The Art and Science of Social Fundraising
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The Art and Science of Social Fundraising

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Leveraging Storytelling and Social Media to Connect with Donors ...

Leveraging Storytelling and Social Media to Connect with Donors

Presentation for roundtable session at 2013 Texas School Public Relations Association conference.

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  • 1. http://www.nuttytimes.com/everyone-has-a-story-to-tell/!Leveraging  Storytelling  and  Social  Media  to  Connect  with  Donors  
  • 2. Tying traditional strategy and new tools together¡  The  Art  of  Fundraising  through  Storytelling  ¡  The  Science  of  Social  Fundraising  ¡  Online  Tools  that  Help  You  Better  Connect  with  Donors   http://www.flickr.com/photos/kristofclaes/5022611195/sizes/l/in/photostream/!
  • 3. http://dianamurdock.wordpress.com/tag/hugging/
  • 4. http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/
  • 5. ¡  The  internet  is  a   connection  machine    ¡  Social  media  is  a   natural  progression  ¡  Gives  ordinary   people  a  voice  to   express  themselves   and  tell  their  story   http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/
  • 6. http://www.flickr.com/photos/49503019876@N01/1659321885/#
  • 7. http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/
  • 8. I care about I care about this important you so I’ll help! cause! Your   Your   Friend,  Family,  Nonprofit   Supporter   Colleague  
  • 9. When  asked  by  friends  or  family  vs.  nonprofit:   10x     52%     higher  response  rate   larger  donations   Source: 2012 Online Giving Study by Network For Good
  • 10. Art  tells  a   story   ies    stor   What  st hat ories  W  see? will  youwi ll  you  tell?  
  • 11. ¡  Student  Clubs  ¡  PTA/PTO    ¡  Classrooms  ¡  Budget  shortfalls  in   schools  ¡  Creative  projects  that   need  funding  ¡  After-­‐school   enrichment  programs  ¡  And  much  more…  
  • 12. Cultural Diversity Recycling/Environment Anti-Bullying Self- PortraitEndangered Species My Friendship Heroes
  • 13. ¡  Engage  your  students   to  share  their  story   and  passion  ¡  Use  technology  and   social  media  to  help   you  do  more  with  less  ¡  Make  the  connection,   discover  what  inspires   donors     http://www.flickr.com/photos/73645804@N00/4759535970/
  • 14.        Questions?  Ideas?  Suggestions?  Let’s  Discuss!  
  • 15. Taline  Levonian  –  Artsy  Good   Facebook/artsygoodwww.artsygood.com   Twitter: @artsygoodtaline@artsygood.com   LinkedIn: Artsy Good