Présentation 2nd screen_public

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This presentation is an overview of the 2nd Screen Market.
It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television

Présentation 2nd screen_public

  1. 1. General Worldwide Key figuresAll figures youcanfind in the followingslides have been agregatedfrom multiplesources. In order to befair and help you to betterunderstandthemwe have added allour sources and their date of publication.
  2. 2. Screens&ConnectedDevices alreadyinvadedourhouseholds (Souce Ipsos Sept 2011 5,2(Souce Ipsos Sept 2011
  3. 3. Entering the Post-PCera Source Nielsen 2011Source Nielsen 2011
  4. 4. Consumer Insights &BehaviourWith a focus and FranceAll figures youcanfind in the followingslides have been agregatedfrom multiplesources. In order to befair and help you to betterunderstandthemwe have added allour sources and their date of publication.
  5. 5. Smartphone / Tablets Compared Profiles ! +75k$ / household 63% 48% 25% 11% 8% 2% 16% 11% 30/75k$ / household -30 k$ / household +75k€ / household University 71% 59% Higherprofessionaled uction 16% 23% 18%30/75k$ / household-30 k$ / household Senior 8% secondaryeduction General secondaryeduction 3% Lowereduction 2% Sanoma media sept 2011
  6. 6. Preferences of use of yourdevicesregardingyour location ? 34% 12%95% 24% 45% 52% 68% 63%71% 49% -% 8% 44% 59% 25%
  7. 7. iPad a successfulpersonal experience for a shareddevice!81% 2% 17% 67 % 79% 17% 4% 61% 87% 50% 27%
  8. 8. Where do you use the iPad ? General context of use 92% 85% 100% 67% 70% 66% 80% When do you use the 80% 67% iPad ? 33% 27% 29% 24% 27% 6%
  9. 9. 2011 Focus On The French Market 46%54% Daily timespentusingtheirtab For more than lets 6 times 14€ / Month2H40 in the hands for content and app 2H00 in 2010 59% 90% Even if 74% preferes free apps
  10. 10. Multitasking !A deep trend applied to connected TVAll figures youcanfind in the followingslides have been agregatedfrom multiplesources. In order to befair and help you to betterunderstandthemwe have added allour sources and their date of publication.
  11. 11. How bigismultitasking 59% 86% 70 % of multitaskers do so at least once a week (49%almosteveryday) 60 % check their phones at least “once or twice”during the course of the program 15 % stay on the mobile Web for the full duration of the show.«Multitaskers» 98% -44% of the content that multitaskers consume is unrelated to what’s on TV compared to 38% that’s related -36% look up information about a commercial they just saw. Most multitasking activity, overall, happens during commercial breaks. Source : Nielsen Janvier 2011 Source : Médiamétrie Q1 2011 + Razofish/Yahoo November 2011
  12. 12. Time spent on yoursmartphone or tabletwhilewatching TVSource : Nielsen Q1 2011 (mobile ConnectedDevice Report) Source : Nielsen Q2 2011 (mobile ConnectedDevice Report)
  13. 13. The main challenge for TV Channels : Get back the attention already gone 51,6% -14,7 points 36,9%Source IPG / Medialab pour YUME Avril 2011
  14. 14. To beknown about the future of TVOverview of the Connected TV and itssubjectsAll figures youcanfind in the followingslides have been agregatedfrom multiple sources. Inorder to befair and help you to betterunderstandthemwe have added all our sources andtheir date of publication.
  15. 15. Connected TV :not a device, an ecosystem !
  16. 16. Connected TV main relatedTopics
  17. 17. Focus on the unlinearisationFirst Choice forwatching TV shows ? Source ConnectedTVs : A how people use® Media Report / june 2011
  18. 18. Organisation the way to findour content
  19. 19. Focus on Social TV “Glee” generates an average of about 82.4 millions 37% 44% 37%19% 44%
  20. 20. Standardisation is a succeskey for the videomarket ! 73% of adults 18-34 report thatthey have higher opinions of content providers• whocreate consistent experiencesacrossscreens; 56% of adults 35-64 say the same – – – – – • • • OS >currentlylike an oligopole (Android, iOS, Windows) Video Format > H264 and HTML5 won the war Metadata>Everythingislikehell ! However, monetizationgoesfirstlywithmetadata
  21. 21. Business IssuesSizing the market of whatwe are speaking about !All figures youcanfind in the followingslides have been agregatedfrom multiple sources. Inorder to befair and help you to betterunderstandthemwe have added all our sources andtheir date of publication.
  22. 22. Upgrade The TV Ad Experience Yesterday Today • Brand awarness• Brand awarness• Brand equity • Brand equity Engagemen Shopping t • Advertising • E-couponing • Product Linking Recruitming Profiling • WebCall Back • Sweepstake • Collector • Giveaways • …
  23. 23. The leitmotiv for TV Ad marketers !
  24. 24. Uses while TV Ad FunnelSource : Nielsen Q1 2011 (mobile ConnectedDevice Report)
  25. 25. A new AdvertisingMarketchasing over bigmarkets !
  26. 26. But other direct business have to beconsidered Source Juniper July 2011
  27. 27. Who Are We ?An innovativecompany on the 2sd ScreenMarketAll figures youcanfind in the followingslides have been agregatedfrom multiple sources. Inorder to befair and help you to betterunderstandthemwe have added all our sources and theirdate of publication.
  28. 28. EmergingtopicsSync To TV app••
  29. 29. Our mission• Strategic Goal : “Make 2sd Screen a profitable tool for the value chain”• Tactical Goal : “Collect, create, harmonise, manage and monetize video metadata !”• Operational goal : “Propose a range of marketing tools to address the market”
  30. 30. Our position TV Channels Producers & VOD platforms Broadcasting Media CompaniesAgencies &Labs TV manufacturers Internet Service Providers
  31. 31. Skills& ApplicationsSkills Automatic Automatic TV Game Play RemoteControle Profil Management Program Programs Recognition synchrony Ecouponing& Click To Buy Social TV Loyalty program Product Linking Sponsored Tracking& SyncTV and tweets Audience interactive measurement Advertising

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