From Digital Panopticon To Noosphere

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    From Digital Panopticon To Noosphere - Presentation Transcript

    1. Social Media & Evolution From the Digital Panopticon to the Noosphere Benjamin Joffe | Plus Eight Star | Jeju, Korea, 2009.09
    2. Benjamin Joffe 벤자민 ベンジャミン 本杰明
    3. 4 years 1 year 4 years
    4. www.plus8star.com
    5. mobilemondaybeijing the mobile professionals community
    6. 3D Web Games Team
    7. Agenda 1. Predicting Social Media Evolution 2. The New Public Sphere 3. Social Media & Evolutionary Biology 4. Social Media & Philosophy 5. What can we do today?
    8. Why are we so poor at predicting how social media evolves?
    9. Offline Social Media
    10. Drinks with Denis 건배!
    11. More is different!
    12. From 1-to-1 to many-to-many
    13. Idea #1 Do not judge new services by their first iteration
    14. Idea #2 Learn from emerging behaviors
    15. The new Public Sphere
    16. BRAND
    17. Are we forced to participate?
    18. Panopticon (Prison Concept, 1785)
    19. Creates a sentiment of an “invisible omniscience”
    20. Digital Panopticon YOU
    21. Dark Age of Transparency
    22. Privacy = Momentary Anomaly?
    23. “Overreaction Man”
    24. In Korea
    25. In China: “Human Flesh Search” (人肉搜索) • Cruelty to animals • Insensitivity to Sichuan Earthquake victims • Judging a marital affair • Corruption case • Reckless driving
    26. Invisible Killer (无形杀) August 2009 Who killed Yin Lan?
    27. Human Search @ LIFT Asia
    28. Recognized someone? Raise your hand!
    29. Did you notice?
    30. Online & Offline are not Separate
    31. Offline Twitter
    32. Offline Twitter
    33. Public Place?
    34. Google Street View
    35. Google Street View in Japan • 2009.02 - Japan: Municipal opposition to Street View • 2009.02 - Japan: Tokyo gov't invites Google to discuss Street View • 2008.12 - Japan: Fukuoka Bar Association requests halt to Street View • 2008.11 - Japan: Suginami Ward proposes removal of Street View images • 2008.11 - Japan: Street View and the Burakumin • 2008.10 - Machida city council requests regulation of Street View • 2008.10 - Japan: Street View and Public Space • 2008.10 - Japan: Google, the anti-social corporation • 2008.09 - Japan: The true revolution of Google Street View • 2008.09 - Japan: Street View's Missing Streets • 2008.08 - Japan: Debate over Google Street View continues • 2008.08 - Japan: Letter to Google about Street View
    36. Facial Recognition on Video
    37. What is your country’s definition of a Public Place?
    38. Idea #1 “Privacy” is being constantly redefined
    39. Idea #2 Be part of the process (since you’re involved anyway)
    40. What Evolutionary Biology can tell us about social media
    41. Charles Darwin “The Origin of Species” (1859)
    42. Voyage of “The Beagle”
    43. IT Infrastructure 100% Avg. 7 Mbps 80% Avg. 15 Mbps 60% 3G users 40% C hi n 20% a Avg. 4 Mbps www.plus8star.com 0% 0% 20% 40% 60% 80% Internet connections measured above 5Mbps (Source: Akamai, 4Q08)
    44. “Japan’s cellphones are like the endemic species that Darwin encountered on the Galápagos Islands — fantastically evolved and divergent from their mainland cousins” Takeshi Natsuno Inventor of i-mode
    45. Techno-Darwinism
    46. Idea #1 Advanced Asian countries are a rich field for observing new services & behaviors
    47. Robin Dunbar “Dunbar Number” (1992)
    48. Dunbar Number?
    49. Dunbar Number • Cognitive limit to the number of individuals with whom any one person can maintain stable relationships.
    50. Current humans = 150
    51. Idea #2 Social media is limited by the human brain
    52. What Philosophy can tell us about the future
    53. Planet-Sized & Social Brain Jean K. Min Isaac Mao planetsizebrain.tistory.com www.isaacmao.com
    54. Some Examples 1 2 3
    55. Idea #0.5 The planet-sized brain needs some work
    56. Twitter & Social media tools are plugs into people’s thoughts
    57. “Make smart mobs smarter, not mobbier” Howard Rheingold
    58. Idea #1 We need to improve our handling of those new tools
    59. Good for today & tomorrow
    60. How about the day after tomorrow?
    61. Pierre Teilhard de Chardin “The Phenomenon of Man” (1959) Philosopher, Jesuit Priest, Paleontologist, Geologist
    62. The Noosphere
    63. Geosphere Biosphere Noosphere
    64. Thought Life Matter Beginning of the physical universe Energy
    65. End of the Spirit Physical Universe Thought Life Matter Beginning of the physical universe Energy
    66. Idea #2 We just scratched the surface of something mind-boggling
    67. What can we do today?
    68. Social Media = Hype? 1. Social Media tools are evolving 2. Understand what they can do for you 3. Improve critical thinking 4. Pay attention to emerging signs
    69. You’re Involved! 1. Pictures, videos, text 2. Redefine privacy 3. Redefine accountability 4. Earn your Netizen title!
    70. Contacts www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea http://twitter.com/plus8star +86 | China Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value www.slideshare.net/plus8star * High quality
    71. Our clients EUROPE USA ASIA

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