The FATES of DIGITAL SOCIETIES
BENJAMIN JOFFE
GUNS,
GERMS, AND
STEEL
BENJAMIN JOFFE
•  13y in CJK+SEA+SV"
•  Digital Naturalist, +8*"
•  Startup Guy, Cmune"
•  Angel investor"
•  Mentor, 500 ...
HAVE YOU HEARD OF THIS BOOK?
THE QUESTION IT ASKS IS
WHY IS THE WEST DOMINANT?
AND THE ANSWER IS UNUSUAL
SUITABLE ANIMALS & CROPS
SUITABLE LATITUDE & CLIMATE
NOT “SMARTS”
CONCLUSION #1
YOU’RE (POTENTIALLY) JUST AS SMART
(AND MORE ATTRACTIVE)
THERE ARE TWO WIDESPREAD BIASES
BIAS #1
EVERYTHING FROM THE U.S.
IS GREAT
(AND GLOBAL)
“A	
  billion	
  dollar	
  
so-ware	
  company	
  
is	
  founded	
  every	
  
3	
  months	
  in	
  the	
  USA”	
  
–	
  Ro...
BIAS #2
EVERYTHING
FROM ASIA
IS WEIRD
(AND LOCAL)
YET…
$1B COMPANIES OUTSIDE THE US
•  Europe " "Skype, Spotify, Rovio, SuperCell, Unity!
•  Japan " "Softbank, Rakuten, DeNA, GR...
CONCLUSION #2
INNOVATION IS EVERYWHERE!
TABLE OF CONTENT
"
CONCLUSION: GUNS, GERMS AND STEEL FOR STARTUPS!
"
1.  ON ECOSYSTEMS"
2.  BEING GLOBAL"
3.  FINDING USER...
1. ON ECOSYSTEMS
DEFINING ECOSYSTEMS
ECOSYSTEM MODEL
Market"
Infrastructures"
"
Capital"
Talent"
"
Regulations"
Entrepreneurial Culture"
USA	
  
CHINA	
  SINGAPORE	
  
ANNA KARENINA PRINCIPLE
•  “Happy families are all alike; every unhappy
family is unhappy in its own way.”"
Anna Karenina,...
CONCLUSION #3
DIFFERENT ECOSYSTEMS GIVE BIRTH
TO DIFFERENT SPECIES
CONCLUSION #4
SIMILAR ECOSYSTEMS CAN HAVE
SIMILAR SUCCESSES
EBAY IN CHINA?
!
“eBay was trying to land advanced jets
in muddy rice paddies.”!
– Jack Ma, Alibaba"
Yoda can help you out!
(MORE DETAILS IN OTHER TALKS)
ECOSYSTEMS 101
DIGITAL NATURALISM
AND IN MY TC COLUMN
hCp://techcrunch.com/2012/09/01/ecosystem-­‐101-­‐the-­‐six-­‐necessary-­‐categories-­‐to-­‐build-­‐th...
MYTH
“INNOVATION” & “ENTREPRENEUR”
ARE AMERICAN THINGS
(LET’S REMIND EVERYONE THAT
“ENTREPRENEUR” IS A FRENCH WORD)
AND INNOVATION IS GENERALLY
DISMISSED WHEN NOT
(1) FIRST WORLD
(2) TECHNICAL
