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The Business of Blogging<br />
The Business of Blogging<br />Topics We Will Cover…<br /><ul><li>What is a Blog?
Why is Blogging Important?
Who Reads Blogs? (RSS Readers, Wireless, etc.)
What Can You Accomplish by Blogging?
What Should You Blog About?
Setting Up Your Blog? (integration)
Broadcasting Your Blog (RSS, Social Media, etc.)
Managing Your Blog (policies, scheduling, responding, etc.)
Considerations </li></li></ul><li>The Business of Blogging<br />What is a Blog?<br /><ul><li>Open Communication Between Yo...
Frequently Updated Content
News, Articles, Press Releases, Announcements
Types of Content: Posts, Video, Audio, etc.
Content is Organized by Date, Category, and Tags
Readers (Audience) Interact w/ Your Content w/ Comments
Comments=Open Discussion w/ Your Audience
Blog Content is Portable (RSS): Readers, Social Networks, Websites, Email Subscriptions, etc.</li></li></ul><li>The Busine...
The Business of Blogging<br />Why is Blogging Important?<br /><ul><li>Open Communication Between You & Your Customers
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The Business of Blogging

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Transcript of "The Business of Blogging"

  1. 1. The Business of Blogging<br />
  2. 2. The Business of Blogging<br />Topics We Will Cover…<br /><ul><li>What is a Blog?
  3. 3. Why is Blogging Important?
  4. 4. Who Reads Blogs? (RSS Readers, Wireless, etc.)
  5. 5. What Can You Accomplish by Blogging?
  6. 6. What Should You Blog About?
  7. 7. Setting Up Your Blog? (integration)
  8. 8. Broadcasting Your Blog (RSS, Social Media, etc.)
  9. 9. Managing Your Blog (policies, scheduling, responding, etc.)
  10. 10. Considerations </li></li></ul><li>The Business of Blogging<br />What is a Blog?<br /><ul><li>Open Communication Between You & Your Customers
  11. 11. Frequently Updated Content
  12. 12. News, Articles, Press Releases, Announcements
  13. 13. Types of Content: Posts, Video, Audio, etc.
  14. 14. Content is Organized by Date, Category, and Tags
  15. 15. Readers (Audience) Interact w/ Your Content w/ Comments
  16. 16. Comments=Open Discussion w/ Your Audience
  17. 17. Blog Content is Portable (RSS): Readers, Social Networks, Websites, Email Subscriptions, etc.</li></li></ul><li>The Business of Blogging<br />
  18. 18. The Business of Blogging<br />Why is Blogging Important?<br /><ul><li>Open Communication Between You & Your Customers
  19. 19. Great Exposure for Your Business (Syndication, Social, etc.)
  20. 20. Consumers Today Expect a Corporate Blog
  21. 21. Your Customers Want to Interact w/ You
  22. 22. Compared to Your Existing Web Presence, Blogging adds:
  23. 23. An Easy Way to Publish Fresh Content
  24. 24. An Easy Way to Publish Announcements
  25. 25. An Easy Way to Publish News Releases
  26. 26. Your Blog Should Be the Hub of Your Social Media Strategy
  27. 27. Push Content to Facebook, Twitter</li></li></ul><li>The Business of Blogging<br />
  28. 28. The Business of Blogging<br />
  29. 29. The Business of Blogging<br />Who Reads Blogs?<br /><ul><li>Existing Customers
  30. 30. Potential Customers (Product Research)
  31. 31. Your People (Vendors, Sales Force, Internal Personnel)
  32. 32. Blog Readership is Constantly on the Rise!
