모바일 Sns와 오픈소셜 현황과 전망
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모바일 Sns와 오픈소셜 현황과 전망

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모바일 SNS와 오픈소셜의 현황과 전망에 대해서 정리한 문서입니다. 오픈소셜이 모바일 비즈니스에 미칠 영향과 전망을 살펴보고, 아울러 모바일 ...

모바일 SNS와 오픈소셜의 현황과 전망에 대해서 정리한 문서입니다. 오픈소셜이 모바일 비즈니스에 미칠 영향과 전망을 살펴보고, 아울러 모바일 SNS들에 대해서도 알아보고 향후 발전방향에 대해서도 살펴보고자 합니다.

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모바일 Sns와 오픈소셜 현황과 전망 Presentation Transcript

  • 1. 2009 Mobile SNS - - 2009. 06.26 Mobile Business Team Neowiz Internet
  • 2. Agenda • SNS, Mobile SNS, Open Social 현황과 전망 • MSN의 주요 플레이어들 의 • MSN과 Open Social, 요약과 정리 과 © 2009, Neowiz Internet 2
  • 3. Part I. SNS, Mobile SNS, Open Social - -
  • 4. 1. Social Networking Service 개요 • SNS (social network service) ? Social – Interaction (wikipedia) – Social Network • Me Social – profile (Identity) Objects , (trust) ( ) © 2009, Neowiz Internet 4
  • 5. 1.1 온라인 트랜드 변화 : 멤버 커뮤니티의 부상 Source : The Global Online Media Landscape, Nielsen Research, 4/2009 © 2009, Neowiz Internet 5
  • 6. 1.2 대표적인 SNS의 사용 현황 © 2009, Neowiz Internet 6
  • 7. 1.3 SNS의 현황과 전망 • SNS – (35-49 ) • SNS • SNS Time Spent – SNS “ ” 3 – • Mobile SNS • , OpenMarket © 2009, Neowiz Internet 7
  • 8. 2. MSN(Mobile Social Networking) 개요 • MSN(Mobile Social Networking) ? – SNS • (UGC) • / mobile SNS • MSN – • JuiceCaster, mixi, etc – MSN • MocoSpace, mobimii, Qeep, Mobikade. etc • MSN (drivers) - - (immediary) - (Intimacy) - - © 2009, Neowiz Internet 8
  • 9. 2.1 MSN을 둘러싼 모바일/인터넷 환경의 변화 Internet (Web 2.0) SNS Mobile Social / Networking Source : Informa Telecoms & Media Mobile Social Networking Report © 2009, Neowiz Internet 9
  • 10. 2.2 모바일 인터넷 사용 현황 U.S ( : ), 2009. 2 U.S UV 10 © 2009, Neowiz Internet
  • 11. 2.3 “모바일 커뮤니티”의 유형 Entertainment Competition Social Shopping Friending Fame Cause Productivity Source : Informa Telecoms & Media Mobile Social Networking Report © 2009, Neowiz Internet 11
  • 12. 2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (1) 3 P2 U3 U1 Merge My Online P1 with My Mobile (MMOMM) SNS U2 MSN Chatting Extend U3 alerting U1 uploading U2 MSN 1 Let Me In (LMI) U3 4 U1 U2 Profile Make Me a Star (MMaS) Rating, voting, Broadcasting LMBM U3 View counts, forum Visits - Advertizing MSN U3 - Free to access with Chat Room premium services MSN U1 interesting U2 , U1 2 U2 Let Me Be Me (LMBM) Contents/features © 2009, Neowiz Internet 12
  • 13. 2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (2) People Searching/ Comment, Sharing, Contents Linking, Rel. Mgt, Contents Mobile Content Editing, Rating, Voting, Publishing List of Friends U3 Creation/ U3 publishing MSN MSN U1 Comment/editing U1 following U2 U2 6 Me, My Circle And Our Content (MMCOC) 5 Me and My Circle (MMC) MMC, MMaS Context LMBM (time, location) - Advertizing Context is - monthly subscription fee equal/similar Searching 7 Future U2 U3 MSN Source : Informa Telecoms & Media Mobile Social Networking Report U1 Contents © 2009, Neowiz Internet 13
  • 14. 2.5 MSN의 수익모델 • 광고 – 모바일 페이지 내에 광고 표시(상/하 부분에 표시) – LBS기반 지역광고 • 프리미엄 서비스 – 정액제, 가입기반 종량제, 부분 유료화 • 모바일 커머스 – 상거래, 상품가격비교 • 가상 화폐 – MSN내의 가상상품과 커머스, 프리미엄 서비스를 위한 지불수단 • 가상 상품 거래 – 아바타, 선물, video, game, photo, ringtone, music등 © 2009, Neowiz Internet 14
  • 15. 2.6 MSN의 현황과 전망 요약 • SNS – 23%(2M)/UK, 19%(10.6M)/US SNS • UK 249%, US 156% – SNS MSN (ABI Research) • SNS 46% SNS • MySpace:70%, Facebook: 67% • : 50% • status post : 45% • MSN (ABI Research) – 50M • 2011 174M – MSN • 2013 $3.3B • > > © 2009, Neowiz Internet 15
  • 16. 3. Open Social 이란 ? “ API set” Source : Open Social Presentation - GSP West 2008, Patrick Chanezon © 2009, Neowiz Internet 16
