Humans, Robots
     and the Digital Panopticon




Benjamin Joffe | Plus Eight Star | PICNIC, Amsterdam, 2009.09
Benjamin Joffe
 ベンジャミン
   벤자민
   本杰明
4 years

          1 year
                   4 years
www.plus8star.com
“Innovation Arbitrage”
  China | Japan | Korea
Social Networks
 Virtual Worlds
 Online Games
 Communities
       Etc.
mobilemondaybeijing
     the mobile professionals community
Social 3D Apps   Team
Why is Asia interesting?
General assumption #1

Everything from USA is   great
General assumption #2

Everything from Asia is    weird
          (and sometimes funny)
IT Infrastructure
           100%

                                                  Avg. 7 Mbps
           80%

         ...
Internet               Mobile
1.3 billion            3.3 billion




         Asia > Europe + USA
                        ...
Digital Population



   Country         USA      China     Japan    Korea
Internet users   225 mln   340 mln   100 mln   ...
Asia can help predict
 part of the future
Agenda


1.   Two Curious Cases
2.   Humans & Robots
3.   The Digital Panopticon
4.   What Next?
Two Curious Cases
The curious case
of Andrew Chen
Andrew Chen
Revenue: The Internet Wants to Be
  Free, but You Need to Get Paid

      Andrew Chen presentation
 Follow
hi! Saw you added me- thanks! What are you
working on these days? Would love to hear it,
     email me Andrew_Chen@gmail.c...
Automatic Reply!


hi! Saw you added me- thanks! What are you
working on these days? Would love to hear it,
     email me ...
The curious case
of Thomas Crampton
http://www.thomascrampton.com/
Direct message from Thomas Crampton
When are you coming down to HK? Be great
        to do another interview!
Direct message from Me:
Hehe sounds like a Twitter-bot ;-)
    Hope to see you soon~
@benjaminjoffe Just accused me of being a
  Twitter bot! Didn't realize I was that
          predictable/boring.

      6:...
Wondering whether I was mentioned by the
 "real" @benjaminjoffe or his tweet bot.

 3:39 PM Mar 16th from twhirl in reply ...
Humans & Robots
“On the Internet, nobody knows
         you’re a dog.”




                      The New Yorker, 1993
Poker
“On the Internet, nobody knows
         you’re a bot.”




                        Wired, 2005
“Glider is a tool that plays your
  World of Warcraft character
 for you, the way you want it.”
Games Only?
Single   Multiple   Use of   Shared
account   accounts    Bots    account
Shared account
  Use of Bots




Whose persona?
Global Voices
“My Twitter friend for 2 years…
…was a Robot!”
Twitter AI workshop in Tokyo
Twitter human bot

Twitter: donsuke and ha_ma
HOW?
How?

1.   Picture & name
2.   Timely responses
3.   Connectors (“BTW”, “indeed”, “!!”)
4.   Language twists (“, you see?”...
Is it robots mimicking humans...?
…or humans being robotic?
Daily Conversations
• Small-talk (“Phatic” / “noise”)   a%

• Repeat of daily news              b%

• Repeat of previous s...
Call Center =
Human Interface to an AI?
Could we pass a Turing Test?
Idea #1
Identities are becoming
multiple and fragmented
Idea #2
Human & Robot Hybrids
The Digital Panopticon
BRAND
Panopticon
(Prison Concept, 1785)
Creates a sentiment of an
 “invisible omniscience”
Digital Panopticon
          YOU
Dark Age of Transparency
“Overreaction Man”
In Korea
Broadcasting Jockey goes to bed
True Names
(Vernor Vinge 1981)
Korea
Minerva: Economist Blogger arrested
China
“Human Flesh Search”
      (人肉搜索)
In China: “Human Flesh Search”
                       (人肉搜索)


• Cruelty to animals

• Insensitivity to Sichuan Earthquake...
Invisible Killer
    (无形杀)
   August 2009




