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playgrnd* ...

playgrnd*

Entertain. Interact. Engage.
Share your stories.

playgrnd* is a one-stop-shop communication agency, specializing in content marketing, digital storytelling, and branding.

We help brands enhancing their communication through Brand(ed) Entertainement, brand content, branded content and Advertainment.

Focus on global, premium and luxury brands.

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playgrnd* - strategic entertainment agency Presentation Transcript

  • 1. © playgrnd* - August 2013 Just to say HI! WHAT WE BELIEVE?
  • 2. © playgrnd* - August 2013 Just to say HI! POWERFUL BRANDS PLAYGROUNDS CONSUMERS are new for
  • 3. © playgrnd* - August 2013 Just to say HI! pillars history productsservices communication targets affinity lifestyle stories philosophy presence audience BRANDS MEDIAS
  • 4. © playgrnd* - August 2013 Just to say HI! WHAT WE ARE?
  • 5. © playgrnd* - August 2013 Just to say HI! COMMUNICATION AGENCY SPECIALIZED IN STRATEGIC ENTERTAINMENT ONE-STOP-SHOP
  • 6. © playgrnd* - August 2013 Just to say HI! Entertain. Interact. Engage.
  • 7. © playgrnd* - August 2013 Just to say HI! Entertain. Emotions increase desire. © playgrnd* - August 2013 Just to say HI!
  • 8. © playgrnd* - August 2013 Just to say HI! Interact. Consideration improves preference. © playgrnd* - August 2013 Just to say HI!
  • 9. © playgrnd* - August 2013 Just to say HI! Engage. Conversations build trust. © playgrnd* - August 2013 Just to say HI!
  • 10. © playgrnd* - August 2013 Just to say HI! WHAT WE DO ?
  • 11. © playgrnd* - August 2013 Just to say HI! CONTENT. DIGITAL. INNOVATION. WE PLAY HARD
  • 12. © playgrnd* - August 2013 Just to say HI! ECOSYSTEMOPEN STRATEGIC & CREATIVE WE PLAY DIFFERENT
  • 13. © playgrnd* - August 2013 Just to say HI! WE PLAY «TOGETHER» SYNERGIES REACTIONS AGILITY REACTIVITY FLEXIBILITY DA BEST EXPERTSTALENTS ARTISTS PRODUCERSTHINK-TANK PROJECT-ORIENTED «DREAM-TEAM» BESPOKE INSPIRATION FOLLOW IMPLICATION AUTHORS INNOVATION GEEKS STRATEGISTS STARTUPS RELEVANT
  • 14. © playgrnd* - August 2013 Just to say HI! USA BRAZIL EUROPE RUSSIA CHINA JAPAN MIDDLE EAST WE PLAY WORLDWIDE
  • 15. © playgrnd* - August 2013 Just to say HI! WE PLAY WITH LOVE & PASSION
  • 16. © playgrnd* - August 2013 Just to say HI! OUR LATEST PLAYGROUNDS
  • 17. © playgrnd* - August 2013 Just to say HI! PAULE KA is a french luxury brand dedicated to women's fashion. The history of PAULE KA began in 1998 with a little black dress designed by Serge Cajfinger, founder and art director of the brand. PAULE KA is well known for its dresses but also for offering a full range of ready-to-wear, a collection of accessories (shoes, bags,...) and pieces for "working girls". PAULE KA collections are definitely timeless, inspired by Hollywood way of life, parisian chic, and icons such as Audrey Hepburn, Grace Kelly, Jackie O... The brand has an international presence, including a popular presence in Japan (mostly "working girls") and will be implemented soon in the USA. Missions: - E-SHOP WEBSITE DESIGN, IMPLEMENTATION & MANAGEMENT - USER EXPERIENCE DESGIN & WIREFRAMING - ART DIRECTION & GRAPHIC DESIGN - PRODUCTION OF VISUAL AND AUDIOVISUAL CONTENT - PRODUCTS SHOOTING - NEWSLETTERS & CRM - COMMUNITY MANAGEMENT - SEO / SEM © playgrnd* - August 2013 Just to say HI!
  • 18. © playgrnd* - August 2013 Just to say HI! WEBSITE E-STORE DESIGN, USER EXPERIENCE & ART DIRECTION SHOOTING OF SS12 COLLECTION © playgrnd* - August 2013 Just to say HI!
  • 19. © playgrnd* - August 2013 Just to say HI! SOCIAL MEDIAS SETUP & COMMUNITY MANAGEMENT © playgrnd* - August 2013 Just to say HI!
  • 20. © playgrnd* - August 2013 Just to say HI! CONTENT MOVIES FOR SS12 & AH13 PRESS COLLECTION REVEAL FW11-12 Press Collection SS12 Press Collection © playgrnd* - August 2013 Just to say HI!