  33. 33. Blogs Are Replacing Industry Specific Publications
  34. 34. Newspaper Readership is on the Decline
  35. 35. Wireless Devices Make Blog Content Accessible
  36. 36. RSS Syndication Makes Your Blog Content Portable
  37. 37. Wireless Devices
  38. 38. Email Subscriptions
  39. 39. RSS Readers
  40. 40. Social Networks</li></li></ul><li>The Business of Blogging<br />
  41. 41. The Business of Blogging<br />What Can You Accomplish By Blogging?<br /><ul><li>Better Relationship w/ Existing Customers
  42. 42. Reach Potential New Customers
  43. 43. Improve Your Search Engine Visibility
  44. 44. Improve Your Social Media Saturation (Facebook, Twitter)
  45. 45. Promote Your Products & Services
  46. 46. Provide Support for Your Products & Services
  47. 47. Gain Consumer Input on Your Products & Services
  48. 48. Increase Your Brand Recognition
  49. 49. Give a Voice to Your Organization</li></li></ul><li>The Business of Blogging<br />
  50. 50. The Business of Blogging<br />What Should You Blog About?<br /><ul><li>Your Products & Services
  51. 51. Future Products & Service Offerings
  52. 52. Your Company’s Vision / Direction
  53. 53. Your Industry (Changes, Trends, Challenges, etc.)
  54. 54. News and Press Releases
  55. 55. Employment Opportunities
  56. 56. Upcoming Promotions or Special Pricing
  57. 57. Support Related Topics for Your Products, Services</li></li></ul><li>The Business of Blogging<br />
  58. 58. The Business of Blogging<br />Setting Up Your Blog:<br /><ul><li>Run in Tandem w/ Your Existing Web Presence (Static Content)
  59. 59. Run on Same Domain, Subdomain as Your Existing Website
  60. 60. Headlines Should be Accessible from Your Home Page
  61. 61. Categories & Tags Should be Accessible from Your Home Page
  62. 62. Your Existing Site Search Should Incorporate Blog Content
  63. 63. Avoid Free Blog Hosting Solutions (Blogger, Wordpress.com)
  64. 64. We Recommend Wordpress, TypePad, etc.
  65. 65. We Recommend Managed Hosting (Updates, Patches)
  66. 66. Automate Twitter and Facebook Feeds (RSS)</li></li></ul><li>The Business of Blogging<br />Broadcasting Your Blog: (RSS, Social Media)<br /><ul><li>Automate Twitter and Facebook Feeds (RSS)
  67. 67. Post Your Content to Social Bookmarking Sites (Digg, Delicious)
  68. 68. Share Your Content in Newsletters
  69. 69. Promote Subscriptions w/ Your Blog’s RSS Feed
  70. 70. Email Subscriptions (Feedburner)
  71. 71. Feed Readers, Aggregators
  72. 72. Mobile Devices (RSS Readers)
  73. 73. Reference Your Blog in Your Static Content (Corporate Website)
  74. 74. Consider Special Promotions, Contests
  75. 75. Share Your Content w/ Industry Related Publications
  76. 76. Purchase Advertising on Industry Related Publications</li></li></ul><li>The Business of Blogging<br />
  77. 77. The Business of Blogging<br />Managing Your Blog:<br /><ul><li>Setup Internal Blogging Policies
  78. 78. Establish Internal Users (Administrators, Editors, Contributors)
  79. 79. Delegate Responsibilities (Comments, Writing, etc.)
  80. 80. Setup a Schedule for Publishing Content (Be Consistent)
  81. 81. Respond to Reader Comments Quickly
  82. 82. Organize Your Content (Categories, Tags)
  83. 83. Conduct Quarterly Reviews to Track Progress (Analytics, etc.)
  84. 84. What Are Your Competitors Doing?</li></li></ul><li>The Business of Blogging<br />Considerations:<br /><ul><li>Start Slow, Take Baby Steps!
  85. 85. Look at Your Competitors, What Are They Doing?
  86. 86. Play to Your Audience (What Are Your Readers Wanting?)
  87. 87. Sometimes Less is More! (Get to the Point)
  88. 88. Keep it Interesting! (Incorporate Video, Audio, Maps, etc.)
  89. 89. Don’t Expect Overnight Results!
  90. 90. Promote Your Blog Every Opportunity You Have…
  91. 91. Encourage Staff & Vendors to Participate</li>
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