Objects & Relationships Marketing Presentation

Marketing Your Brand with Online Video
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Communication is evolving

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From Closed to Open Media
Broadcast
Centralized control; broad message deployment
Narrowcast
Centralized control; specific message deployment
Networked
Decentralized control; fluidity; dynamic message deployment
Traditional: Closed
Online: Closed
Digital: Open

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Organization
Specificity
Traditional Outreach: Broadcasting to 1,000,000 to engage 100
New Outreach: Engaging the right 10 people who reach 1,000who
influence10,000

Shifts in Media Consumption
The communications landscape has changed as a result of socialmedia and the growth is exponential
2009 Statistics:
More than 70 million videos on YouTube
Over 133,000,000 blogs indexed on Technorati
1.7 billion tweetson Twitter
400million + users on Facebook representing 170 countries/territories
Dramatic decline innewspaper circulation
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PLATFORMS ARE EVOLVING

From content produced and controlled by a few …
To content produced by everyone and controlled by no one.
From independent, closed mediums …
To hyper-relevant, connected forums that feed into and from one another in a social nexus of opinions.

Content is
Evolving

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SOCIAL OBJECTS

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Growth
Relationship
Reach
Sharing

ENGAGEMENT
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Growth
Relationship
Reach
Sharing

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Growth
Relationship
Reach
Sharing

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Growth
Relationship
Reach
Sharing

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Objects & Relationships Marketing Presentation

by Mike Cearley on May 03, 2010

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Objects & Relationships Marketing Presentation — Presentation Transcript