Who Controls The Demand Pull And Supply Push In E Learning

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Presentation at the Online Educa Berlin 2006

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  • my talk is about the way e-Learning is currently implemented in education. Dutch scientist, Posthumus: education is lagging behind (technological) developments in society approximately 15 years. What are the underlying causes? Can we overcome this gap? Causes are diverse Involves more than simply the link between researchers and teachers. Katherine Laux, EPIC: there are many stakeholders Government, the university board, faculty, students, parents, employers, society in general, etc. Everyone has an opinion: In short: everyone is pulling and pushing education, seemingly without coordination and a clearly defined goal. Final plenary session yesterday: interesting concluding remark (Next Slide)
  • Who Controls The Demand Pull And Supply Push In E Learning

    1. 1. Who Controls the Demand Pull and Supply Push in e-Learning? or is Everyone Doing Both at the Same Time? SURF / WTR - Leo Plugge Online Educa Berlin 2006
    2. 2. Plenary session: Future Perspectives Dr. Richard Straub: How many believe that the control over e-learning is shifting? Just about everyone!
    3. 4. Leo Lennart Jos é Arvid
    4. 5. Research Educators Government Students Education (e-Learning) Parents Employers finish finish finish finish finish start start
    5. 6. Education Research Organization SURF is the Dutch higher education and research partnership organisation for network services and information and communications technology (ICT).
    6. 7. Since 1985 <ul><li>SURFnet serves: </li></ul><ul><li>170 Organizations </li></ul><ul><ul><li>Such as: Universities, Academies, Research institutes, Corporate research centres and Academic hospitals. </li></ul></ul><ul><li>750.000 users </li></ul><ul><ul><li>Researchers, Faculty, Staff, Students, etc. </li></ul></ul>
    7. 8. SURFnet6 ‘light wave’ network Muenster Images courtesy SURFnet © 2006
    8. 9. Images courtesy SURFnet © 2006
    9. 10. Research Network Innovation Images courtesy SURFnet © 2006
    10. 11. Definition of ‘Innovation’ <ul><li>Innovation is the adoption of new ideas </li></ul>“ The successful exploitation of new ideas” OFCOM regulator and competition authority for the UK communications industries Snowboard bumper, US Patent Issued In 2000
    11. 12. SURFnet’s Exploitation of Innovations Images courtesy SURFnet © 2006 SURFnet4 project GigaPort DWDM Lambdas POS 1995 GigaPort Next Generation 2003 1999 SURFnet4 network SURFnet5 network ATM 2008 SURFnet6 network Next generation is not a simple extrapolation of current networks
    12. 13. SURFnet Development Schedule Images courtesy SURFnet © 2006
    13. 14. Coordination model Institutions Strategy Customer Relation
    14. 15. Demand Pull and Supply Push
    15. 16. SURFnet’s users C B A Number of users Bandwidth use A: Most users low level connection B: Several users medium level connection C: Few high level users GigaPort Project ADSL (10 Mbit/s) Gigabit
    16. 17. But how about Education and e-Learning? Are we progressing? Pushed by what / whom? Pulled by what / whom? Towards what?
    17. 18. HE Participation in The Netherlands increased 7x
    18. 19. Our wealth pushes
    19. 20. Government pushes ..or pushed
    20. 21. Education Research Pushes <ul><li>Work forms: </li></ul><ul><li>Problem based </li></ul><ul><li>Project based </li></ul><ul><li>Case based </li></ul><ul><li>Competency based </li></ul><ul><li>Product based </li></ul><ul><li>… </li></ul><ul><li>Theories: </li></ul><ul><li>Behaviourism </li></ul><ul><li>Cognitivism </li></ul><ul><li>Constructivism </li></ul><ul><li>Connectivism </li></ul><ul><li>… </li></ul>
    21. 22. But complaints about the quality of education are increasing
    22. 23. Are researchers aware of customer needs?
    23. 24. Some ideas that did not work out well <ul><li>UK e-University </li></ul><ul><li>Digitale Universiteit </li></ul><ul><li>National grid for e-learning </li></ul>
    24. 25. ICT Monitor 2003 – some findings <ul><li>Teaching staff wants: </li></ul><ul><ul><li>ICT for administrative support, Technical support, Training. </li></ul></ul><ul><li>Teaching staff is not very interested in ICT for communication and in their lessons. </li></ul><ul><li>Students want ICT for: </li></ul><ul><ul><li>Communication with their teachers and to facilitate working together on assignments. </li></ul></ul><ul><li>Students don’t want to use the pc as a (formal) discussion platform, they want to meet. </li></ul>
    25. 26. SURFnet survey 2006 <ul><li>Staff uses corporate mail. </li></ul><ul><li>Students use Hotmail or Gmail. </li></ul><ul><li>69% of the teachers does not want their lectures to be recorded. </li></ul><ul><li>57% of the students would like to watch lectures at their own convenience. </li></ul><ul><li>Need: online work environment for storage, sharing and information exchange. </li></ul><ul><li>Teachers want: online tests. </li></ul>
    26. 27. Education Paradox: <ul><li>Educators </li></ul><ul><li>with yesterday’s skills </li></ul><ul><li>teach </li></ul><ul><li>today's students </li></ul><ul><li>for </li></ul><ul><li>an unknown tomorrow </li></ul>Permanent education for teachers
    27. 28. How can we increase the effect of educational research?
    28. 29. Implement the innovation chain in education students Institutions Teachers suppliers Research Research Research
    29. 30. To-do (1/3) <ul><li>Katherine Laux (Epic) </li></ul><ul><ul><li>User research & tests </li></ul></ul><ul><ul><li>Wider stakeholder engagement </li></ul></ul><ul><li>Peter Scott (OU UK) </li></ul><ul><ul><li>Don’t experiment: study / analyze reality </li></ul></ul><ul><ul><li>(Knowledge) work = learning </li></ul></ul><ul><li>Christine Voightl ä nder (Uni Hannover) </li></ul><ul><ul><li>Take a customer orientation </li></ul></ul><ul><ul><li>(Private/public) partner networks </li></ul></ul><ul><ul><li>E-Learning technology </li></ul></ul>
    30. 31. To-do (2/3) <ul><li>Monika Weber (Worldbank) </li></ul><ul><ul><li>Set clear goals (better healthcare, better water management) </li></ul></ul><ul><li>Nick Nunnington (CETL) </li></ul><ul><ul><li>Generation gap </li></ul></ul><ul><ul><li>Designing in the customer </li></ul></ul><ul><ul><li>Partnerships </li></ul></ul>
    31. 32. To-do (3/3) <ul><li>Focus on adoption </li></ul><ul><li>Use (system) design principles </li></ul><ul><ul><li>CATWOE: (Checkland & Scholes, 1990) </li></ul></ul><ul><ul><ul><li>Customers </li></ul></ul></ul><ul><ul><ul><li>Actors </li></ul></ul></ul><ul><ul><ul><li>Transformation process </li></ul></ul></ul><ul><ul><ul><li>World view </li></ul></ul></ul><ul><ul><ul><li>Owners </li></ul></ul></ul><ul><ul><ul><li>Environmental constraints </li></ul></ul></ul><ul><li>Orchestrate the innovation </li></ul>
    32. 33. Thank you for your attention! Orchestrate innovation with all stakeholders to win this game

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