1. NX
KeyOx
NX ensures innovation
Industry Design and modeling are
Industrial design complementary processes at
KeyOx, where NX provides a
Business challenges complete solution that optimizes
creativity – from the definition
Achieve excellence from
the start of specifications to the
documentation needed for
No restrictions in creating
new shapes manufacturing
Interoperability with file Design-engineering partnership
exchange standards; ability to
Before founding KeyOx, Mathias Allély, an
re-use and adapt files import-
industrial designer who graduated from
ed from other CAD tools
the ENSAAMA (École Nationale Supérieure
des Arts Appliqués et des Métiers d’Arts)
Keys to success and Paul Laurens, an INSA engineer
(Mechanical Engineering Construction)
The combination of design
with an advanced diploma in materials
and technical expertise with the game for the competition,” says
engineering, had worked together in
the added value of NX Mathias Allély, KeyOx partner.
product development since 1998. They
Easy NX implementation made the following observation from their
Their method, a balance between
Ability to import and easily first collaboration as customer and
technological pragmatism, maintaining
change product data regard- supplier: “Too many innovation projects do
values, and a culture of well-being, is
less of the format not attain the goals assigned to them in
based on a preliminary study done with
terms of sales, profits, market share, or
Synchronous technology their customers’ teams about uses, sales
brand recognition.” Their analysis was that
for fast changes to existing objectives, and technology to be
the problems encountered during product
designs implemented. The end product of this
development are usually related to a lack
Early predictions of perfor- study (led by the industrial designer, who
of shared vision between the specialists at
mance using NX Nastran is an expert in form and use, and the
the beginning of the innovation process.
engineer who ensures the manufactur-
ability) is a shared and dynamic vision of
The two entrepreneurs formulated a new
Results what the future product will be. This
product design approach and started
Development times cut in half shared vision is divided into objectives and
their company, KeyOx, with the goal of
actions, and the integrity of the whole is
Outstanding collaboration providing their customers with a method
ensured during the entire project by
with customers aimed at offering different and high-
reviewing and updating the intent
performance products more rapidly. “An
illustrated by the designer. According to
innovative product determines the rules of
the partners, “During the continuous
www.siemens.com/plm

2. Results (continued) how while transparently and rapidly
Simplified project integrating into his teams. We were also
management looking for a tool capable of simultane-
ously managing simple and complex forms
Pitfalls avoided during the as well as all the various manufacturing
design process techniques, which themselves can be
Productivity gains of about complicated.” Their search led to the
20 percent selection of NX™ software from Siemens
PLM Software.
process, which is what innovation is, our The NX solution proved its value during
company’s mission is to provide our the first project awarded to KeyOx by
“NX, a top-of-the-line soft- customers with strategic, creative, and Raisonance, a company in Grenoble,
ware, provides us with more development expertise which is indispens- France that specializes in software tools
credibility in our process. able to the project’s planning and success.” for onboard systems. Using the NX
With NX and its tools, we solution enabled the team to build on its
have the means to present Selecting a suitable tool knowledge and create in 15 days: the 3D
our ideas to our customers, Being design and modeling experts, the model of the Rlink microcontroller debug-
share them, and see them two partners know the computer-aided ger and programmer, the synthesis image
evolve.” design/computer-aided manufacturing validated by Raisonance, the model for the
(CAD/CAM) market very well. They toolmaker, and the documentation for the
Paul Laurens
therefore decided to make the rounds of mass production manufacturing lines.
Partner
the main solution providers, testing at the
KeyOx
same time. Their basic specification was a To benefit even more from the competitive
complete design and manufacturing edge of reducing time to market, KeyOx
solution, sufficiently robust and industrial wanted to provide its customers with
to adapt to all their needs and all phases of advanced digital prototyping tools. Using
the process, from the designer’s creative NX Nastran® software, KeyOx can validate
spark to defining the product’s details. and communicate the performance of its
designs using digital simulation (finite
“We were really looking for a ‘magic’ toolkit element analysis). KeyOx’s customers are
that would allow us not only to implement therefore sure of the yield on their
our own methods, but also to adapt to all investments.
our customers’ requirements, and to all
phases of product development,” explains Product development, R&D support,
Allély, the team’s industrial designer. “We design services
needed to be present from start to finish, Today KeyOx works with companies in a
in a project manager role if necessary, variety of ways. For example, KeyOx works
providing the customer with all our know- with companies that do not have an
engineering and design department
(Raisonance, STMicroelectronics, Eliot) to
study their expectations, propose a design
that takes their use cases and brand image
into consideration, realize the develop-
ment and follow it down the line, and
verify the tooling. With other companies,
such as Waterslim, KeyOx leads the
development of their products based on
market goals, from R&D phases to industri-
alization including the identification of
product differentiators and technology.

