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Part I.The Future ofConnected Thinking.PDX Digital Marketing Conference #pdxdmcJUNE 19, 2013
Hi!2Quinn SimpsonUX DirectorNicki VanceUX Designercarsrunning mathhates cilantrocognitivesciencehas a twin+Citizenwww.plus...
Agenda1:30 - 4:30pmPart I. The Future of Connected ThinkingQuick BreakPart II. Connected Data3
Citizen, Inc.4
Game-changers5
In the last 20 years...6
Be Proactive, Not Reactive7p h o t o b y x - r a y d e l t a o n e
Speculation8
Connected Thinking9T E C H N O L O G Y I N D U S T R YU S E R
Con!icting10TechnologyUserIndustry
Aligned11TechnologyUserIndustry
Future of... ExerciseEconomyEnvironmentGovernmentTechnologyHumanity12
History Lessons13
Social Spectrums14Print - Web 1.0Traditional Web 2.0 - NowFuture
15The Future
Meet Jane’s Family16
17
202318
19
20
21
22
MarketingOpportunities23
Future Trends24
Broadband Everywhere25
Broadband Everywhere26
Convergence27Voice Communication Moving Image Computing Games
NetworkedDecentralization28
Platformi"cation29
Mass Customization30
Mass Customization31
Internet of YouTweetPeeby HuggiesQR Codecovered Pajamasby Smart PJ
Interactive Rich Media33
Interactive Rich Media34
Phygital35BEFORE AFTERYour DigitalFootprintYour PhysicalEnvironmentYOU YOU
Access Not Ownership
MarketingOpportunities37
What’s the next step?38
Part II.ConnectedData.PDX Digital Marketing ConferenceJUNE 19, 201339
40Connected Thinking.TECHNOLOGY INDUSTRYUSER
41Jane.
Broadband EverywhereDecentralizationPlatformi!cationConvergenceInteractive Rich MediaMass CustomizationPhygitalAccess over...
BIG DATA43
BIG DATA43[big-dey-tuh]a collection of data sets so large andcomplex that it becomes difficult toprocess using on-hand dat...
44
44LOCATIONDATA100-500Megabytes
44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 Terabytes
44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesASTRONOMICA...
44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPURCHASEHIS...
44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHY...
44BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPAR...
45BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPAR...
46LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
47
48
LITTLE DATA49
LITTLE DATA49[li-tl dey-tuh]what we know about an individual,his or her specific behaviors.
50
?BIG51DATA<DATALITTLE
52
52
53
54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010...
54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010...
55
56BIG DATA LITTLE DATA
56BIG DATA LITTLE DATAHealthCare
56BIG DATA LITTLE DATAHealthCareHealth& Wellness
57
Citizen C3PO58
59
60This system will backfire intheir faces!!!““Apr 2013
61Sounds like slavery.““Apr 2013
62Body Nazis.““Apr 2013
63
64"Humans don’t just use data tolearn about themselves, butrather, use data to construct thestories that they tell themsel...
65
66LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHY...
66
67IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
68IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
69IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
70IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
71IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
72IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
Where will you take this?
Where will you take this?
Nicki VanceQuinn SimpsonCitizen, Inc.@pluscitizen2001 NW 19th Avenue, Suite 105Portland, Oregon 97209pluscitizen.comThank ...
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The Future of Connected Thinking, Portland Digital Marketing Conference 2013

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A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc.
http://pluscitizen.com

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Transcript of "The Future of Connected Thinking, Portland Digital Marketing Conference 2013"

