Antivirus for the Mind

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Our mental software is under attack! …

Our mental software is under attack!
Talk at Ignite Shanghai in May 2010 with the "Geeks on a Plane"

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  • 1. Anti-Virus for the Mind Ignite Shanghai | May 2010 | @benjaminjoffe
  • 2. Case 1: Duels Not everyone plays by the rules
  • 3. Arthur Schopenhauer 38 Stratagems for Discussing (1788-1960) (and avoiding abuse)
  • 4. I. XXXVIII. “Carry your “Become opponent's proposition personal, insulting, rude as beyond its soon as you natural limits perceive that your and narrow your opponent has the own” upper hand”
  • 5. Case 2: One-to-Many Edward Bernays (1891-1995)
  • 6. • Crystallizing Public Opinion (1923) • Propaganda (1928) • Public Relations (1952) • The Engineering of Consent (1955)
  • 7. “Torches of Freedom” Joseph Goebbles Third Reich Propagandist
  • 8. Case 3: Few-to-Many Gene Sharp (1993~) Non-Violent Revolution Expert
  • 9. Case 4: Twitter Revolution? 60 accounts in the city of Tehran Fell to 6 accounts later on Question How representative is that? Source: Al Jazeera
  • 10. One Hobby : War Museums “War Memorial of Korea” (Seoul, South Korea) “Victorious Fatherland Liberation Museum” (Pyeongyang, North Korea) “Korean War Memorial Museum” (Dandong, China) Formerly “War to Resist U.S. Aggression & Aid North Korea”
  • 11. Common Points 1. The enemy attacked first 2. It was a liberation war 3. Their side won (mostly thanks to their own efforts) Question What do you think the “Korean War Veterans Memorial” in Washington, DC says?
  • 12. Quick Reminders (1903-1950) • “We've always been at war with Eastasia” – (or was it Eurasia?) • “Super-states' ideologies are alike… • … and public's ignorance of it is imperative” -- Goldstein (1948)
  • 13. Case 5: Many-to-Many “The Theft of History” • Pervasive Western viewpoint • “Theft” by the West of the achievements of other cultures – Democracy – Capitalism – Individualism – Love! • And maybe more? – Entrepreneurship – Innovation (2007)
  • 14. Two Views on Europe Zbigniew Brzezinski Francois Asselineau US Geostrategist French Political Scientist
  • 15. The Grand Chessboard American Primacy and Its Geostrategic Imperatives “No Eurasian challenger should dominate Eurasia and challenge America's global preeminence”
  • 16. Agreement on Situation but… Celebrate the result Get out of Europe
  • 17. 1984, Brave New World… or both? • Is it “Proles” life… – Victory Gin – Synthetic foodstuff – Always-on Telescreens • …Or “Soma”? (from Brave New World) – (Popular dream-inducing drug) – Method of control through pleasure
  • 18. Is There a Solution? • Critical Thinking • Media Literacy • Digital Literacy • “Slow News” vs. The Instant Web
  • 19. To Report Mind Intrusions benjamin [at] plus8star.com Thanks!