3. “NX allows us to ensure the finest details “As an industrial designer,
of the design,” explains Paul Laurens, I needed a tool that
KeyOx partner. “The effectiveness of NX is would let me model what
such that it is possible to optimize the I wanted, including
product definition at any time during the advanced shapes and
collaborative process.” forms, in the easiest way
and with a minimum of
Project management is even more effec- technical checks in order to
tive with NX because the teams, internal design products which can
and external, collaborate completely using be manufactured. NX is
a base file that is continually updated. the only software that
This collaboration process for innovation meets these requirements.”
therefore benefits from each person’s
Mathias Allély
KeyOx can also provide services on expertise within the scope of the defined
Partner
demand, such as product design or tech- objectives. As Laurens explains, “In this
KeyOx
nology consulting, for customers who way NX enables us to increase our produc-
have mechanical engineering resources, tivity in the range of 20 percent.”
such as Coval and Parker Pneumatic.
“Finally, we assist companies like Salomon This comes down to a 50 percent savings
or Baccarat in introducing NX into their in product development time and its
product development process while adapt- corollary, time-to-market, without having
ing it to the techniques of their sector,” to sacrifice either design quality or product
Allély adds. cost. A number of elements enable these
savings. One is the very powerful, user-
One tool from industrial design friendly and robust NX modeler, which
to industrialization allows working without any restrictions
The NX CAD solution is an integral part of linked to the software. “There are no limits
KeyOx’s operations. NX, a powerful and as to shape, which is essential for a
integrated continuous digital chain, covers designer. We do not have to adapt our
and documents all aspects of industrial design to the tool,” remarks Allély. “NX is robust enough and
development, from exploring concepts to industrial enough to enable
their validation (analysis of surface and Another time-saving factor is the use of us to effect all changes
form quality, and digital simulation using the same data during the entire design very quickly, no matter
NX Nastran), including decision-making process. The designer and engineer work what the design phase.”
documentation and unequivocal data for with the same NX software, taking the
Paul Laurens
manufacturing. design intent and technical limitations into
Partner
consideration. “It is the mark of the quality
KeyOx
and robustness of the process,” explains

4. Solutions/Services
NX
NX Nastran
www.siemens.com/nx
Customer’s primary business
KeyOx provides industrial
design expertise and a unique
approach to the innovation
process, focusing on the
consumer products, high-tech
and electronics, and special-
ized machinery sectors. Laurens. In addition, NX allows certain engineer the ability to intervene in
www.keyox.com tasks to be done in parallel through strict the development even during the late
structuring and management of the data phases of the process. Finally, NX design
using NX Wave functionality. data is re-used throughout the project to
Customer location document, support, speed up, and ensure
Gillonnay Digital prototypes created with NX save the reliability of the product’s implement-
France time by making it possible to evaluate the ation phases: industrialization (NX models
relevance of various technical solutions document the designer’s intent), manu-
very early in the process. Simulations using facturing (NX data documents the control,
“Our clients choose us for NX Nastran allow mechanical, thermal, assembly, and test phases), and pre-sales
our methods and our exper- and fluid validation. NX with synchronous and sales (NX data is used for product
tise. And we have chosen technology, as well as the effectiveness documentation such as synthesis images,
NX as the backbone of our of the dual surface/volume modeling operational diagrams, and maintenance
company.” capability in NX, reduce re-design iterat- diagrams even before finishing the
Paul Laurens ions to a minimum. Strong modeling tooling).
Partner functionality gives the designer or
KeyOx
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