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Social Media & Your Website - Jonesboro Chamber Presentation
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Social Media & Your Website - Jonesboro Chamber Presentation

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We recently had the opportunity to present to the local Jonesboro Regional Chamber of Commerce on Social Media and Website integration. Abbi Siler, our Marketing & Project Manager was the presenter.

We recently had the opportunity to present to the local Jonesboro Regional Chamber of Commerce on Social Media and Website integration. Abbi Siler, our Marketing & Project Manager was the presenter.

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    Social Media & Your Website - Jonesboro Chamber Presentation Social Media & Your Website - Jonesboro Chamber Presentation Presentation Transcript

    • Social Media & Your Website
      Understanding how it all fits together!
      Abbi Siler
      abbi@pleth.com
      @abbisiler
    • Think About Your Online Strategy
      What are your goals?
      Education? Sales? Phone Call?
      Lead Generation?
      Communicating an idea, thought, or brand?
      Where are your customers?
      Do they interact & research on Facebook? Google? Twitter? LinkedIn?
      How are you currently trying to reach them?
      Do you have a website?
      Is it updated? Do you have control? Is it flexible?
      Are your customers finding and using your website?
    • Your Website
      Should be user friendly, easy to access & interactive.
      Should have a goal & traffic should be monitored.
      Your web developer or agency should have the ability to integrate social plugins with your website. Icons, like buttons, etc.
      Understand these changes may take time & development, so request info about pricing to make these additions.
      You should understand your website’s content management system.
    • Facebook & Your Website
      150,561,820 users in the US.
      1,320,980 users in the state of Arkansas.
      108,200 users within 50 miles of Jonesboro.
      A simple Facebook Icon alerts visitors to your website of your presence on Facebook.
      Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link.
      Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information.
      Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!)
      *Data reflected as of 6/14/2011.
    • Twitter & Your Website
      3,164,691 users in the US.
      17,131 users in the state of Arkansas.
      1,134 users within 25 miles of Jonesboro.
      Twitter is growing by leaps and bounds & will continue to grow with the new integration of all Apple devices running iOS 5, released this fall.
      Great for direct website traffic, interacting with a niche industry or community.
      More targeted audiences & analytics of click through rates and targets on links.
      Great way to build yourself as a resource in an industry & you can be found internationally.
      *Data reflected as of 6/14/2011.
    • Your Social Networks
      Understand the difference - different types of people are on different social networks & use them differently, too.
      Facebook is not the only social network out there – and it may not always be the best fit for your business.
      Link to your website – in status updates, information fields, & custom landing tabs on Facebook.
      Start with one network – grow, and then choose another to work on – don’t over stretch your online marketing efforts.
    • Monitoring Your Online Traffic
      Hootsuite:
      Time management tool – schedule tweets, cross promote from one platform, & more.
      Twitter short link analytics – how many times people click on your tweets links, photos or videos.
      Facebook Insights:
      Facebook ‘Like’ demographics
      Top Cities/Countries/Languages
      Impressions & Interaction insights
      Google Analytics:
      Where are your site visitors hearing about your website?
      Location/Device/Browser Insight
      Keyword & Search Engine analytics
      Entry & Exit pages
      Monitor your social media traffic
    • Questions are important…
      So let’s talk about some specific things you may want to ask about!
      Feeling shy? Feel free to call me or email me!
      870.277.0174 or abbi@pleth.com