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Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
Is SoLoMo King
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Is SoLoMo King

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Review of interesting Social-Local-Mobile services, with ideas on top. Talk given at KR8V.Asia in February 2012 in Singapore, Kuala Lumpur, Jakarta and Manila.

Review of interesting Social-Local-Mobile services, with ideas on top. Talk given at KR8V.Asia in February 2012 in Singapore, Kuala Lumpur, Jakarta and Manila.

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  • 1. Is SoloMo King? @benjaminjoffe
  • 2. Hello! My name is @benjaminjoffe
  • 3. @benjaminjoffe• In “Asia” since 2000 (JP, KR, CN, SG, MY)• Researcher & Consultant (+8*)• Angel investor (Cmune, MyGengo)• MobileMonday Beijing Founder (40 events)• Mentor in 5 startup accelerators• DayDeed.com since 2011
  • 4. Questions!
  • 5. Quiz!How SoLoMo are you?
  • 6. Social Local MobileGamification
  • 7. Gamification =User Journey
  • 8. Topics• Visual feasts• Emotional communication• Planning the future• Blending online & offline
  • 9. Visual Feasts
  • 10. InstagramIts a free, fun, and simple way to make and share gorgeous photos on your iPhone.
  • 11. Please use• Why not Flickr or Picasa?• Why not Facebook or Twitter?
  • 12. Money?• Still unclear.
  • 13. PinterestPinterest is a Virtual PinboardPeople use it to plan weddings, decorate their homes, andorganize their favorite recipes
  • 14. Please use• Why not Flickr or Picasa?• Why not Facebook or Twitter?
  • 15. Money?• Lead generation for e-commerce
  • 16. Emotional Communication
  • 17. PathPath is the smart journal thathelps you share life with the ones you love
  • 18. Please use• Why not Facebook or Twitter?
  • 19. Money?• Still unclear.
  • 20. Dailymus.esA simple and fun Q&A app for you and your friends.Ask your friends the questions youve always wanted to ask.
  • 21. Please use• Why not Facebook or Twitter?• Why not Quora or other Q&A service?
  • 22. Money?• Still unclear.
  • 23. Planning the Future
  • 24. PlancastDiscover what your friends are doing in the coming days, weeks, and months!Share your own plans and never miss out on a get-together again.
  • 25. Please use• Why not Facebook Events?• Why not Eventbrite / Amiando?
  • 26. Money?• Ran out.
  • 27. Found Going somewhere cool this weekend and want to share it with your friends? Want to know where your friends aregoing so you can find and meet them easily? How about discovering happenings near you so you can join in, have fun, and meet new people?!
  • 28. Please use• Why not Facebook Events?• Why not Eventbrite / Amiando / Plancast?
  • 29. Money?• Ran out.
  • 30. Blending Online & Offline
  • 31. BlendrMake new friends nearby with Blendr.Blendr is a location-based socialnetwork that uses your mobiledevice’s location based services(LBS) to help you discover new people around you.
  • 32. Please use• Why not FourSquare?• How to trust a stranger?
  • 33. Money?• Advertisement.
  • 34. TaskRabbit Get oodles of stuff done with the TaskRabbit iPhone App! Goodwill drop-offs, IKEAfurniture assembly, grocery runs, yard work, house cleaning, and deliveries are no match for our TaskRabbits.
  • 35. Please use• Why trust strangers?
  • 36. Money?• Revenue share on tasks.
  • 37. Zaarly Zaarly is the new way to buywhat you want or make money, safely and securely.
  • 38. Please use• Why trust strangers?
  • 39. Money?• Revenue share on trades.
  • 40. UberEVERYONES PRIVATE DRIVER Uber is an on-demand requesttool for a private driver. Request from anywhere, convenient and stylish rides, with a hassle free (no cash) payment system.
  • 41. Please use• Why not taxis?• How to trust a stranger?
  • 42. Money?• Revenue share on rides.
  • 43. Psychological & Social Design
  • 44. Breaking Down “Social”• Content: what is being shared• Relationships: shared with whom? who do I receive content from?• Experience: how does it work (UX, mobile)
  • 45. Analyzing Pinterest• Non-sexual porn: design, pretty things• Aspirational• Users are fantasizing on Pinterest
  • 46. Analyzing Instagram• Makes your photos look awesome• Your content look better, you look cooler
  • 47. Challenges• What do you do so much better?• What are the psychological drivers?• Find your niche communities
  • 48. Live case: DayDeed• “One good deed a day”• Help friends. Feel awesome.
  • 49. Design is how it works• “I understand what it’s for”• “I can do something right away”• Less features• Feeling good
  • 50. Possible Tribes• Tech entrepreneurs• “Sharists”• Frequent travelers
  • 51. Evolution• Informative• Functional• Social• Emotional• Reputational
  • 52. Thanks!@benjaminjoffe
  • 53. The Judgment of Solomon• Once two women claimed to be the mother of the same child.• King Solomon ordered that the child should be divided between them.
  • 54. The Judgment of Solomon• The false mother agreed, the true mother said NO!• King Solomon ordered the child to be given to the true mother.

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