2009




Mobile SNS
   -                          -

           2009. 06.26




       Mobile Business Team
         Neowi...
Agenda

• SNS, Mobile SNS, Open Social 현황과 전망

• MSN의 주요 플레이어들
     의

• MSN과 Open Social, 요약과 정리
     과




© 2009, Neowi...
Part I.

SNS, Mobile SNS, Open Social
      -             -
1. Social Networking Service 개요

• SNS (social network service)                            ?              Social
       – ...
1.1 온라인 트랜드 변화 : 멤버 커뮤니티의 부상




Source : The Global Online Media Landscape,
Nielsen Research, 4/2009



© 2009, Neowiz In...
1.2 대표적인 SNS의 사용 현황




© 2009, Neowiz Internet   6
1.3 SNS의 현황과 전망

 •    SNS
        –                                 (35-49   )
              •   SNS
 •    SNS           ...
2. MSN(Mobile Social Networking) 개요

  • MSN(Mobile Social Networking)                    ?
         –                    ...
2.1 MSN을 둘러싼 모바일/인터넷 환경의 변화




                                                                  Internet   (Web 2.0)
   ...
2.2 모바일 인터넷 사용 현황
                               U.S       (   :   ),
                               2009. 2




       U....
2.3 “모바일 커뮤니티”의 유형


                                 Entertainment


                                                    ...
2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (1)

                                                                       3
               P...
2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (2)
                People Searching/                                   Comment, Sharing,     ...
2.5 MSN의 수익모델

 • 광고
        – 모바일 페이지 내에 광고 표시(상/하 부분에 표시)
        – LBS기반 지역광고

 • 프리미엄 서비스
        – 정액제, 가입기반 종량제, 부분 ...
2.6 MSN의 현황과 전망 요약

•                  SNS
      – 23%(2M)/UK, 19%(10.6M)/US                                   SNS
       ...
3. Open Social 이란 ?

                                           “

                                               API set”...
3.1 Open Social = Social Apps + Social Network
Social websites – Users                Social Network –
Mgt/Apps           ...
3.2 Open Social 의 예시




                          Source : Open Social Presentation -
                          GSP West ...
3.3 Google Friend Connect 개요 (1)

• Google Friend Connect
      – 2008         5       preview
            •
            •...
3.3 Example : Social Web Blog (Google)
                                           Setting




                            ...
3.4 Open Social과 Mobile : 현황과 전망

•   “             ”,
        –
        –

•   “             ”,
        –       SNS      ...
Part II.

MSN
1. MSN의 서비스 유형
  1    Online SNS     Mobile SNS            2   Mobile Service    Socialization

                     SNS
 ...
1.1 SNS와 MSN의 구성 체계
           Device-to-device
           Network




                                                   ...
1.2 MSN의 구성 항목들

  Social Entities (Objects)          Social Interactions     Browsing (Viewing)

  • Profile             ...
1.3 사용환경에 따른 MSN의 유형

  1                         +              OpenSocial+
                                           Op...
2. MSN 주요 플레이어들 (1)




© 2009, Neowiz Internet   27
2. MSN 주요 플레이어들 (2)

  Mobile Community
   • Friends
    • Chat, IM, SMS
    • Video, Photo, Text, Status Update
    • Gif...
2.1 Mig33 – Mobile IM & SMS Text Messaging Community

                           •
                               •   2005...
2.2 MocoSpace - Feature-Phone Social Networking

                           • Feature-Phone 기반 모바일 커뮤니티
                  ...
2.3 Shozu - puts your online social life in your pocket

                                • mobile media Community Service
...
2.4 BrightKite - location-based social network In real time

                               • 위치기반 실시간 소셜 네트워크 서비스
       ...
2.5 Loopt - friends connect and navigate their social lives

                                • 실시간 친구찾기와 소셜 라이프 탐색 서비스
   ...
2.6 Socialight – 위치기반 장소 공유 서비스

                          • 장소기반 공유 서비스
                             • 2006년에 설립
        ...
2.7 Gypsii - share their real life experiences