AND SIMPLY “INCREMENTAL”
WHERE DO YOU DRAW TH...
MYTH
“TWO GUYS IN A GARAGE”
THAT WORKS BETTER IF YOU’RE A
STANFORD CS GRAD AND YOUR
GARAGE IS IN PALO ALTO
(LIKE THE HP GUYS ON THE PHOTO)
CONCLUSION #5
ECOSYSTEM MATTERS…
COROLLARY #1
…EVEN FOR HANDSOME TAIWANESE…
Like Jerry Yang @ Yahoo
COROLLARY #2
…BUT NATIONALITY DOES NOT.
EVEN IN SILICON VALLEY, A VAST
NUMBERS ARE FROM “OUTSIDE”
IT’S A MINDSET
CASE OF CMUNE AND UBERSTRIKE
•  3D Multiplayer Shooter on Facebook"
•  High tech, first in the world"
CHECK IT OUT > WWW.FA...
WHAT IS THE NATIONALITY OF CMUNE?
•  Team" " " "10 nationalities"
•  Founders " "French + Australian"
•  Investors " "Euro...
CONCLUSION #6
NATIONALITY IS A BRAND
WHO CARES ANGRY BIRDS ARE FROM
FINLAND? USE IT IF YOU CAN.
2. BEING GLOBAL
CAN YOU BE GLOBAL?
•  USA = English only"
•  China = Chinese only + Hyper-competitive"
•  Russia? Japan? Other?"
BEING GLO...
Western!
Latin American!
African!Orthodox!
Indian!
Muslim!
Japanese!
Chinese!
YOU CAN LOOK AT THE WORLD AS “CIVILIZATIONS”...
WHEN TO EXPAND?
1.  Platforms give reach (FB, Apple, Google)"
2.  Users already there (best case, build on it)"
3.  No cho...
CONCLUSION #7
“GLOBAL” & “ASIA” MEAN NOTHING
PICK MARKETS & PLATFORMS
“ASIAN” COMPANIES ABROAD
Zheng He, Explorer
THE WESTERN FRONT
•  Recent"
– Japan: DeNA, GREE, Rakuten"
•  Casualties"
– Japan: Index, For-Side"
– Korea: Daum"
•  Same...
TYPICAL MISTAKES
•  “Landing jet fighters in rice paddies”"
•  Assuming ecosytems are similar enough"
– Payment, internet s...
SOME ARE GOING “UNDERCOVER”
•  Tencent + Riot Games (LoL)"
– Most players probably don’t know the “new
World of Warcraft” ...
ALTERNATIVE: LICENSING OR LONG-TERM
•  Especially suitable for Asian firms entering
Non-Western markets"
– Ecosystems close...
CONCLUSION #8
ECOSYSTEM DIFFERENCES
MAKE THINGS HARD
CONCLUSION #9
THERE IS MORE THAN ONE STRATEGY
TO EXPAND
YOUR	
  AMAZING	
  APP	
  GOES	
  HERE	
  
