“AARRR” Metrics All Startups Should Know

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AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbook

AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbook

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  • 1. April 2014 pLucky Inc. “AARRR” Metrics All Startups Should Know
  • 2. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 3. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 4. AARRR is… 1. What is AARRR? A set of metrics startups should know introduced by Dave McClure in 2007 http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
  • 5. This is AARRR! 1. What is AARRR? 5 stages to measure Acquisition Activation Retention Revenue Referral
  • 6. Acquisition Activation Revenue Retention Referral
  • 7. 1. What is AARRR? users touch site/app for the first time Acquisition Activation Retention Revenue Referral
  • 8. 1. What is AARRR? users have first “happy” experience Acquisition Activation Retention Revenue Referral
  • 9. 1. What is AARRR? Acquisition Activation Revenue Referral users come back again to site/app Retention
  • 10. 1. What is AARRR? Acquisition Activation Revenue Referral users refer site/app to other people Retention
  • 11. 1. What is AARRR? Acquisition Activation Referral Retention Revenue users take monetization actions
  • 12. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 13. AARRR helps you see the whole service 2. Why is AARRR important? AARRR checks service growthchecks bits of results MAU Revenue New Users
  • 14. actions are vague AARRR helps you focus on specific problems 2. Why is AARRR important? improve activation improve site/app ? actions are specific
  • 15. AARRR helps your team communicate 2. Why is AARRR important? A B C common languageindividual perceptions
  • 16. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  • 17. 3. Example of AARRR For an eCommerce Site Example Metrics Acquisition people of 2+ clicks / people visited first time Activation people viewed 3+ items / people visited first time Retention people visited 1+ next week / people visited Referral people pressed like button/ people visited Revenue people paid for item / people visited
  • 18. 3. Example of AARRR For a Camera App Example Metrics Acquisition people registered account / people installed Activation people posted 3+ photos / people registered Retention people posted next week / people registered Referral people shared photo / people posted photo Revenue people clicked ad / people used app
  • 19. Good Luck with AARRR! Check out URL below for a free analytics tool! http://striking.ly/trylogbook
  • 20. P.S. Please visit our Facebook page! https://www.facebook.com/logbk.net