Monetizing social games globally

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Monetizing social games globally

  1. 1. Thinking Globally How to Monetize International Audiences Benjamin Joffe, CEO | Plus Eight Star Ltd. Inside Social Apps | San Francisco, 2010.04
  2. 2. Benjamin Joffe 4 years 1 year 5 years
  3. 3. What I Do Now • CEO, Plus Eight Star | www.plus8star.com – Digital Strategy & “Innovation Arbitrage” – Best practices from Asia’s Internet and mobile scenes • Founding Partner, Cmune | www.cmune.com – 3D social games – Paradise Paintball, first “social shooter” on Facebook, MySpace, Apple.com • Mobile Monday Beijing – Monthly forum for mobile professionals
  4. 4. Paradise Paintball | World’s First Social FPS! www.cmune.com www.facebook.com/paradisepaintball
  5. 5. AWARDED “BEST NEW GAME” ON MYSPACE (GDC 2010)
  6. 6. Introduction
  7. 7. Quiz
  8. 8. Answers #2 youngest self- made billionaire in the world after Mark Zuckerberg Pony Ma, CEO, Tencent Yoshikazu Tanaka, CEO, GREE
  9. 9. Asian Social Networks
  10. 10. Market Caps (February 2010) $34.5B $3.3B $2.2B $800M
  11. 11. Mobile Platform since Oct.09 (330 apps as of February 2010) City Building Harvest Moon Shopkeeper Furauni By Liveware By Liveware By Geisha Tokyo By Konami
  12. 12. Advertising Gree Home Advertising & Affiliates | 25% Avatars & items B2C virtual Games goods | 75% 60% avatars 40% games
  13. 13. 4Q09 Revenue 81M USD Profit 50M USD!
  14. 14. Panel Discussion
  15. 15. Jens Begemann, CEO, Wooga M.I.A.
  16. 16. Thinking Globally: How to Monetize International Audiences • Rex Ng, CEO, 6 waves • Season Xu, Co-founder & COO, Five Minutes • Patrick Liu, CEO, Rekoo • Ron Hirson, Co-founder & SVP Product, Boku • Benjamin Joffe, Founder, +8* (Moderator) Questions? @benjaminjoffe
  17. 17. 1. What do you do? What share of your business is FB?
  18. 18. 2. Picking Markets & Differences Among Platforms
  19. 19. 3. Cultural Differences
  20. 20. Fast Following?
  21. 21. 4. What do you know that US companies don’t?
  22. 22. 5. What are the arbitration opportunities?
  23. 23. 6. Futures trends
  24. 24. Q&A @benjaminjoffe
  25. 25. Thanks!
  26. 26. Thanks! More about “Innovation Arbitrage” www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star

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