Web Presence & Search EngineOptimization for Academics:Rethinking scholarship, “impact”, and knowledgedissemination in a “...
“Ive a feeling were not in Kansas any more”
A Zettabyte???
A Zettabyte???
10 Steps toImproveYour SearchRanking
1   Get a website
2    Update your website• 2a. Maintain a blog• 2b. Post manuscripts online• 2c. Post presentations online• 2d. Post teachi...
3   Track your traffic• 3a. Review analytics• 3b. Set up Google  alerts
Publish in open access4   journals
Social Media / Sharing5     Sites• 5a. Manuscripts  (ERIC, Mendley, Zotero, Selected  works, Research  Gate, CiteULike, Ac...
Leverage Social6   Networks
Be a Good User of7     Other’s Content• Review other’s work (e.g., Amazon)• Contribute content to other sites  (e.g., wiki...
8       Complete all profiles•   --AECT•   --EDUCAUSE•   --Google Plus•   --LinkedIn•   --Twitter•   --Facebook•   --Acade...
9   Careful Naming
Carefully name your9      work    Horton hears a            Tweeting the night    tweet. EDUCAUSE           away: Using Tw...
10   Promote New Work
Evidence?
Evidence?
Patrick Lowenthalpatricklowenthal@boisestate.edu www.patricklowenthal.com
AECT 2012 Presentation on Web Presence and SEO
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AECT 2012 Presentation on Web Presence and SEO

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This presentation is based on an article we published in EDUCAUSE Review Online -
"Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know" http://www.educause.edu/ero/article/intentional-web-presence-10-seo-strategies-every-academic-needs-know

Faculty need to begin re-thinking what it means to be an academic and a scholar in a “Google world.” If Google can’t find your work, then it’s essentially irrelevant because others aren’t finding it. In this session, we present problems with old modes of knowledge dissemination, outline strategies academics should be following to build a web presence and improve their search engine ranking, and conclude with some data we’ve collected to support our claims.

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  • So the world has changed a great deal over the past 10 or so years. I am sure you can each think of examples. Can you imagine a world without an ipod? Without Tivo? Without YouTube? Or without such things as Google or Wikipedia???
  • A zettabyte… There are all kinds of numbers out there about how information is being created at an exponential rate. Especially with the rise of the web2.0 read/write web that allows anyone and everyone to contribute…
  • So the question remains about what the role of the university is in this new world where we can find “all the answers” right on our smart phone.
  • Get a professional website with your own domain. This can be done for as little as $10 a year
  • Thinking in terms of SEO – regularly updates on content = more visitors
  • AECT 2012 Presentation on Web Presence and SEO

    1. 1. Web Presence & Search EngineOptimization for Academics:Rethinking scholarship, “impact”, and knowledgedissemination in a “Google World” Patrick R. Lowenthal patricklowenthal@boisestate.edu @plowenthal Joanna C. Dunlap joni.dunlap@ucdenver.edu
    2. 2. “Ive a feeling were not in Kansas any more”
    3. 3. A Zettabyte???
    4. 4. A Zettabyte???
    5. 5. 10 Steps toImproveYour SearchRanking
    6. 6. 1 Get a website
    7. 7. 2 Update your website• 2a. Maintain a blog• 2b. Post manuscripts online• 2c. Post presentations online• 2d. Post teaching materials online
    8. 8. 3 Track your traffic• 3a. Review analytics• 3b. Set up Google alerts
    9. 9. Publish in open access4 journals
    10. 10. Social Media / Sharing5 Sites• 5a. Manuscripts (ERIC, Mendley, Zotero, Selected works, Research Gate, CiteULike, Academia)• 5b. Presentations (SlideShare)• 5c. Teaching materials (MERLOT)
    11. 11. Leverage Social6 Networks
    12. 12. Be a Good User of7 Other’s Content• Review other’s work (e.g., Amazon)• Contribute content to other sites (e.g., wikipedia)• Organize professional resources into an open accessible repository (e.g., Delicious.com)
    13. 13. 8 Complete all profiles• --AECT• --EDUCAUSE• --Google Plus• --LinkedIn• --Twitter• --Facebook• --Academia• --Mendely• --Blogger• --YouTube• --SlideShare• --Google Scholar
    14. 14. 9 Careful Naming
    15. 15. Carefully name your9 work Horton hears a Tweeting the night tweet. EDUCAUSE away: Using Twitter Quarterly, 32(4). to enhance social vs. presence. Journal of Information Systems Education, 20(2), 129- 136. Cited by 34 Cited by 121
    16. 16. 10 Promote New Work
    17. 17. Evidence?
    18. 18. Evidence?
    19. 19. Patrick Lowenthalpatricklowenthal@boisestate.edu www.patricklowenthal.com

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