Digital Naturalism
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How does China compare to the Galapagos? Comparisons between China's digital species and the islands' Flora and Fauna....

How does China compare to the Galapagos? Comparisons between China's digital species and the islands' Flora and Fauna.

Talk given at Media Evolution Conference in Malmo, Sweden, on August 2011.

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  • Talk about effective e-marketing ... I kept looking at the big download button as download for the slides .. only to realize its for the mackeeper!
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  • I sooo love this Benjamin... not sure why the typo is somewhat eccentric but it makes it even more fun!!!! and so true
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Digital Naturalism Presentation Transcript

  • 1. New  and  Improved  Species  from  China   Digital  Naturalism   @benjaminjoffe,  ceo,  +8*    Media  Evolu9on  Conference  |  Malmö,  Sweden  |  2011.08  
  • 2. Introduc;on  
  • 3. My  Voyage  •  11  years  in  Asia  (China,  Japan,  Korea)  •  Research  on  “Local  Species”  •  Innova9on  Arbitrage  
  • 4. Quiz  
  • 5. When  was  it  invented?  
  • 6. Europe  Gutenberg  |  1450   Korea   Metal  |  1230   China   Wooden  |  1040  
  • 7. What  does  it  tell  us?  1.   Things  can  be  “invented”  more  than  once  2.   Ideas  have  no  na;onality  3.   Time  gap  can  be  bridged   Imagine!  
  • 8. China’s  Internet  
  • 9. China’s  Internet  in  the  Western  Mind   Censorship   Ac9vists   485m  users   Cyber-­‐AZacks   Internet  Stocks  Source:  Top  Google  News  on  “China  Internet”,  2011.08.16  
  • 10. What  is  missing?   Innova9on   Users  New  concepts   Startups  
  • 11. #1  Challenge:  Preconcep;ons  China   Innova9on   Success  
  • 12. Innova9on  is  Everywhere!  
  • 13. Digital  Naturalism  
  • 14. Digital  species  are  IDEAS   Cute  ideas  visit  people  everywhere  
  • 15. Understanding  Digital  Species  •  NATIVE  driaed  “naturally”   –  ENDEMIC      1  loca9on   –  INDIGENOUS  >1  loca9on  •  INTRODUCED  not  naturally  •  INVASIVE      widespread  
  • 16. Quick  Look  at  Ecosystems   USA  •  Large  popula9on  •  High  GDP/capita  •  Experienced  entrepreneurs  •  High  development  costs  •  Vast  investments  resources  •  Clear  regula9ons   RICH  ECOSYSTEM  
  • 17. Quick  Look  at  Ecosystems   CHINA   •  Very  large  popula9on   •  Low  GDP/capita   •  Inexperienced  entrepreneurs   •  Low  development  costs   •  Popular  investment  spot   •  “In-­‐progress”  regula9ons   TOUGH  ECOSYSTEM  
  • 18. Copy  is  the  “natural”  way  
  • 19. Muta9on  for  Survival  
  • 20. 5C’s  of  Innova9on™   1.  Copy   2.  Constraints   3.  Combina9on   4.  Compe99on   5.  Context  
  • 21. Compe99on?  Service   No.   Local  Services   Tencent  (QZone,  Pengyou)  Facebook   5   Renren  (IPO),  Kaixin001,  51.com   1G:  (dead)   TwiZer   3   2G:  Sina  (IPO),  QQ,  Sohu  (IPO)   1G:  Wealink,  Tianji  LinkedIn   4   2G:  Ushi,  Hengzhi  YouTube   3   Youku  (IPO),  Tudou  (IPO),  QQ   Yahoo   3   Sina,  Sohu,  QQ  Groupon   1,000+   Lashou,  Taobao,  etc.  
  • 22. Endemic     TENCENT  (Galapagos  Penguin)  
  • 23. Tencent  &  QQ  •  1998:  Chinese  “ICQ”  •  Survival:  Virtual  goods  in   Avatars,  Games  (Korea)  •  Today:  social  networks,   microblog,  e-­‐commerce,   search,  interna9onal…  
  • 24. Tencent  Usage  •  IM  ac9ve  accounts    702  mln    •  Qzone  SNS          530  mln  •  Pengyou  SNS        130  mln  •  Microblog          233  mln  
  • 25. Tencent  Results  (1H2011)  •  Revenue    2  bln  USD   –  More  than  Facebook!   –  Games        55%   –  Ads          8%  •  Net  profit      42%  •  Paying  users    11%   Photo:  Tencent’s  new  Headquarters  in  Shenzhen  