  • 21. © playgrnd* - August 2013 Just to say HI! The Facebook Visualization is a datavisualization project we realized for Pernod Ricard. The idea of the visualization is to gather information on the thousands of Facebook fan pages about Pernod Ricard brands, and to display those informations understandably. In collaboration with Dataveyes, we produced that visualisation that displays, for example, the number of fans per country, the growth of fans per brands, or the ratio between number of fans and total activity for each page. A second project is being produced, using real time 3D (WebGL) to visualize other internal datas. (partnership with startup Sketchfab) STATUS: NON PUBLIC / CONFIDENTIAL. Missions: - CONCEPT & STRATEGY - USER EXPERIENCE DESIGN & WIREFRAMING - GRAPHIC DESIGN (COWORK WITH 4UATRE AGENCY) - DATA COLLECT & PROCESSING - IMPLEMENTATION & ENGINEERING - STARTUP SOURCING: SKETCHFAB, DATAVEYES © playgrnd* - August 2013 Just to say HI!
  • 22. © playgrnd* - August 2013 Just to say HI! YOMII is a startup project dedicated to become a vintage and design objects platform. The products are gathered into temporary thematic collections. These collections are curated by influential experts ̶ product designers, architects, fashion designers... ̶ selecting products among sellers and antiquaries. These special guests bring the proof of the quality of the objects, but also their own personal touch, that makes each collection special. This startup finally never launched its services. Missions: - BRAND STRATEGY - LAUNCHING & COMMUNICATION STRATEGY - GRAPHIC DESIGN (COWORK WITH 4UATRE AGENCY) - UX & WIREFRAMING FOR E-STORE - ART DIRECTION FOR E-STORE - NEWSLETTERS DESIGN - CONSULTING DIGITAL MARKETING - CONTENT STRATEGY © playgrnd* - August 2013 Just to say HI!
  • 23. © playgrnd* - August 2013 Just to say HI! BRANDING BRANDING STRATEGY, BRAND DESIGN, BUSINESS STATIONARY AND GLOBAL ART DIRECTION. © playgrnd* - August 2013 Just to say HI!
  • 24. © playgrnd* - August 2013 Just to say HI! E-STORE CONCEPTION, WHOLE USER EXPERIENCE DESIGN, ART DIRECTION. © playgrnd* - August 2013 Just to say HI!
  • 25. © playgrnd* - August 2013 Just to say HI! E-STORE CONCEPTION, WHOLE USER EXPERIENCE DESIGN, ART DIRECTION. © playgrnd* - August 2013 Just to say HI!
  • 26. © playgrnd* - August 2013 Just to say HI! E-STORE CONCEPTION, WHOLE USER EXPERIENCE DESIGN, ART DIRECTION. © playgrnd* - August 2013 Just to say HI!
  • 27. © playgrnd* - August 2013 Just to say HI! How to create a strong & memorable Coke experience within a point of sale boosting immediate consumption? HAPPINESS, SHARING, TOGETHERNESS, as Coke values, strongly inspired our work: welcome to COCA-COLA STORE providing drinks, food, and happiness, thanks to CONNECTED CONTENT. The playgrnd* developed a connected store with the use of dynamic, interactive, and participative (real-time user generated content from all over the world) content. The Coca-Cola Store is not a new screen for advertising, but a real space for Coke to share its core brand values, thanks to an original brand content and a dose of innovation. The toolbox we provide is made up of interactive devices, original and real-time content, and a bespoke content management system, which is always connected to real-time happiness moments within the world. Missions : - STRATEGY & CONCEPTS - USER EXPERIENCE - GRAPHIC DESGIN - SOCIAL MEDIAS MANAGEMENT - CONTENT PRODUCTION - CONTENT MANAGEMENT - INNOVATION & ENGINEERING - BUILDING OF THE TECHNICAL ARCHITECTURE
  • 28. © playgrnd* - August 2013 Just to say HI!© playgrnd* - August 2013 Just to say HI! GLOBAL EXPERIENCE DESIGN DESIGN, TECHNICAL ARCHITECTURE, ENGINEERING, SETUP AND IMPLEMENTATION. © playgrnd* - August 2013 Just to say HI!
  • 29. © playgrnd* - August 2013 Just to say HI! CONTENT MANAGEMENT SYSTEM DEDICATED TOOL WHICH ALLOW CONTENT MANAGER TO PLAY REAL TIME WITH SCREENS. © playgrnd* - August 2013 Just to say HI!
  • 30. © playgrnd* - August 2013 Just to say HI! PROJECT MOVIE: HTTPS://VIMEO.COM/70545320
  • 31. © playgrnd* - August 2013 Just to say HI! Manufacturer of slippers and dance shoes since 1874, Merlet dedicated its energy, knowledge and passion to the conception, innovation and production of its products. Worried about the perfection of the slightest detail, Merlet associates tradition and modernity in the manufacturing process. Every garment or pair of shoes leaving the manufacture is subject to rigorous quality control, and guarantee the dancer a product with a perfect finish. Year 2012 has benne a new beginning for Merlet, with a new corporate identity, new products, and a communication focus on dancing: «MA DANSE, RIEN QUE MA DANSE». Missions: - WEBSITE REDESIGN & MAKEOVER - USER EXPERIENCE DESGIN & WIREFRAMING - GRAPHIC DESIGN (PARTNERSHIP WITH 4UATRE AGENCY) - VISUAL & EDITORIAL CONTENT PRODUCTION - WEBSITE LAUNCH STRATEGY © playgrnd* - August 2013 Just to say HI!
