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Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
Play First And Frank N. Magid: Digital Games Reach Mass Appeal
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Play First And Frank N. Magid: Digital Games Reach Mass Appeal

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PlayFirst presents their research on Digital Games Reach Mass Appeal. The rise of mobile and social networks means anytime, anywhere game play.

PlayFirst presents their research on Digital Games Reach Mass Appeal. The rise of mobile and social networks means anytime, anywhere game play.

Published in: Entertainment & Humor
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  • 1. Digital Games Reach Mass Appeal;Rise of Mobile and Social Networks Means Anytime, Anywhere Game Play
    September 2010
    1
  • 2. Methodology
    This research was conducted by Frank N. Magid exclusively for PlayFirst
    US national sample of 5,524
    Males and females 18+
    2075 qualified respondents
    Defined as those who play casual digital games in any form of the following at least once a month:
    Computer, on-line, retail and web-based games
    Social networking games
    Mobile smartphone games
    Study excludes the segment of hardcore gamers:
    Console games, handheld games or games on a traditional cell phone
    Survey data was collected June 2010
    2
  • 3. Playing digital games reaches mass appeal - cutting across gender and age.
    2 out of 3 Americans play games*
    1 in 3 Americans play casual games**
    3
    65% Play Digital Games
    * Includes Console, Traditional Mobile, and Casual Gamers
    ** Casual Gamers defined as those who play any form of the following at least once a month: Computer on-line, retail & web-based games, social games, smartphone games
  • 4. Playing games ranks higher than watching movies, listening to radio and reading newspapers/magazines as part of leisure time activities.
    4
  • 5. 52% play on at least two of the three platforms
    14% play on all three platforms
    Mobile Smartphone
    28%
    55% of Smartphone gamers play Facebook games
    86% of Smartphone gamers also play computer games
    81% of Facebook gamers play computer games
    Casual Gamers are dedicated cross-platform players
  • 6. Differences in Gender
    Facebook Gamers are more likely to be Millenial Women
    While women play a lot of games, 59% don’t consider themselves gamers
    42% of women prefer games that they can do while multi-tasking
    46% of women prefer game brands they are familiar with
    Entertaining and easy to play are the most important game elements
    • iPhone Gamers are more likely to be young men
    • 7. 38% of men agree that they consider themselves gamers
    • 8. 58% of prefer games with state-of-the-art graphics and technology
    • 9. 45% of men prefer games with the newest technology
    • 10. Challenging to finish and a sense of accomplishment are the most important game elements
    6
  • 11. Platforms differ when it comes to Level of Engagement, Time Commitment and likelihood to Spend
    7
    Social
    Networking Games
    Computer &
    On-line Games
    Smartphone Games
    Level of Engagement
    Deeply Engaged
    Less Engaged - Multi-Tasking
    Time Commitment Per Session
    3 or More Hours
    Less than 10 Minutes
    Intent to Spend over the Next 12 Months
    Less Likely
    More Likely
    • More than a 1/3 Fully Engaged
    • 12. More than a 1/3 spend hour or more
    • 13. Less than 20% likely to Spend
    • 14. Equally Engaged & Multi-Tasking
    • 15. 28% spend 10 to 30 minutes
    • 16. Of the 5% who are spending, 25% likely to Spend More
    • 17. 32% Multi-Tasking
    • 18. 30% Less than 10 Minutes
    • 19. Of the 6% who are spending, 25% likely to Spend More
  • For More Information
    CONTACT:
    Anne Marie Stein
    ONE PR Studio LLC
    Tel: 510-893-3271
    8
  • 20. About PlayFirst
    PlayFirst is a leading publisher of emotionally engaging interactive entertainment with the goal of delivering delightful play to everybody, every day.
    Through the creation of compelling story worlds, memorable characters and captivating game play, PlayFirst strives to create engaging experiences to delight its customers.
    PlayFirst publishes quality gaming experiences that capture the imagination on all popular platforms including download games for PC and Mac®, mobile games for iPhone™ and iPad, social games for Facebook and console games.
    The company's game portfolio includes world-renowned brands:
    Diner Dash ® www.dinerdash.com
    Dream Chronicles®
    Chocolatier®
    For more information, please visit www.PlayFirst.com
    9
  • 21. About Frank N. Magid Associates, Inc
    Frank N. Magid Associates is a leading research-based strategic consulting firm that helps clients become profitable by solving problems and helping them take advantage of opportunities. Magid brings unique frameworks for solving problems and seizing opportunities to each engagement, all informed and driven by unparalleled consumer and stakeholder research, market knowledge, and experience-based perspectives.
    For more information, please visit www.magid.com.
    10

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