Selected Writing Samples<br />www.plumemarketing.com<br />Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com<br />
Samples From:<br /> <br />  <br />
Branding Campaign<br />
W Austin Residences:  Website, Austin Brand StrategyWAustinResidences.com<br />
W Austin Residences:  Building Site Wrap<br />
W Austin Residences:  Print Ad<br />
Print Pieces<br />
Whole Foods Market:  Direct Mail Campaign<br />
Whole Foods Market:  Direct Mail Campaign<br />
Whole Foods Market:  Direct Mail Campaign<br />
Whole Foods Market:  Direct Mail Campaign<br />
Whole Foods Market:  Direct Mail Campaign<br />
ComtranInternational:  Look Book<br />
Comtran International:  Look Book<br />
Tigé:  2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11<br />
Tigé:  2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11<br />
Tigé:  2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11<br />
Downtown Austin Alliance:  2010 Annual ReportFull Report: downtownaustin.com/news<br />
Websites<br />
Bazaarvoice:  Purpose Statement, Messaging, WebsiteBazaarvoice.com<br />
RISE Global:  WebsiteRiseGlobal.org<br />
GratioCapital:  GoalMineWebsite, Messaging StrategyGoalMine.com<br />
Mango Money:  Website, MessagingMangoMoney.com<br />
Rev Worldwide:  WebsiteRevWorldwide.com<br />
Event360:  WebsiteEvent360.com<br />
Online Advertising<br />
JCPenney:  Interstitial on Glo.comWork performed under contract at T3<br />
JCPenney:  Interstitial on Glo.comWork performed under contract at T3<br />
JCPenney:  Bridal Jewelry Launch,  Expandable BannerWork performed under contract at T3<br />
JCPenney:  Liz Claiborne Launch, Standard BannerWork performed under contract at T3<br />
JCPenney:  Uproar Launch, Video Pre-rollWork performed under contract at T3<br />
JCPenney:  SupergirlLaunch, Expandable BannerWork performed under contract at T3<br />
Full Client List<br />Civic/Non-profit<br />Downtown Austin Alliance<br />Event 360<br />RISE Global<br />Fashion/Retail<b...
Services<br />Plume works directly with organizations and in partnership with advertising agencies, public relations firms...
Thank You!<br />www.plumemarketing.com<br />Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com<br />
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Plume: Selected Writing Samples

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All work written by Erica Hess, principal of Plume, an Austin-based marketing communications firm specializing in messaging and content development.

Brands represented in this portfolio include Whole Foods Market, W Hotels Worldwide and JCPenney.

Published in: Business
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Plume: Selected Writing Samples

  1. 1. Selected Writing Samples<br />www.plumemarketing.com<br />Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com<br />
  2. 2. Samples From:<br /> <br />  <br />
  3. 3. Branding Campaign<br />
  4. 4. W Austin Residences: Website, Austin Brand StrategyWAustinResidences.com<br />
  5. 5. W Austin Residences: Building Site Wrap<br />
  6. 6. W Austin Residences: Print Ad<br />
  7. 7. Print Pieces<br />
  8. 8. Whole Foods Market: Direct Mail Campaign<br />
  9. 9. Whole Foods Market: Direct Mail Campaign<br />
  10. 10. Whole Foods Market: Direct Mail Campaign<br />
  11. 11. Whole Foods Market: Direct Mail Campaign<br />
  12. 12. Whole Foods Market: Direct Mail Campaign<br />
  13. 13. ComtranInternational: Look Book<br />
  14. 14. Comtran International: Look Book<br />
  15. 15. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11<br />
  16. 16. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11<br />
  17. 17. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11<br />
  18. 18. Downtown Austin Alliance: 2010 Annual ReportFull Report: downtownaustin.com/news<br />
  19. 19. Websites<br />
  20. 20. Bazaarvoice: Purpose Statement, Messaging, WebsiteBazaarvoice.com<br />
  21. 21. RISE Global: WebsiteRiseGlobal.org<br />
  22. 22. GratioCapital: GoalMineWebsite, Messaging StrategyGoalMine.com<br />
  23. 23. Mango Money: Website, MessagingMangoMoney.com<br />
  24. 24. Rev Worldwide: WebsiteRevWorldwide.com<br />
  25. 25. Event360: WebsiteEvent360.com<br />
  26. 26. Online Advertising<br />
  27. 27. JCPenney: Interstitial on Glo.comWork performed under contract at T3<br />
  28. 28. JCPenney: Interstitial on Glo.comWork performed under contract at T3<br />
  29. 29. JCPenney: Bridal Jewelry Launch, Expandable BannerWork performed under contract at T3<br />
  30. 30. JCPenney: Liz Claiborne Launch, Standard BannerWork performed under contract at T3<br />
  31. 31. JCPenney: Uproar Launch, Video Pre-rollWork performed under contract at T3<br />
  32. 32. JCPenney: SupergirlLaunch, Expandable BannerWork performed under contract at T3<br />
  33. 33. Full Client List<br />Civic/Non-profit<br />Downtown Austin Alliance<br />Event 360<br />RISE Global<br />Fashion/Retail<br />JCPenney<br />Finance<br />Gratio Capital/Goalmine<br />Mango<br />MPOWER Labs<br />Rev Worldwide<br />Food/Natural Products<br />Whole Foods Market<br />Nulo<br />Seventh Generation<br />Healthy Lifestyles<br />ACTIVE Life<br />Oregon State University Extension<br />Texas Department of State Health Services<br /> <br />  <br />Hospitality & Real Estate<br />American Campus Communities<br />Mallick Group<br />W Austin Hotel & Residences<br />Sustainability<br />Carton Council<br />Climate Savers Computing Initiative<br />CPS Energy<br />Water IQ<br />Travel/Aviation<br />Comtran International<br />Tigé Boats<br />Technology<br />Bazaarvoice<br />FameCast<br />Google<br />Open Labs<br />
  34. 34. Services<br />Plume works directly with organizations and in partnership with advertising agencies, public relations firms and design boutiques. Contact us to discuss what we can do for you.<br /> <br /> Strategy<br />Branding Strategy<br />Marketing/PR Plans<br />Partner Recruitment<br />RFP Creation<br />RFP Response<br />Social Media Engagement<br /> <br /> <br />  <br />Writing<br />Annual Reports<br />Articles/Op-Eds<br />Brochures<br />Blogs<br />Comedy/Satire<br />Corporate Messaging <br />Facebook, Twitter, Other Social Media<br />Fact Sheets<br />Manuals<br />News Releases<br />Newsletters<br />Online Advertisements/Rich Media<br />Point-of-Sale Signage<br />Print Advertisements<br />SEO Writing<br />Speeches/Talking Points<br />Web Sites<br />Video Scripts<br />
  35. 35. Thank You!<br />www.plumemarketing.com<br />Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com<br />
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