                                • Real-life의 경험을 공유하는 서비스
                ...
2.8 uSONAR – Connecting the Digital World with Physical Spaces

                                 •
                       ...
3. Facebook Connect와 Mobile Applications

• 2008        12     4         Release                    • Facebook Connect for...
3.1 Who has the biggest brain ? (1)
                           •   Playfish
                                –   http://pla...
3.1 Who has the biggest brain ? (2)




© 2009, Neowiz Internet               39
3.2 Flixter : Community for Movies (1)
 •
       –                               –   100,000                 Quiz
       –...
3.2 Flixter : Community for Movies (2)




© 2009, Neowiz Internet                  41
Part III.

MSN     Open Social
  -               -
(1)

•                                       MSN
      –
      – PC/                                 ,
      –            ...
(2)
•   OpenSocial,                           MSN
     –                                                              MSN
...
Q&A




      : Contact :

      •   E-mail: hjchoi@neowiz.com
      •            @pletalk
          Twitter: @pletalk
   ...
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모바일 Sns와 오픈소셜 현황과 전망

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모바일 SNS와 오픈소셜의 현황과 전망에 대해서 정리한 문서입니다. 오픈소셜이 모바일 비즈니스에 미칠 영향과 전망을 살펴보고, 아울러 모바일 SNS들에 대해서도 알아보고 향후 발전방향에 대해서도 살펴보고자 합니다.

