AECT 2012 Presentation on Web Presence and SEO
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This presentation is based on an article we published in EDUCAUSE Review Online - ...
This presentation is based on an article we published in EDUCAUSE Review Online -
"Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know" http://www.educause.edu/ero/article/intentional-web-presence-10-seo-strategies-every-academic-needs-know
Faculty need to begin re-thinking what it means to be an academic and a scholar in a “Google world.” If Google can’t find your work, then it’s essentially irrelevant because others aren’t finding it. In this session, we present problems with old modes of knowledge dissemination, outline strategies academics should be following to build a web presence and improve their search engine ranking, and conclude with some data we’ve collected to support our claims.
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