Web 2.0 success stories from Asia OrangeLabs | Web 2.0 in China: What’s Next? Benjamin Joffe | Plus Eight Star Ltd | 6 November 2007

The future has already arrived. It is just not evenly distributed yet. William Gibson Science fiction author & father of the cyberpunk genre Coined the term "cyberspace" in 1982

1. Innovation in Asia? 2. SNS case studies 3. Web 2.0 success stories 4. Barriers and catalysts Agenda

Innovation in Asia?

General assumption #1 Everything from the US is great

General assumption #2 Everything from Asia is weird (and sometimes funny)

Japanese like texting on mobile Anonymous manager at a telecom company in 2000 Because they have small fingers

Asians like avatars Anonymous manager at an Internet company in 2005 Because they read mangas and watch animes

Chinese like ring-back tones Anonymous manager at a foreign media company in 2006 Because they go to KTV a lot

Giving the wrong explanation to the right question

CC | +8*

Web 2.0 Made in USA

C2C?

Copy-to-China

Why look at Asia?

1 Because some Asian markets are strategically important

Official partner of Chinese Web2.0 fundraising since 2005

Quiz Alexa School of Investment beta

Crowdsourcing Quiz Which Asian Internet services do you know?

Global China Japan South Korea 1 Yahoo! 2 Google 3 YouTube 4 MSN 5 Windows Live 6 MySpace 7 Facebook 8 Wikipedia 9 Hi5 10 Orkut

Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google Korea 7 Facebook YouTube 8 Wikipedia Livedoor 9 Hi5 Yahoo Wikipedia 10 Orkut

Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google Korea 7 Facebook YouTube 8 Wikipedia Livedoor 9 Hi5 Yahoo Wikipedia 10 Orkut

Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction

Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction

2 Because words betray us

Are we talking about the same thing?

The fastest broadband connections are in Korea and Japan . OECD Report, July 2007 Thanks to fiber optic cables the broadband connections in Japan were up to 10 times faster than the OECD average . Japan also had the lowest relative monthly broadband charges/Mbps

# Country Householdssubscribing Avg. speed (mbps) Price/month for 1 mbps, fastest tech. (USD PPP) Overall Score 1 Korea 0.90 45.6 0.45 15.73 2 Japan 0.52 61.0 0.27 14.99 3 Iceland 0.83 6.0 4.99 12.14 4 Finland 0.57 21.7 2.77 12.11 5 Netherlands 0.73 8.8 4.31 11.87 6 Sweden 0.49 18.2 0.63 11.54 7 France 0.49 17.6 1.64 11.41 12 US 0.51 4.8 3.33 10.47

Consequence #1 Internet penetration and speed

Consequence #2 Internet literacy

Consequence #3 Internet as a retail channel for material, immaterial goods and human intelligence

Python is so last year

Developed by Yukihiro "Matz" Matsumoto in Japan in the mid-90s

How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP)

SNS case studies

QQ Mixi Cyworld

#1 All are kinds of Social Networks

#2 What’s the difference?

Metrics Pageviews Number of users

Business models Advertising Storage Monthly fee Personalization Alerts Etc.

Key features Invitation system Closed/Open/Semi-closed Sticky features Payment solutions

Social design Focus Atmosphere Demographics

Psychological design Identity / Identities Trust level

Web 2.0 success stories

Problem #1 What is “Web 2.0”?

Problem #2 What is “success”?

Success story #1 Power

Citizen media 40,000 contributors Editorial team 250 stories a day

(profitable)

4 th most trusted media in South Korea (quoted on TV, etc.)

The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods. OH Yeon Ho CEO OhmyNews

Success story #2 Love

Train Man

キタ━━━━（ ゜∀ ゜）━━━━ッ！！

Success story #3 Fame

100 million Internet DL Sold millions of RT/RBT >20 million USD in licensing fees

Brand endorsements

Success story #4 Money

带头大哥 777 的博客

Received 7 million RMB from the 700 subscribers of his QQ group for unauthorized stock recommendations (investigation in July 2007)

Social processes re-engineering CC | Yongjoon Hyoung, founder of Cyworld

Barriers & catalysts

Is Internet infrastructure enough for innovation?

Is it a Web 2.0 issue or larger that that?

Financial Seed VC Exit

Technical Finding and keeping talent

Crowdsourcing Quiz Where can you find good .Net developers in Beijing? (2~3 years experience, speaks some English)

Social Starting Running Failing

Crowdsourcing Quiz Why is there no Bill Gates in Korea?

谢谢！ Thanks! [email_address] +86 1371 880 3321 Skype: benjamin0123