Social Media & Your Website - Jonesboro Chamber Presentation

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We recently had the opportunity to present to the local Jonesboro Regional Chamber of Commerce on Social Media and Website integration. Abbi Siler, our Marketing & Project Manager was the presenter.

We recently had the opportunity to present to the local Jonesboro Regional Chamber of Commerce on Social Media and Website integration. Abbi Siler, our Marketing & Project Manager was the presenter.

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Transcript

  • 1. Social Media & Your Website
    Understanding how it all fits together!
    Abbi Siler
    abbi@pleth.com
    @abbisiler
  • 2. Think About Your Online Strategy
    What are your goals?
    Education? Sales? Phone Call?
    Lead Generation?
    Communicating an idea, thought, or brand?
    Where are your customers?
    Do they interact & research on Facebook? Google? Twitter? LinkedIn?
    How are you currently trying to reach them?
    Do you have a website?
    Is it updated? Do you have control? Is it flexible?
    Are your customers finding and using your website?
  • 3. Your Website
    Should be user friendly, easy to access & interactive.
    Should have a goal & traffic should be monitored.
    Your web developer or agency should have the ability to integrate social plugins with your website. Icons, like buttons, etc.
    Understand these changes may take time & development, so request info about pricing to make these additions.
    You should understand your website’s content management system.
  • 4. Facebook & Your Website
    150,561,820 users in the US.
    1,320,980 users in the state of Arkansas.
    108,200 users within 50 miles of Jonesboro.
    A simple Facebook Icon alerts visitors to your website of your presence on Facebook.
    Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link.
    Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information.
    Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!)
    *Data reflected as of 6/14/2011.
  • 5. Twitter & Your Website
    3,164,691 users in the US.
    17,131 users in the state of Arkansas.
    1,134 users within 25 miles of Jonesboro.
    Twitter is growing by leaps and bounds & will continue to grow with the new integration of all Apple devices running iOS 5, released this fall.
    Great for direct website traffic, interacting with a niche industry or community.
    More targeted audiences & analytics of click through rates and targets on links.
    Great way to build yourself as a resource in an industry & you can be found internationally.
    *Data reflected as of 6/14/2011.
  • 6. Your Social Networks
    Understand the difference - different types of people are on different social networks & use them differently, too.
    Facebook is not the only social network out there – and it may not always be the best fit for your business.
    Link to your website – in status updates, information fields, & custom landing tabs on Facebook.
    Start with one network – grow, and then choose another to work on – don’t over stretch your online marketing efforts.
  • 7. Monitoring Your Online Traffic
    Hootsuite:
    Time management tool – schedule tweets, cross promote from one platform, & more.
    Twitter short link analytics – how many times people click on your tweets links, photos or videos.
    Facebook Insights:
    Facebook ‘Like’ demographics
    Top Cities/Countries/Languages
    Impressions & Interaction insights
    Google Analytics:
    Where are your site visitors hearing about your website?
    Location/Device/Browser Insight
    Keyword & Search Engine analytics
    Entry & Exit pages
    Monitor your social media traffic
  • 8. Questions are important…
    So let’s talk about some specific things you may want to ask about!
    Feeling shy? Feel free to call me or email me!
    870.277.0174 or abbi@pleth.com