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모바일 Sns와 오픈소셜 현황과 전망

  1. 1. 2009 Mobile SNS - - 2009. 06.26 Mobile Business Team Neowiz Internet
  2. 2. Agenda • SNS, Mobile SNS, Open Social 현황과 전망 • MSN의 주요 플레이어들 의 • MSN과 Open Social, 요약과 정리 과 © 2009, Neowiz Internet 2
  3. 3. Part I. SNS, Mobile SNS, Open Social - -
  4. 4. 1. Social Networking Service 개요 • SNS (social network service) ? Social – Interaction (wikipedia) – Social Network • Me Social – profile (Identity) Objects , (trust) ( ) © 2009, Neowiz Internet 4
  5. 5. 1.1 온라인 트랜드 변화 : 멤버 커뮤니티의 부상 Source : The Global Online Media Landscape, Nielsen Research, 4/2009 © 2009, Neowiz Internet 5
  6. 6. 1.2 대표적인 SNS의 사용 현황 © 2009, Neowiz Internet 6
  7. 7. 1.3 SNS의 현황과 전망 • SNS – (35-49 ) • SNS • SNS Time Spent – SNS “ ” 3 – • Mobile SNS • , OpenMarket © 2009, Neowiz Internet 7
  8. 8. 2. MSN(Mobile Social Networking) 개요 • MSN(Mobile Social Networking) ? – SNS • (UGC) • / mobile SNS • MSN – • JuiceCaster, mixi, etc – MSN • MocoSpace, mobimii, Qeep, Mobikade. etc • MSN (drivers) - - (immediary) - (Intimacy) - - © 2009, Neowiz Internet 8
  9. 9. 2.1 MSN을 둘러싼 모바일/인터넷 환경의 변화 Internet (Web 2.0) SNS Mobile Social / Networking Source : Informa Telecoms & Media Mobile Social Networking Report © 2009, Neowiz Internet 9
  10. 10. 2.2 모바일 인터넷 사용 현황 U.S ( : ), 2009. 2 U.S UV 10 © 2009, Neowiz Internet
  11. 11. 2.3 “모바일 커뮤니티”의 유형 Entertainment Competition Social Shopping Friending Fame Cause Productivity Source : Informa Telecoms & Media Mobile Social Networking Report © 2009, Neowiz Internet 11
  12. 12. 2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (1) 3 P2 U3 U1 Merge My Online P1 with My Mobile (MMOMM) SNS U2 MSN Chatting Extend U3 alerting U1 uploading U2 MSN 1 Let Me In (LMI) U3 4 U1 U2 Profile Make Me a Star (MMaS) Rating, voting, Broadcasting LMBM U3 View counts, forum Visits - Advertizing MSN U3 - Free to access with Chat Room premium services MSN U1 interesting U2 , U1 2 U2 Let Me Be Me (LMBM) Contents/features © 2009, Neowiz Internet 12
  13. 13. 2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (2) People Searching/ Comment, Sharing, Contents Linking, Rel. Mgt, Contents Mobile Content Editing, Rating, Voting, Publishing List of Friends U3 Creation/ U3 publishing MSN MSN U1 Comment/editing U1 following U2 U2 6 Me, My Circle And Our Content (MMCOC) 5 Me and My Circle (MMC) MMC, MMaS Context LMBM (time, location) - Advertizing Context is - monthly subscription fee equal/similar Searching 7 Future U2 U3 MSN Source : Informa Telecoms & Media Mobile Social Networking Report U1 Contents © 2009, Neowiz Internet 13
  14. 14. 2.5 MSN의 수익모델 • 광고 – 모바일 페이지 내에 광고 표시(상/하 부분에 표시) – LBS기반 지역광고 • 프리미엄 서비스 – 정액제, 가입기반 종량제, 부분 유료화 • 모바일 커머스 – 상거래, 상품가격비교 • 가상 화폐 – MSN내의 가상상품과 커머스, 프리미엄 서비스를 위한 지불수단 • 가상 상품 거래 – 아바타, 선물, video, game, photo, ringtone, music등 © 2009, Neowiz Internet 14
  15. 15. 2.6 MSN의 현황과 전망 요약 • SNS – 23%(2M)/UK, 19%(10.6M)/US SNS • UK 249%, US 156% – SNS MSN (ABI Research) • SNS 46% SNS • MySpace:70%, Facebook: 67% • : 50% • status post : 45% • MSN (ABI Research) – 50M • 2011 174M – MSN • 2013 $3.3B • > > © 2009, Neowiz Internet 15
  16. 16. 3. Open Social 이란 ? “ API set” Source : Open Social Presentation - GSP West 2008, Patrick Chanezon © 2009, Neowiz Internet 16
  17. 17. 3.1 Open Social = Social Apps + Social Network Social websites – Users Social Network – Mgt/Apps User/Relations Social Network+ 에서 을 Social websites에서 App을 Social Applications 분리 Source : Open Social Presentation - GSP West 2008, Patrick Chanezon © 2009, Neowiz Internet 17
