Dogs and demons in mobile - what mobile operators don't tell about 3G

Slide 1: We want more dogs! Dogs and demons in mobile What mobile carriers don’t tell about 3G Mobile Monday Global Summit | Kuala Lumpur | 2008.5.19 Benjamin Joffe |Managing Director, Plus Eight Star Ltd Co-Founder, Mobile Monday Beijing

Slide 2: Have we made so much progress?

Slide 5: the mobile professionals community 3G Business models

Slide 6: Is there any successful service or business model?

Slide 7: 1 Sell 3G licenses

Slide 8: 2 Sell 3G infra

Slide 9: 3 Invest and sell a company with “3G” name

Slide 10: 4 Organize conferences about 3G

Slide 11: But users want quality service! Operators need more capacity! GSM Association Executive

Slide 12: Still I couldn’t help but wonder: Is there no business model for 3G services?

Slide 13: the mobile professionals community Why this is happening

Slide 15: Video phone

Slide 17: Mobile payment

Slide 18:  Contactless (and networkless)

Slide 19: Mobile TV

Slide 20:  Terrestrial or Satellite Broadcast

Slide 21: Most talked-about services don’t need 3G

Slide 22: We are sorry for telecom operators who made the mistake of 3G, but it’s not our fault! Martin Varsavsky CEO, FON (world’s largest WiFi network operator)

Slide 23: For operators, 3G is essentially a waste of money. Unfortunately, there is no coming back VP of one of the most innovative European Telecom operators (Very familiar with Asian markets)

Slide 24: Alternate definition

Slide 25: Games 3G Girls Gambling

Slide 26: Games 3G Girls Gambling

Slide 27: the mobile professionals community What next?

Slide 28: More dogs!

Slide 29: It's not about bandwidth, nor standards, nor unique Japanese culture. It is about fun and convenience. Japanese put great effort into designing new technologies that can be adopted by anyone, especially techno-phobics. Takeshi Natsuno Senior VP & inventor of i-mode NTT DoCoMo

Slide 31: Not big files But multiple small connections

Slide 32: Mobile communities Mobile Game Town (Japan) Cyworld (Korea) QQ (China)

Slide 33: Mobile auctions Mobaoku (Japan) 11th Street (Korea)

Slide 34: Mobile shopping Rakuten (Japan) GirlsWalker (Japan)

Slide 35: Mobile search Google Yahoo LBS search Etc.

Slide 36: IM Not SMS Still looking for its business model (digital goods?)

Slide 37: the mobile professionals community Catalysts

Slide 38: 1. Better & more simple data pricing

Slide 39: 2. Get rid of SMS

Slide 40: 3. Better payment infrastructure

Slide 41: Thanks! Terima Kasih! benjamin@plus8star.com www.linkedin.com/in/benjaminjoffe www.slideshare.net/plus8star/ Skype: benjamin0123

Slide 42: Clients selection the mobile professionals community Published research Inside Cyworld Inside QQ Free sample | www.plus8star.com