3. FINDING USERS
MYTH
GREAT PRODUCTS ALWAYS FIND
THEIR AUDIENCE
REALITY
1.  Most great products die in oblivion"
2.  Great = 10 bad then 1 good-to-great"
3.  Distribution, Monetization, ...
WITH PLATFORMS
•  Apple, Google, Facebook, Amazon"
•  eBay, Taobao, WeChat, LINE, Kakao…"
•  Ideally"
– Have IP"
– Use new...
BY YOURSELF?
•  Figure out what is left of “Viral”"
•  Retention = Do Proper Cohort Analysis"
– Week-on-week growth"
– 1d,...
CONCLUSION #10
MAGIC BULLETS
DON’T LAST LONG
4. RAISING MONEY
GOOD	
  
IDEAS	
  
BAD	
  
IDEAS	
  
GOOD	
  IDEAS	
  THAT	
  LOOK	
  BAD	
  
BAD	
  IDEAS	
  THAT	
  LOOK	
  GOOD	
  
STA...
DEFAULT ANSWER IS NO!
SO MANY REASONS TO SAY NO
1.  No traction"
2.  Wrong sector"
3.  Not Delaware C Corp"
4.  Team can’t execute"
5.  Limited ...
EXAMPLE: ELYSIUM SPACE
(SPACE BURIALS)
•  Background"
–  Space Burials"
–  NASA founder"
•  Fundraising"
–  Pitched dozens...
GETTING ATTENTION
•  ONE clear phrase about the PROBLEM"
•  Your BEST FOOD FORWARD"
–  TRACTION TRUMPS EVERYTHING"
–  Craz...
STATISTICALLY AMONG INVESTORS:
CONCLUSION #11
FOCUS ON THOSE WHO “GET IT”
DON’T WASTE YOUR TIME CONVINCING
THOSE WHO DON’T CARE OR HATE IT
CONCLUSION #12
PREPARE FOR SURVIVAL
DOING THE WORK IS GOING TO
TAKE A WHILE
COROLLARY #3
BETTER PICK A MARKET &
CUSTOMERS YOU LOVE
YOU’RE GOING TO SERVE THEM FOR A LONG TIME.
YOU NEED EMPATHY WITH T...
CONCLUSION #13
YOU WILL NEED ALL THE HELP!
ALWAYS BE PITCHING
(I PITCHED BOTH CMUNE & ELYSIUM SPACE
IN THIS PRESENTATION ;...
5. ON ACCELERATORS
ACCELERATORS ARE STARTUPS
Source:	
  hCp://emergentbydesign.com/2013/02/28/62-­‐top-­‐startup-­‐accelerators-­‐us-­‐canada...
3 TYPES OF STARTUPS?
STARS
WILL SUCCEED
REGARDLESS
?
MIGHT MAKE
IT WITH HELP
BOMB
NO AMOUNT
OF HELP WILL DO
IF YOU’RE AN I...
ADDED-VALUE OF ACCELERATORS
•  (Money is generally small)"
•  Connections " "Still your job to charm them"
•  Environment ...
ACCELERATORS ARE SPRINTS WITHIN MARATHONS
•  Market access"
•  Take a long-term view"
•  Do the work"
6. THE CULTURAL OS
CULTURAL OS
Career/Money"
"
Family"
Society"
"
Culture"
Spirituality"
Physical Appearance"
FRANCE’S DEFAULT SETTINGS
(MORE DETAILS IN OTHER TALK)
YOUR HAT
LOOKS FUNNY
“THE SLIDESHARE SENSATION
WITH OVER 20,000 VIEWS”
RATE YOUR CULTURAL OS ...
FOUNDERS NEED TO SEDUCE!
CO-FOUNDERS, TEAM MEMBERS,
INVESTORS, CUSTOMERS
PICK-UP ARTIST VS. STARTUP FOUNDER
•  Leader " " " "= Own Vision & Decisions"
•  Assertive " " "= Speak Up"
•  Adventurous...
ARE “ASIAN VALUES” IN YOUR WAY?
•  Leader " " " "Follow the Crowd"
•  Assertive " " "Modesty, Respect, Hierarchy"
•  Adven...
The FATES of DIGITAL SOCIETIES
BENJAMIN JOFFE
CONCLUSION
GUNS,
GERMS, AND
STEEL
GUNS? GERMS? STEEL?
GOOGLE	
  	
  
FB	
  
Y!	
  
GOOGLE, FB, Y! ENABLE ECOSYSTEMS
BUT SUCK LIFE OUT OF THEM TOO!
GET YOUR OWN GUNS, GERMS AND STEEL!
•  Increase your skills (it’s a long-term
investment)!
•  Understand distribution at s...
PICK WISELY, THEN WORK
“A good team in a strong market will beat

an excellent team in a bad market”!
– Song Li (ChinaHR, ...
www.slideshare.net/plus8star
BENJAMIN@PLUS8STAR.COM
THANK
YOU!
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Guns Germs and Steel for Startups

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A smoothie of Ecosystems, Innovation and Culture.
Talk given at IDEAS Show in July 2013 in Taipei.

