5 Small Business Strategies for Social Media

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Our latest presentation at Arkansas State University Small Business and Development Center on Social Media and Small Business. Presented by Abbi Siler in Jonesboro, Arkansas.

Our latest presentation at Arkansas State University Small Business and Development Center on Social Media and Small Business. Presented by Abbi Siler in Jonesboro, Arkansas.

More in: Business , Technology
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Transcript

  • 1. 5 Small Business StrategiesforSocial Media
    Proudly Sponsored by:
    Presented by Abbi Siler, Pleth
  • 2. Links You Need To Know:
    www.knowem.com
    www.getlisted.org
    www.quantcast.com
    www.woopra.com
    www.pleth.com
    www.allfacebook.com
    www.klout.com
    www.socialmention.com
    www.twuffer.com
    www.argylesocial.com
    www.urbanspoon.com
  • 3. Social Marketing On The Rise
  • 4. Generational Social Usage
  • 5. Most Popular Social Networks by Age
  • 6. How are businesses using social media?
    Data found in extensive research by masternewmedia.org
  • 7. Facebook User Profile
    People on Facebook – via Facebook.com/Statistics
    More than 500 million active users
    50% of our active users log on to Facebook in any given day
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook
  • 8. Twitter User Profile
    A few Twitter facts via Twitter.com (updated September 14, 2010)
    We have 175 million registered users.
    95M tweets are written per day.
  • 9. LinkedIn User Profile
    Linkedin Facts via LinkedIn.com
    LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories.
    More than half of LinkedIn members are located outside of the United States.
    There were nearly two billion people searches on LinkedIn in 2010.
  • 10. Let’s Take A Break
    www.pleth.com
    facebook.com/plethllc
    Twitter: @pleth & @abbisiler
    www.asbtdc-asu.com
    facebook.com/ASU.SBTDC
    Twitter: @asbtdc_asu
    Connect With Us Online!
  • 11. Looking At The Big Picture!
  • 12. The Five Strategies
    Get passionate about marketing
    Understand Your Audience
    Establish Credibility & Presence
    Measure Your Efforts – ROI & Goals
    Pace Yourself – Time Management
  • 13. Finding Your Marketing Passion
    Do you love your job? Do your employees love their job? Do you provide a GREAT service? Do you naturally talk about your business at community functions?
    If YES – then you are well on your way to passionate marketing!
    If NO – you may want to think about the pros of the biz – it will be hard to make others believe your service is top notch if you don’t!
    Social Media takes dedication, passion, and personality. Find those on staff who are already on board with these qualities and delegate!
  • 14. How To Understand Your Audience
    Do some research –
    what are your competitors doing?
    what are your customers needing?
    what questions is your staff answering?
    who buys your service/product?
    where are they spending their time online?
    where do you need to be to reach them?
    when is the best time to post/share/comment?
  • 15. Credibility & Presence
    Provide relevant and informative information in a simple yet helpful way!
    Be Available – don’t start and never finish.
    Be Responsive – don’t ever let a comment go unnoticed – positive or negative!
    Stand Out – provide something no one else is providing or present in a way no one else is presenting the information.
    Content, Content, Content.
    Website, Social Platforms, Blog and Ads!
  • 16. How To Measure Your Efforts
    Facebook Insights – demographics, clicks, impressions and more!
    Klout.com – Twitter & Facebook Influence gauging.
    Google Analytics – how many people are coming to your site from Social Networks.
    Woopra– some new tools you may be interested in- real time analytics for social monitoring!
  • 17. Pacing Yourself – Time Management Tools
    Hootsuite.com – Schedule Tweets, One-stop Online Marketing, Analytics & Team Members.
    Twuffer.com – Scheduling Tweets (only) FREE!
    Tweetdeck.com – Conversation Monitoring & Customer Support tool for Twitter. FREE!
    NinjaSocial.com – Blog, Social Media & More!
  • 18. Questions?
  • 19. Have Fun & Stay Focused!
    Abbi Siler, Pleth
    abbi@pleth.com
    @abbisiler