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Mobile Social Networks: A Giant Fish?

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Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-) …

Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-)
It was followed by a panel discussion.

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  • 1. Benjamin Joffe | CEO, Plus Eight Star | 3G Summit, Kunshan | 2009.10 Mobile  Social  Networks A Giant Fish?
  • 2. ベンジャミン 本杰明 벤자민 Benjamin Joffe
  • 3. 4 years 1 year 4 years
  • 4. Consulting | Startups | Community
  • 5. | Plus Eight Star • “Innovation Arbitrage” • Internet & Mobile Digital strategy • Best practices from China, Japan & Korea • Published reports • Inside Cyworld • Inside Tencent • Inside Alibaba (upcoming) • Contact • www.plus8star.com
  • 6. References EUROPE USA ASIA
  • 7. 30 events 107 speakers 3,500 members 1,500 companies Mobile Monday Beijing
  • 8. Startups • Newt Games • Mobile SNS in 2003 • Japan, 3G, GPS • Too early! • Cmune • Social Web Games Developer • First 3D FPS on Facebook! • #1 Widget on Apple.com • Virtual Goods • www.cmune.com • Looking for funding!
  • 9. You are on the wrong panel!
  • 10. “Social Networking Is Not a Business” MIT Technology Review (July/August 2008)
  • 11. TIME (April 2009)
  • 12. How about mobile?
  • 13. Questions 1. Is it all so new? 2. Does it make money? 3. What exactly makes money? 4. What are the market catalysts? 5. The way ahead: Panel
  • 14. 1. Is it all so new?
  • 15. ImaHima (Japan) (“are you free now?”) 250,000 users in 2001
  • 16. Mogi (Japan, 2003)
  • 17. Book | Mobile Social Networking • Author: Tomi Ahonen • 50 Case Studies! – Published: 2009 – 10 EUR / 100 RMB 
  • 18. It’s not about technology
  • 19. XHTML, Flash, Java
  • 20. WAP Brower Chat room Game Info: finance, book, news Music player E-mail Qzone (blog) Movie Source: Inside Tencent Report 2009 www.plus8star.com
  • 21. 1.Guest book 2.Photo album 3.Friends list 4.Diary 5.Plaza 6.BBS 7.Club 8.’My Cy’ (settings) About service fees Find subscribers Registering for fixed payment My picture Mini hompy Emotion expression Cyworld Zone: Map, Video service Item shop Source: www.plus8star.com
  • 22. Ad banner Reminders: new “add to my friends” request; “new message from a friend”, “new comment on your diary from a friend” - Main photo (here: Mixi’s CEO) - Message box, - Latest diary entries, - Write an entry (from PC or mobile) - My photo album My favorite friends, “Foot-prints” (who visited my profile page), Search function My mixi friends’ list (here: 580 friends) My communities’ list (here: 70 communities) My profile / My introductions (what friends wrote about me) Invite a friend (using mobile email) Latest diary entries by my friends Source: www.plus8star.com
  • 23. Go to “my page” Invite a friend “New!” - New avatar items release - New game (golf game) - Get new items by inviting friends - Get Moba Gold by registering to the site “Let’s play” - Games: visual and text on the latest game release - Decoration mail: animated illustration in your emails “Let’s gather together” - Visit MGT town - Read latest diaries - Search for new friends - “Circles” (equivalent of communities) - Q&A “the Questions market, let’s ask!” Source: www.plus8star.com
  • 24. Mobile Game Town
  • 25. Source: DeNA
  • 26. Source: DeNA
  • 27. Business models & Ecosystems
  • 28. Does it make money? Going back in time Conference in Washington D.C. June 2008
  • 29. Mobile users 2008 (estimate) 3 mln 50 mln 6 mln 10 mln 10 mln
  • 30. Profit 2007 (USD) (50 mln) 225 mln ~100 mln 35 mln ~60 mln
  • 31. Mobile Social Networks in Japan Company Mixi DeNA GREE Usage 2/3 mobile 100% mobile 100% mobile Revenue 2008 $120 mln $320 mln $60 mln Profit margin 31% 40% 63% From users 5% 80% 75% www.plus8star.com
  • 32. Mobile Facebook • 2009.06 | 3 million users? • 2009.01 | 20 million users • 2009.09 | 65 million users • Revenue = 0?
  • 33. 4. Catalysts
  • 34. 1 High speed & Flat fee
  • 35. 2 Payment systems
  • 36. 3 Girls
  • 37. 4 Companies & Schools!
  • 38. Panel Discussion
  • 39. Mobile SNS | Panel Discussion • Panelists – Yong Wang CEO, DeNA China / TX.cn – Akio Tanaka Founding Partner, Infinity Ventures – Richard Robinson Co-Founder & President, Kooky Panda – Christopher Kahler Founder, Urbian.org – Eduardo Sciammarella Founder, Protohaus.com – Stephen Bell Managing Director, Trilogy Ventures – Shintarou Yamada Founder & CEO, UNOH.inc • Moderator – Benjamin Joffe CEO, +8* Partner, Cmune Co-Founder, Mobile Monday Beijing
  • 40. Topics 1. Introduction 1. Mobile SNS and You 2. Mobile SNS Business 1. Successes, Barriers, Catalysts 2. Growth, Engagement, Monetization 3. Opportunities 1. Concepts 2. Local vs. Foreign
  • 41. Conclusion (from Wikipedia)
  • 42. Learn more about “Innovation Arbitrage” Thanks! www.plus8star.com benjamin@plus8star.com benjamin0123 http://twitter.com/plus8star www.linkedin.com/in/benjaminjoffe www.slideshare.net/plus8star +81 | Japan +82 | Korea +86 | China Telecom & Internet + Added Value * High quality

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