Social Media & Evolution
From the Digital Panopticon to the Noosphere




      Benjamin Joffe | Plus Eight Star | Jeju, K...
Benjamin Joffe
   벤자민
 ベンジャミン
  本杰明
4 years

          1 year
                   4 years
www.plus8star.com
mobilemondaybeijing
     the mobile professionals community
3D Web Games   Team
Agenda


1.   Predicting Social Media Evolution
2.   The New Public Sphere
3.   Social Media & Evolutionary Biology
4.   S...
Why are we so poor at predicting how
       social media evolves?
Offline Social Media
Drinks with Denis




       건배!
More is different!
From 1-to-1 to many-to-many
Idea #1
Do not judge new services
  by their first iteration
Idea #2
Learn from emerging behaviors
The new Public Sphere
BRAND
Are we forced to participate?
Panopticon
(Prison Concept, 1785)
Creates a sentiment of an
 “invisible omniscience”
Digital Panopticon
          YOU
Dark Age of Transparency
Privacy = Momentary Anomaly?
“Overreaction Man”
In Korea
In China: “Human Flesh Search”
                       (人肉搜索)


• Cruelty to animals

• Insensitivity to Sichuan Earthquake...
Invisible Killer
    (无形杀)
   August 2009




Who killed Yin Lan?
Human Search @ LIFT Asia
Recognized someone? Raise your hand!
Did you notice?
Online & Offline
    are not
   Separate
Offline Twitter
Offline Twitter
Public Place?
Google Street View
Google Street View in Japan

• 2009.02 - Japan: Municipal opposition to Street View
•   2009.02 - Japan: Tokyo gov't invit...
Facial Recognition on Video
What is your country’s definition
       of a Public Place?
Idea #1
“Privacy” is being constantly redefined
Idea #2
Be part of the process
(since you’re involved anyway)
What Evolutionary Biology
can tell us about social media
Charles Darwin




 “The Origin of Species”
         (1859)
Voyage of “The Beagle”
IT Infrastructure
           100%

                                                  Avg. 7 Mbps
           80%

         ...
“Japan’s cellphones are like the
endemic species that Darwin
encountered on the Galápagos
Islands — fantastically evolved
...
Techno-Darwinism
Idea #1
 Advanced Asian countries
are a rich field for observing
 new services & behaviors
Robin Dunbar



 “Dunbar Number”
      (1992)
Dunbar Number?
Dunbar Number
• Cognitive limit to the number of individuals
  with whom any one person can maintain
  stable relationship...
Current humans = 150
Idea #2
Social media is limited
 by the human brain
What Philosophy
can tell us about the future
Planet-Sized & Social Brain




       Jean K. Min               Isaac Mao
planetsizebrain.tistory.com   www.isaacmao.com
Some Examples
1




2




3
Idea #0.5
The planet-sized brain
  needs some work
Twitter & Social media tools
are plugs into people’s thoughts
“Make smart mobs smarter,
      not mobbier”




      Howard Rheingold
Idea #1
     We need to improve
our handling of those new tools
Good for today & tomorrow
How about
the day after tomorrow?
Pierre Teilhard de Chardin




          “The Phenomenon of Man”
                   (1959)
    Philosopher, Jesuit Priest,...
The Noosphere
Geosphere


            Biosphere


                  Noosphere
Thought

                    Life


                    Matter

Beginning of the
physical universe   Energy
End of the
                    Spirit
Physical Universe

                    Thought

                    Life


         ...
Idea #2
We just scratched the surface
of something mind-boggling
What can we do today?
Social Media = Hype?
1. Social Media tools are evolving

2. Understand what they can do for you

3. Improve critical think...
You’re Involved!
1. Pictures, videos, text

2. Redefine privacy

3. Redefine accountability

4. Earn your Netizen title!
Contacts

www.plus8star.com

benjamin@plus8star.com
                                       +81 | Japan
benjamin0123       ...
Our clients

EUROPE                   USA




                  ASIA
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
From Digital Panopticon To Noosphere
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From Digital Panopticon To Noosphere

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Dark Age of Transparency or bright future? This talk given at LIFT Asia in Korea explores the evolution of social media with insights from Asia.

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From Digital Panopticon To Noosphere

