How to get your first thousand customers with SEO - Singapore Startup Marketing Meetup
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How to get your first thousand customers with SEO - Singapore Startup Marketing Meetup

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The audience slides for the talk "How to get your first thousand customers with SEO" at the Singapore Startup Marketers' Meetup by Wei Leen (@ngweileen) of Lean Metrics.

The audience slides for the talk "How to get your first thousand customers with SEO" at the Singapore Startup Marketers' Meetup by Wei Leen (@ngweileen) of Lean Metrics.

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  • <br /> ----- Meeting Notes (4/8/14 10:58) ----- <br /> quick show of hands, who is responsible for seo at your company today?
  • <br /> Started at the beginning of May 2013, and was the subject of several different types of marketing to promote it <br /> This evening I will discuss the various marketing tactics we used and their relative effectiveness, culminating in how to use SEO to achieve the best results.
  • <br /> ----- Meeting Notes (4/8/14 10:58) ----- <br /> Convenient that we have types of marketing segmented by date range so we can see their varying levels of effectiveness
  • We put the youtube videos on the blog, and in newsletters that we sent out to subscribers. <br /> We even created special pages for father’s day and champagne delivery <br /> How did it do?
  • <br /> ----- Meeting Notes (4/8/14 10:58) ----- <br /> Youtube is where I subjected the world to my rants about wine.
  • http://us4.campaign-archive2.com/?u=14902ca9b9dfef8207625075d&id=a897e44ca6&e=[UNIQID]
  • <br /> Where was all the organic traffic coming from? You can’t see keyword data anymore in Google Analytics, but you can see what pages got traffic, and infer from there
  • This chart from Moz.com shows that there was a dramatic increase in organic search traffic since Oct 2013
  • If somebody asked me in early December what were we doing that was working, this is the professional answer I would give <br />
  • The best for identifying SEO problems, which are very common
  • Google gives this page a really harmless sounding title, but they could call it “money leaks” without exaggeration
  • Proof that you don’t have to be a YouTube star to benefit
  • This is a very basic list. You can do much more and none of these require amazing writing skills, graphic design, speaking skills etc. All you need is a computer, internet connection and some time.
  • You don’t need to be terribly sophisticated with the blogs. Show winesingapore.wordpress.com as example.

How to get your first thousand customers with SEO - Singapore Startup Marketing Meetup How to get your first thousand customers with SEO - Singapore Startup Marketing Meetup Presentation Transcript

  • SEO to your first 1000 customers A case study of http://bottlesofjoy.com
  • A word about SEO ethics • SEO itself is manipulation of your website to rank well on search engines • Google is not consistent in it's application of guidelines, so why obey their rules? • Everybody is doing it, so why not me? • I just care about results, • I draw the line at legally permitted activities 2
  • Everyone gets penalized • eBay loses 80% of its organic search engine rankings (Wordstream) • 10 big brands like BBC, Mozilla, Washington Post that were penalized by Google. (link) • Google penalizes itself for violating its own guidelines. (link) View slide
  • 4 View slide
  • Marketing • SEM May 2013 – Jul 2013 • Content Marketing Jul 2013 – Dec 2013 • SEO Dec 2013 – Present 5
  • SEM 6
  • Content Marketing 7
  • Content Marketing 8
  • Newsletter 9
  • Google Analytics 10
  • Organic traffic chart 11
  • Jackpot 12
  • Keyword #2 Keyword: Wine Delivery 13
  • We have conversions?! 14
  • Use Google Products 15
  • Google Authorship 16
  • Google Webmaster Tools 17
  • SEO problems revealed 18
  • YouTube 19
  • SEO: very strange 20
  • Web 2.0 Backlinks 21
  • Wine store on Blogger 22
  • Create Landing Pages 23
  • Our Best Landing Page 24
  • SEO things that work! • Use Google Products • Google Webmaster Tools • Google Plus (set up Google Authorship) • YouTube • Get backlinks from the biggest websites • Facebook page • Wordpress, Blogger, Tumblr • Landing Pages • SEO specific landing pages (ie. Shopify Collections Pages) • Unbounce.com • Tracking Tools • Moz.com • Majesticseo.com • Ahrefs.com • SEO SERP Workbench (Chrome) 25
  • SEO things that work! • Use Google Products • Google Webmaster Tools • Google Plus (set up Google Authorship) • YouTube • Get backlinks from the biggest websites • Facebook page • Wordpress, Blogger, Tumblr • Landing Pages • SEO specific landing pages (ie. Shopify Collections Pages) • Unbounce.com • Tracking Tools • Moz.com • Majesticseo.com • Ahrefs.com • SEO SERP Workbench (Chrome) • Additional SEO tools (link)
  • Sample SEO checklist Website Username Password Backlink Anchor text Wordpress pizzaguy5 Sumpaswerd http://mypizz aco.com/cateri ng.html Pizza catering Blogger Tumblr Youtube
  • Where we are (June) • Google Organic (omitting other traffic sources) • 431 sessions in Google Analytics • SGD$2905.2 revenue • 17 transactions • Average Order Value SGD$172.78 • Ecommerce conversion rate 3.94% • Per session value SGD$6.74 28
  • Thank You for listening Keep in touch http://leanmetrics.io/blog/ Tweets: @ngweileen 29