The Business of Blogging
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The Business of Blogging

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The Business of Blogging The Business of Blogging Presentation Transcript

  • The Business of Blogging
  • The Business of Blogging
    Topics We Will Cover…
    • What is a Blog?
    • Why is Blogging Important?
    • Who Reads Blogs? (RSS Readers, Wireless, etc.)
    • What Can You Accomplish by Blogging?
    • What Should You Blog About?
    • Setting Up Your Blog? (integration)
    • Broadcasting Your Blog (RSS, Social Media, etc.)
    • Managing Your Blog (policies, scheduling, responding, etc.)
    • Considerations
  • The Business of Blogging
    What is a Blog?
    • Open Communication Between You & Your Customers
    • Frequently Updated Content
    • News, Articles, Press Releases, Announcements
    • Types of Content: Posts, Video, Audio, etc.
    • Content is Organized by Date, Category, and Tags
    • Readers (Audience) Interact w/ Your Content w/ Comments
    • Comments=Open Discussion w/ Your Audience
    • Blog Content is Portable (RSS): Readers, Social Networks, Websites, Email Subscriptions, etc.
  • The Business of Blogging
  • The Business of Blogging
    Why is Blogging Important?
    • Open Communication Between You & Your Customers
    • Great Exposure for Your Business (Syndication, Social, etc.)
    • Consumers Today Expect a Corporate Blog
    • Your Customers Want to Interact w/ You
    • Compared to Your Existing Web Presence, Blogging adds:
    • An Easy Way to Publish Fresh Content
    • An Easy Way to Publish Announcements
    • An Easy Way to Publish News Releases
    • Your Blog Should Be the Hub of Your Social Media Strategy
    • Push Content to Facebook, Twitter
  • The Business of Blogging
  • The Business of Blogging
  • The Business of Blogging
    Who Reads Blogs?
    • Existing Customers
    • Potential Customers (Product Research)
    • Your People (Vendors, Sales Force, Internal Personnel)
    • Blog Readership is Constantly on the Rise!
    • Blogs Are Replacing Industry Specific Publications
    • Newspaper Readership is on the Decline
    • Wireless Devices Make Blog Content Accessible
    • RSS Syndication Makes Your Blog Content Portable
    • Wireless Devices
    • Email Subscriptions
    • RSS Readers
    • Social Networks
  • The Business of Blogging
  • The Business of Blogging
    What Can You Accomplish By Blogging?
    • Better Relationship w/ Existing Customers
    • Reach Potential New Customers
    • Improve Your Search Engine Visibility
    • Improve Your Social Media Saturation (Facebook, Twitter)
    • Promote Your Products & Services
    • Provide Support for Your Products & Services
    • Gain Consumer Input on Your Products & Services
    • Increase Your Brand Recognition
    • Give a Voice to Your Organization
  • The Business of Blogging
  • The Business of Blogging
    What Should You Blog About?
    • Your Products & Services
    • Future Products & Service Offerings
    • Your Company’s Vision / Direction
    • Your Industry (Changes, Trends, Challenges, etc.)
    • News and Press Releases
    • Employment Opportunities
    • Upcoming Promotions or Special Pricing
    • Support Related Topics for Your Products, Services
  • The Business of Blogging
  • The Business of Blogging
    Setting Up Your Blog:
    • Run in Tandem w/ Your Existing Web Presence (Static Content)
    • Run on Same Domain, Subdomain as Your Existing Website
    • Headlines Should be Accessible from Your Home Page
    • Categories & Tags Should be Accessible from Your Home Page
    • Your Existing Site Search Should Incorporate Blog Content
    • Avoid Free Blog Hosting Solutions (Blogger, Wordpress.com)
    • We Recommend Wordpress, TypePad, etc.
    • We Recommend Managed Hosting (Updates, Patches)
    • Automate Twitter and Facebook Feeds (RSS)
  • The Business of Blogging
    Broadcasting Your Blog: (RSS, Social Media)
    • Automate Twitter and Facebook Feeds (RSS)
    • Post Your Content to Social Bookmarking Sites (Digg, Delicious)
    • Share Your Content in Newsletters
    • Promote Subscriptions w/ Your Blog’s RSS Feed
    • Email Subscriptions (Feedburner)
    • Feed Readers, Aggregators
    • Mobile Devices (RSS Readers)
    • Reference Your Blog in Your Static Content (Corporate Website)
    • Consider Special Promotions, Contests
    • Share Your Content w/ Industry Related Publications
    • Purchase Advertising on Industry Related Publications
  • The Business of Blogging
  • The Business of Blogging
    Managing Your Blog:
    • Setup Internal Blogging Policies
    • Establish Internal Users (Administrators, Editors, Contributors)
    • Delegate Responsibilities (Comments, Writing, etc.)
    • Setup a Schedule for Publishing Content (Be Consistent)
    • Respond to Reader Comments Quickly
    • Organize Your Content (Categories, Tags)
    • Conduct Quarterly Reviews to Track Progress (Analytics, etc.)
    • What Are Your Competitors Doing?
  • The Business of Blogging
    Considerations:
    • Start Slow, Take Baby Steps!
    • Look at Your Competitors, What Are They Doing?
    • Play to Your Audience (What Are Your Readers Wanting?)
    • Sometimes Less is More! (Get to the Point)
    • Keep it Interesting! (Incorporate Video, Audio, Maps, etc.)
    • Don’t Expect Overnight Results!
    • Promote Your Blog Every Opportunity You Have…
    • Encourage Staff & Vendors to Participate