Widgets and Social Apps

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Presentation for Ad-Tech Shanghai (Nov 2008) about Widgets

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Widgets and Social Apps

  1. Widgets & Social Apps Benjamin Joffe CEO | +8* | Plus Eight Star Ltd Partner | CMUNE Co-Founder | Mobile Monday Beijing
  2. 1. The traditional sales funnel is dead. Is distributed content, such as social apps and widgets the answer?
  3. The Mass Media Parenthesis Back to the agora?
  4. Attention Economy Where have the eyeballs gone?
  5. Eyeballs now have a mouth
  6. From Interruption to Engagement Widgets & Social apps = Engagement Channels (for PR / for Marketing / for Sales)
  7. Over 300 social media campaigns (and counting) Keyword is: Experiment
  8. 4. What does the future hold for widgets, gadgets and social apps?
  9. Future(s)
  10. Case study 3D Social Apps for Entertainment & Viral Marketing
  11. “Media” Content or Application (MySpace) (iPhone)
  12. Video
  13. About +8*
  14. There are more ideas outside your country than inside Tom Kelley CEO, IDEO The 10 faces of Innovation
  15. “Innovation Arbitrage” • About us – +8* | Plus Eight Star is the leading Telecom & Internet cross-market and cross- cultural consultancy in Asia. – We provide local expertise & global perspective on mobile and Internet innovation from China, Japan and South Korea to add value to and accelerate the development of our clients’ businesses. • Our services – Analysis of proven best practices and business models from Asia – Other services: executive study trips, market entry strategy, M&A advisory, partners identification, negotiation support. • Founder & CEO: Benjamin Joffe – 9 years experience with mobile & Internet in Asia – Selected among “China’s Top 100 mobile industry influencers” in 2007 – Regular speaker at events on mobile and Internet in Asia – Fluent in English, Japanese, French with working knowledge of Mandarin, Korean and Spanish
  16. Selected References • Adidas | E-commerce strategy for China, Japan & Korea • Bouygues Telecom | Cases studies of leading Asian Web 2.0 services and virtual worlds • Deutsche Telekom / T-Online | Benchmark of Korean mobile & Internet convergence strategies • Hemisphere | Analysis of mobile marketing best practices in Japan and South Korea (Hemisphere is a leading digital advertising agency), analysis of leading social platforms (SNS, virtual worlds, online games). • Microsoft | Analysis of Japan’s key players and market catalysts for mobile commerce market positioning in China • DeNA | Case studies of the best practices of leading social networks in China and South Korea (DeNA operates Mobile Game Town, Japan’s leading mobile SNS service) • China Mobile | Benchmark of Korean leading online communities • Sands Capital Management | Evaluation of China’s investment opportunities in social networks in China
  17. Social Work • Mobile Monday – Founder of the Mobile Monday forum in Beijing since 2006 (3,000+ members, 23 events, over 80 presentations). • Media – Monthly column on Asian innovation for Asian Business Leaders (one of the leading Chinese business magazines), numerous interviews in international media. • Events – Regular keynote speaker and moderator at Internet, Telecom, Media and Investment events e.g. ITU Asia, Asia Venture Capital Forum, Ad-Tech, China Mobility International Summit, O’Reilly’s Graphing Social Patterns, Red Herring Asia, Media 08 Conference, Wireless Developer Forum, Open Web Asia, XMediaLab, Mobile Monday Global Summit, etc.)
  18. Contact Us www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet + Added Value www.linkedin.com/in/benjaminjoffe * High quality www.slideshare.net/plus8star

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