  18. 18. 3.2 Open Social 의 예시 Source : Open Social Presentation - GSP West 2008, Patrick Chanezon © 2009, Neowiz Internet 18
  19. 19. 3.3 Google Friend Connect 개요 (1) • Google Friend Connect – 2008 5 preview • • Google, Yahoo, Twitter, AOL, orkut • Open Social Application • 2009 Social Bar/REST API • Gadgets : Members, Social Bar, Comments, Event, Polls, • flow Ratings and Reviews, Recommendations, • Footprints, Get Answers, iLike Playlist, etc • gadget © 2009, Neowiz Internet 19
  20. 20. 3.3 Example : Social Web Blog (Google) Setting Invite Friends © 2009, Neowiz Internet 20
  21. 21. 3.4 Open Social과 Mobile : 현황과 전망 • “ ”, – – • “ ”, – SNS , – Google Friend Connect • “ ” – Facebook – “mobile web” Google Friend Connect – “mobile app” Facebook Connect API • OS – app app © 2009, Neowiz Internet 21
  22. 22. Part II. MSN
  23. 23. 1. MSN의 서비스 유형 1 Online SNS Mobile SNS 2 Mobile Service Socialization SNS SNS OpenAPI (people, interaction, objects) (socialCast) transit MSN Mobile Application (people, interaction’, objects’) 3 Mobile Services Mobile SNS MSN (people, interaction, objects) Mobile Contents/Services integration MSN (people, interaction, objects) © 2009, Neowiz Internet 23
  24. 24. 1.1 SNS와 MSN의 구성 체계 Device-to-device Network Lo Communication ca Status Update tio Mobile n, t Network im ringtone e Photo People Music Chat (identity) E-mail Video Games Information Instant Network Messenger Objects Wired Network © 2009, Neowiz Internet 24
  25. 25. 1.2 MSN의 구성 항목들 Social Entities (Objects) Social Interactions Browsing (Viewing) • Profile • Posting • Popular/Recently/Top/ • Friends/Fans • Voting Features Viewing • Social Game • Rating • Timeline • Chat • Comment (public, personal, group) • Gift • Favorites • Real-time Updating • Quiz • Like( ) • Map • Ring Tone • (re) Sharing • Inline-viewing • Photo • Invitation • Video • Grouping • Message (status update) • Media Uploading • Mission • Searching Implementation • Presence • Finding (relation) • Location • Aggregation (RSS) • Mobile Web ( ) Social Context • WAP • Application (Native) • Location (GPS) • Time (Time-Stamp) © 2009, Neowiz Internet 25
  26. 26. 1.3 사용환경에 따른 MSN의 유형 1 + OpenSocial+ OpenSocial+ Mobile 2 Wired SNS Mobile SNS Wired SNS Mobile SNS 3 + Spot © 2009, Neowiz Internet 26
  27. 27. 2. MSN 주요 플레이어들 (1) © 2009, Neowiz Internet 27
  28. 28. 2. MSN 주요 플레이어들 (2) Mobile Community • Friends • Chat, IM, SMS • Video, Photo, Text, Status Update • Gift, Ringtone, Avartar, etc Location – Friends – Photo, Text Tracking / Locating Status update, Chat, Q&A, Dating Mission, Classified Social Activities Ads Me – Life Activities Casting - Photo, Geotag, Video, Status
  29. 29. 2.1 Mig33 – Mobile IM & SMS Text Messaging Community • • 2005 • http://m.mig33.com/ • • Phone Call & SMS • Chat Room • Friend Status Updates • Free IM & e-mail • Photo sharing • Personalization • Gift • Web Access • • 200M(global), 20 • 2000 © 2009, Neowiz Internet 29
  30. 30. 2.2 MocoSpace - Feature-Phone Social Networking • Feature-Phone 기반 모바일 커뮤니티 Feature- • 2008.1월 Boston에서 설립 • http://m. mocospace.com/ • 제공되는 기능들 • Message(e-mail/posting) • Find Friends • IM & Chat • Music, Photo,Video Sharing • Text Alert(Stock,Sports Score,Weathers,News, etc) • Rington • 사용자 현황 • 6M(global), 2009/03 • 30세이하(80%),24세이하(50%), 10대(25%) © 2009, Neowiz Internet 30
  31. 31. 2.3 Shozu - puts your online social life in your pocket • mobile media Community Service • 2000년에 설립 – Web 2.0을 handset에 구현을 목표 • 유료 App으로 수익창출($4.99) • http://m.shozu.com 기능들(Phone • 제공되는 기능들(Phone Application) • MMS/E-mail • Photo & Video sharing - tagging/Description/Geotag • Blog Posting • Status Update • View Friends Photo & Status • Reply & Comments • 지원기기 • 50M의 handset지원(WM,Java- enabled,Symbian) © 2009, Neowiz Internet 31
