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Getting ‘Linked In’ ICPA

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LinkedIn presentation delivered at Illinois College Personnel Association drive-in, Normal, IL

LinkedIn presentation delivered at Illinois College Personnel Association drive-in, Normal, IL

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Getting ‘Linked In’ ICPA Getting ‘Linked In’ ICPA Presentation Transcript

  • Getting ‘LinkedIn®’Online Networking Workshop ICPA
  • About LinkedIn®“The world’s largest professional network, helping people find and share opportunities every day”• Launched in 2003 – professional social media• Members from over 200 countries – LinkedIn® is currently available in 9 languages• Executives from every Fortune 500 company – More than 2 million companies have profiles• Over 1 million groups• Network of over 135 million professionals• 77% of LinkedIn® users are age 25 or older• Two new members join every second and ½ are from outside of the United States
  • Why Should You Join LinkedIn®?• Managing your career is just one reason• According to a recent Performics study, nearly 60% of people say LinkedIn® is most important social network• Establish yourself as an authoritative resource• Allow people to find you when they search the Internet• Give yourself more control over what others see• Reconnect with your address book even as people change jobs, etc.• Be a part of nearly 2 billion people searches
  • Your Profile• LinkedIn® profiles are often one of the first results in a Google search• Allows you to maintain a separate „work life‟ & „personal life‟ and control your online identity• A complete profile is 40X more likely to be seen• Never include anything you wouldn‟t want printed on the cover of the New York Times• Tell your story – 1st impressions are critical – Have a strong „title‟ and summary – Include keywords/specialties – Ensure you have a professional photo (& update it!)
  • Your Profile• Include volunteer and other activities too• Keep your profile current!• Obtain recommendations (1/position held) – And give recommendations when requested• Claim your LinkedIn® url – add a „public profile‟
  • Your Profile• Include volunteer and other activities too• Keep your profile current!• Obtain recommendations (1/position held) – And give recommendations when requested• Claim your LinkedIn® url – add a „public profile‟• Create your profile in additional languages if applicable• Include website links to research or professional blogs• Optimize your profile by including Skills, Volunteer Experience & Causes, etc.• Update your „Opportunity Preferences‟
  • Your Summary*• Summaries are like „bait‟…• Think of this like your „elevator pitch‟ – Three highlights – Memorable, catchy, descriptive – Make the reader want more• Translate your accomplishments into personal results…what does this mean to your reader?• Write in 1st person or 1st person implied• Focus on keywords and keep it brief• Remember your profile is always evolving * Thanks to Matt Sherer of Sherer Communications
  • Groups• Groups have sections for Discussions, Job Postings, Event Announcements, News, etc.
  • Groups• Groups have sections for Discussions, Job Postings, Event Announcements, News, etc.• Allows you to connect with others who have related interests, to solve problems, and to share information (look to future not just the past) – Join the ICPA group – Over 1700 groups on keyword search „Higher Education‟• Anyone can join groups…even better to create a group and post events, facilitate discussions, etc. – The more active you are, the more you‟ll get from it• Update settings to receive digests, etc.
  • Applications, Blogs, Articles…• Applications allow you to post blog posts you‟ve written to your page and connect with Twitter
  • Applications, Blogs, Articles…• Applications allow you to post blog posts you‟ve written to your page and connect with Twitter• Amazon reading lists allow visitors to review your current interests• Create Polls to collect data from your connections• My Travel and Events help you stay in touch with connections• Add presentations via SlideShare or Google Presentation
  • Making Connections• Join groups related to your field, involvements, etc.• Connect with people you already know• Watch the connections your links make…chances are, you know them as well (but don‟t spam!!)
  • Making Connections• Join groups related to your field, involvements, etc.• Connect with people you already know• Watch the connections your links make…chances are, you know them as well (but don‟t spam!!)• Quid pro quo – offer to return the favor for someone who makes an introduction for you – The more you give, the more you receive!• Do be careful about whom you add as connections – Introductions can be difficult if you don‟t know person – “I Don‟t Know” button – LIONs (LinkedIn® Open Networkers)
  • Creating Connections• Determine what information you are seeking• Prepare a strong introductory email – Brief introduction (incl. connection) and why you‟re writing – Elevator pitch/summary• Find out more about your potential connection and review his/her profile• Don‟t be shy, but don‟t be needy, either• Ask questions once connected with someone, just as at any networking event• If someone „introduces‟ you, copy them on emails• Request advice/guidance…NOT jobs or other help on initial connection
  • Maintaining Connections• Request (& give) recommendations – Illustrate achievements – Project credibility
  • Maintaining Connections• Request (& give) recommendations – Illustrate achievements – Project credibility• Never share others‟ personal information with colleagues unless you have permission to do so• Do make your connections public• Ask for telephone connection: 15-20 minutes if you‟re seeking more than general advice• Always follow-up with thank you emails/notes!• Keep your contacts/connections informed
  • Job Search Feature• Over 70% of employers have rejected a candidate because of information found online• Utilize the „Find a Job‟ feature to search for actual positions
  • Job Search Feature• Over 70% of employers have rejected a candidate because of information found online• Utilize the „Find a Job‟ feature to search for actual positions• Join groups and check out their „Jobs‟ tabs
  • Job Search Feature• Over 70% of employers have rejected a candidate because of information found online• Utilize the „Find a Job‟ feature to search for actual positions• Join groups and check out their „Jobs‟ tabs• When you join groups, sign up to receive the „feed‟• Great resource for students (or other job seekers!) new to the system: http://grads.linkedin.com/
  • Researching „Companies‟• One of the best but most under-utilized features• Nearly 11,700 results in higher education industry
  • Researching „Companies‟• One of the best but most under-utilized features• Nearly 2,500 results with „school‟ in their names in Primary/Secondary industry• Find information on companies in a specific geographic location• Look for related companies and „popular‟ profiles• Review „before‟ and „after‟ career paths• Read „News‟ about the company• Check out a company‟s „new hires‟
  • Finding/Giving „Answers‟• Locate and interact with experts• „Answer‟ questions as applicable – if you get a „good answer‟ mark, you are seen as an expert• Post questions that you may have, but remember that millions of people have access to what you write• Write answers/questions in Word and use spell- and grammar-check and then cut & paste into LinkedIn®
  • LinkedIn® „Truths‟• Will not get someone a job or replace recruiters• LinkedIn® Today articles can be a great source of information…or a great time consumer!• It is important to fully develop your profile• Quality connections and updates are more important than quantity – Just because someone accepts a contact doesn‟t mean they want to work with you/connect more deeply – Connections don‟t always equate to credibility/success• Not the best networking tool for all audiences
  • LinkedIn® Etiquette• Say thank you early & often• Customize every connection request you send• Don‟t pester• Know that it is okay to turn down or ignore a connection request• Don‟t over-promote yourself or your business
  • Fun LinkedIn® ResourcesBusiness Insider: INFOGRAPHIC: Here‟s How to REALLY Use LinkedIn® (boot camp version) http://alturl.com/ufsxuLinkedIn® for Dummies: http://alturl.com/drjq9How to Change the World…10 Ways to Use LinkedIn® : http://alturl.com/ktkyiLinkedIn® Learning Center: http://learn.linkedin.com
  • Career Counseling & Placement Services School of Chemical Sciences 105 Noyes Lab 217-333-1050 Patricia Simpsonhttp://www.linkedin.com/in/plbsimpson http://careers.scs.illinois.edu/ plblum@illinois.edu