Published in: Economy & Finance, Business

Guns Germs and Steel for Startups

  1. The FATES of DIGITAL SOCIETIES BENJAMIN JOFFE GUNS, GERMS, AND STEEL
  2. BENJAMIN JOFFE •  13y in CJK+SEA+SV" •  Digital Naturalist, +8*" •  Startup Guy, Cmune" •  Angel investor" •  Mentor, 500 Startups, Chinaccelerator, etc." •  Speaker, Columnist"
  3. HAVE YOU HEARD OF THIS BOOK?
  4. THE QUESTION IT ASKS IS WHY IS THE WEST DOMINANT? AND THE ANSWER IS UNUSUAL
  5. SUITABLE ANIMALS & CROPS
  6. SUITABLE LATITUDE & CLIMATE
  7. NOT “SMARTS”
  8. CONCLUSION #1 YOU’RE (POTENTIALLY) JUST AS SMART (AND MORE ATTRACTIVE)
  9. THERE ARE TWO WIDESPREAD BIASES
  10. BIAS #1 EVERYTHING FROM THE U.S. IS GREAT (AND GLOBAL)
  11. “A  billion  dollar   so-ware  company   is  founded  every   3  months  in  the  USA”   –  Ron  Conway  
  12. BIAS #2 EVERYTHING FROM ASIA IS WEIRD (AND LOCAL)
  13. YET…
  14. $1B COMPANIES OUTSIDE THE US •  Europe " "Skype, Spotify, Rovio, SuperCell, Unity! •  Japan " "Softbank, Rakuten, DeNA, GREE, CyberAgent, Kakaku," " " " "Gungho, LINE" •  Korea " "NHN, Nexon, KakaoTalk! •  China " "Tencent, Baidu, Alibaba, Qihoo, Sina, Sohu, VIPShop, YY," " " " "Shanda, Giant Interactive, 360Buy, Youku Tudou, Netease," " " " "NetDragon, KingSoft, Ctrip, Xiaomi, Lightinthebox…" ! ! ! !(Sogou, Qunar, Vancl, UCWeb, Cloudary, Dianping, Xunlei,)! •  Russia " "Yandex, Mail.ru" •  Brazil " "MercadoLivre, Peixe Urbano" •  India" " "MakeMyTrip, FlipKart! Note:  Not  all  are  strictly  $1B  or  public,  but  in  the  ballpark  
  15. CONCLUSION #2 INNOVATION IS EVERYWHERE!
  16. TABLE OF CONTENT " CONCLUSION: GUNS, GERMS AND STEEL FOR STARTUPS! " 1.  ON ECOSYSTEMS" 2.  BEING GLOBAL" 3.  FINDING USERS" 4.  RAISING MONEY" 5.  ON ACCELERATORS" 6.  THE CULTURAL OS"
  17. 1. ON ECOSYSTEMS
  18. DEFINING ECOSYSTEMS
  19. ECOSYSTEM MODEL Market" Infrastructures" " Capital" Talent" " Regulations" Entrepreneurial Culture"
  20. USA   CHINA  SINGAPORE  
  21. ANNA KARENINA PRINCIPLE •  “Happy families are all alike; every unhappy family is unhappy in its own way.”" Anna Karenina, Tolstoi" " Also true for Startups? •  Deficiency in any one of a number of factors dooms it to failure." –  Check your ecosystem!"
  22. CONCLUSION #3 DIFFERENT ECOSYSTEMS GIVE BIRTH TO DIFFERENT SPECIES
  23. CONCLUSION #4 SIMILAR ECOSYSTEMS CAN HAVE SIMILAR SUCCESSES
  24. EBAY IN CHINA? ! “eBay was trying to land advanced jets in muddy rice paddies.”! – Jack Ma, Alibaba" Yoda can help you out!
  25. (MORE DETAILS IN OTHER TALKS) ECOSYSTEMS 101 DIGITAL NATURALISM
  26. AND IN MY TC COLUMN hCp://techcrunch.com/2012/09/01/ecosystem-­‐101-­‐the-­‐six-­‐necessary-­‐categories-­‐to-­‐build-­‐the-­‐next-­‐silicon-­‐valley/    
  27. MYTH “INNOVATION” & “ENTREPRENEUR” ARE AMERICAN THINGS
  28. (LET’S REMIND EVERYONE THAT “ENTREPRENEUR” IS A FRENCH WORD)
  29. AND INNOVATION IS GENERALLY DISMISSED WHEN NOT (1) FIRST WORLD (2) TECHNICAL AND SIMPLY “INCREMENTAL” WHERE DO YOU DRAW THE LINE? WHO DECIDES?
  30. MYTH “TWO GUYS IN A GARAGE”
  31. THAT WORKS BETTER IF YOU’RE A STANFORD CS GRAD AND YOUR GARAGE IS IN PALO ALTO (LIKE THE HP GUYS ON THE PHOTO)
  32. CONCLUSION #5 ECOSYSTEM MATTERS…
  33. COROLLARY #1 …EVEN FOR HANDSOME TAIWANESE… Like Jerry Yang @ Yahoo
  34. COROLLARY #2 …BUT NATIONALITY DOES NOT. EVEN IN SILICON VALLEY, A VAST NUMBERS ARE FROM “OUTSIDE” IT’S A MINDSET