  32. 32. 2.4 BrightKite - location-based social network In real time • 위치기반 실시간 소셜 네트워크 서비스 • 2006년에 설립 • http://m.brightkite.com • 최근 Limbo에 인수 기능들(Phone • 제공되는 기능들(Phone Application) • Check In(Location) • Friend Tracking(distance) • Friend Searching(Location) • Post Photo & Notes • Explore & Discover Places (식당, 공원, 재미있는 장소등) • 특징 • 2M active Users/100 MNO지원 • Facebook login지원 • iPhone/iPod Touch 지원 • Mobile Web지원(feature phone) © 2009, Neowiz Internet 32
  33. 33. 2.5 Loopt - friends connect and navigate their social lives • 실시간 친구찾기와 소셜 라이프 탐색 서비스 • 2005년에 설립 기능들(Phone • 제공되는 기능들(Phone Application) • GPS로 위치 확인 • 친구 찾기/친구 소셜활동 tracking • 친구의 친구정보 보기 • 사진과 comment 공유 • Facebook 연동 • 근처의 장소와 event 검색/탐색 (친구 추천/Yelp 추천) • 특징 • 1M active Users(100+ 모바일폰) • Facebook login지원 • iPhone/Android/Blackberry 지원 © 2009, Neowiz Internet 33
  34. 34. 2.6 Socialight – 위치기반 장소 공유 서비스 • 장소기반 공유 서비스 • 2006년에 설립 • http://www.socialight.com/m • 제공되는 기능들 • GPS기반 위치탐색 • 장소 검색/추천 • MySpace, Facebook, blog에 공유 Friend Searching(Location) • 친구 찾기/추천 • Channel 개설/following (Art,Food,Club, etc) • 특징 • WAP/Java/모바일 웹 지원 • Mobile Web지원(feature phone) © 2009, Neowiz Internet 34
  35. 35. 2.7 Gypsii - share their real life experiences • Real-life의 경험을 공유하는 서비스 Real-life의 • 모바일과 웹을 통해서 사람,장소,커 뮤니티를 연결(2006년에 설립) • http://www.gypsii.com • 웹 이외에 Application으로 구동 • 제공되는 기능들 • 장소 생성 – photo, video, audio로 해당 장소에서의 event를 기록 (geotagging) – comment를 공유 • 친구 찾기/친구의 위치 찾기 – 위치(장 소)에 comment • 장소/친구 탐색/검색 • 특징 • iPhone,Blackberry,J2ME, Symbian OS, Windows Mobile 지원 © 2009, Neowiz Internet 35
  36. 36. 2.8 uSONAR – Connecting the Digital World with Physical Spaces • • • Application • • ( ) • ( ) • • – Activity Partner, Globe Trotters, Job & Biz Networking – • event • • iPhone © 2009, Neowiz Internet 36
  37. 37. 3. Facebook Connect와 Mobile Applications • 2008 12 4 Release • Facebook Connect for iPhone • 1M Facebook Connect connect site SDK 2,500 – 8,000 2009. 3 Web application • FC for iPhone : indentity SOURCE: FBConnect in under 15 - Make your site social in 15 min or less min, Emmanuel Pozo © 2009, Neowiz Internet 37
  38. 38. 3.1 Who has the biggest brain ? (1) • Playfish – http://playfish.com • 4 – , , – score • Facebook – Facebook Verified App • DAU(Daily Active User) : 300,000 – http://adonomics.com – 6/15 © 2009, Neowiz Internet 38
  39. 39. 3.1 Who has the biggest brain ? (2) © 2009, Neowiz Internet 39
  40. 40. 3.2 Flixter : Community for Movies (1) • – – 100,000 Quiz – , , , – 40M Facebook – 20 rating – Facebook Verified App © 2009, Neowiz Internet 40
  41. 41. 3.2 Flixter : Community for Movies (2) © 2009, Neowiz Internet 41
  42. 42. Part III. MSN Open Social - -
  43. 43. (1) • MSN – – PC/ , – , application • Context-awareness MSN – Location time grouping – Context , , • MSN – Bluetooth device SNS – , , device streaming • MSN SNS – Life-activity contents (photo, video, voice, text ) / – Context(time, location) on-demand/streaming – MSN SNS © 2009, Neowiz Internet 43
  44. 44. (2) • OpenSocial, MSN – MSN • pool • OpenSocial App – OpenSocial “Mobile Web” • Application – Facebook Connect • OpenSocial MSN SNS – identity SNS , MSN – App SNS • SNS OpenSocial MSN – SNS , , – OpenSocial App • © 2009, Neowiz Internet 44
  45. 45. Q&A : Contact : • E-mail: hjchoi@neowiz.com • @pletalk Twitter: @pletalk • Frinedfeed: http://friendfeed.com/pletalk Frinedfeed: http://friendfeed.com/pletalk • Blog: “ Micro-Insight” Micro-Insight” – http://pletalk.com
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