Monetizing social games globally

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  • 1. Thinking Globally How to Monetize International Audiences Benjamin Joffe, CEO | Plus Eight Star Ltd. Inside Social Apps | San Francisco, 2010.04
  • 2. Benjamin Joffe 4 years 1 year 5 years
  • 3. What I Do Now • CEO, Plus Eight Star | www.plus8star.com – Digital Strategy & “Innovation Arbitrage” – Best practices from Asia’s Internet and mobile scenes • Founding Partner, Cmune | www.cmune.com – 3D social games – Paradise Paintball, first “social shooter” on Facebook, MySpace, Apple.com • Mobile Monday Beijing – Monthly forum for mobile professionals
  • 4. Paradise Paintball | World’s First Social FPS! www.cmune.com www.facebook.com/paradisepaintball
  • 5. AWARDED “BEST NEW GAME” ON MYSPACE (GDC 2010)
  • 6. Introduction
  • 7. Quiz
  • 8. Answers #2 youngest self- made billionaire in the world after Mark Zuckerberg Pony Ma, CEO, Tencent Yoshikazu Tanaka, CEO, GREE
  • 9. Asian Social Networks
  • 10. Market Caps (February 2010) $34.5B $3.3B $2.2B $800M
  • 11. Mobile Platform since Oct.09 (330 apps as of February 2010) City Building Harvest Moon Shopkeeper Furauni By Liveware By Liveware By Geisha Tokyo By Konami
  • 12. Advertising Gree Home Advertising & Affiliates | 25% Avatars & items B2C virtual Games goods | 75% 60% avatars 40% games
  • 13. 4Q09 Revenue 81M USD Profit 50M USD!
  • 14. Panel Discussion
  • 15. Jens Begemann, CEO, Wooga M.I.A.
  • 16. Thinking Globally: How to Monetize International Audiences • Rex Ng, CEO, 6 waves • Season Xu, Co-founder & COO, Five Minutes • Patrick Liu, CEO, Rekoo • Ron Hirson, Co-founder & SVP Product, Boku • Benjamin Joffe, Founder, +8* (Moderator) Questions? @benjaminjoffe
  • 17. 1. What do you do? What share of your business is FB?
  • 18. 2. Picking Markets & Differences Among Platforms
  • 19. 3. Cultural Differences
  • 20. Fast Following?
  • 21. 4. What do you know that US companies don’t?
  • 22. 5. What are the arbitration opportunities?
  • 23. 6. Futures trends
  • 24. Q&A @benjaminjoffe
  • 25. Thanks!
  • 26. Thanks! More about “Innovation Arbitrage” www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star