The Business of Blogging
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The Business of Blogging

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The Business of Blogging Presentation Transcript

  • 1. The Business of Blogging
  • 2. The Business of Blogging
    Topics We Will Cover…
    • What is a Blog?
    • 3. Why is Blogging Important?
    • 4. Who Reads Blogs? (RSS Readers, Wireless, etc.)
    • 5. What Can You Accomplish by Blogging?
    • 6. What Should You Blog About?
    • 7. Setting Up Your Blog? (integration)
    • 8. Broadcasting Your Blog (RSS, Social Media, etc.)
    • 9. Managing Your Blog (policies, scheduling, responding, etc.)
    • 10. Considerations
  • The Business of Blogging
    What is a Blog?
    • Open Communication Between You & Your Customers
    • 11. Frequently Updated Content
    • 12. News, Articles, Press Releases, Announcements
    • 13. Types of Content: Posts, Video, Audio, etc.
    • 14. Content is Organized by Date, Category, and Tags
    • 15. Readers (Audience) Interact w/ Your Content w/ Comments
    • 16. Comments=Open Discussion w/ Your Audience
    • 17. Blog Content is Portable (RSS): Readers, Social Networks, Websites, Email Subscriptions, etc.
  • The Business of Blogging
  • 18. The Business of Blogging
    Why is Blogging Important?
    • Open Communication Between You & Your Customers
    • 19. Great Exposure for Your Business (Syndication, Social, etc.)
    • 20. Consumers Today Expect a Corporate Blog
    • 21. Your Customers Want to Interact w/ You
    • 22. Compared to Your Existing Web Presence, Blogging adds:
    • 23. An Easy Way to Publish Fresh Content
    • 24. An Easy Way to Publish Announcements
    • 25. An Easy Way to Publish News Releases
    • 26. Your Blog Should Be the Hub of Your Social Media Strategy
    • 27. Push Content to Facebook, Twitter
  • The Business of Blogging
  • 28. The Business of Blogging
  • 29. The Business of Blogging
    Who Reads Blogs?
    • Existing Customers
    • 30. Potential Customers (Product Research)
    • 31. Your People (Vendors, Sales Force, Internal Personnel)
    • 32. Blog Readership is Constantly on the Rise!
    • 33. Blogs Are Replacing Industry Specific Publications
    • 34. Newspaper Readership is on the Decline
    • 35. Wireless Devices Make Blog Content Accessible
    • 36. RSS Syndication Makes Your Blog Content Portable
    • 37. Wireless Devices
    • 38. Email Subscriptions
    • 39. RSS Readers
    • 40. Social Networks
  • The Business of Blogging
  • 41. The Business of Blogging
    What Can You Accomplish By Blogging?
    • Better Relationship w/ Existing Customers
    • 42. Reach Potential New Customers
    • 43. Improve Your Search Engine Visibility
    • 44. Improve Your Social Media Saturation (Facebook, Twitter)
    • 45. Promote Your Products & Services
    • 46. Provide Support for Your Products & Services
    • 47. Gain Consumer Input on Your Products & Services
    • 48. Increase Your Brand Recognition
    • 49. Give a Voice to Your Organization
  • The Business of Blogging
  • 50. The Business of Blogging
    What Should You Blog About?
    • Your Products & Services
    • 51. Future Products & Service Offerings
    • 52. Your Company’s Vision / Direction
    • 53. Your Industry (Changes, Trends, Challenges, etc.)
    • 54. News and Press Releases
    • 55. Employment Opportunities
    • 56. Upcoming Promotions or Special Pricing
    • 57. Support Related Topics for Your Products, Services
  • The Business of Blogging
  • 58. The Business of Blogging
    Setting Up Your Blog:
    • Run in Tandem w/ Your Existing Web Presence (Static Content)
    • 59. Run on Same Domain, Subdomain as Your Existing Website
    • 60. Headlines Should be Accessible from Your Home Page
    • 61. Categories & Tags Should be Accessible from Your Home Page
    • 62. Your Existing Site Search Should Incorporate Blog Content
    • 63. Avoid Free Blog Hosting Solutions (Blogger, Wordpress.com)
    • 64. We Recommend Wordpress, TypePad, etc.
    • 65. We Recommend Managed Hosting (Updates, Patches)
    • 66. Automate Twitter and Facebook Feeds (RSS)
  • The Business of Blogging
    Broadcasting Your Blog: (RSS, Social Media)
    • Automate Twitter and Facebook Feeds (RSS)
    • 67. Post Your Content to Social Bookmarking Sites (Digg, Delicious)
    • 68. Share Your Content in Newsletters
    • 69. Promote Subscriptions w/ Your Blog’s RSS Feed
    • 70. Email Subscriptions (Feedburner)
    • 71. Feed Readers, Aggregators
    • 72. Mobile Devices (RSS Readers)
    • 73. Reference Your Blog in Your Static Content (Corporate Website)
    • 74. Consider Special Promotions, Contests
    • 75. Share Your Content w/ Industry Related Publications
    • 76. Purchase Advertising on Industry Related Publications
  • The Business of Blogging
  • 77. The Business of Blogging
    Managing Your Blog:
    • Setup Internal Blogging Policies
    • 78. Establish Internal Users (Administrators, Editors, Contributors)
    • 79. Delegate Responsibilities (Comments, Writing, etc.)
    • 80. Setup a Schedule for Publishing Content (Be Consistent)
    • 81. Respond to Reader Comments Quickly
    • 82. Organize Your Content (Categories, Tags)
    • 83. Conduct Quarterly Reviews to Track Progress (Analytics, etc.)
    • 84. What Are Your Competitors Doing?
  • The Business of Blogging
    Considerations:
    • Start Slow, Take Baby Steps!
    • 85. Look at Your Competitors, What Are They Doing?
    • 86. Play to Your Audience (What Are Your Readers Wanting?)
    • 87. Sometimes Less is More! (Get to the Point)
    • 88. Keep it Interesting! (Incorporate Video, Audio, Maps, etc.)
    • 89. Don’t Expect Overnight Results!
    • 90. Promote Your Blog Every Opportunity You Have…
    • 91. Encourage Staff & Vendors to Participate