Instructional Message Design

Instructional Message Design
Patrick R. Lowenthal - plowenth@regis.edu

Learning Objectives
You will be able to describe what instructional message design is to a colleague
You will be able to apply instructional message design principles to your instructional materials
______________________________

What? Instructional Message Design refers to the manipulation and planning of signs and symbols that can be produced for the purpose of modifying the cognitive, affective or psychomotor behavior of one or more persons. As such, it involves the application of perception theory, learning theory, communication theory, and systems theory to the design and evaluation of instructional media.

When? Instructional Message Design principles should be whenever instructional materials are created!

Why?
It can improve student learning
It can improve readability
It can decrease student questions

How?
Principles of CARP
Use of Font
________________________

CARP
C ontrast
A lignment
R epetition
P roximity

Contrast Good Bad

Alignment Good Today I went to the store to buy an apple for my grandmother. Bad Today I went to the store to buy an apple for my grandmother.

Repetition Good Introduction xkdkdkdkdkd Body kdkdkdkd Conclusion kdkdkdkd Bad Introduction xkdkdkdkdkd Body kdkdkdkd

Proximity Good Introduction xkdkdkdkdkd Body kdkdkdkd Conclusion kdkdkdkd Bad Introduction xkdkdkdkdkd Body kdkdkdkd

Font Matters

Font Good Today I went to the store to buy an apple for my grandmother Bad TODAY I WENT TO THE STORE TO BUY AN APPLE FOR MY GRANDMOTHER

CAPS Good Font Bad FONT

Bold vs. Italic vs. Underline It is important to understand that the font you use and how you use it can be a difference. It is important to understand that the font you use and how you use it can be a difference. It is important to understand that the font you use and how you use it can be a difference.

Examples

Questions?

http://belajar-tp.blogspot.com	606
https://blackboard.uhcl.edu	220
https://blackboard9.uhcl.edu	170
http://www.slideshare.net	27
http://www.rtiresponse.com	11
file://	6
http://courses.uhcl.edu:8900	3
http://27.123.194.35	2
http://74.6.117.48	2
https://oliveiraelementary.wikispaces.com	2
http://oliveiraelementary.wikispaces.com	2
http://webcache.googleusercontent.com	1
http://wildfire.gigya.com	1
http://translate.googleusercontent.com	1

Instructional Message Design

by Patrick Lowenthal on Aug 12, 2009

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Instructional Message Design — Presentation Transcript