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Building startups like a boss


Short talk on how to build startups like a boss. Given at Pecha-Kucha Night in Singapore on September 2012.

Short talk on how to build startups like a boss. Given at Pecha-Kucha Night in Singapore on September 2012.

Published in Technology , Business
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  • 1. Pecha KuchaNight Singapore!Building Startups
LIKE A BOSS@benjaminjoffe!
  • 2. Defining Startups LIKE A BOSS Temporary organization! designed to search for a!repeatable and scalable business model.!
  • 3. Everyone things it is a bad idea! Rocking it! LIKE A BOSS You think it’s the greatest thing ever! People try to change your vision! You have co-founders! No paycheck! Long hours with no direct return!Ideas  Credits  >  h-p://­‐bands-­‐and-­‐startups  
  • 4. Free pizza and beer! Cool Parties! You’re a boss!Living the Dream! Dress casual!LIKE A BOSS
  • 5. Alpha, beta…!Angels! Talking Startup! VCs! LIKE A BOSS Accelerators! TechCrunch!
  • 6. Lean!MVP! Talking Startup! LIKE A BOSS Pivot! Traction!
  • 7. I’m a BOSSMentoring ataccelerators! Fairly lean! …and on TechCrunch!! Angel investments!
  • 8. Style yourself! Rockstar!LIKE A BOSS Ninja! Guru! Growth Hacker (?!)!
  • 9. Find your Passion! LIKE A BOSSJust go for the first love.!
  • 10. Steal ideas!LIKE A BOSS Thomas Edison! “The Boss” Even Thomas Edison – who gave ideas their (terrible) symbol – was not the first nor the only working on it.!
  • 11. Have more Ideas! Come upLIKE A BOSS with 10 ideas a day…! …and throw them away!! “I write one page of masterpiece to 99 pages of shit”! Hemingway! Ernest Hemingway! Writing Guru
  • 12. "I have just solvedthe problem of the Hype it up!subdivision of theelectric light.”! LIKE A BOSS “When Im through, only the rich will be able to afford candles.”!“Lai dat.”!! Stock of gas companies! Thomas Edison! Boss! (finally ready after 2.5 years)!
  • 13. Pivot! LIKE A BOFirst idea is not working out? Adjust concept, revenue model, target market, etc.!
  • 14. First Startup!Pivots! 2007! !“3D collaboration”! LIKE A BOSS 2008! !5 prototypes! 2009  1 game!
  • 15. Business! 2010! !Clean up everything! 2011! !Investment from Skype Founder! 2012! !1M Likes! Get 1M Likes!LIKE A BOSS
  • 16. •  Helping people help others!!•  “Social Craigslist”!•  No noise, all signal!BRILLIANT! Second Startup!LIKE A BOSS
  • 17. Fight! LIKE A BOSS Before launching, I found many had failed. Afterlaunching, I found others still trying, all struggling to find a market!
  • 18. What  for  Who?  •  Early  adopters?  •  No  clear  problem  Content  •  Don’t  make  them  think  •  Charming  content   Scrap Features!LIKE A BOSS I tried and fix the service by clarifying the value proposition, identify possible early adopters, and making usage as simple as possible.!
  • 19. Mentoring!LIKE A BOSSI went to mentor at the 500 Startups accelerator, and found many companies having clear value propositions and doing “lean”.!
  • 20. Idea  source  >  h-p://­‐of-­‐the-­‐lean-­‐startup-­‐anG-­‐pivot/     Friends & Family Pivot! LIKE A BOSS If everything fails, there is always a possibility for afinal pivot for saving face: the Friends & Family Pivot!!