsrunning mathhates cilantrocognitivesciencehas a twin+Citizenwww.pluscitizen.com @pluscitizen
  • 3. Agenda1:30 - 4:30pmPart I. The Future of Connected ThinkingQuick BreakPart II. Connected Data3
  • 4. Citizen, Inc.4
  • 5. Game-changers5
  • 6. In the last 20 years...6
  • 7. Be Proactive, Not Reactive7p h o t o b y x - r a y d e l t a o n e
  • 8. Speculation8
  • 9. Connected Thinking9T E C H N O L O G Y I N D U S T R YU S E R
  • 10. Con!icting10TechnologyUserIndustry
  • 11. Aligned11TechnologyUserIndustry
  • 12. Future of... ExerciseEconomyEnvironmentGovernmentTechnologyHumanity12
  • 13. History Lessons13
  • 14. Social Spectrums14Print - Web 1.0Traditional Web 2.0 - NowFuture
  • 15. 15The Future
  • 16. Meet Jane’s Family16
  • 17. 17
  • 18. 202318
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. MarketingOpportunities23
  • 24. Future Trends24
  • 25. Broadband Everywhere25
  • 26. Broadband Everywhere26
  • 27. Convergence27Voice Communication Moving Image Computing Games
  • 28. NetworkedDecentralization28
  • 29. Platformi"cation29
  • 30. Mass Customization30
  • 31. Mass Customization31
  • 32. Internet of YouTweetPeeby HuggiesQR Codecovered Pajamasby Smart PJ
  • 33. Interactive Rich Media33
  • 34. Interactive Rich Media34
  • 35. Phygital35BEFORE AFTERYour DigitalFootprintYour PhysicalEnvironmentYOU YOU
  • 36. Access Not Ownership
  • 37. MarketingOpportunities37
  • 38. What’s the next step?38
  • 39. Part II.ConnectedData.PDX Digital Marketing ConferenceJUNE 19, 201339
  • 40. 40Connected Thinking.TECHNOLOGY INDUSTRYUSER
  • 41. 41Jane.
  • 42. Broadband EverywhereDecentralizationPlatformi!cationConvergenceInteractive Rich MediaMass CustomizationPhygitalAccess over OwnershipTrends.
  • 43. BIG DATA43
  • 44. BIG DATA43[big-dey-tuh]a collection of data sets so large andcomplex that it becomes difficult toprocess using on-hand databasemanagement tools.
  • 45. 44
  • 46. 44LOCATIONDATA100-500Megabytes
  • 47. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 Terabytes
  • 48. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
  • 49. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesASTRONOMICALDATA140 TerabytesPer Day
  • 50. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 51. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 52. 44BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 53. 45BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 54. 46LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
  • 55. 47
  • 56. 48
  • 57. LITTLE DATA49
  • 58. LITTLE DATA49[li-tl dey-tuh]what we know about an individual,his or her specific behaviors.
  • 59. 50
  • 60. ?BIG51DATA<DATALITTLE
  • 61. 52
  • 62. 52
  • 63. 53
  • 64. 54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
  • 65. 54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
  • 66. 55
  • 67. 56BIG DATA LITTLE DATA
  • 68. 56BIG DATA LITTLE DATAHealthCare
  • 69. 56BIG DATA LITTLE DATAHealthCareHealth& Wellness
  • 70. 57
  • 71. Citizen C3PO58
  • 72. 59
  • 73. 60This system will backfire intheir faces!!!““Apr 2013
  • 74. 61Sounds like slavery.““Apr 2013
  • 75. 62Body Nazis.““Apr 2013
  • 76. 63
  • 77. 64"Humans don’t just use data tolearn about themselves, butrather, use data to construct thestories that they tell themselvesabout themselves.”Jenny Davis - Cyborgologist“
  • 78. 65
  • 79. 66LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 80. 66
  • 81. 67IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  • 82. 68IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  • 83. 69IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  • 84. 70IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  • 85. 71IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  • 86. 72IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  • 87. Where will you take this?
  • 88. Where will you take this?
  • 89. Nicki VanceQuinn SimpsonCitizen, Inc.@pluscitizen2001 NW 19th Avenue, Suite 105Portland, Oregon 97209pluscitizen.comThank You.74