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Mobile Social Networks: A Giant Fish?

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Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-)

Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-)
It was followed by a panel discussion.

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Mobile Social Networks: A Giant Fish? Mobile Social Networks: A Giant Fish? Presentation Transcript

  • Mobile  Social  Networks A Giant Fish? Benjamin Joffe | CEO, Plus Eight Star | 3G Summit, Kunshan | 2009.10
  • Benjamin Joffe 本杰明 ベンジャミン 벤자민
  • 4 years 1 year 4 years
  • Consulting | Startups | Community
  • | Plus Eight Star • “Innovation Arbitrage” • Internet & Mobile Digital strategy • Best practices from China, Japan & Korea • Published reports • Inside Cyworld • Inside Tencent • Inside Alibaba (upcoming) • Contact • www.plus8star.com
  • References EUROPE USA ASIA
  • Mobile Monday Beijing 30 events 107 speakers 3,500 members 1,500 companies
  • Startups • Newt Games • Mobile SNS in 2003 • Japan, 3G, GPS • Too early! • Cmune • Social Web Games Developer • First 3D FPS on Facebook! • #1 Widget on Apple.com • Virtual Goods • www.cmune.com • Looking for funding!
  • You are on the wrong panel!
  • “Social Networking Is Not a Business” MIT Technology Review (July/August 2008)
  • TIME (April 2009)
  • How about mobile?
  • Questions 1. Is it all so new? 2. Does it make money? 3. What exactly makes money? 4. What are the market catalysts? 5. The way ahead: Panel
  • 1. Is it all so new?
  • ImaHima (Japan) (“are you free now?”) 250,000 users in 2001
  • Mogi (Japan, 2003)
  • Book | Mobile Social Networking • Author: Tomi Ahonen • 50 Case Studies! – Published: 2009 – 10 EUR / 100 RMB 
  • It’s not about technology
  • XHTML, Flash, Java
  • Chat room WAP Brower Game Info: finance, Music player book, news E-mail Movie Qzone (blog) Source: Inside Tencent Report 2009 www.plus8star.com
  • Cyworld Zone: Mini hompy Map, Video service Item shop My picture 1.Guest book 2.Photo album Emotion expression 3.Friends list 4.Diary About service fees 5.Plaza Find subscribers 6.BBS Registering for fixed payment 7.Club 8.’My Cy’ (settings) Source: www.plus8star.com
  • Ad banner Reminders: new “add to my friends” request; “new message from a friend”, “new comment on your diary from a friend” - Main photo (here: Mixi’s CEO) - Message box, - Latest diary entries, - Write an entry (from PC or mobile) - My photo album My favorite friends, “Foot-prints” (who visited my profile page), Search function My mixi friends’ list (here: 580 friends) My communities’ list (here: 70 communities) My profile / My introductions (what friends wrote about me) Invite a friend (using mobile email) Latest diary entries by my friends Source: www.plus8star.com
  • Go to “my page” Invite a friend “New!” - New avatar items release - New game (golf game) - Get new items by inviting friends - Get Moba Gold by registering to the site “Let’s play” - Games: visual and text on the latest game release - Decoration mail: animated illustration in your emails “Let’s gather together” - Visit MGT town - Read latest diaries - Search for new friends - “Circles” (equivalent of communities) - Q&A “the Questions market, let’s ask!” Source: www.plus8star.com
  • Mobile Game Town
  • Source: DeNA
  • Source: DeNA
  • Business models & Ecosystems
  • Does it make money? Going back in time Conference in Washington D.C. June 2008
  • Mobile users 2008 (estimate) 3 mln 50 mln 6 mln 10 mln 10 mln
  • Profit 2007 (USD) (50 mln) 225 mln ~100 mln 35 mln ~60 mln
  • Mobile Social Networks in Japan Company Mixi DeNA GREE Usage 2/3 mobile 100% mobile 100% mobile Revenue 2008 $120 mln $320 mln $60 mln Profit margin 31% 40% 63% From users 5% 80% 75% www.plus8star.com
  • Mobile Facebook • 2009.06 | 3 million users? • 2009.01 | 20 million users • 2009.09 | 65 million users • Revenue = 0?
  • 4. Catalysts
  • 1 High speed & Flat fee
  • 2 Payment systems
  • 3 Girls
  • 4 Companies & Schools!
  • Panel Discussion
  • Mobile SNS | Panel Discussion • Panelists – Yong Wang CEO, DeNA China / TX.cn – Akio Tanaka Founding Partner, Infinity Ventures – Richard Robinson Co-Founder & President, Kooky Panda – Christopher Kahler Founder, Urbian.org – Eduardo Sciammarella Founder, Protohaus.com – Stephen Bell Managing Director, Trilogy Ventures – Shintarou Yamada Founder & CEO, UNOH.inc • Moderator – Benjamin Joffe CEO, +8* Partner, Cmune Co-Founder, Mobile Monday Beijing
  • Topics 1. Introduction 1. Mobile SNS and You 2. Mobile SNS Business 1. Successes, Barriers, Catalysts 2. Growth, Engagement, Monetization 3. Opportunities 1. Concepts 2. Local vs. Foreign
  • Conclusion (from Wikipedia)
  • Thanks! Learn more about “Innovation Arbitrage” www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star