  35. CASE OF CMUNE AND UBERSTRIKE •  3D Multiplayer Shooter on Facebook" •  High tech, first in the world" CHECK IT OUT > WWW.FACEBOOK.COM/UBERSTRIKE
  36. WHAT IS THE NATIONALITY OF CMUNE? •  Team" " " "10 nationalities" •  Founders " "French + Australian" •  Investors " "Europe + US (and their LPs?)" •  Market " " "US is #1, but not " •  Company " "Based in Beijing and Berlin" DOES NATIONALITY MATTER HERE?
  37. CONCLUSION #6 NATIONALITY IS A BRAND WHO CARES ANGRY BIRDS ARE FROM FINLAND? USE IT IF YOU CAN.
  38. 2. BEING GLOBAL
  39. CAN YOU BE GLOBAL? •  USA = English only" •  China = Chinese only + Hyper-competitive" •  Russia? Japan? Other?" BEING GLOBAL IS NOT SO SIMPLE…
  40. Western! Latin American! African!Orthodox! Indian! Muslim! Japanese! Chinese! YOU CAN LOOK AT THE WORLD AS “CIVILIZATIONS” Buddhist! Source:  The  Clash  of  CivilizaRons,  Samuel  HunRngton  
  41. WHEN TO EXPAND? 1.  Platforms give reach (FB, Apple, Google)" 2.  Users already there (best case, build on it)" 3.  No choice (small home market)" OFTEN, EXPANDING EARLY IS NOT GOOD ROI ON MANAGEMENT BANDWIDTH (THE SCARCEST RESOURCE)
  42. CONCLUSION #7 “GLOBAL” & “ASIA” MEAN NOTHING PICK MARKETS & PLATFORMS
  43. “ASIAN” COMPANIES ABROAD Zheng He, Explorer
  44. THE WESTERN FRONT •  Recent" – Japan: DeNA, GREE, Rakuten" •  Casualties" – Japan: Index, For-Side" – Korea: Daum" •  Same mistakes as Western firms in Asia"
  45. TYPICAL MISTAKES •  “Landing jet fighters in rice paddies”" •  Assuming ecosytems are similar enough" – Payment, internet speed, devices, logisitics…" •  Ignorance of local competitors" •  Ignorance of must haves of local users" •  No autonomy to local team" ENTERING A LARGE MARKET IS OFTEN MORE LIKE CREATING A NEW STARTUP
  46. SOME ARE GOING “UNDERCOVER” •  Tencent + Riot Games (LoL)" – Most players probably don’t know the “new World of Warcraft” is now a Chinese property" •  AppAnnie! – HQ in Beijing, French CEO!" •  Dolphin Browser! – Entire team is Chinese"
  47. ALTERNATIVE: LICENSING OR LONG-TERM •  Especially suitable for Asian firms entering Non-Western markets" – Ecosystems closer to China’s (India, Brazil, Indonesia, Russia)" •  Gaming companies" – Nexon in China via licensing" – NHN in Japan took many years" – Chinese companies & emerging markets"
  48. CONCLUSION #8 ECOSYSTEM DIFFERENCES MAKE THINGS HARD
  49. CONCLUSION #9 THERE IS MORE THAN ONE STRATEGY TO EXPAND
  50. YOUR  AMAZING  APP  GOES  HERE   3. FINDING USERS
  51. MYTH GREAT PRODUCTS ALWAYS FIND THEIR AUDIENCE
  52. REALITY 1.  Most great products die in oblivion" 2.  Great = 10 bad then 1 good-to-great" 3.  Distribution, Monetization, Funding"
  53. WITH PLATFORMS •  Apple, Google, Facebook, Amazon" •  eBay, Taobao, WeChat, LINE, Kakao…" •  Ideally" – Have IP" – Use new features" – Have connections with platforms"
  54. BY YOURSELF? •  Figure out what is left of “Viral”" •  Retention = Do Proper Cohort Analysis" – Week-on-week growth" – 1d, 7d, 30d retention" – Lifetime value" – This is VERY OFTEN DONE WRONG"
  55. CONCLUSION #10 MAGIC BULLETS DON’T LAST LONG
  56. 4. RAISING MONEY
  57. GOOD   IDEAS   BAD   IDEAS   GOOD  IDEAS  THAT  LOOK  BAD   BAD  IDEAS  THAT  LOOK  GOOD   STARTUPS  ARE  HERE  
  58. DEFAULT ANSWER IS NO!
  59. SO MANY REASONS TO SAY NO 1.  No traction" 2.  Wrong sector" 3.  Not Delaware C Corp" 4.  Team can’t execute" 5.  Limited exit options" 6.  Can’t understand you" 7.  No money" 8.  Don’t like or trust you" 9.  Spouse against" 10. Not cool enough" And  one  is  enough!  
