0
Benjamin Joffe | CEO, Plus Eight Star | 3G Summit, Kunshan | 2009.10
Mobile  Social  Networks
A Giant Fish?
ベンジャミン
本杰明
벤자민
Benjamin Joffe
4 years
1 year
4 years
Consulting | Startups | Community
| Plus Eight Star
• “Innovation Arbitrage”
• Internet & Mobile Digital strategy
• Best practices from China, Japan & Korea...
References
EUROPE USA
ASIA
30 events
107 speakers
3,500 members
1,500 companies
Mobile Monday Beijing
Startups
• Newt Games
• Mobile SNS in 2003
• Japan, 3G, GPS
• Too early!
• Cmune
• Social Web Games Developer
• First 3D F...
You are on the wrong panel!
“Social Networking
Is Not a Business”
MIT Technology Review
(July/August 2008)
TIME (April 2009)
How about mobile?
Questions
1. Is it all so new?
2. Does it make money?
3. What exactly makes money?
4. What are the market catalysts?
5. Th...
1. Is it all so new?
ImaHima (Japan)
(“are you free now?”)
250,000 users in 2001
Mogi
(Japan, 2003)
Book | Mobile Social Networking
• Author: Tomi Ahonen
• 50 Case Studies!
– Published: 2009
– 10 EUR / 100 RMB 
It’s not about technology
XHTML, Flash, Java
WAP Brower
Chat room
Game
Info: finance,
book, news
Music player
E-mail
Qzone (blog)
Movie
Source: Inside Tencent Report 2...
1.Guest book
2.Photo album
3.Friends list
4.Diary
5.Plaza
6.BBS
7.Club
8.’My Cy’ (settings)
About service fees
Find subscr...
Ad banner
Reminders: new “add to my friends” request;
“new message from a friend”, “new comment on
your diary from a frien...
Go to “my page”
Invite a friend
“New!”
- New avatar items release
- New game (golf game)
- Get new items by inviting frien...
Mobile Game Town
Source: DeNA
Source: DeNA
Business models
&
Ecosystems
Does it make money?
Going back in time
Conference in Washington D.C.
June 2008
Mobile users 2008 (estimate)
3 mln 50 mln 6 mln 10 mln 10 mln
Profit 2007 (USD)
(50 mln) 225 mln ~100 mln 35 mln ~60 mln
Mobile Social Networks in Japan
Company Mixi DeNA GREE
Usage 2/3 mobile 100% mobile 100% mobile
Revenue 2008 $120 mln $320...
Mobile Facebook
• 2009.06 | 3 million users?
• 2009.01 | 20 million users
• 2009.09 | 65 million users
• Revenue = 0?
4. Catalysts
1
High speed & Flat fee
2
Payment systems
3
Girls
4
Companies & Schools!
Panel Discussion
Mobile SNS | Panel Discussion
• Panelists
– Yong Wang CEO, DeNA China / TX.cn
– Akio Tanaka Founding Partner, Infinity Ven...
Topics
1. Introduction
1. Mobile SNS and You
2. Mobile SNS Business
1. Successes, Barriers, Catalysts
2. Growth, Engagemen...
Conclusion
(from Wikipedia)
Learn more about “Innovation Arbitrage”
Thanks!
www.plus8star.com
benjamin@plus8star.com
benjamin0123
http://twitter.com/p...
Mobile Social Networks: A Giant Fish?
Mobile Social Networks: A Giant Fish?
Mobile Social Networks: A Giant Fish?
Mobile Social Networks: A Giant Fish?
Upcoming SlideShare
Loading in...5
×

Mobile Social Networks: A Giant Fish?

2,756

Published on

Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-)
It was followed by a panel discussion.

Transcript of "Mobile Social Networks: A Giant Fish?"

