April 2014
pLucky Inc.
“AARRR”
Metrics All Startups Should Know
1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
AARRR is…
1. What is AARRR?
A set of metrics
startups should know
introduced by Dave McClure in 2007
http://500hats.typepa...
This is AARRR!
1. What is AARRR?
5 stages
to measure
Acquisition
Activation
Retention
Revenue
Referral
Acquisition
Activation
Revenue
Retention
Referral
1. What is AARRR?
users touch
site/app for
the first time
Acquisition
Activation
Retention
Revenue
Referral
1. What is AARRR?
users have
first “happy”
experience
Acquisition
Activation
Retention
Revenue
Referral
1. What is AARRR?
Acquisition
Activation
Revenue
Referral
users come
back again
to site/app
Retention
1. What is AARRR?
Acquisition
Activation
Revenue
Referral
users refer
site/app to
other people
Retention
1. What is AARRR?
Acquisition
Activation
Referral
Retention
Revenue
users take
monetization
actions
1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
AARRR helps you see
the whole service
2. Why is AARRR important?
AARRR
checks service growthchecks bits of results
MAU
Rev...
actions are vague
AARRR helps you focus
on specific problems
2. Why is AARRR important?
improve
activation
improve
site/ap...
AARRR helps your team
communicate
2. Why is AARRR important?
A B
C
common languageindividual perceptions
1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
3. Example of AARRR
For an eCommerce Site
Example Metrics
Acquisition
people of 2+ clicks /
people visited first time
Acti...
3. Example of AARRR
For a Camera App
Example Metrics
Acquisition
people registered account /
people installed
Activation
p...
Good Luck with AARRR!
Check out URL below for a free analytics tool!
http://striking.ly/trylogbook
P.S. Please visit our Facebook page!
https://www.facebook.com/logbk.net
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“AARRR” Metrics All Startups Should Know

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AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbook

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“AARRR” Metrics All Startups Should Know

  1. 1. April 2014 pLucky Inc. “AARRR” Metrics All Startups Should Know
  2. 2. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  3. 3. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  4. 4. AARRR is… 1. What is AARRR? A set of metrics startups should know introduced by Dave McClure in 2007 http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
  5. 5. This is AARRR! 1. What is AARRR? 5 stages to measure Acquisition Activation Retention Revenue Referral
  6. 6. Acquisition Activation Revenue Retention Referral
  7. 7. 1. What is AARRR? users touch site/app for the first time Acquisition Activation Retention Revenue Referral
  8. 8. 1. What is AARRR? users have first “happy” experience Acquisition Activation Retention Revenue Referral
  9. 9. 1. What is AARRR? Acquisition Activation Revenue Referral users come back again to site/app Retention
  10. 10. 1. What is AARRR? Acquisition Activation Revenue Referral users refer site/app to other people Retention
  11. 11. 1. What is AARRR? Acquisition Activation Referral Retention Revenue users take monetization actions
  12. 12. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  13. 13. AARRR helps you see the whole service 2. Why is AARRR important? AARRR checks service growthchecks bits of results MAU Revenue New Users
  14. 14. actions are vague AARRR helps you focus on specific problems 2. Why is AARRR important? improve activation improve site/app ? actions are specific
  15. 15. AARRR helps your team communicate 2. Why is AARRR important? A B C common languageindividual perceptions
  16. 16. 1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
  17. 17. 3. Example of AARRR For an eCommerce Site Example Metrics Acquisition people of 2+ clicks / people visited first time Activation people viewed 3+ items / people visited first time Retention people visited 1+ next week / people visited Referral people pressed like button/ people visited Revenue people paid for item / people visited
  18. 18. 3. Example of AARRR For a Camera App Example Metrics Acquisition people registered account / people installed Activation people posted 3+ photos / people registered Retention people posted next week / people registered Referral people shared photo / people posted photo Revenue people clicked ad / people used app
  19. 19. Good Luck with AARRR! Check out URL below for a free analytics tool! http://striking.ly/trylogbook
  20. 20. P.S. Please visit our Facebook page! https://www.facebook.com/logbk.net
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