Dogs and demons in mobile - what mobile operators don't tell about 3G
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Dogs and demons in mobile - what mobile operators don't tell about 3G

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Presentation on what operators don't tell and keep promoting services that look good on paper but don't deliver. Done in Kuala Lumpur at the Mobile Monday Global Summit.

Presentation on what operators don't tell and keep promoting services that look good on paper but don't deliver. Done in Kuala Lumpur at the Mobile Monday Global Summit.

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Dogs and demons in mobile - what mobile operators don't tell about 3G Dogs and demons in mobile - what mobile operators don't tell about 3G Presentation Transcript

  • We want more dogs! Dogs and demons in mobile What mobile carriers don’t tell about 3G Mobile Monday Global Summit | Kuala Lumpur | 2008.5.19 Benjamin Joffe |CEO, Plus Eight Star Ltd Co-Founder, Mobile Monday Beijing
  • Have we made so much progress?
  • the mobile professionals community 3G Business models
  • Is there any successful service or business model?
  • 1 Sell 3G licenses
  • 2 Sell 3G infra
  • 3 Invest and sell a company with “3G” name
  • 4 Organize conferences about 3G
  • But users want quality service! Operators need more capacity! GSM Association Executive
  • Still I couldn’t help but wonder: Is there no business model for 3G services?
  • the mobile professionals community Why this is happening
  • Video phone
  • Mobile payment
  •  Contactless (and networkless)
  • Mobile TV
  •  Terrestrial or Satellite Broadcast
  • Most talked-about services don’t need 3G
  • We are sorry for telecom operators who made the mistake of 3G, but it’s not our fault! Martin Varsavsky CEO, FON (world’s largest WiFi network operator)
  • For operators, 3G is essentially a waste of money. Unfortunately, there is no coming back VP of one of the most innovative European Telecom operators (Very familiar with Asian markets)
  • Alternate definition
  • Games 3G Girls Gambling
  • Games 3G Girls Gambling
  • the mobile professionals community What next?
  • More dogs!
  • It's not about bandwidth, nor standards, nor unique Japanese culture. It is about fun and convenience. Japanese put great effort into designing new technologies that can be adopted by anyone, especially techno-phobics. Takeshi Natsuno Senior VP & inventor of i-mode NTT DoCoMo
  • Not big files But multiple small connections
  • Mobile communities Mobile Game Town (Japan) Cyworld (Korea) QQ (China)
  • Mobile auctions Mobaoku (Japan) 11th Street (Korea)
  • Mobile shopping Rakuten (Japan) GirlsWalker (Japan)
  • Mobile search Google Yahoo LBS search Etc.
  • IM Not SMS Still looking for its business model (digital goods?)
  • the mobile professionals community Catalysts
  • 1. Better & more simple data pricing
  • 2. Get rid of SMS
  • 3. Better payment infrastructure
  • Thanks! Terima Kasih! benjamin@plus8star.com www.linkedin.com/in/benjaminjoffe www.slideshare.net/plus8star/ Skype: benjamin0123
  • Clients selection the mobile professionals community Published research Inside Cyworld Inside QQ Free sample | www.plus8star.com