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From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
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From Digital Panopticon To Noosphere

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Dark Age of Transparency or bright future? This talk given at LIFT Asia in Korea explores the evolution of social media with insights from Asia.

Dark Age of Transparency or bright future? This talk given at LIFT Asia in Korea explores the evolution of social media with insights from Asia.

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  • 1. Social Media & Evolution From the Digital Panopticon to the Noosphere Benjamin Joffe | Plus Eight Star | Jeju, Korea, 2009.09
  • 2. Benjamin Joffe 벤자민 ベンジャミン 本杰明
  • 3. 4 years 1 year 4 years
  • 4. www.plus8star.com
  • 5. mobilemondaybeijing the mobile professionals community
  • 6. 3D Web Games Team
  • 7. Agenda 1. Predicting Social Media Evolution 2. The New Public Sphere 3. Social Media & Evolutionary Biology 4. Social Media & Philosophy 5. What can we do today?
  • 8. Why are we so poor at predicting how social media evolves?
  • 9. Offline Social Media
  • 10. Drinks with Denis 건배!
  • 11. More is different!
  • 12. From 1-to-1 to many-to-many
  • 13. Idea #1 Do not judge new services by their first iteration
  • 14. Idea #2 Learn from emerging behaviors
  • 15. The new Public Sphere
  • 16. BRAND
  • 17. Are we forced to participate?
  • 18. Panopticon (Prison Concept, 1785)
  • 19. Creates a sentiment of an “invisible omniscience”
  • 20. Digital Panopticon YOU
  • 21. Dark Age of Transparency
  • 22. Privacy = Momentary Anomaly?
  • 23. “Overreaction Man”
  • 24. In Korea
  • 25. In China: “Human Flesh Search” (人肉搜索) • Cruelty to animals • Insensitivity to Sichuan Earthquake victims • Judging a marital affair • Corruption case • Reckless driving
  • 26. Invisible Killer (无形杀) August 2009 Who killed Yin Lan?
  • 27. Human Search @ LIFT Asia
  • 28. Recognized someone? Raise your hand!
  • 29. Did you notice?
  • 30. Online & Offline are not Separate
  • 31. Offline Twitter
  • 32. Offline Twitter
  • 33. Public Place?
  • 34. Google Street View
  • 35. Google Street View in Japan • 2009.02 - Japan: Municipal opposition to Street View • 2009.02 - Japan: Tokyo gov't invites Google to discuss Street View • 2008.12 - Japan: Fukuoka Bar Association requests halt to Street View • 2008.11 - Japan: Suginami Ward proposes removal of Street View images • 2008.11 - Japan: Street View and the Burakumin • 2008.10 - Machida city council requests regulation of Street View • 2008.10 - Japan: Street View and Public Space • 2008.10 - Japan: Google, the anti-social corporation • 2008.09 - Japan: The true revolution of Google Street View • 2008.09 - Japan: Street View's Missing Streets • 2008.08 - Japan: Debate over Google Street View continues • 2008.08 - Japan: Letter to Google about Street View
  • 36. Facial Recognition on Video
  • 37. What is your country’s definition of a Public Place?
  • 38. Idea #1 “Privacy” is being constantly redefined
  • 39. Idea #2 Be part of the process (since you’re involved anyway)
  • 40. What Evolutionary Biology can tell us about social media
  • 41. Charles Darwin “The Origin of Species” (1859)
  • 42. Voyage of “The Beagle”
  • 43. IT Infrastructure 100% Avg. 7 Mbps 80% Avg. 15 Mbps 60% 3G users 40% C hi n 20% a Avg. 4 Mbps www.plus8star.com 0% 0% 20% 40% 60% 80% Internet connections measured above 5Mbps (Source: Akamai, 4Q08)
  • 44. “Japan’s cellphones are like the endemic species that Darwin encountered on the Galápagos Islands — fantastically evolved and divergent from their mainland cousins” Takeshi Natsuno Inventor of i-mode
  • 45. Techno-Darwinism
  • 46. Idea #1 Advanced Asian countries are a rich field for observing new services & behaviors
  • 47. Robin Dunbar “Dunbar Number” (1992)
  • 48. Dunbar Number?
  • 49. Dunbar Number • Cognitive limit to the number of individuals with whom any one person can maintain stable relationships.
  • 50. Current humans = 150
  • 51. Idea #2 Social media is limited by the human brain
  • 52. What Philosophy can tell us about the future
  • 53. Planet-Sized & Social Brain Jean K. Min Isaac Mao planetsizebrain.tistory.com www.isaacmao.com
  • 54. Some Examples 1 2 3
  • 55. Idea #0.5 The planet-sized brain needs some work
  • 56. Twitter & Social media tools are plugs into people’s thoughts
  • 57. “Make smart mobs smarter, not mobbier” Howard Rheingold
  • 58. Idea #1 We need to improve our handling of those new tools
  • 59. Good for today & tomorrow
  • 60. How about the day after tomorrow?
  • 61. Pierre Teilhard de Chardin “The Phenomenon of Man” (1959) Philosopher, Jesuit Priest, Paleontologist, Geologist
  • 62. The Noosphere
  • 63. Geosphere Biosphere Noosphere
  • 64. Thought Life Matter Beginning of the physical universe Energy
  • 65. End of the Spirit Physical Universe Thought Life Matter Beginning of the physical universe Energy
  • 66. Idea #2 We just scratched the surface of something mind-boggling
  • 67. What can we do today?
  • 68. Social Media = Hype? 1. Social Media tools are evolving 2. Understand what they can do for you 3. Improve critical thinking 4. Pay attention to emerging signs
  • 69. You’re Involved! 1. Pictures, videos, text 2. Redefine privacy 3. Redefine accountability 4. Earn your Netizen title!
  • 70. Contacts www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea http://twitter.com/plus8star +86 | China Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value www.slideshare.net/plus8star * High quality
  • 71. Our clients EUROPE USA ASIA

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