  1. 1. Part I.The Future ofConnected Thinking.PDX Digital Marketing Conference #pdxdmcJUNE 19, 2013
  2. 2. Hi!2Quinn SimpsonUX DirectorNicki VanceUX Designercarsrunning mathhates cilantrocognitivesciencehas a twin+Citizenwww.pluscitizen.com @pluscitizen
  3. 3. Agenda1:30 - 4:30pmPart I. The Future of Connected ThinkingQuick BreakPart II. Connected Data3
  4. 4. Citizen, Inc.4
  5. 5. Game-changers5
  6. 6. In the last 20 years...6
  7. 7. Be Proactive, Not Reactive7p h o t o b y x - r a y d e l t a o n e
  8. 8. Speculation8
  9. 9. Connected Thinking9T E C H N O L O G Y I N D U S T R YU S E R
  10. 10. Con!icting10TechnologyUserIndustry
  11. 11. Aligned11TechnologyUserIndustry
  12. 12. Future of... ExerciseEconomyEnvironmentGovernmentTechnologyHumanity12
  13. 13. History Lessons13
  14. 14. Social Spectrums14Print - Web 1.0Traditional Web 2.0 - NowFuture
  15. 15. 15The Future
  16. 16. Meet Jane’s Family16
  17. 17. 17
  18. 18. 202318
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. MarketingOpportunities23
  24. 24. Future Trends24
  25. 25. Broadband Everywhere25
  26. 26. Broadband Everywhere26
  27. 27. Convergence27Voice Communication Moving Image Computing Games
  28. 28. NetworkedDecentralization28
  29. 29. Platformi"cation29
  30. 30. Mass Customization30
  31. 31. Mass Customization31
  32. 32. Internet of YouTweetPeeby HuggiesQR Codecovered Pajamasby Smart PJ
  33. 33. Interactive Rich Media33
  34. 34. Interactive Rich Media34
  35. 35. Phygital35BEFORE AFTERYour DigitalFootprintYour PhysicalEnvironmentYOU YOU
  36. 36. Access Not Ownership
  37. 37. MarketingOpportunities37
  38. 38. What’s the next step?38
  39. 39. Part II.ConnectedData.PDX Digital Marketing ConferenceJUNE 19, 201339
  40. 40. 40Connected Thinking.TECHNOLOGY INDUSTRYUSER
  41. 41. 41Jane.
  42. 42. Broadband EverywhereDecentralizationPlatformi!cationConvergenceInteractive Rich MediaMass CustomizationPhygitalAccess over OwnershipTrends.
  43. 43. BIG DATA43
  44. 44. BIG DATA43[big-dey-tuh]a collection of data sets so large andcomplex that it becomes difficult toprocess using on-hand databasemanagement tools.
  45. 45. 44
  46. 46. 44LOCATIONDATA100-500Megabytes
  47. 47. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 Terabytes
  48. 48. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
  49. 49. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesASTRONOMICALDATA140 TerabytesPer Day
  50. 50. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  51. 51. 44LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  52. 52. 44BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  53. 53. 45BIG DATALOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  54. 54. 46LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 Terabytes
  55. 55. 47
  56. 56. 48
  57. 57. LITTLE DATA49
  58. 58. LITTLE DATA49[li-tl dey-tuh]what we know about an individual,his or her specific behaviors.
  59. 59. 50
  60. 60. ?BIG51DATA<DATALITTLE
  61. 61. 52
  62. 62. 52
  63. 63. 53
  64. 64. 54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
  65. 65. 54101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
  66. 66. 55
  67. 67. 56BIG DATA LITTLE DATA
  68. 68. 56BIG DATA LITTLE DATAHealthCare
  69. 69. 56BIG DATA LITTLE DATAHealthCareHealth& Wellness
  70. 70. 57
  71. 71. Citizen C3PO58
  72. 72. 59
  73. 73. 60This system will backfire intheir faces!!!““Apr 2013
  74. 74. 61Sounds like slavery.““Apr 2013
  75. 75. 62Body Nazis.““Apr 2013
  76. 76. 63
  77. 77. 64"Humans don’t just use data tolearn about themselves, butrather, use data to construct thestories that they tell themselvesabout themselves.”Jenny Davis - Cyborgologist“
  78. 78. 65
  79. 79. 66LOCATIONDATA100-500MegabytesCITY TRANSITSCHEDULE500 Megabytes to4 TerabytesCITY’S HOMEENERGY USE100 TerabytesPARTICLEPHYSICS500 PetabytesPer DayPURCHASEHISTORY100 Terabytes to5 Petabytes Per DayASTRONOMICALDATA140 TerabytesPer Day
  80. 80. 66
  81. 81. 67IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  82. 82. 68IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  83. 83. 69IdentitySelf-ViewBehaviorLittle DataTrendsBig Data
  84. 84. 70IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  85. 85. 71IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  86. 86. 72IdentitySelf-ViewBehaviorLittle DataTrendsBig DataExercise.
  87. 87. Where will you take this?
  88. 88. Where will you take this?
  89. 89. Nicki VanceQuinn SimpsonCitizen, Inc.@pluscitizen2001 NW 19th Avenue, Suite 105Portland, Oregon 97209pluscitizen.comThank You.74
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