  • 17. 3.1 Open Social = Social Apps + Social Network Social websites – Users Social Network – Mgt/Apps User/Relations Social Network+ 에서 을 Social websites에서 App을 Social Applications 분리 Source : Open Social Presentation - GSP West 2008, Patrick Chanezon © 2009, Neowiz Internet 17
  • 18. 3.2 Open Social 의 예시 Source : Open Social Presentation - GSP West 2008, Patrick Chanezon © 2009, Neowiz Internet 18
  • 19. 3.3 Google Friend Connect 개요 (1) • Google Friend Connect – 2008 5 preview • • Google, Yahoo, Twitter, AOL, orkut • Open Social Application • 2009 Social Bar/REST API • Gadgets : Members, Social Bar, Comments, Event, Polls, • flow Ratings and Reviews, Recommendations, • Footprints, Get Answers, iLike Playlist, etc • gadget © 2009, Neowiz Internet 19
  • 20. 3.3 Example : Social Web Blog (Google) Setting Invite Friends © 2009, Neowiz Internet 20
  • 21. 3.4 Open Social과 Mobile : 현황과 전망 • “ ”, – – • “ ”, – SNS , – Google Friend Connect • “ ” – Facebook – “mobile web” Google Friend Connect – “mobile app” Facebook Connect API • OS – app app © 2009, Neowiz Internet 21
  • 22. Part II. MSN
  • 23. 1. MSN의 서비스 유형 1 Online SNS Mobile SNS 2 Mobile Service Socialization SNS SNS OpenAPI (people, interaction, objects) (socialCast) transit MSN Mobile Application (people, interaction’, objects’) 3 Mobile Services Mobile SNS MSN (people, interaction, objects) Mobile Contents/Services integration MSN (people, interaction, objects) © 2009, Neowiz Internet 23
  • 24. 1.1 SNS와 MSN의 구성 체계 Device-to-device Network Lo Communication ca Status Update tio Mobile n, t Network im ringtone e Photo People Music Chat (identity) E-mail Video Games Information Instant Network Messenger Objects Wired Network © 2009, Neowiz Internet 24
  • 25. 1.2 MSN의 구성 항목들 Social Entities (Objects) Social Interactions Browsing (Viewing) • Profile • Posting • Popular/Recently/Top/ • Friends/Fans • Voting Features Viewing • Social Game • Rating • Timeline • Chat • Comment (public, personal, group) • Gift • Favorites • Real-time Updating • Quiz • Like( ) • Map • Ring Tone • (re) Sharing • Inline-viewing • Photo • Invitation • Video • Grouping • Message (status update) • Media Uploading • Mission • Searching Implementation • Presence • Finding (relation) • Location • Aggregation (RSS) • Mobile Web ( ) Social Context • WAP • Application (Native) • Location (GPS) • Time (Time-Stamp) © 2009, Neowiz Internet 25
  • 26. 1.3 사용환경에 따른 MSN의 유형 1 + OpenSocial+ OpenSocial+ Mobile 2 Wired SNS Mobile SNS Wired SNS Mobile SNS 3 + Spot © 2009, Neowiz Internet 26
  • 27. 2. MSN 주요 플레이어들 (1) © 2009, Neowiz Internet 27
  • 28. 2. MSN 주요 플레이어들 (2) Mobile Community • Friends • Chat, IM, SMS • Video, Photo, Text, Status Update • Gift, Ringtone, Avartar, etc Location – Friends – Photo, Text Tracking / Locating Status update, Chat, Q&A, Dating Mission, Classified Social Activities Ads Me – Life Activities Casting - Photo, Geotag, Video, Status
  • 29. 2.1 Mig33 – Mobile IM & SMS Text Messaging Community • • 2005 • http://m.mig33.com/ • • Phone Call & SMS • Chat Room • Friend Status Updates • Free IM & e-mail • Photo sharing • Personalization • Gift • Web Access • • 200M(global), 20 • 2000 © 2009, Neowiz Internet 29
  • 30. 2.2 MocoSpace - Feature-Phone Social Networking • Feature-Phone 기반 모바일 커뮤니티 Feature- • 2008.1월 Boston에서 설립 • http://m. mocospace.com/ • 제공되는 기능들 • Message(e-mail/posting) • Find Friends • IM & Chat • Music, Photo,Video Sharing • Text Alert(Stock,Sports Score,Weathers,News, etc) • Rington • 사용자 현황 • 6M(global), 2009/03 • 30세이하(80%),24세이하(50%), 10대(25%) © 2009, Neowiz Internet 30