  1. 1. Social Media & Evolution From the Digital Panopticon to the Noosphere Benjamin Joffe | Plus Eight Star | Jeju, Korea, 2009.09
  2. 2. Benjamin Joffe 벤자민 ベンジャミン 本杰明
  3. 3. 4 years 1 year 4 years
  4. 4. www.plus8star.com
  5. 5. mobilemondaybeijing the mobile professionals community
  6. 6. 3D Web Games Team
  7. 7. Agenda 1. Predicting Social Media Evolution 2. The New Public Sphere 3. Social Media & Evolutionary Biology 4. Social Media & Philosophy 5. What can we do today?
  8. 8. Why are we so poor at predicting how social media evolves?
  9. 9. Offline Social Media
  10. 10. Drinks with Denis 건배!
  11. 11. More is different!
  12. 12. From 1-to-1 to many-to-many
  13. 13. Idea #1 Do not judge new services by their first iteration
  14. 14. Idea #2 Learn from emerging behaviors
  15. 15. The new Public Sphere
  16. 16. BRAND
  17. 17. Are we forced to participate?
  18. 18. Panopticon (Prison Concept, 1785)
  19. 19. Creates a sentiment of an “invisible omniscience”
  20. 20. Digital Panopticon YOU
  21. 21. Dark Age of Transparency
  22. 22. Privacy = Momentary Anomaly?
  23. 23. “Overreaction Man”
  24. 24. In Korea
  25. 25. In China: “Human Flesh Search” (人肉搜索) • Cruelty to animals • Insensitivity to Sichuan Earthquake victims • Judging a marital affair • Corruption case • Reckless driving
  26. 26. Invisible Killer (无形杀) August 2009 Who killed Yin Lan?
  27. 27. Human Search @ LIFT Asia
  28. 28. Recognized someone? Raise your hand!
  29. 29. Did you notice?
  30. 30. Online & Offline are not Separate
  31. 31. Offline Twitter
  32. 32. Offline Twitter
  33. 33. Public Place?
  34. 34. Google Street View
  35. 35. Google Street View in Japan • 2009.02 - Japan: Municipal opposition to Street View • 2009.02 - Japan: Tokyo gov't invites Google to discuss Street View • 2008.12 - Japan: Fukuoka Bar Association requests halt to Street View • 2008.11 - Japan: Suginami Ward proposes removal of Street View images • 2008.11 - Japan: Street View and the Burakumin • 2008.10 - Machida city council requests regulation of Street View • 2008.10 - Japan: Street View and Public Space • 2008.10 - Japan: Google, the anti-social corporation • 2008.09 - Japan: The true revolution of Google Street View • 2008.09 - Japan: Street View's Missing Streets • 2008.08 - Japan: Debate over Google Street View continues • 2008.08 - Japan: Letter to Google about Street View
  36. 36. Facial Recognition on Video
  37. 37. What is your country’s definition of a Public Place?
  38. 38. Idea #1 “Privacy” is being constantly redefined
  39. 39. Idea #2 Be part of the process (since you’re involved anyway)
  40. 40. What Evolutionary Biology can tell us about social media
  41. 41. Charles Darwin “The Origin of Species” (1859)
  42. 42. Voyage of “The Beagle”
  43. 43. IT Infrastructure 100% Avg. 7 Mbps 80% Avg. 15 Mbps 60% 3G users 40% C hi n 20% a Avg. 4 Mbps www.plus8star.com 0% 0% 20% 40% 60% 80% Internet connections measured above 5Mbps (Source: Akamai, 4Q08)
  44. 44. “Japan’s cellphones are like the endemic species that Darwin encountered on the Galápagos Islands — fantastically evolved and divergent from their mainland cousins” Takeshi Natsuno Inventor of i-mode
  45. 45. Techno-Darwinism
  46. 46. Idea #1 Advanced Asian countries are a rich field for observing new services & behaviors
  47. 47. Robin Dunbar “Dunbar Number” (1992)
  48. 48. Dunbar Number?
  49. 49. Dunbar Number • Cognitive limit to the number of individuals with whom any one person can maintain stable relationships.
  50. 50. Current humans = 150
  51. 51. Idea #2 Social media is limited by the human brain
  52. 52. What Philosophy can tell us about the future
  53. 53. Planet-Sized & Social Brain Jean K. Min Isaac Mao planetsizebrain.tistory.com www.isaacmao.com
  54. 54. Some Examples 1 2 3
  55. 55. Idea #0.5 The planet-sized brain needs some work
  56. 56. Twitter & Social media tools are plugs into people’s thoughts
  57. 57. “Make smart mobs smarter, not mobbier” Howard Rheingold
  58. 58. Idea #1 We need to improve our handling of those new tools
  59. 59. Good for today & tomorrow
  60. 60. How about the day after tomorrow?
  61. 61. Pierre Teilhard de Chardin “The Phenomenon of Man” (1959) Philosopher, Jesuit Priest, Paleontologist, Geologist
  62. 62. The Noosphere
  63. 63. Geosphere Biosphere Noosphere
  64. 64. Thought Life Matter Beginning of the physical universe Energy
  65. 65. End of the Spirit Physical Universe Thought Life Matter Beginning of the physical universe Energy
  66. 66. Idea #2 We just scratched the surface of something mind-boggling
  67. 67. What can we do today?
  68. 68. Social Media = Hype? 1. Social Media tools are evolving 2. Understand what they can do for you 3. Improve critical thinking 4. Pay attention to emerging signs
  69. 69. You’re Involved! 1. Pictures, videos, text 2. Redefine privacy 3. Redefine accountability 4. Earn your Netizen title!
  70. 70. Contacts www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea http://twitter.com/plus8star +86 | China Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value www.slideshare.net/plus8star * High quality
  71. 71. Our clients EUROPE USA ASIA
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