Plume: Selected Writing Samples
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Plume: Selected Writing Samples

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All work written by Erica Hess, principal of Plume, an Austin-based marketing communications firm specializing in messaging and content development. ...

All work written by Erica Hess, principal of Plume, an Austin-based marketing communications firm specializing in messaging and content development.

Brands represented in this portfolio include Whole Foods Market, W Hotels Worldwide and JCPenney.

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  • 1. Selected Writing Samples
    www.plumemarketing.com
    Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com
  • 2. Samples From:
     
      
  • 3. Branding Campaign
  • 4. W Austin Residences: Website, Austin Brand StrategyWAustinResidences.com
  • 5. W Austin Residences: Building Site Wrap
  • 6. W Austin Residences: Print Ad
  • 7. Print Pieces
  • 8. Whole Foods Market: Direct Mail Campaign
  • 9. Whole Foods Market: Direct Mail Campaign
  • 10. Whole Foods Market: Direct Mail Campaign
  • 11. Whole Foods Market: Direct Mail Campaign
  • 12. Whole Foods Market: Direct Mail Campaign
  • 13. ComtranInternational: Look Book
  • 14. Comtran International: Look Book
  • 15. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
  • 16. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
  • 17. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
  • 18. Downtown Austin Alliance: 2010 Annual ReportFull Report: downtownaustin.com/news
  • 19. Websites
  • 20. Bazaarvoice: Purpose Statement, Messaging, WebsiteBazaarvoice.com
  • 21. RISE Global: WebsiteRiseGlobal.org
  • 22. GratioCapital: GoalMineWebsite, Messaging StrategyGoalMine.com
  • 23. Mango Money: Website, MessagingMangoMoney.com
  • 24. Rev Worldwide: WebsiteRevWorldwide.com
  • 25. Event360: WebsiteEvent360.com
  • 26. Online Advertising
  • 27. JCPenney: Interstitial on Glo.comWork performed under contract at T3
  • 28. JCPenney: Interstitial on Glo.comWork performed under contract at T3
  • 29. JCPenney: Bridal Jewelry Launch, Expandable BannerWork performed under contract at T3
  • 30. JCPenney: Liz Claiborne Launch, Standard BannerWork performed under contract at T3
  • 31. JCPenney: Uproar Launch, Video Pre-rollWork performed under contract at T3
  • 32. JCPenney: SupergirlLaunch, Expandable BannerWork performed under contract at T3
  • 33. Full Client List
    Civic/Non-profit
    Downtown Austin Alliance
    Event 360
    RISE Global
    Fashion/Retail
    JCPenney
    Finance
    Gratio Capital/Goalmine
    Mango
    MPOWER Labs
    Rev Worldwide
    Food/Natural Products
    Whole Foods Market
    Nulo
    Seventh Generation
    Healthy Lifestyles
    ACTIVE Life
    Oregon State University Extension
    Texas Department of State Health Services
     
      
    Hospitality & Real Estate
    American Campus Communities
    Mallick Group
    W Austin Hotel & Residences
    Sustainability
    Carton Council
    Climate Savers Computing Initiative
    CPS Energy
    Water IQ
    Travel/Aviation
    Comtran International
    Tigé Boats
    Technology
    Bazaarvoice
    FameCast
    Google
    Open Labs
  • 34. Services
    Plume works directly with organizations and in partnership with advertising agencies, public relations firms and design boutiques. Contact us to discuss what we can do for you.
     
     Strategy
    Branding Strategy
    Marketing/PR Plans
    Partner Recruitment
    RFP Creation
    RFP Response
    Social Media Engagement
     
     
      
    Writing
    Annual Reports
    Articles/Op-Eds
    Brochures
    Blogs
    Comedy/Satire
    Corporate Messaging
    Facebook, Twitter, Other Social Media
    Fact Sheets
    Manuals
    News Releases
    Newsletters
    Online Advertisements/Rich Media
    Point-of-Sale Signage
    Print Advertisements
    SEO Writing
    Speeches/Talking Points
    Web Sites
    Video Scripts
  • 35. Thank You!
    www.plumemarketing.com
    Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com