Who killed Yin Lan?
“On the Internet, everybody
   knows you’re a dog.”
“123people.com is a free real-time
people search tool that looks into
 nearly every corner of the web.”
Public Place?
Google Street View
Google Street View in Japan

• 2009.02 - Japan: Municipal opposition to Street View
•   2009.02 - Japan: Tokyo gov't invit...
Privacy = Momentary Anomaly?
What is your country’s definition
       of a Public Place?
Idea #1
      Online reputation
is the currency of the decade
Idea #2
“Privacy” is being constantly redefined
Idea #3
Be part of the process
(since you’re involved anyway)
What’s Next?
Hope #1
   Multiple identities
will support free speech
    (not only real-name)
Hope #2
Transparency can bring Empathy
     (we’re all humans, after all)
Contacts

www.plus8star.com

benjamin@plus8star.com
                                       +81 | Japan
benjamin0123       ...
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
Humans, Robots and The Digital Panopticon
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Humans, Robots and The Digital Panopticon

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Are you sure you are not a robot? Are you aware the digital panopticon is watching you? This talk given at PICNIC in Amsterdam on Sept.09 highlights via some Asian examples the future ahead.

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Humans, Robots and The Digital Panopticon

  1. 1. Humans, Robots and the Digital Panopticon Benjamin Joffe | Plus Eight Star | PICNIC, Amsterdam, 2009.09
  2. 2. Benjamin Joffe ベンジャミン 벤자민 本杰明
  3. 3. 4 years 1 year 4 years
  4. 4. www.plus8star.com
  5. 5. “Innovation Arbitrage” China | Japan | Korea
  6. 6. Social Networks Virtual Worlds Online Games Communities Etc.
  7. 7. mobilemondaybeijing the mobile professionals community
  8. 8. Social 3D Apps Team
  9. 9. Why is Asia interesting?
  10. 10. General assumption #1 Everything from USA is great
  11. 11. General assumption #2 Everything from Asia is weird (and sometimes funny)
  12. 12. IT Infrastructure 100% Avg. 7 Mbps 80% Avg. 15 Mbps 60% 3G users 40% C hi n 20% a Avg. 4 Mbps www.plus8star.com 0% 0% 20% 40% 60% 80% Internet connections measured above 5Mbps (Source: Akamai, 4Q08)
  13. 13. Internet Mobile 1.3 billion 3.3 billion Asia > Europe + USA Source: Morgan Stanley, 2007
  14. 14. Digital Population Country USA China Japan Korea Internet users 225 mln 340 mln 100 mln 35 mln Mobile users 260 mln 650 mln 100 mln 45 mln Internet Total X2 Mobile X3
  15. 15. Asia can help predict part of the future
  16. 16. Agenda 1. Two Curious Cases 2. Humans & Robots 3. The Digital Panopticon 4. What Next?
  17. 17. Two Curious Cases
  18. 18. The curious case of Andrew Chen
  19. 19. Andrew Chen
  20. 20. Revenue: The Internet Wants to Be Free, but You Need to Get Paid Andrew Chen presentation
  21. 21.  Follow
  22. 22. hi! Saw you added me- thanks! What are you working on these days? Would love to hear it, email me Andrew_Chen@gmail.com
  23. 23. Automatic Reply! hi! Saw you added me- thanks! What are you working on these days? Would love to hear it, email me Andrew_Chen@gmail.com
  24. 24. The curious case of Thomas Crampton
  25. 25. http://www.thomascrampton.com/
  26. 26. Direct message from Thomas Crampton When are you coming down to HK? Be great to do another interview!
  27. 27. Direct message from Me: Hehe sounds like a Twitter-bot ;-) Hope to see you soon~
  28. 28. @benjaminjoffe Just accused me of being a Twitter bot! Didn't realize I was that predictable/boring. 6:57 PM Mar 15th from twhirl
  29. 29. Wondering whether I was mentioned by the "real" @benjaminjoffe or his tweet bot. 3:39 PM Mar 16th from twhirl in reply to benjaminjoffe
