Playyoo mobile social gaming

Playyoo: introduction & games contest Presentation to Boston Adobe Mobile and Device User Group, November 19th 2007. Chris Pelly • David Mantripp • Thomas N. Burg

Introduction
Welcome and thanks for tuning in
Playyoo is a 15 person, multi-disciplinary international team
Chris Pelly, CEO
David Mantripp, Architect
Thomas N. Burg, Evangelist

Playyoo so far
Under development since May 2007
Launched preview site
Visitors from 95 countries, SMS sent to 70 countries
Full launch mid-December 2007
Full roadmap for new features in coming months

Why we chose Flash Lite
Flash Lite v1.1 and later is a viable platform for casual mobile game development
Relatively easy to learn
Pre-installed on increasing numbers of phone and device models
Adobe’s commitment to the mobile market
Enables our vision of games as user generated content

What is Playyoo

Playyoo components
Mobile / Desktop platform
The Playyoo Flash Extension
Game Creator
Game Stream

A platform for mobile, social play Game play reflected back to web site Game selection built up on web site

Playyoo Flash Extension Playyoo Flash Extension installs templates for FL 1.1 and FL 2.x The template allows us to customise game delivery to users. We add leaderboard and social data, and targeted pre- and post-roll advertising. Playyoo only accepts games built on its templates.

Game Creator
A Flex application
Based on “archetypes”
Users can customize rules, behavior, graphics, difficulty
Outputs Flash Lite 1.1 and 2.0 versions

Game Stream mobile web

What can Playyoo do for Flash Developers ? Showcase your creativity http://www.flickr.com/photos/sandor/2044535956/

What can Playyoo do for developers?
Outlet for innovation and creativity
Opportunity to build worldwide reputation in a high profile Flash Lite games community
A platform for experimentation and quick consumer feedback
Potential direct and indirect commercial opportunities for high profile developers
Did we mention the contest ?

How do I get involved ? Courtesy of Marco Pagel , http://mp-foto.de

How do I get involved
Pre-register at www.playyoo.com
Sign up for the games contest
Upload some games
Upload some more games

The Playyoo games contest www. mobilecontest .org www.playyoo.com/login.html

Free Swag! Upload a game before Dec 10

Early Adopter & Developer Support
Playyoo forum (from 10th Dec)
[email_address]
We participate in:
Flash Mobile Group ( http://groups.google.com/group/Flashmobilegroup )
Adobe MaD Forums ( http://www.adobe.com/cfusion/webforums/forum/index.cfm?forumid=68 )
Flash Lite on FB
Join us on Facebook ( http://www.facebook.com/group.php?gid=7553756219 )
Join us on Flickr ( http://www.flickr.com/groups/playyoo/ )

Playyoo: a solid business plan
Privately held and funded by successful IT entrepreneurs
World class business and technology advisors
Strong links to the global advertising industry
International relationships, multilingual capability
Addressable market up to 700 million people in 2011, according to Juniper Research

Conclusions
Thanks for your time
Upload your games and take part in the contest!
Any questions ?
Contact: [email_address] , Skype/AIM:thomasnburg, Jabber:thomas@burg.cx

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Playyoo mobile social gaming

by playyoo on Nov 19, 2007

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Playyoo mobile social gaming — Presentation Transcript