  • 26. Endemic     JIAYUAN  (flightless  cormorant)  
  • 27. Jiayuan  |  #1  Matchmaking  site  •  40  mln  members     •  Revenue  18  MEUR  (loss)  •  5  mln  ac9ve   •  IPO  in  May  2011  (“DATE”)  
  • 28. Jiayuan  |  #1  Matchmaking  site   •  Starving  with  ads   •  100’s  of  events   •  Sells  “stamps”  (0.2  EUR)   –  Either  sender  or   recipient  must  buy  it  
  • 29. Endemic   ZHENAI  (Lonesome  George)  
  • 30. Zhenai  |  #2  Matchmaking  site  
  • 31. Zhenai  |  #2  Matchmaking  site   •  28M  members   •  VIP  service   •  “Dates  manager”   •  Feedback  channel   •  300  EUR/6  months  
  • 32. Endemic   VANCL  (swallow-­‐tailed  gull)  
  • 33. Vancl  |  #1  Online  Apparel  Store  •  Original  brand  “Vancl”   •  “Online-­‐to-­‐Offline”  (O2O)  •  Started  as  online  shirts   •  200  MUSD  in  2010  •  Expanded  to  apparel   •  $5  bln  Valua9on  
  • 34. Vancl  |  #1  Online  Apparel  Store  •  “Vancl  Stars”  show  their  styling  ideas  •  10%  commission  on  sales  from  personal  page  
  • 35. Invasive  &  Indigenous   ONLINE  GAMES   (marine  iguana)  
  • 36. >10  Online  Game  Giants!  •  No  game  soaware  market  •  Inspira9on  from  Korea  •  All  online!  •  Online  games  =  $5bln  vs.  $2bln  in  USA  
  • 37. Market  Cap   $53.5B  8   Unit:  billion  US$  7   6.2  6   5  5   4.5  4  3   2.4  2   1.7   1.7   1.1  1   0.764   0.29   0.1   0.165  0   Tencent   Shanda   Shanda   Netease   Perfect   Changyou   Giant   Kingsoa   NetDragon   CDC   The9   Renren   Game   World   Interac9ve   Source:  Companies,  2011.04  except  Renren,  2011.05  
  • 38. Who’s  ahead?  
  • 39. Invasive  &  Indigenous  SHANZHAI  (“Bandit”)   (Lava  Cactus)  
  • 40. Apple  Store  in  Kumming  
  • 41. Apple  Store  in  Kumming  •  Real  products!  •  Customer  service  •  (Some)  staff  think  it’s  an  official  store!  
  • 42. Awareness  Test  
  • 43. PHOTO:  MOBILE  PHONE,  BEIJING,  APRIL  2010  ©  Benjamin  Joffe  /  Plus  Eight  Star  Ltd.  
  • 44. PHOTO:  MOBILE  PHONE,  BEIJING,  APRIL  2010  ©  Benjamin  Joffe  /  Plus  Eight  Star  Ltd.  
  • 45. Did  you  no9ce  that?  PHOTO:  MOBILE  PHONE,  BEIJING,  APRIL  2010  ©  Benjamin  Joffe  /  Plus  Eight  Star  Ltd.  
  • 46. This  is  a  “FarmVille”  bu3on   There  is  a  link  to   check  your  QQ  Farm  PHOTO:  MOBILE  PHONE,  BEIJING,  APRIL  2010  ©  Benjamin  Joffe  /  Plus  Eight  Star  Ltd.  
  • 47. QQ  Farm  
  • 48. By  the  way…  
  • 49. “Shanzhai”  Phones:  Mass  Customiza9on  •  4F’s  of  Shanzhai™   –  Fun   –  Flashy   –  Fast   –  (almost)  Free!  
  • 50. “Invasive”  Commodi9za9on?   World’s  Fastest   Android  CPU  (1.5G)   by  Xiaomi  Tech   (220  EUR)  
  • 51. “Invasive”  Commodi9za9on?   HaiPad   Android  2.2,  Dual  camera   by  Haier  (100  EUR)  
  • 52. “Invasive”  Commodi9za9on?   World’s  First  Android  3.2  Tablet   by  Huawei  
  • 53. Introduced  Species   (dogs  or  goats?)  
  • 54. ALL  successful  ones  mutated  •  Yahoo!    Invested  in  Alibaba  (40%)  •  Google    Failed  •  Android    Free!  •  Angry  Birds  
  • 55. Groupon  War  •  Hundreds  of  players  •  Single  digit  margins  •  No  clear  leader  •  $110m  funding  for  Lashou  •  Hard  9me  for  Groupon  US  
  • 56. One  more  thing!   Cmune   (new  hybrid)  
  • 57. Made  From  China  Uberstrike  by  Cmune:  Top  3D  Game  on  Facebook  
  • 58. The  Future  of  Digital  Species  •  Study  Ecosystems  •  Discover  new  species  •  Mutate  •  Survive  •  Thrive!   Gymnadenia  Runei  (Indigenous  Swedish  flower)  
  • 59. Tack  sså  mycket!   Tack   å  m ycket!   @benjaminjoffe          benjamin@plus8star.com      www.slideshare.net/plus8star