Comparison of Mobile Social Networks

What Asia can tell us about mobile social networks Benjamin Joffe, Managing Director | Plus Eight Star

the mobile professionals community There are more ideas outside your country than inside Tom Kelley The 10 faces of Innovation

the mobile professionals community Agenda 1. Some history 2. It works (in Asia first) 3. It’s not about technology 4. We are safe 5. Barriers and catalysts

the mobile professionals community Who uses mobile SNS?

the mobile professionals community Some history

the mobile professionals community Mobile SNS are not new

250,000 people / day 1,500 / light change

the mobile professionals community ImaHima (“are you free now?”) Fall of 2001 – 250,000 users

the mobile professionals community

the mobile professionals community Mogi

the mobile professionals community Launched: 2003

Mobile the mobile professionals community Massively Multiplayer Ubiquitous Location-Based Social Networking Service

the mobile professionals community (MMMULBSNS?)

the mobile professionals community

the mobile professionals community Acquired in 2004

the mobile professionals community What changed?

the mobile professionals community 1. Numbers 2. Mobile = media

the mobile professionals community It works (in Asia first)

#2 economy, #1 mobile society #1 mobile & Internet population #1 digital society

Starting date 2004 1997 1999 2004 2006

Registered users 60 mln 500 mln 20 mln 10 mln 14 mln

Reach (Internet users) 220 mln 200 mln 35 mln 90 mln 90 mln

Starting date (mobile) 2007 2000 2004 2006 2006

Mobile users (est.) 3 mln 50 mln 6 mln 10 mln 10 mln

Reach (mobile users) 255 mln 580 mln 45 mln 100 mln 100 mln

Revenues 2007 (USD) 150 mln 520 mln ~200 mln 100 mln 150 mln

Profit 2007 (USD) (50 mln) 225 mln ~100 mln ~60 mln 35 mln

Services Profile page Profile page Profile page Profile page Profile page Avatars Avatars Avatars BGM Paid Games Free Games IM IM IM Groups Groups Groups Groups Groups

Sticky features & critical infra Profile page Profile page Profile page Profile page Profile page Avatars Avatars Avatars BGM Paid Games Free Games IM IM IM Groups Groups Groups Groups Groups “Real” friends IM Footprints Free Games Applications Digital currency Digital currency Digital currency Payment systems Payment systems Affiliate system

Main business models Ads Ads Ads Ads Ads Brand pages Brand pages Brand pages Brand pages Brand pages Digital goods Digital goods Digital goods Freemium Digital goods Paid Games Music Mobile VAS Mobile VAS Mobile VAS Affiliates Jobs

Revenue mix: ARFU 0%? 87% 80% 5% 50%

Pageviews PV (PC) 5.48 billion PV (mobile) 8.31 billion # of users 14 million April 2005 April 2006 April 2007 May 2008

Impression unit price PC Mobile April 2005 April 2006 April 2007 May 2008

the mobile professionals community Community = Media

the mobile professionals community It’s not about technology

the mobile professionals community XHTML, Flash, Java

Chat room Game WAP Brower Info: finance, Music player book, news E-mail Movie Qzone (blog)

Cyworld Zone: Map, Video service Mini hompy Item shop My picture 1.Guest book 2.Photo album Emotion expression 3.Friends list 4.Diary About service fees 5.Plaza Find subscribers 6.BBS Registering for fixed 7.Club payment 8.’My Cy’ (settings)

Ad banner Reminders: new “add to my friends” request; “new message from a friend”, “new comment on your diary from a friend” - Main photo (here: Mixi’s CEO) - Message box, - Latest diary entries, - Write an entry (from PC or mobile) - My photo album My favorite friends, “Foot-prints” (who visited my profile page), Search function My mixi friends’ list (here: 580 friends) My communities’ list (here: 70 communities) My profile / My introductions (what friends wrote about me) Invite a friend (using mobile email) Latest diary entries by my friends

18 billion PV / month Go to “my page” Invite a friend “New!” - New avatar items release - New game (golf game) - Get new items by inviting friends - Get Moba Gold by registering to the site “Let’s play” - Games: visual and text on the latest game release - Decoration mail: animated illustration in your emails “Let’s gather together” - Visit MGT town - Read latest diaries - Search for new friends - “Circles” (equivalent of communities) - Q&A “the Questions market, let’s ask!”

the mobile professionals community Business models & Ecosystems

the mobile professionals community Why we are safe

1 Busy at home

2 Lack cross-market expertise

3 Lack cross-cultural expertise

the mobile professionals community Result: failed or poised to Cyworld (Europe, Japan, US, China) Mixi (China) Mobile Game Town (China)

the mobile professionals community Other way also a challenge MySpace (China? Japan? Korea?) Facebook (?)

the mobile professionals community Catalysts

1 High speed & Flat fee

2 Payment systems

3 Girls

4 Companies & Schools!

benjamin@plus8star.com www.slideshare.net/plus8star/ Skype: benjamin0123

Clients selection the mobile professionals community Published research Inside Cyworld Inside QQ Free sample | www.plus8star.com

http://www.plus8star.com	510
http://www.agglom.com	119
http://mashraqi.com	50
http://www.slideshare.net	40
http://www.connexion-mobile.net	34
http://www.felgner.ch	14
http://web-mobilite.blogspot.com	12
http://www.nextad.eu	10
http://plus8star.com	10
http://fusionsearcher.wordpress.com	6
http://agglom.com	6
http://jisi.dreamblog.jp	4
https://gbanga.ath.cx	4
http://widgets.clearspring.com	2
http://about.felgner.ch	2
http://localhost	2
http://onlinetanulas.blogspot.com	2
http://blogold-javiercarrete.blogspot.com	1
http://www.hanrss.com	1
http://zootool.com	1
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	1
http://74.125.39.104	1
http://209.85.171.104	1
http://felgner.ch	1
http://blog.javier-carrete.com	1

Comparison of Mobile Social Networks

by Benjamin Joffe on Jun 10, 2008

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Comparison of Mobile Social Networks — Presentation Transcript