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Introduction of our well-respected and centennial firm focused on Digital Best Practices and Innovation from Asia.

Introduction of our well-respected and centennial firm focused on Digital Best Practices and Innovation from Asia.

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    • +8* | Plus Eight StarCompany Introduction Plus Eight Star Ltd Digital Innovation Arbitrage China, Japan & South Korea www.plus8star.com
    • About +8*•  Innovation Arbitrage –  “Bringing proven best practices and business models from Asia” –  +8* (Plus Eight Star) is a unique cross-market consultancy on Internet, mobile and telecom in China, Japan and Korea. –  We work with MNCs, startups, investment firms and governments worldwide to bring them strategic advice and the best practices from advanced Asian markets.•  Our expertise –  Internet: our work covers social media, communities, ecommerce, online gaming and virtual worlds. –  Telecom: we have extensive experience with mobile and telecom services (e.g. mobile marketing and advertising, mobile commerce, mobile TV and mobile communities). The  5C’s  of  innova/on:  Copy,  Combina-on,  Compe--on,  Constraints,  Context   Techno-­‐Darwinism:  How  environment,  muta-on  and  struggle  for  survival  shapes  innova-on   Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com 2 | 10 China, Japan & South Korea See  over  50  presenta-ons  at  www.slideshare.net/plus8star  
    • Our Clients | By Geography EUROPE USA ASIADigital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.comChina, Japan & South Korea 3 | 10
    • Our Clients | By CategoryIT MNCsStartups Non-ITDigital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.comChina, Japan & South Korea 4 | 10
    • Our Clients | Selected References Mobile commerce Social networks and couponing benchmark IT MNCs Virtual worlds & Japan/Korea social gaming market SNS monetization analysis & entry strategy Startups Japan sns/microblog market entry strategy M&A mobile content Workshop on digital provider ($25M) economies, AR & LBSOnline matchmaking best practices E-commerce China web-based New web verticals strategy for Asia revenue models business models Non-IT Regulating EC & virtual worlds Analysis of digital New models for currencies market web magazines Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com China, Japan & South Korea 5 | 10
    • Customer Testimonial | IMVU COMPANY: IMVU Inc. (3D Virtual World for Teens) Lee Clancy, VP Product & GM of Direct Revenue August 2009Q Has the service performed by +8* met your expectations?A The consulting services provided by +8* met IMVUs expectations. Benjamin and his team showed a deep understanding of major Asian virtual worlds and gaming companies, as well as their potential implications for IMVU. In our communications with them, they were very responsive to our follow-up questions and completed their final deliverables on-time.Q How have you used or plan to use this research within your company?A Only a few weeks after +8* delivered their findings to IMVU, we had already identified and roadmapped various product enhancements that were a direct result of our learnings from the +8* study. What is more, we have since launched pilot versions of those new features that have received extremely positive feedback from IMVU users (e.g., "My Pets" mode). Additionally, +8*s comprehensive report is an invaluable reference that I consult often when considering new product enhancements.Q What decided you to hire +8* for this project?A We chose +8* for this project because 1) they had a strong professional track record, which we confirmed with representatives from several blue chip clients of theirs prior to the study; and 2) we felt that their area of expertise and past studies were strongly aligned with our research needs. Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com China, Japan & South Korea 6 | 10
    • Customer Testimonial | Layar COMPANY: Layar (Mobile Augmented Reality Browser) Matt Miesnieks, Head of Customer Development August 2010Q Has the service performed by +8* met your expectations?A The workshops exceeded my expectations. We were able to take a several very broad themes and find ways to apply them to Layars product and business strategy.Q How have you used or plan to use this research within your company?A We have already adjusted our product roadmap to take into account our learnings, and have several new revenue ideas to explore.Q What decided you to hire +8* for this project?A Bens online presence and many years experience in the Japanese, Korean & Chinese digital economies. Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com China, Japan & South Korea 7 | 10
