Benjamin Joffe

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  • Benjamin Joffe Benjamin Joffe commented on TEDx early draft You should mention Megastudy (e-learning), IPTV (video on demand, new business models), Moazine (e-magazines) - basically digitalization of traditional media or disintermediation of offline businesses. If you can mention a handful of interesting CONCEPTS developed by startups, it’s a window into the future :-) In terms of internationalization, gaming is transitioning to online and Nexon has been doing it since 1993 - game as a service vs. game as a product. Hope this helps! 3 weeks ago
  • Benjamin Joffe Benjamin Joffe commented on IMVU Presentation Great preso & to-the-point :-) 1 month ago
  • Benjamin Joffe Benjamin Joffe commented on Zhan Ye - What US Game Developers Need to Know about Free-to-Play in China Excellent presentation with lots of battlefield-tested learning :-) 1 month ago
  • Benjamin Joffe Benjamin Joffe commented on Designing with Psychology in Mind Awesome presentation connecting social psychology, design, media and a bit of ethics :-) I was left with the question: what is the definition of "real"? 1 month ago
  • Benjamin Joffe Benjamin Joffe commented on Virtual Goods in Asia To download the file, please visit http://www.plus8star.com 1 month ago
  • Benjamin Joffe Benjamin Joffe commented on Startup In China Very nice presentation, covering lots of ground! PS: Looks like Ethos made lots of progress! 3 months ago
  • Benjamin Joffe Benjamin Joffe commented on Lessons Learned From Asia Thanks for your kind comment! The main reason we did not include India is that our research is focused on China/Japan/Korea (’East Asia’). We are looking at India from a distance waiting for innovative models to emerge there too (if you have pointers, feel free to let us know!). 4 months ago
  • Benjamin Joffe Benjamin Joffe commented on Internet & Activism: 20 Years After Tiananmen A great angle on a complex topic. Thanks for bringing clarity where passion often blurs the view. 6 months ago
  • Benjamin Joffe Benjamin Joffe commented on Why Twitter Is A Ponzi Scheme Nice design & fun story - early adopters do ok so I don’t worry ;-) Would Facebook, MySpace and market listed companies like Google and Apple qualify as Ponzi schemes too? 7 months ago
  • Benjamin Joffe Benjamin Joffe commented on Mobile and Web Innovation in China @zunguri | Thanks for taking the time to reply. Sorry if I misinterpreted your initial 1-liner and came across in an unpleasant way; tones and intention are not always clear in writing. I take from the ’ ;-) ’ that we can actually have a conversation ^_^ I will explain better some of the slides and the intention for the presentation: ’Until then, I hope never to see another back-handed compliment such as fireworks or printing as examples of Chinese innovation.’ --> Please keep in mind that in addition to a silent slideshow, there was over 30 minutes of talk to explain what was shown. The introduction is a half-joke to help people step back from the usual stereotypes, not really to marvel at China’s inventiveness. More, my personal view is that innovation does not have a nationality: the slide 96 is a case of a Beijing-based startup whose founders, team and partners are all over the world. They just happen to be +located+ in Beijing - does that make them Chinese? Among the old inventions, there is one particular case: I mention specifically the movable type for three reasons: 1- It was likely invented in China 400 years before it was re-invented in Europe (= China innovates) 2- Europe (and US, etc.) would probably look very different if it had printed its first documents 400 years earlier (= value in accelerating innovation transfer) 3- Though with Internet the problem of learning about innovations might seem solved, many concepts and models still take years to migrate. The Silicon Valley is now very upbeat with digital goods and iPhone app store - both models have been working very well for close to 10 years in Japan (i-mode), Korea and China (micro-transactions). This means a large lost potential - especially the WAP/mobile portal debacle and Web 2.0 ad-based models. (= looking outside your country for innovation can bring valid models even during the ’Information age’) ’When presented clearly, these absolutely speak for themselves.’ --> This was exactly the point of my presentation but the ’clearly’ part is probably the most challenging part, and often poorly done in mass media and even on serious tech blogs. In a way, innovation needs clear spokespersons. The cases of web and mobile innovations I presented +and explained+ during the session all have innovative concepts and business models. Sadly, I do not do voice cast over the slides, which leaves a lot of room for interpretation. ’All you need in this life is ignorance and confidence; then success is sure.’ --Mark Twain Fun one :-) The ’winner bias’ certainly applies to the way media deals with entrepreneurs (in addition to hedge funds). I’m happy to get in touch for further discussion benjamin [a][t] plus8star.com 8 months ago
  • Benjamin Joffe Benjamin Joffe commented on Mobile and Web Innovation in China @zunguri - I would like to agree with your sweeping statement but found over the past 10 years in Asia that the idea that "innovation speaks for itself" is delusional at best, and sometimes dangerous in the business world. As an "end user" this assumes you always get served with the BEST product, but defining what is best for a user is often misaligned with the economics behind it. "There’s none so blind as those who will not see" - cheers. 8 months ago
  • Benjamin Joffe Benjamin Joffe commented on Mobile and Web Innovation in China Thanks Mervyn for this great info. I did not mention it but Taiwan’s HTC and Lenovo’s laptops could probably also be counted as quite innovative :-) 8 months ago
  • Benjamin Joffe Benjamin Joffe commented on Sprint & Social Media: The Million Dollar Question It’s a billion dollar question ^_^ (not just million) 9 months ago
  • Benjamin Joffe Benjamin Joffe commented on InGame Advertising, 3D Worlds Marketing Awesome presentation and great research! I would like to use some of your content (notably data) for a seminar in Beijing soon on VW regulation - could you let me know about your copyright status? Thanks! benjamin [at] plus8star.com 10 months ago
  • Benjamin Joffe Benjamin Joffe commented on Game Studies Download 3.0 Excellent - I would also like to see more games tap into positive emotions ^_^ 11 months ago
  • Benjamin Joffe Benjamin Joffe commented on No More Lightbulbs Thanks for your kind comment - I like ur style :-) benjamin@plus8star.com 11 months ago
  • Benjamin Joffe Benjamin Joffe commented on Social Networks Monetized Revenue Very nice mapping of revenue models. I was moderating a panel on social media in Nov.08 and "social gaming" was seen as the savior of SNS - with avatars in the mix for good balance. 2 years ago
  • Benjamin Joffe Benjamin Joffe commented on Future Of Social Media Entertainment Very excellent presentation - might be an eye-opened for media & ad agencies. Great research. 2 years ago
  • Benjamin Joffe Benjamin Joffe commented on Médias sociaux : Votre marque ne vous appartient plus ! Une autre superbe presentation! Un role a ajouter pour l’avenir: "Chief Community Officer" (CCO), au-dessus du marketing et du PR. 2 years ago
  • Benjamin Joffe Benjamin Joffe commented on Réseaux sociaux et univers virtuels Superbe presentation et tres bonnes idees en conclusion. Merci :-) 2 years ago