Message (DM): If you want to privately share with another user on Twitter you can Direct Message them if they are already following you. Example: “DM (or D) @abbisiler I’m really confused, can I ask you a question later?”
Hashtag (#): Many users will create a tweet centered around certain topics. You can use a hashtag to send your message to others also interested in that topic.
Example: “Businesses are using social networks more every day – see the stats here: http://blahbl.ah #socialmedia #business”
Short Links: web addresses can be really long and take up all of your room. Using a short link can help save room in your tweets.
Example: http://www.pleth.com/do-it-yourself-bookmarks-for-business.htm --- can be shortened to: http://ow.ly/5DBNk
* You can get a full glossory at: https://support.twitter.com/entries/166337-the-twitter-glossary
Choose a short & memorable twitter tag for your business. Name of business works best.
Fill in as many fields as possible in the profile. Great for search engine & also helps people identify if you are worth the follow!
USE A PHOTO – this is important – credibility is crucial on Twitter and most “spammers” do not have a photo set, don’t get lumped with the rest!
Don’t get too excited – take it easy. Don’t auto follow anybody – you will get kicked off. In the beginning, follow relevant, local people you trust. Don’t follow more than 100 people in one day – spread it out and take your time.
Tweet something before you start following people – put out at least 10 tweets. People won’t follow you if you aren’t saying anything.
Build your following, reputation, and customer's trust with these simple practices:
Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Listen. Regularly monitor the comments about your company, brand, and products.
Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
Respond. Respond to compliments and feedback in real time.
Reward. Tweet updates about special offers, discounts and time-sensitive deals.
Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
Thanks Again -- ASBTDC Online: Facebook: http://www.facebook.com/ASU.SBTDC Twitter: http://twitter.com/asbtdc_asu Blog: http://www.asbtdc-asu.com/ Connect with Herb on LinkedIn: http://www.linkedin.com/in/asusbtdc Thanks For Coming!