Social Media & Your Website - Jonesboro Chamber Presentation

Social Media & Your Website
Understanding how it all fits together!
Abbi Siler
abbi@pleth.com
@abbisiler

Think About Your Online Strategy
What are your goals?
Education? Sales? Phone Call?
Lead Generation?
Communicating an idea, thought, or brand?
Where are your customers?
Do they interact & research on Facebook? Google? Twitter? LinkedIn?
How are you currently trying to reach them?
Do you have a website?
Is it updated? Do you have control? Is it flexible?
Are your customers finding and using your website?

Your Website
Should be user friendly, easy to access & interactive.
Should have a goal & traffic should be monitored.
Your web developer or agency should have the ability to integrate social plugins with your website. Icons, like buttons, etc.
Understand these changes may take time & development, so request info about pricing to make these additions.
You should understand your website’s content management system.

Facebook & Your Website
150,561,820 users in the US.
1,320,980 users in the state of Arkansas.
108,200 users within 50 miles of Jonesboro.
A simple Facebook Icon alerts visitors to your website of your presence on Facebook.
Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link.
Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information.
Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!)
*Data reflected as of 6/14/2011.

Twitter & Your Website
3,164,691 users in the US.
17,131 users in the state of Arkansas.
1,134 users within 25 miles of Jonesboro.
Twitter is growing by leaps and bounds & will continue to grow with the new integration of all Apple devices running iOS 5, released this fall.
Great for direct website traffic, interacting with a niche industry or community.
More targeted audiences & analytics of click through rates and targets on links.
Great way to build yourself as a resource in an industry & you can be found internationally.
*Data reflected as of 6/14/2011.

Your Social Networks
Understand the difference - different types of people are on different social networks & use them differently, too.
Facebook is not the only social network out there – and it may not always be the best fit for your business.
Link to your website – in status updates, information fields, & custom landing tabs on Facebook.
Start with one network – grow, and then choose another to work on – don’t over stretch your online marketing efforts.

Monitoring Your Online Traffic
Hootsuite:
Time management tool – schedule tweets, cross promote from one platform, & more.
Twitter short link analytics – how many times people click on your tweets links, photos or videos.
Facebook Insights:
Facebook ‘Like’ demographics
Top Cities/Countries/Languages
Impressions & Interaction insights
Google Analytics:
Where are your site visitors hearing about your website?
Location/Device/Browser Insight
Keyword & Search Engine analytics
Entry & Exit pages
Monitor your social media traffic

Questions are important…
So let’s talk about some specific things you may want to ask about!
Feeling shy? Feel free to call me or email me!
870.277.0174 or abbi@pleth.com

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Social Media & Your Website - Jonesboro Chamber Presentation

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