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Anti-Virus for the Mind
Ignite Shanghai | May 2010 | @benjaminjoffe
Case 1: Duels
Not everyone plays by the rules
Arthur Schopenhauer   38 Stratagems for Discussing
    (1788-1960)           (and avoiding abuse)
I.                XXXVIII.

“Carry your       “Become
opponent's
proposition       personal,
                  insulting, ...
Case 2: One-to-Many




                Edward Bernays
                  (1891-1995)
• Crystallizing Public Opinion (1923)

• Propaganda (1928)

• Public Relations (1952)

• The Engineering of Consent (1955)
“Torches of Freedom”       Joseph Goebbles
                       Third Reich Propagandist
Case 3: Few-to-Many




         Gene Sharp             (1993~)
Non-Violent Revolution Expert
Case 4: Twitter Revolution?


 60 accounts in the city of Tehran

    Fell to 6 accounts later on


         Question
 How...
One Hobby :
                 War Museums

“War Memorial of Korea”
     (Seoul, South Korea)


“Victorious Fatherland Liber...
Common Points
1. The enemy attacked first

2. It was a liberation war

3. Their side won
  (mostly thanks to their own eff...
Quick Reminders
                                         (1903-1950)

             • “We've always been at war
           ...
Case 5: Many-to-Many
                 “The Theft of History”
• Pervasive Western viewpoint

• “Theft” by the West of the
 ...
Two Views on Europe




Zbigniew Brzezinski     Francois Asselineau
 US Geostrategist     French Political Scientist
The Grand Chessboard
American Primacy and Its Geostrategic Imperatives




 “No Eurasian challenger
 should dominate Euras...
Agreement on Situation but…


Celebrate the result    Get out of Europe
1984, Brave New World… or both?
• Is it “Proles” life…
   – Victory Gin
   – Synthetic foodstuff
   – Always-on Telescreen...
Is There a Solution?

• Critical Thinking

• Media Literacy

• Digital Literacy

• “Slow News” vs. The Instant Web
To Report Mind Intrusions
    benjamin [at] plus8star.com


           Thanks!
Antivirus for the Mind
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Antivirus for the Mind

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Our mental software is under attack!
Talk at Ignite Shanghai in May 2010 with the "Geeks on a Plane"

Transcript of "Antivirus for the Mind"

  1. 1. Anti-Virus for the Mind Ignite Shanghai | May 2010 | @benjaminjoffe
  2. 2. Case 1: Duels Not everyone plays by the rules
  3. 3. Arthur Schopenhauer 38 Stratagems for Discussing (1788-1960) (and avoiding abuse)
  4. 4. I. XXXVIII. “Carry your “Become opponent's proposition personal, insulting, rude as beyond its soon as you natural limits perceive that your and narrow your opponent has the own” upper hand”
  5. 5. Case 2: One-to-Many Edward Bernays (1891-1995)
  6. 6. • Crystallizing Public Opinion (1923) • Propaganda (1928) • Public Relations (1952) • The Engineering of Consent (1955)
  7. 7. “Torches of Freedom” Joseph Goebbles Third Reich Propagandist
  8. 8. Case 3: Few-to-Many Gene Sharp (1993~) Non-Violent Revolution Expert
  9. 9. Case 4: Twitter Revolution? 60 accounts in the city of Tehran Fell to 6 accounts later on Question How representative is that? Source: Al Jazeera
  10. 10. One Hobby : War Museums “War Memorial of Korea” (Seoul, South Korea) “Victorious Fatherland Liberation Museum” (Pyeongyang, North Korea) “Korean War Memorial Museum” (Dandong, China) Formerly “War to Resist U.S. Aggression & Aid North Korea”
  11. 11. Common Points 1. The enemy attacked first 2. It was a liberation war 3. Their side won (mostly thanks to their own efforts) Question What do you think the “Korean War Veterans Memorial” in Washington, DC says?
  12. 12. Quick Reminders (1903-1950) • “We've always been at war with Eastasia” – (or was it Eurasia?) • “Super-states' ideologies are alike… • … and public's ignorance of it is imperative” -- Goldstein (1948)
  13. 13. Case 5: Many-to-Many “The Theft of History” • Pervasive Western viewpoint • “Theft” by the West of the achievements of other cultures – Democracy – Capitalism – Individualism – Love! • And maybe more? – Entrepreneurship – Innovation (2007)
  14. 14. Two Views on Europe Zbigniew Brzezinski Francois Asselineau US Geostrategist French Political Scientist
  15. 15. The Grand Chessboard American Primacy and Its Geostrategic Imperatives “No Eurasian challenger should dominate Eurasia and challenge America's global preeminence”
  16. 16. Agreement on Situation but… Celebrate the result Get out of Europe
  17. 17. 1984, Brave New World… or both? • Is it “Proles” life… – Victory Gin – Synthetic foodstuff – Always-on Telescreens • …Or “Soma”? (from Brave New World) – (Popular dream-inducing drug) – Method of control through pleasure
  18. 18. Is There a Solution? • Critical Thinking • Media Literacy • Digital Literacy • “Slow News” vs. The Instant Web
  19. 19. To Report Mind Intrusions benjamin [at] plus8star.com Thanks!

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