Widgets & Social Apps
Benjamin Joffe
CEO | +8* | Plus Eight Star Ltd
Partner | CMUNE
Co-Founder | Mobile Monday Beijing

1. The traditional sales funnel is dead. Is
distributed content, such as social apps
and widgets the answer?

The Mass Media Parenthesis
Back to the agora?

Attention Economy
Where have the
eyeballs gone?

Eyeballs
now have a
mouth

From Interruption to Engagement
Widgets & Social apps
= Engagement Channels
(for PR / for Marketing / for Sales)

Over 300
social media
campaigns
(and counting)
Keyword is:
Experiment

4. What does the future hold for widgets,
gadgets and social apps?

Future(s)

Case study
3D Social Apps
for
Entertainment
& Viral Marketing

“Media”
Content
or
Application
(MySpace)
(iPhone)

Video

About +8*

There are more ideas
outside your country
than inside
Tom Kelley
CEO, IDEO
The 10 faces of Innovation

“Innovation Arbitrage”
• About us
– +8* | Plus Eight Star is the leading Telecom & Internet cross-market and cross-
cultural consultancy in Asia.
– We provide local expertise & global perspective on mobile and Internet
innovation from China, Japan and South Korea to add value to and accelerate
the development of our clients’ businesses.
• Our services
– Analysis of proven best practices and business models from Asia
– Other services: executive study trips, market entry strategy, M&A advisory,
partners identification, negotiation support.
• Founder & CEO: Benjamin Joffe
– 9 years experience with mobile & Internet in Asia
– Selected among “China’s Top 100 mobile industry influencers” in 2007
– Regular speaker at events on mobile and Internet in Asia
– Fluent in English, Japanese, French with working knowledge of Mandarin,
Korean and Spanish

Selected References
• Adidas | E-commerce strategy for China, Japan & Korea
• Bouygues Telecom | Cases studies of leading Asian Web 2.0
services and virtual worlds
• Deutsche Telekom / T-Online | Benchmark of Korean mobile &
Internet convergence strategies
• Hemisphere | Analysis of mobile marketing best practices in
Japan and South Korea (Hemisphere is a leading digital
advertising agency), analysis of leading social platforms (SNS,
virtual worlds, online games).
• Microsoft | Analysis of Japan’s key players and market catalysts
for mobile commerce market positioning in China
• DeNA | Case studies of the best practices of leading social
networks in China and South Korea (DeNA operates Mobile
Game Town, Japan’s leading mobile SNS service)
• China Mobile | Benchmark of Korean leading online communities
• Sands Capital Management | Evaluation of China’s investment
opportunities in social networks in China

Social Work
• Mobile Monday
– Founder of the Mobile Monday forum in Beijing since 2006
(3,000+ members, 23 events, over 80 presentations).
• Media
– Monthly column on Asian innovation for Asian Business Leaders
(one of the leading Chinese business magazines), numerous
interviews in international media.
• Events
– Regular keynote speaker and moderator at Internet, Telecom,
Media and Investment events
e.g. ITU Asia, Asia Venture Capital Forum, Ad-Tech, China Mobility
International Summit, O’Reilly’s Graphing Social Patterns, Red Herring Asia,
Media 08 Conference, Wireless Developer Forum, Open Web Asia,
XMediaLab, Mobile Monday Global Summit, etc.)

Contact Us
www.plus8star.com
benjamin@plus8star.com
+81 | Japan
benjamin0123 +82 | Korea
+86 | China
http://twitter.com/plus8star
Telecom & Internet
+ Added Value
www.linkedin.com/in/benjaminjoffe
* High quality
www.slideshare.net/plus8star