  • 32. © playgrnd* - August 2013 Just to say HI! POINT.P is the leading distributor of building materials in France for individuals and professionals. As a member of the Saint-Gobain group, the brand has more than 2,000 stores. For two years, POINT.P is the official sponsor and the official organizer of the «french business schools football Cup. The playgrnd* was asked to create and maintain a community around the competition: «supporters trophy». The goal is to animate, give entertainment, inform and bring together all the players, supporters and organizers in the tournament while arousing students interest in the group. For two years, results were great... and now: Season 3 is about to begin! Missions : - STRATEGY & CONCEPT - USER EXPERIENCE & GRAPHIC DESIGN - FACEBOOK APP ENGINEERING - IMPLEMENTATION & ENGINEERING - COMMUNITY MANAGEMENT - CONTENT PRODUCTION © playgrnd* - August 2013 Just to say HI!
  • 33. © playgrnd* - August 2013 Just to say HI! FACEBOOK APP SETUP OF THE FB PAGE AND CREATION OF A SPECIFIC APP FOR THE SUPPORTERS TROPHY © playgrnd* - August 2013 Just to say HI!
  • 34. © playgrnd* - August 2013 Just to say HI! FINAL6 IN CLAIREFONTAINE COVERAGE OF THE EVENT ON SOCIAL MEDIAS © playgrnd* - August 2013 Just to say HI!
  • 35. © playgrnd* - August 2013 Just to say HI! IPERIA Institute is the leading institute dedicated to employees for the family and service to people. The playgrnd* helps IPERIA Institute in the conception and implementation of online services towards people who want to increase the skills in this sector. NEW PROJECTS: - IPERIA Social Network (being proceed) - «Français Compétence profesionnelle» (being proceed) Missions: - SERVICE CONCEPTION - SOCIAL MEDIA CONSULTING - WEBSITE DESIGN, IMPLEMENTATION & ENGINEERING - USER EXPERIENCE DESGIN & WIREFRAMING - GRAPHIC DESIGN (PARTNERSHIP WITH 4UATRE AGENCY) - CONTENT PRODUCTION - CRM - SEO / SEM © playgrnd* - August 2013 Just to say HI!
  • 36. © playgrnd* - August 2013 Just to say HI! First TV broadcaster in France, France Télévisions owns six channels: Outre-Mer 1ère, France 2, France 3, France 4, France 5 and France Ô. Everyday, almost four french over ten watch France Television programs. The group plays a strong role in cultural and social life of french people, which require a constant improvement of offer and services to audiences. The playgrnd* was asked to work on the reconstruction of Pluzz, France Television digital platform dedicated to live and replay watch, while enhancing Social TV functionnalities. Missions: - STRATEGY & CONCEPT - USER EXPERIENCE DESGIN & WIREFRAMING - GRAPHIC DESGIN (PARTNERSHIP WITH 4UATRE AGENCY) - SOCIAL MEDIAS CONSULTING - LEAD OF TECHNICAL PRODUCTION - CONSULTING FOR MOBILE, TABLETS & CONNECTED TV © playgrnd* - August 2013 Just to say HI!
  • 37. © playgrnd* - August 2013 Just to say HI! GLOBAL USER EXPERIENCE PERSONAE, CONCEPTION, USER EXPERIENCE & USER INTERFACES. © playgrnd* - August 2013 Just to say HI!
  • 38. © playgrnd* - August 2013 Just to say HI! SOCIAL TV EXPERIENCE FIRST EXPERIENCE OF SOCIAL TV IN FRANCE (COMMENT, SHARE, A O PROGRAMS WITH FRIENDS THROUGH LIVE & SOCIAL PLAYER + SOCIAL PLUGIN (OPEN GRAPH FACEBOOK & TWITTER API) Real Time most popular Pluzz contents on TwitterComments & social share Social connectivity (+openGraph Facebook) OpenGraph connectivity + Sharing tools © playgrnd* - August 2013 Just to say HI!
  • 39. © playgrnd* - August 2013 Just to say HI! GLOBAL DESIGN GRAPHIC DESIGN (PARTNERSHIP WITH 4UATRE © playgrnd* - August 2013 Just to say HI!
  • 40. © playgrnd* - August 2013 Just to say HI! SMARTPHONE & TABLETS RECOMMANDATIONS & DESIGN PROPOSALS FOR TABLET & MOBILE USAGES
  • 41. © playgrnd* - August 2013 Just to say HI! Shall we play together?
  • 42. © playgrnd* - August 2013 Just to say HI! www.playgrnd.fr hi@playgrnd.fr follow us: @playgrnd we re hiring: www.fb.com/playgrnd Ads by Us :-)