  60. EXAMPLE: ELYSIUM SPACE (SPACE BURIALS) •  Background" –  Space Burials" –  NASA founder" •  Fundraising" –  Pitched dozens of angels and early-stage VCs" –  VCs want TRACTION" •  Result of first round: Friends" MY NASA FRIEND IS RAISING A ROUND FOR HIS STARTUP. IT’S NEVER EASY.
  61. GETTING ATTENTION •  ONE clear phrase about the PROBLEM" •  Your BEST FOOD FORWARD" –  TRACTION TRUMPS EVERYTHING" –  Crazy high retention?" –  Figured out viral?" –  Interviewed 100 clients?" –  Ex-Google?" –  Sold a startup?" –  Users pay?"
  62. STATISTICALLY AMONG INVESTORS:
  63. CONCLUSION #11 FOCUS ON THOSE WHO “GET IT” DON’T WASTE YOUR TIME CONVINCING THOSE WHO DON’T CARE OR HATE IT
  64. CONCLUSION #12 PREPARE FOR SURVIVAL DOING THE WORK IS GOING TO TAKE A WHILE
  65. COROLLARY #3 BETTER PICK A MARKET & CUSTOMERS YOU LOVE YOU’RE GOING TO SERVE THEM FOR A LONG TIME. YOU NEED EMPATHY WITH THEM TO DO IT WELL.
  66. CONCLUSION #13 YOU WILL NEED ALL THE HELP! ALWAYS BE PITCHING (I PITCHED BOTH CMUNE & ELYSIUM SPACE IN THIS PRESENTATION ;-P)
  67. 5. ON ACCELERATORS
  68. ACCELERATORS ARE STARTUPS Source:  hCp://emergentbydesign.com/2013/02/28/62-­‐top-­‐startup-­‐accelerators-­‐us-­‐canada/  
  69. 3 TYPES OF STARTUPS? STARS WILL SUCCEED REGARDLESS ? MIGHT MAKE IT WITH HELP BOMB NO AMOUNT OF HELP WILL DO IF YOU’RE AN INVESTOR, HOW DO YOU SPEND YOUR TIME? FINDING MORE STARS!
  70. ADDED-VALUE OF ACCELERATORS •  (Money is generally small)" •  Connections " "Still your job to charm them" •  Environment " "Focus & Distraction" •  Demo Day " " "One opportunity on the road"
  71. ACCELERATORS ARE SPRINTS WITHIN MARATHONS •  Market access" •  Take a long-term view" •  Do the work"
  72. 6. THE CULTURAL OS
  73. CULTURAL OS Career/Money" " Family" Society" " Culture" Spirituality" Physical Appearance"
  74. FRANCE’S DEFAULT SETTINGS
  75. (MORE DETAILS IN OTHER TALK) YOUR HAT LOOKS FUNNY “THE SLIDESHARE SENSATION WITH OVER 20,000 VIEWS” RATE YOUR CULTURAL OS TOO!
  76. FOUNDERS NEED TO SEDUCE! CO-FOUNDERS, TEAM MEMBERS, INVESTORS, CUSTOMERS
  77. PICK-UP ARTIST VS. STARTUP FOUNDER •  Leader " " " "= Own Vision & Decisions" •  Assertive " " "= Speak Up" •  Adventurous" "= Risk-taking" •  Easygoing" " "= Empathy & humor" •  Sexual " " " "= Success-driven" Source:  Aura  DaRng  Blog  
  78. ARE “ASIAN VALUES” IN YOUR WAY? •  Leader " " " "Follow the Crowd" •  Assertive " " "Modesty, Respect, Hierarchy" •  Adventurous" "Risk-Averse, Responsible" •  Easygoing" " "Serious, Diligent" •  Sexual " " " "Repressed, Dependent"
  79. The FATES of DIGITAL SOCIETIES BENJAMIN JOFFE CONCLUSION GUNS, GERMS, AND STEEL
  80. GUNS? GERMS? STEEL? GOOGLE     FB   Y!   GOOGLE, FB, Y! ENABLE ECOSYSTEMS BUT SUCK LIFE OUT OF THEM TOO!
  81. GET YOUR OWN GUNS, GERMS AND STEEL! •  Increase your skills (it’s a long-term investment)! •  Understand distribution at scale (don’t let your product die alone)" •  Figure your ecosystem strengths (and weaknesses- and adapt to it or move)!
  82. PICK WISELY, THEN WORK “A good team in a strong market will beat
 an excellent team in a bad market”! – Song Li (ChinaHR, Zhenai.com)" •  So:" – Pick a good market" – Customers you love" – Learn fast" – Be patient"
  83. www.slideshare.net/plus8star BENJAMIN@PLUS8STAR.COM THANK YOU!
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