  30. 30. Humans & Robots
  31. 31. “On the Internet, nobody knows you’re a dog.” The New Yorker, 1993
  32. 32. Poker
  33. 33. “On the Internet, nobody knows you’re a bot.” Wired, 2005
  34. 34. “Glider is a tool that plays your World of Warcraft character for you, the way you want it.”
  35. 35. Games Only?
  36. 36. Single Multiple Use of Shared account accounts Bots account
  37. 37. Shared account Use of Bots Whose persona?
  38. 38. Global Voices
  39. 39. “My Twitter friend for 2 years…
  40. 40. …was a Robot!”
  41. 41. Twitter AI workshop in Tokyo
  42. 42. Twitter human bot Twitter: donsuke and ha_ma
  43. 43. HOW?
  44. 44. How? 1. Picture & name 2. Timely responses 3. Connectors (“BTW”, “indeed”, “!!”) 4. Language twists (“, you see?”) 5. Random words in structured phrases 6. (Intentional spelling mistakes)
  45. 45. Is it robots mimicking humans...?
  46. 46. …or humans being robotic?
  47. 47. Daily Conversations • Small-talk (“Phatic” / “noise”) a% • Repeat of daily news b% • Repeat of previous stories c% • Original new ideas d%
  48. 48. Call Center = Human Interface to an AI?
  49. 49. Could we pass a Turing Test?
  50. 50. Idea #1 Identities are becoming multiple and fragmented
  51. 51. Idea #2 Human & Robot Hybrids
  52. 52. The Digital Panopticon
  53. 53. BRAND
  54. 54. Panopticon (Prison Concept, 1785)
  55. 55. Creates a sentiment of an “invisible omniscience”
  56. 56. Digital Panopticon YOU
  57. 57. Dark Age of Transparency
  58. 58. “Overreaction Man”
  59. 59. In Korea Broadcasting Jockey goes to bed
  60. 60. True Names (Vernor Vinge 1981)
  61. 61. Korea Minerva: Economist Blogger arrested
  62. 62. China “Human Flesh Search” (人肉搜索)
  63. 63. In China: “Human Flesh Search” (人肉搜索) • Cruelty to animals • Insensitivity to Sichuan Earthquake victims • Judging a marital affair • Corruption case • Reckless driving
  64. 64. Invisible Killer (无形杀) August 2009 Who killed Yin Lan?
  65. 65. “On the Internet, everybody knows you’re a dog.”
  66. 66. “123people.com is a free real-time people search tool that looks into nearly every corner of the web.”
  67. 67. Public Place?
  68. 68. Google Street View
  69. 69. Google Street View in Japan • 2009.02 - Japan: Municipal opposition to Street View • 2009.02 - Japan: Tokyo gov't invites Google to discuss Street View • 2008.12 - Japan: Fukuoka Bar Association requests halt to Street View • 2008.11 - Japan: Suginami Ward proposes removal of Street View images • 2008.11 - Japan: Street View and the Burakumin • 2008.10 - Machida city council requests regulation of Street View • 2008.10 - Japan: Street View and Public Space • 2008.10 - Japan: Google, the anti-social corporation • 2008.09 - Japan: The true revolution of Google Street View • 2008.09 - Japan: Street View's Missing Streets • 2008.08 - Japan: Debate over Google Street View continues • 2008.08 - Japan: Letter to Google about Street View
  70. 70. Privacy = Momentary Anomaly?
  71. 71. What is your country’s definition of a Public Place?
  72. 72. Idea #1 Online reputation is the currency of the decade
  73. 73. Idea #2 “Privacy” is being constantly redefined
  74. 74. Idea #3 Be part of the process (since you’re involved anyway)
  75. 75. What’s Next?
  76. 76. Hope #1 Multiple identities will support free speech (not only real-name)
  77. 77. Hope #2 Transparency can bring Empathy (we’re all humans, after all)
  78. 78. Contacts www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea http://twitter.com/plus8star +86 | China Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value www.slideshare.net/plus8star * High quality
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