    • Speaking Engagements •  Keynote speaker & moderator in Internet, Media, Gaming, Investment and Entrepreneurship events.•  TECH (EUROPE) •  TECH (ASIA) •  TECH (ASIA – continued)•  Casual Connect (Hamburg) •  Accelerate 2010 (Singapore) •  UnConference 2009 (Singapore)•  FMX (Stuttgart) •  Ad:Tech (Beijing) •  Web Wednesday (Beijing)•  Geeknrolla (London) •  Ad:Tech (Shanghai) •  Wireless Developer Forum (Beijing)•  La Cantine (Paris) •  Asia Venture Capital Forum (Hong Kong) •  XMediaLab: Virtual Worlds (Seoul)•  LeMobile 2.0 (Paris) •  BarCamp (Shanghai) •  3G Summit (Kunshan, China)•  LeWeb (Paris) •  China Internet Forum (Beijing)•  Mobile Focus (Stockholm) •  China Mobility International Summit (Beijing) •  NON-TECH•  Mobile Monday (Ljubljana) •  Dell Online Summit (Beijing) •  Asia-Europe Conference (Brussels)•  Mobile Monday Global Summit (Helsinki) •  Echelon 2010 (Singapore) •  Blink-Blank (Singapore)•  PICNIC (Amsterdam) •  Global Mobile Internet Conf. 2010 (Beijing) •  EU-China Virtual Worlds Conference (Beijing)•  Social Gaming Summit (Berlin) •  Global Mobile Internet Confe 2011 (Beijing) •  EU-China eCommerce Regulatory Workshop (Beijing)•  Virtual Goods Summit (Berlin) •  iGaming Asia (Macau) •  Ignite (Amsterdam)•  Virtual Goods Forum (London) •  Infinity Ventures Summit (Sapporo, Japan) •  Ignite (Beijing)•  Web Games Conference (Paris) •  ITU Asia (Bangkok) •  Ignite (Paris) •  LIFT Asia (Jeju, Korea) •  Ignite (Shanghai)•  TECH (US) •  Media’08 (Sydney) •  Microsoft Entrepreneurship Lectures (Beijing)•  Berkeley University (MBA) •  Mobile Asia Congress (Hong Kong) •  National University of Singapore (Singapore)•  eComm 2010 (San Francisco) •  Mobile Monday Global Summit (Kuala Lumpur) •  P&G Innovasia (Beijing)•  eComm 2009 (San Francisco) •  Mobile Monday (Tokyo) •  Singapore Management University (Singapore)•  Graphing Social Patterns (Washington, D.C.) •  Mobile Social Networking Asia (Hong Kong)•  Inside Social Apps (San Francisco) •  Open Web Asia (Seoul)•  SXSW Interactive (Austin) •  Red Herring Asia (Hong Kong)•  Stanford University (Entrepreneurship) •  Social Media World Forum (Singapore) 100+ talks in 17 countries (sample list) •  Startonomics (Beijing)•  Unite Conference (San Francisco) •  Startup2Startup (Beijing)•  Virtual Goods Summit 2010 (San Francisco)•  Virtual Goods Summit 2009 (San Francisco) More information at www.plus8star.com/presentations/ Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com China, Japan & South Korea 8 | 10
    • Media Coverage•  Media Coverage –  Our research and views have been quoted by numerous media outlets on topics ranging from Telecom and E-Commerce to Social Networks, Gaming and Virtual Goods. –  Media quotes and interviews: Forbes, Financial Times, The Economist, The New York Times, International Herald Tribune, The Guardian, Advertising Age, VentureBeat, TechCrunch, ReadWriteWeb, Gamasutra, etc. –  Benjamin Joffe was a columnist for Asian Business Leaders, Interfax and China Electronic Business (magazine founded by Jack Ma, CEO of Alibaba) More information at www.plus8star.com/press/ Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com China, Japan & South Korea 9 | 10
    • Advisory & Events Organizing•  Mobile Monday –  Founder of Mobile Monday Beijing, a monthly event for mobile industry professionals in China –  37 events (3,000 attendees, 130 speakers)•  More events in Asia –  Organizer and Co-organizer of various technology and innovation-related events in Asia –  Advisor to the first TEDx event in Beijing•  Advisor & Mentor to Startup Incubators –  500 Startups (Mountain View, USA) –  Chinaccelerator (Dalian, China) –  YetiZen (Gaming incubator, San Francisco)•  Other –  Selected among “China’s Top 100 mobile industry influencers” in 2007 & 2008 –  Senior Expert with EU Delegation to China Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com China, Japan & South Korea 10 | 10
    • Contact•  Benjamin Joffe, Founder & CEO –  11 years experience with Telecom & Internet in Asia. –  “China’s Top 100 mobile industry influencers” in 2007 & 2008. –  Senior Expert for the EU Delegation to China. +81 | Japan –  Regular speaker at events on mobile and Internet in Asia. –  Fluent in English, Japanese, French with working knowledge +82 | Korea of Mandarin, Korean and Spanish. +86 | China Internet & Telecom Mister Asia. + Added Value – Mike Butcher, TechCrunch * High quality•  Contact PLUS EIGHT STAR LIMITED –  benjamin@plus8star.com Beijing Office (HQ) Sanlitun SOHO A-710 –  benjaminjoffe Chaoyang District 100027 Beijing, China –  @benjaminjoffe –  www.linkedin.com/in/benjaminjoffe Tokyo Office Flat Hagiwara 2D –  www.slideshare.net/plus8star 6-36-8 Setagaya-ku Tokyo, Japan Digital Innovation Arbitrage © Copyright 2011. All rights reserved. www.plus8star.com China, Japan & South Korea 11 | 10