playgrnd* - strategic experiences

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playgrnd*

playgrnd* is a one-stop-shop communication agency, specialized in creating & delovering innovative and strategic brand experiences. (Coca-Cola, leboncoin, Sanofi, Point.P, Aéroports de Paris...)

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  • playgrnd* - strategic experiences

    1. 1. © playgrnd* 2015 Just to say "Hi"!
    2. 2. © playgrnd* 2015 Just to say "Hi"! BRANDS HAVE 
 A ROLE TO PLAY
 IN PEOPLE’S LIFE. ENTERTAINMENT. UTILITY. REPONSIBILITY. WHY DOWE PLAY?
    3. 3. © playgrnd* 2015 Just to say "Hi"! WE CREATE 
 INNOVATIVE & STRATEGIC
 BRAND EXPERIENCES. WHAT IS OUR GAME?
    4. 4. © playgrnd* 2015 Just to say "Hi"! WE CREATE 
 INNOVATIVE & STRATEGIC
 BRAND EXPERIENCES. WHAT IS OUR GAME? STRATEGY & CONSULTING CONCEPTION PRODUCTION ACTIVATION
    5. 5. © playgrnd* 2015 Just to say "Hi"! WE CREATE 
 INNOVATIVE & STRATEGIC
 BRAND EXPERIENCES. WHAT IS OUR GAME? STRATEGY & CONSULTING CONCEPTION PRODUCTION ACTIVATION PEOPLE
 FIRST & 
 BRAND
 OBSESSION
    6. 6. © playgrnd* 2015 Just to say "Hi"! WE CREATE 
 INNOVATIVE & STRATEGIC
 BRAND EXPERIENCES. WHAT IS OUR GAME? STRATEGY & CONSULTING CONCEPTION PRODUCTION ACTIVATION
    7. 7. © playgrnd* 2015 Just to say "Hi"! WE CREATE 
 INNOVATIVE & STRATEGIC
 BRAND EXPERIENCES. WHAT IS OUR GAME? STRATEGY & CONSULTING CONCEPTION PRODUCTION ACTIVATION DIGITAL EVENT FILM PRINT
    8. 8. © playgrnd* 2015 Just to say "Hi"! WE CREATE 
 INNOVATIVE & STRATEGIC
 BRAND EXPERIENCES. WHAT IS OUR GAME? STRATEGY & CONSULTING CONCEPTION PRODUCTION ACTIVATION DIGITAL, MOBILE, SOCIAL 
 INFLUENCE & PR IRL & RETAIL CRM & DATA PARTNERSHIPS STRATEGIC 
 TOUCHPOINTS
    9. 9. © playgrnd* 2015 Just to say "Hi"! OPEN ECOSYSTEM, 
 WITH TALENTS 
 #IN & #OUT #IN : - STRATEGY & CONSULTING - USER EXPERIENCE - PROJECT & ACCOUNT MANAGEMENT - TALENT MANAGEMENT  WHO ARE OUR PLAYERS? #OUTSIDE TASKFORCE - TECHNICAL & DIGITAL PRODUCTION - SPECIFIC CREATIVES - SPECIFIC PRODUCTION - SPECIFIC EXPERTS - STARTUPS - …
    10. 10. © playgrnd* 2015 Just to say "Hi"! WHERE DO WE PLAY? MIDDLE 
 EAST USA BRAZIL EUROPE RUSSIA CHINA JAPAN GENTLEMAN AGREEMENTS WITH PARTNERS ALL OVER THE WORLD BOARD MEMBERS IN PARIS, GENEVA, SHANGHAI
    11. 11. © playgrnd* 2015 Just to say "Hi"! WE PLAYWITH LOVE & PASSION
    12. 12. © playgrnd* 2015 Just to say "Hi"! 1 2 1 & 2 — BMW - ”Carnets de Voyages” (Pitch) Conseil / Concept / Mobile / UX / UI / C.R.M. / Contenus 3 — FRANCE TELEVISIONS - Refonte ”Pluzz” 
 Conseil / UX / UI / Coordination Production Technique 3
    13. 13. © playgrnd* 2015 Just to say "Hi"! 1 — YOMII - Projet de Startup 
 Conseil / Branding / UX / UI / Contenus / e-commerce / Stratégie activation / CRM 3 — PAULE KA - Ecosystème digital Conseil / e-commerce / Shooting / UX / UI / Contenus / Réseaux Sociaux / CM / CRM 1 2
    14. 14. © playgrnd* 2015 Just to say "Hi"! 1 — COCA-COLA - ”EuroLab”, Stade de France
 Conseil / Création Expériences / UX / UI / Contenus / Architecture / Evénement / Production Technique / Content Management 3 — POINT.P - ”Coupe de France des ESC” Conseil / Facebook App / CM / Contenus 1 2 3 4 2 — COCA-COLA - ”Coke In Store”
 Conseil / Création Expériences / UX / UI / Contenus / Architecture / Evénement / Production Technique / Content Management 4 — POINT.P - refonte pointp.fr Conseil / UX / UI / e-commerce
    15. 15. © playgrnd* 2015 Just to say "Hi"! 3 1 — PERNOD RICARD - DataVisualisation 
 Conseil / UX / UI / Production Technique / Startups 2 — LEBONCOIN - "L’Atelier Business par leboncoin" Branding / Conseil / UX / UI / Stratégie éditoriale / production de contenus 3 — LYNX OPTIQUE, GROUPE KRYS - Digitalisation du point de vente (prototype ”Miroir Connecté”) 
 Conseil / UX / UI / Architecture / Design 2 1
    16. 16. WE PLAYWITH LOVE & PASSION GLOBAL E-COMMERCE EXPERIENCE FOR POINT.P BRAND EXPERIENCES & ACTIVATION FOR COCA-COLA (UEFA EURO 2016™) EXPERIENCES STRATEGY, CONTENT & DIGITAL SERVICES DESIGN (TRAVEL) LAUNCHING OF A STARTUP (ON OUR OWN) + ALWAYS TEACHING (HEC Paris, Sciences Po Paris, 42 Born To Code, Telecom ParisTech…) WORK IN PROGRESS
    17. 17. © playgrnd* 2015 Just to say "Hi"!
    18. 18. © playgrnd* 2015 Just to say "Hi"! SHALLWE PLAY TOGETHER?
    19. 19. © playgrnd* 2015 Just to say "Hi"! hi@playgrnd.fr @playgrnd

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