The Future of Connected Thinking, Portland Digital Marketing Conference 2013
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The Future of Connected Thinking, Portland Digital Marketing Conference 2013

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A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc.

A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc.
http://pluscitizen.com

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The Future of Connected Thinking, Portland Digital Marketing Conference 2013 The Future of Connected Thinking, Portland Digital Marketing Conference 2013 Presentation Transcript

  • Part I.The Future ofConnected Thinking.PDX Digital Marketing Conference #pdxdmcJUNE 19, 2013
  • Hi!2Quinn SimpsonUX DirectorNicki VanceUX Designercarsrunning mathhates cilantrocognitivesciencehas a twin+Citizenwww.pluscitizen.com @pluscitizen
  • Agenda1:30 - 4:30pmPart I. The Future of Connected ThinkingQuick BreakPart II. Connected Data3
  • Citizen, Inc.4
  • Game-changers5
  • In the last 20 years...6
  • Be Proactive, Not Reactive7p h o t o b y x - r a y d e l t a o n e
  • Speculation8
  • Connected Thinking9T E C H N O L O G Y I N D U S T R YU S E R
  • Con!icting10TechnologyUserIndustry
  • Aligned11TechnologyUserIndustry
  • Future of... ExerciseEconomyEnvironmentGovernmentTechnologyHumanity12
  • History Lessons13
  • Social Spectrums14Print - Web 1.0Traditional Web 2.0 - NowFuture
  • 15The Future
  • Meet Jane’s Family16
  • 17
  • 202318
  • 19
  • 20
  • 21
  • 22
  • MarketingOpportunities23
  • Future Trends24
  • Broadband Everywhere25
  • Broadband Everywhere26
  • Convergence27Voice Communication Moving Image Computing Games
  • NetworkedDecentralization28
  • Platformi"cation29
  • Mass Customization30
  • Mass Customization31
  • Internet of YouTweetPeeby HuggiesQR Codecovered Pajamasby Smart PJ
  • Interactive Rich Media33
  • Interactive Rich Media34
  • Phygital35BEFORE AFTERYour DigitalFootprintYour PhysicalEnvironmentYOU YOU
  • Access Not Ownership
  • MarketingOpportunities37
  • What’s the next step?38
  • Part II.ConnectedData.PDX Digital Marketing ConferenceJUNE 19, 201339
  • 40Connected Thinking.TECHNOLOGY INDUSTRYUSER
  • 41Jane.
  • Broadband EverywhereDecentralizationPlatformi!cationConvergenceInteractive Rich MediaMass CustomizationPhygitalAccess over OwnershipTrends.
  • BIG DATA43
  • BIG DATA43[big-dey-tuh]a collection of data sets so large andcomplex that it becomes difficult toprocess using on-hand databasemanagement tools.
  • 44
  • 44LOCATIONDATA100-500Megabytes
  • 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 Terabytes
  • 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
  • 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesASTRONOMICALDATA140 TerabytesPer Day
  • 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 44BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 45BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 46LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
  • 47
  • 48
  • LITTLE DATA49
  • LITTLE DATA49[li-tl dey-tuh]what we know about an individual,his or her specific behaviors.
  • 50
  • ?BIG51DATA<DATALITTLE
  • 52
  • 52
  • 53
  • 54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
  • 54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
  • 55
  • 56BIG DATA LITTLE DATA
  • 56BIG DATA LITTLE DATAHealthCare
  • 56BIG DATA LITTLE DATAHealthCareHealth& Wellness
  • 57
  • Citizen C3PO58
  • 59
  • 60This system will backfire intheir faces!!!““Apr 2013
  • 61Sounds like slavery.““Apr 2013
  • 62Body Nazis.““Apr 2013
  • 63
  • 64"Humans don’t just use data tolearn about themselves, butrather, use data to construct thestories that they tell themselvesabout themselves.”Jenny Davis - Cyborgologist“
  • 65
  • 66LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  • 66
  • 67IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  • 68IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  • 69IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  • 70IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  • 71IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  • 72IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  • Where will you take this?
  • Where will you take this?
  • Nicki VanceQuinn SimpsonCitizen, Inc.@pluscitizen2001 NW 19th Avenue, Suite 105Portland, Oregon 97209pluscitizen.comThank You.74