  1. 1. Benjamin Joffe | CEO, Plus Eight Star | 3G Summit, Kunshan | 2009.10 Mobile  Social  Networks A Giant Fish?
  2. 2. ベンジャミン 本杰明 벤자민 Benjamin Joffe
  3. 3. 4 years 1 year 4 years
  4. 4. Consulting | Startups | Community
  5. 5. | Plus Eight Star • “Innovation Arbitrage” • Internet & Mobile Digital strategy • Best practices from China, Japan & Korea • Published reports • Inside Cyworld • Inside Tencent • Inside Alibaba (upcoming) • Contact • www.plus8star.com
  6. 6. References EUROPE USA ASIA
  7. 7. 30 events 107 speakers 3,500 members 1,500 companies Mobile Monday Beijing
  8. 8. Startups • Newt Games • Mobile SNS in 2003 • Japan, 3G, GPS • Too early! • Cmune • Social Web Games Developer • First 3D FPS on Facebook! • #1 Widget on Apple.com • Virtual Goods • www.cmune.com • Looking for funding!
  9. 9. You are on the wrong panel!
  10. 10. “Social Networking Is Not a Business” MIT Technology Review (July/August 2008)
  11. 11. TIME (April 2009)
  12. 12. How about mobile?
  13. 13. Questions 1. Is it all so new? 2. Does it make money? 3. What exactly makes money? 4. What are the market catalysts? 5. The way ahead: Panel
  14. 14. 1. Is it all so new?
  15. 15. ImaHima (Japan) (“are you free now?”) 250,000 users in 2001
  16. 16. Mogi (Japan, 2003)
  17. 17. Book | Mobile Social Networking • Author: Tomi Ahonen • 50 Case Studies! – Published: 2009 – 10 EUR / 100 RMB 
  18. 18. It’s not about technology
  19. 19. XHTML, Flash, Java
  20. 20. WAP Brower Chat room Game Info: finance, book, news Music player E-mail Qzone (blog) Movie Source: Inside Tencent Report 2009 www.plus8star.com
  21. 21. 1.Guest book 2.Photo album 3.Friends list 4.Diary 5.Plaza 6.BBS 7.Club 8.’My Cy’ (settings) About service fees Find subscribers Registering for fixed payment My picture Mini hompy Emotion expression Cyworld Zone: Map, Video service Item shop Source: www.plus8star.com
  22. 22. Ad banner Reminders: new “add to my friends” request; “new message from a friend”, “new comment on your diary from a friend” - Main photo (here: Mixi’s CEO) - Message box, - Latest diary entries, - Write an entry (from PC or mobile) - My photo album My favorite friends, “Foot-prints” (who visited my profile page), Search function My mixi friends’ list (here: 580 friends) My communities’ list (here: 70 communities) My profile / My introductions (what friends wrote about me) Invite a friend (using mobile email) Latest diary entries by my friends Source: www.plus8star.com
  23. 23. Go to “my page” Invite a friend “New!” - New avatar items release - New game (golf game) - Get new items by inviting friends - Get Moba Gold by registering to the site “Let’s play” - Games: visual and text on the latest game release - Decoration mail: animated illustration in your emails “Let’s gather together” - Visit MGT town - Read latest diaries - Search for new friends - “Circles” (equivalent of communities) - Q&A “the Questions market, let’s ask!” Source: www.plus8star.com
  24. 24. Mobile Game Town
  25. 25. Source: DeNA
  26. 26. Source: DeNA
  27. 27. Business models & Ecosystems
  28. 28. Does it make money? Going back in time Conference in Washington D.C. June 2008
  29. 29. Mobile users 2008 (estimate) 3 mln 50 mln 6 mln 10 mln 10 mln
  30. 30. Profit 2007 (USD) (50 mln) 225 mln ~100 mln 35 mln ~60 mln
  31. 31. Mobile Social Networks in Japan Company Mixi DeNA GREE Usage 2/3 mobile 100% mobile 100% mobile Revenue 2008 $120 mln $320 mln $60 mln Profit margin 31% 40% 63% From users 5% 80% 75% www.plus8star.com
  32. 32. Mobile Facebook • 2009.06 | 3 million users? • 2009.01 | 20 million users • 2009.09 | 65 million users • Revenue = 0?
  33. 33. 4. Catalysts
  34. 34. 1 High speed & Flat fee
  35. 35. 2 Payment systems
  36. 36. 3 Girls
  37. 37. 4 Companies & Schools!
  38. 38. Panel Discussion
  39. 39. Mobile SNS | Panel Discussion • Panelists – Yong Wang CEO, DeNA China / TX.cn – Akio Tanaka Founding Partner, Infinity Ventures – Richard Robinson Co-Founder & President, Kooky Panda – Christopher Kahler Founder, Urbian.org – Eduardo Sciammarella Founder, Protohaus.com – Stephen Bell Managing Director, Trilogy Ventures – Shintarou Yamada Founder & CEO, UNOH.inc • Moderator – Benjamin Joffe CEO, +8* Partner, Cmune Co-Founder, Mobile Monday Beijing
  40. 40. Topics 1. Introduction 1. Mobile SNS and You 2. Mobile SNS Business 1. Successes, Barriers, Catalysts 2. Growth, Engagement, Monetization 3. Opportunities 1. Concepts 2. Local vs. Foreign
  41. 41. Conclusion (from Wikipedia)
  42. 42. Learn more about “Innovation Arbitrage” Thanks! www.plus8star.com benjamin@plus8star.com benjamin0123 http://twitter.com/plus8star www.linkedin.com/in/benjaminjoffe www.slideshare.net/plus8star +81 | Japan +82 | Korea +86 | China Telecom & Internet + Added Value * High quality
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×