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Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
Beyond the Hack
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Beyond the Hack
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Beyond the Hack

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Commercialising and sustaining the app you built at GovHackAU 2014. …

Commercialising and sustaining the app you built at GovHackAU 2014.

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  • 1. BEYOND THE HACK Commercialising and Sustaining Your App @GovHackAU #govhack @pjlaurie #rclevents Gov Hack 2014
  • 2. Who's here? Hacker Hustler Hipster (yeah, not my favourite terms either)
  • 3. Who am I? Technical Business Mentor
  • 4. What was your hack?
  • 5. BEYOND THE HACK This is NOT only a technical problem. This is also a business problem.
  • 6. Can it be done? Should it be done? Getting it done. Launching it.
  • 7. Can it be done? Should it be done? Getting it done. Launching it.
  • 8. I am not going to evaluate your projects here and now.
  • 9. In general... of course you can do it Open Data Cloud (inexpensive, on demand, and pay for use)
  • 10. But... easy for you easy for others
  • 11. So, how... "Limit pricing" UX DX e.g. Quake 3
  • 12. Evaluating Projects Signs of life, quality, and intent Works out of the box Source code available Language, format, license, tests
  • 13. Where's the value? (my opinion) Timely data Live data In context Not a brochure, an information desk Cocreation
  • 14. Can it be done? Should it be done? Getting it done. Launching it.
  • 15. Where's the money? wait... ...why are you doing this? Revenue? Reputation? Because you can?
  • 16. Business Model Categories Brokerage Advertising Infomediary Merchant Manufacturer (Direct) Affiliate Community Subscription Utility http://digitalenterprise.org/models/models.html
  • 17. Three Standout Business Models Mobile App SaaS Services
  • 18. Mobile App Consumers Access to market Low price, many sales In-app purchases Hit economy / Long tail
  • 19. SaaS Businesses/Consumers Access to market API economy Subscription pricing Lockin Natural lockin
  • 20. Services Businesses Personal High value, high price Value based pricing Cocreation
  • 21. Can it be done? Should it be done? Getting it done. Launching it.
  • 22. Three Options Do it yourself Outsource it Opensource it
  • 23. For the DIYers... You rock Carry on
  • 24. For the outsourcers... Tyranny of the Zip file
  • 25. For the opensourcers... you are now doing a group assignment with volunteers act accordingly and good luck (not impossible, just not even close to being a technical problem)
  • 26. Six Key Things of Software Dev 1. Source code control 2. Formal releases 3. Automated builds 4. Developer tests 5. Continuous integration 6. Collaboration tools
  • 27. Can it be done? Should it be done? Getting it done. Launching it.
  • 28. ready fire aim
  • 29. Before You Launch Get your channels Email, Twitter, Facebook, LinkedIn, Blog, Website, Github, etc. Capture your advocates Communicate with them regularly
  • 30. The Launch Itself A plan: Email your advocates Tweet Blog post Facebook post Retweet, Like, Respond
  • 31. Post Launch This is where: value is realised revenue received reputation created
  • 32. Measure with Analytics Use science!
  • 33. Pirate Metrics A A R R R
  • 34. Pirate Metrics Aquisition Activation Retention Referral Revenue
  • 35. How is it used? Pirate metrics is a bit light on how the software is actually used.
  • 36. React to your metrics.
  • 37. Lather rinse repeat
  • 38. Can it be done? Should it be done? Getting it done. Launching it.
  • 39. QUESTIONS? Peter Laurie peter@junta.com.au @pjlaurie

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