  • 31. 2.3 Shozu - puts your online social life in your pocket • mobile media Community Service • 2000년에 설립 – Web 2.0을 handset에 구현을 목표 • 유료 App으로 수익창출($4.99) • http://m.shozu.com 기능들(Phone • 제공되는 기능들(Phone Application) • MMS/E-mail • Photo & Video sharing - tagging/Description/Geotag • Blog Posting • Status Update • View Friends Photo & Status • Reply & Comments • 지원기기 • 50M의 handset지원(WM,Java- enabled,Symbian) © 2009, Neowiz Internet 31
  • 32. 2.4 BrightKite - location-based social network In real time • 위치기반 실시간 소셜 네트워크 서비스 • 2006년에 설립 • http://m.brightkite.com • 최근 Limbo에 인수 기능들(Phone • 제공되는 기능들(Phone Application) • Check In(Location) • Friend Tracking(distance) • Friend Searching(Location) • Post Photo & Notes • Explore & Discover Places (식당, 공원, 재미있는 장소등) • 특징 • 2M active Users/100 MNO지원 • Facebook login지원 • iPhone/iPod Touch 지원 • Mobile Web지원(feature phone) © 2009, Neowiz Internet 32
  • 33. 2.5 Loopt - friends connect and navigate their social lives • 실시간 친구찾기와 소셜 라이프 탐색 서비스 • 2005년에 설립 기능들(Phone • 제공되는 기능들(Phone Application) • GPS로 위치 확인 • 친구 찾기/친구 소셜활동 tracking • 친구의 친구정보 보기 • 사진과 comment 공유 • Facebook 연동 • 근처의 장소와 event 검색/탐색 (친구 추천/Yelp 추천) • 특징 • 1M active Users(100+ 모바일폰) • Facebook login지원 • iPhone/Android/Blackberry 지원 © 2009, Neowiz Internet 33
  • 34. 2.6 Socialight – 위치기반 장소 공유 서비스 • 장소기반 공유 서비스 • 2006년에 설립 • http://www.socialight.com/m • 제공되는 기능들 • GPS기반 위치탐색 • 장소 검색/추천 • MySpace, Facebook, blog에 공유 Friend Searching(Location) • 친구 찾기/추천 • Channel 개설/following (Art,Food,Club, etc) • 특징 • WAP/Java/모바일 웹 지원 • Mobile Web지원(feature phone) © 2009, Neowiz Internet 34
  • 35. 2.7 Gypsii - share their real life experiences • Real-life의 경험을 공유하는 서비스 Real-life의 • 모바일과 웹을 통해서 사람,장소,커 뮤니티를 연결(2006년에 설립) • http://www.gypsii.com • 웹 이외에 Application으로 구동 • 제공되는 기능들 • 장소 생성 – photo, video, audio로 해당 장소에서의 event를 기록 (geotagging) – comment를 공유 • 친구 찾기/친구의 위치 찾기 – 위치(장 소)에 comment • 장소/친구 탐색/검색 • 특징 • iPhone,Blackberry,J2ME, Symbian OS, Windows Mobile 지원 © 2009, Neowiz Internet 35
  • 36. 2.8 uSONAR – Connecting the Digital World with Physical Spaces • • • Application • • ( ) • ( ) • • – Activity Partner, Globe Trotters, Job & Biz Networking – • event • • iPhone © 2009, Neowiz Internet 36
  • 37. 3. Facebook Connect와 Mobile Applications • 2008 12 4 Release • Facebook Connect for iPhone • 1M Facebook Connect connect site SDK 2,500 – 8,000 2009. 3 Web application • FC for iPhone : indentity SOURCE: FBConnect in under 15 - Make your site social in 15 min or less min, Emmanuel Pozo © 2009, Neowiz Internet 37
  • 38. 3.1 Who has the biggest brain ? (1) • Playfish – http://playfish.com • 4 – , , – score • Facebook – Facebook Verified App • DAU(Daily Active User) : 300,000 – http://adonomics.com – 6/15 © 2009, Neowiz Internet 38
  • 39. 3.1 Who has the biggest brain ? (2) © 2009, Neowiz Internet 39
  • 40. 3.2 Flixter : Community for Movies (1) • – – 100,000 Quiz – , , , – 40M Facebook – 20 rating – Facebook Verified App © 2009, Neowiz Internet 40
  • 41. 3.2 Flixter : Community for Movies (2) © 2009, Neowiz Internet 41
  • 42. Part III. MSN Open Social - -
  • 43. (1) • MSN – – PC/ , – , application • Context-awareness MSN – Location time grouping – Context , , • MSN – Bluetooth device SNS – , , device streaming • MSN SNS – Life-activity contents (photo, video, voice, text ) / – Context(time, location) on-demand/streaming – MSN SNS © 2009, Neowiz Internet 43
  • 44. (2) • OpenSocial, MSN – MSN • pool • OpenSocial App – OpenSocial “Mobile Web” • Application – Facebook Connect • OpenSocial MSN SNS – identity SNS , MSN – App SNS • SNS OpenSocial MSN – SNS , , – OpenSocial App • © 2009, Neowiz Internet 44
  • 45. Q&A : Contact : • E-mail: hjchoi@neowiz.com • @pletalk Twitter: @pletalk • Frinedfeed: http://friendfeed.com/pletalk Frinedfeed: http://friendfeed.com/pletalk • Blog: “ Micro-Insight” Micro-Insight” – http://pletalk.com