We want
more dogs!
Dogs and demons in mobile
What mobile carriers don’t tell about 3G
Mobile Monday Global Summit | Kuala Lumpur | 2008.5.19
Benjamin Joffe |CEO, Plus Eight Star Ltd
Co-Founder, Mobile Monday Beijing

Have we made
so much progress?

the mobile professionals community
3G Business models

Is there any successful
service or business model?

1
Sell 3G licenses

2
Sell 3G infra

3
Invest and sell a company
with “3G” name

4
Organize conferences
about 3G

But users want quality service!
Operators need more capacity!
GSM Association Executive

Still I couldn’t help but wonder:
Is there no business model for
3G services?

the mobile professionals community
Why this is happening

Video phone

Mobile payment

 Contactless
(and networkless)

Mobile TV

 Terrestrial or
Satellite Broadcast

Most talked-about services
don’t need 3G

We are sorry for telecom operators
who made the mistake of 3G,
but it’s not our fault!
Martin Varsavsky
CEO, FON
(world’s largest WiFi network operator)

For operators, 3G is essentially a
waste of money.
Unfortunately, there is no
coming back
VP of one of the most innovative European Telecom operators
(Very familiar with Asian markets)

Alternate definition

Games
3G Girls
Gambling

Games
3G Girls
Gambling

the mobile professionals community
What next?

More dogs!

It's not about bandwidth, nor standards,
nor unique Japanese culture.
It is about fun and convenience.
Japanese put great effort into designing
new technologies that can be adopted by
anyone, especially techno-phobics.
Takeshi Natsuno
Senior VP & inventor of i-mode
NTT DoCoMo

Not big files
But multiple small connections

Mobile communities
Mobile Game Town (Japan)
Cyworld (Korea)
QQ (China)

Mobile auctions
Mobaoku (Japan)
11th Street (Korea)

Mobile shopping
Rakuten (Japan)
GirlsWalker (Japan)

Mobile search
Google
Yahoo
LBS search
Etc.

IM
Not SMS
Still looking for its business model
(digital goods?)

the mobile professionals community
Catalysts

1.
Better & more simple
data pricing

2.
Get rid of SMS

3.
Better payment infrastructure

Thanks!
Terima Kasih!
benjamin@plus8star.com
www.linkedin.com/in/benjaminjoffe
www.slideshare.net/plus8star/
Skype: benjamin0123

Clients selection
the mobile professionals community
Published research
Inside Cyworld
Inside QQ
Free sample | www.plus8star.com