BEYOND THE HACK
Commercialising and Sustaining
Your App
@GovHackAU #govhack
@pjlaurie #rclevents
Gov Hack 2014
Who's here?
Hacker
Hustler
Hipster
(yeah, not my favourite terms either)
Who am I?
Technical
Business
Mentor
What was your
hack?
BEYOND THE HACK
This is NOT only a technical problem.
This is also a business problem.
Can it be done?
Should it be done?
Getting it done.
Launching it.
Can it be done?
Should it be done?
Getting it done.
Launching it.
I am not going to
evaluate your
projects here and
now.
In general...
of course you can do it
Open Data
Cloud
(inexpensive, on demand, and pay for use)
But...
easy for you
easy for others
So, how...
"Limit pricing"
UX
DX
e.g. Quake 3
Evaluating Projects
Signs of life, quality, and
intent
Works out of the box
Source code available
Language, format, licens...
Where's the value?
(my opinion)
Timely data
Live data
In context
Not a brochure, an information desk
Cocreation
Can it be done?
Should it be done?
Getting it done.
Launching it.
Where's the money?
wait...
...why are you doing this?
Revenue?
Reputation?
Because you can?
Business Model Categories
Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscriptio...
Three Standout
Business Models
Mobile App
SaaS
Services
Mobile App
Consumers
Access to market
Low price, many sales
In-app purchases
Hit economy / Long tail
SaaS
Businesses/Consumers
Access to market
API economy
Subscription pricing
Lockin
Natural lockin
Services
Businesses
Personal
High value, high price
Value based pricing
Cocreation
Can it be done?
Should it be done?
Getting it done.
Launching it.
Three Options
Do it yourself
Outsource it
Opensource it
For the DIYers...
You rock
Carry on
For the
outsourcers...
Tyranny of the Zip file
For the
opensourcers...
you are now doing a group
assignment
with volunteers
act accordingly
and good luck
(not impossible...
Six Key Things of
Software Dev
1. Source code control
2. Formal releases
3. Automated builds
4. Developer tests
5. Continu...
Can it be done?
Should it be done?
Getting it done.
Launching it.
ready fire aim
Before You Launch
Get your channels
Email, Twitter, Facebook, LinkedIn, Blog,
Website, Github, etc.
Capture your advocates...
The Launch Itself
A plan:
Email your advocates
Tweet
Blog post
Facebook post
Retweet, Like, Respond
Post Launch
This is where:
value is realised
revenue received
reputation created
Measure with
Analytics
Use science!
Pirate Metrics
A
A
R
R
R
Pirate Metrics
Aquisition
Activation
Retention
Referral
Revenue
How is it used?
Pirate metrics is a bit light on how the
software is actually used.
React to your
metrics.
Lather
rinse
repeat
Can it be done?
Should it be done?
Getting it done.
Launching it.
QUESTIONS?
Peter Laurie
peter@junta.com.au
@pjlaurie
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Beyond the Hack

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Commercialising and sustaining the app you built at GovHackAU 2014.

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Beyond the Hack

  1. 1. BEYOND THE HACK Commercialising and Sustaining Your App @GovHackAU #govhack @pjlaurie #rclevents Gov Hack 2014
  2. 2. Who's here? Hacker Hustler Hipster (yeah, not my favourite terms either)
  3. 3. Who am I? Technical Business Mentor
  4. 4. What was your hack?
  5. 5. BEYOND THE HACK This is NOT only a technical problem. This is also a business problem.
  6. 6. Can it be done? Should it be done? Getting it done. Launching it.
  7. 7. Can it be done? Should it be done? Getting it done. Launching it.
  8. 8. I am not going to evaluate your projects here and now.
  9. 9. In general... of course you can do it Open Data Cloud (inexpensive, on demand, and pay for use)
  10. 10. But... easy for you easy for others
  11. 11. So, how... "Limit pricing" UX DX e.g. Quake 3
  12. 12. Evaluating Projects Signs of life, quality, and intent Works out of the box Source code available Language, format, license, tests
  13. 13. Where's the value? (my opinion) Timely data Live data In context Not a brochure, an information desk Cocreation
  14. 14. Can it be done? Should it be done? Getting it done. Launching it.
  15. 15. Where's the money? wait... ...why are you doing this? Revenue? Reputation? Because you can?
  16. 16. Business Model Categories Brokerage Advertising Infomediary Merchant Manufacturer (Direct) Affiliate Community Subscription Utility http://digitalenterprise.org/models/models.html
  17. 17. Three Standout Business Models Mobile App SaaS Services
  18. 18. Mobile App Consumers Access to market Low price, many sales In-app purchases Hit economy / Long tail
  19. 19. SaaS Businesses/Consumers Access to market API economy Subscription pricing Lockin Natural lockin
  20. 20. Services Businesses Personal High value, high price Value based pricing Cocreation
  21. 21. Can it be done? Should it be done? Getting it done. Launching it.
  22. 22. Three Options Do it yourself Outsource it Opensource it
  23. 23. For the DIYers... You rock Carry on
  24. 24. For the outsourcers... Tyranny of the Zip file
  25. 25. For the opensourcers... you are now doing a group assignment with volunteers act accordingly and good luck (not impossible, just not even close to being a technical problem)
  26. 26. Six Key Things of Software Dev 1. Source code control 2. Formal releases 3. Automated builds 4. Developer tests 5. Continuous integration 6. Collaboration tools
  27. 27. Can it be done? Should it be done? Getting it done. Launching it.
  28. 28. ready fire aim
  29. 29. Before You Launch Get your channels Email, Twitter, Facebook, LinkedIn, Blog, Website, Github, etc. Capture your advocates Communicate with them regularly
  30. 30. The Launch Itself A plan: Email your advocates Tweet Blog post Facebook post Retweet, Like, Respond
  31. 31. Post Launch This is where: value is realised revenue received reputation created
  32. 32. Measure with Analytics Use science!
  33. 33. Pirate Metrics A A R R R
  34. 34. Pirate Metrics Aquisition Activation Retention Referral Revenue
  35. 35. How is it used? Pirate metrics is a bit light on how the software is actually used.
  36. 36. React to your metrics.
  37. 37. Lather rinse repeat
  38. 38. Can it be done? Should it be done? Getting it done. Launching it.
  39. 39. QUESTIONS? Peter Laurie peter@junta.com.au @pjlaurie
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