Playyoo: introduction & games contest Presentation to Boston Adobe Mobile and Device User Group, November 19th 2007. Chris Pelly • David Mantripp • Thomas N. Burg

Introduction Welcome and thanks for tuning in Playyoo is a 15 person, multi-disciplinary international team Chris Pelly, CEO David Mantripp, Architect Thomas N. Burg, Evangelist

Welcome and thanks for tuning in

Playyoo is a 15 person, multi-disciplinary international team

Chris Pelly, CEO

David Mantripp, Architect

Thomas N. Burg, Evangelist

Playyoo so far Under development since May 2007 Launched preview site Visitors from 95 countries, SMS sent to 70 countries Full launch mid-December 2007 Full roadmap for new features in coming months

Under development since May 2007

Launched preview site

Visitors from 95 countries, SMS sent to 70 countries

Full launch mid-December 2007

Full roadmap for new features in coming months

Why we chose Flash Lite Flash Lite v1.1 and later is a viable platform for casual mobile game development Relatively easy to learn Pre-installed on increasing numbers of phone and device models Adobe’s commitment to the mobile market Enables our vision of games as user generated content

Flash Lite v1.1 and later is a viable platform for casual mobile game development

Relatively easy to learn

Pre-installed on increasing numbers of phone and device models

Adobe’s commitment to the mobile market

Enables our vision of games as user generated content

What is Playyoo

Playyoo components Mobile / Desktop platform The Playyoo Flash Extension Game Creator Game Stream

Mobile / Desktop platform

The Playyoo Flash Extension

Game Creator

Game Stream

A platform for mobile, social play Game play reflected back to web site Game selection built up on web site

Playyoo Flash Extension Playyoo Flash Extension installs templates for FL 1.1 and FL 2.x The template allows us to customise game delivery to users. We add leaderboard and social data, and targeted pre- and post-roll advertising. Playyoo only accepts games built on its templates.

Game Creator A Flex application Based on “archetypes” Users can customize rules, behavior, graphics, difficulty Outputs Flash Lite 1.1 and 2.0 versions

A Flex application

Based on “archetypes”

Users can customize rules, behavior, graphics, difficulty

Outputs Flash Lite 1.1 and 2.0 versions

Game Stream mobile web

What can Playyoo do for Flash Developers ? Showcase your creativity http://www.flickr.com/photos/sandor/2044535956/

What can Playyoo do for developers? Outlet for innovation and creativity Opportunity to build worldwide reputation in a high profile Flash Lite games community A platform for experimentation and quick consumer feedback Potential direct and indirect commercial opportunities for high profile developers Did we mention the contest ?

Outlet for innovation and creativity

Opportunity to build worldwide reputation in a high profile Flash Lite games community

A platform for experimentation and quick consumer feedback

Potential direct and indirect commercial opportunities for high profile developers

Did we mention the contest ?

How do I get involved ? Courtesy of Marco Pagel , http://mp-foto.de

How do I get involved Pre-register at www.playyoo.com Sign up for the games contest Upload some games Upload some more games

Pre-register at www.playyoo.com

Sign up for the games contest

Upload some games

Upload some more games

The Playyoo games contest www. mobilecontest .org www.playyoo.com/login.html

Free Swag! Upload a game before Dec 10

Early Adopter & Developer Support Playyoo forum (from 10th Dec) [email_address] We participate in: Flash Mobile Group ( http://groups.google.com/group/Flashmobilegroup ) Adobe MaD Forums ( http://www.adobe.com/cfusion/webforums/forum/index.cfm?forumid=68 ) Flash Lite on FB Join us on Facebook ( http://www.facebook.com/group.php?gid=7553756219 ) Join us on Flickr ( http://www.flickr.com/groups/playyoo/ )

Playyoo forum (from 10th Dec)

[email_address]

We participate in:

Flash Mobile Group ( http://groups.google.com/group/Flashmobilegroup )

Adobe MaD Forums ( http://www.adobe.com/cfusion/webforums/forum/index.cfm?forumid=68 )

Flash Lite on FB

Join us on Facebook ( http://www.facebook.com/group.php?gid=7553756219 )

Join us on Flickr ( http://www.flickr.com/groups/playyoo/ )

Playyoo: a solid business plan Privately held and funded by successful IT entrepreneurs World class business and technology advisors Strong links to the global advertising industry International relationships, multilingual capability Addressable market up to 700 million people in 2011, according to Juniper Research

Privately held and funded by successful IT entrepreneurs

World class business and technology advisors

Strong links to the global advertising industry

International relationships, multilingual capability

Addressable market up to 700 million people in 2011, according to Juniper Research

Conclusions Thanks for your time Upload your games and take part in the contest! Any questions ? Contact: [email_address] , Skype/AIM:thomasnburg, Jabber:thomas@burg.cx

Thanks for your time

Upload your games and take part in the contest!

Any questions ?

Contact: [email_address] , Skype/AIM:thomasnburg, Jabber:thomas@burg.cx