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“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
“AARRR” Metrics All Startups Should Know
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“AARRR” Metrics All Startups Should Know

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AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbook

AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbook

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  • 1. April 2014 pLucky Inc. “AARRR” Metrics All Startups Should Know
  • 2. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 3. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 4. AARRR is… 1. What is AARRR? A set of metrics startups should know introduced by Dave McClure in 2007 http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
  • 5. This is AARRR! 1. What is AARRR? 5 stages to measure Acquisition Activation Retention Revenue Referral
  • 6. Acquisition Activation Revenue Retention Referral
  • 7. 1. What is AARRR? users touch site/app for the first time Acquisition Activation Retention Revenue Referral
  • 8. 1. What is AARRR? users have first “happy” experience Acquisition Activation Retention Revenue Referral
  • 9. 1. What is AARRR? Acquisition Activation Revenue Referral users come back again to site/app Retention
  • 10. 1. What is AARRR? Acquisition Activation Revenue Referral users refer site/app to other people Retention
  • 11. 1. What is AARRR? Acquisition Activation Referral Retention Revenue users take monetization actions
  • 12. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 13. AARRR helps you see the whole service 2. Why is AARRR important? AARRR checks service growthchecks bits of results MAU Revenue New Users
  • 14. actions are vague AARRR helps you focus on specific problems 2. Why is AARRR important? improve activation improve site/app ? actions are specific
  • 15. AARRR helps your team communicate 2. Why is AARRR important? A B C common languageindividual perceptions
  • 16. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 17. 3. Example of AARRR For an eCommerce Site Example Metrics Acquisition people of 2+ clicks / people visited first time Activation people viewed 3+ items / people visited first time Retention people visited 1+ next week / people visited Referral people pressed like button/ people visited Revenue people paid for item / people visited
  • 18. 3. Example of AARRR For a Camera App Example Metrics Acquisition people registered account / people installed Activation people posted 3+ photos / people registered Retention people posted next week / people registered Referral people shared photo / people posted photo Revenue people clicked ad / people used app
  • 19. Good Luck with AARRR! Check out URL below for a free analytics tool! http://striking.ly/trylogbook
  • 20. P.S. Please visit our Facebook page! https://www.facebook.com/logbk.net

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