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Future of  SEO  and Staying  Proof By Vaibhav Kakkar
When Did  SEO Come Into  Existence  ?
<ul><li>Search Index  as it Looked Like in  2001 </li></ul>
<ul><li>History of Major Search Engine  </li></ul><ul><li>Algorithm   Updates  </li></ul><ul><li>& What worked ! </li></ul>
2002 <ul><li>A few hundred  Content  pages  </li></ul><ul><li>(Affiliate and banner ads to make money) </li></ul><ul><li>C...
2003 <ul><li>Google Launched  AdSense  </li></ul><ul><li>(contextual advertising) </li></ul>
<ul><li>Nov  2003  :  Florida update </li></ul><ul><li>A substantial  update in those days </li></ul><ul><li>2004  :  Link...
2004-2007 <ul><li>Many different updates like  Austin ,   Allegra ,   Bourbon ,   Big Daddy  and more featuring penalties/...
At the same time it was  <ul><li>Era of  Domain Authority </li></ul><ul><li>Unique content + Domain Authority = </li></ul>
<ul><li>2006 : Google acquired  YouTube  at evaluation of 1.65 billion USD in stock. </li></ul>Early   2007  : Google laun...
<ul><li>News, Videos (Youtube), Images, LocalMaps, Shopping (Google Base), Social and book search engines included in the ...
2009-2010 <ul><li>More and more ways to build links helped deliver a varied approach </li></ul><ul><li>Diversity in link p...
<ul><li>Jan 2011 :  Demand Media  raised $1.3 billion USD (£800 million GBP) </li></ul>
<ul><li>Panda / Farmer Update  : </li></ul><ul><li>April 2011 :  </li></ul><ul><li>One of the strongest algorithm updates ...
<ul><li>How We  Overcome  Panda  ? </li></ul><ul><li>A client in a dating niche  </li></ul><ul><li>30k unique searches per...
<ul><li>Content length increased for top 200 pages. </li></ul>Images and videos added on top 200 pages. Site structure imp...
What   Next ?
Links  will Remain Crucial
Social Factors  Will Add-Up
Google Locals/Places  Will Gain Importance
Build Relations with  Email Marketing
Video  and  Image  Optimisation
User-Generated  Content
<ul><li>Design  and  Looks  are Important </li></ul><ul><li>Manual quality checks are being done by Google </li></ul>
Managing  &  Reputing  Social Profiles
 
<ul><li>Free Social Media Monitoring Tool  </li></ul>
Free Website Monitoring Tool
SEONext.co.uk/free
Thank You Do you have any Questions ?
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The Future Of SEO and staying Google Proof

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Vaibhav Kakkars speech from internet world 2011, the most influential voice over the three days,

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Transcript of "The Future Of SEO and staying Google Proof"

  1. 1. Future of SEO and Staying Proof By Vaibhav Kakkar
  2. 2. When Did SEO Come Into Existence ?
  3. 3. <ul><li>Search Index as it Looked Like in 2001 </li></ul>
  4. 4. <ul><li>History of Major Search Engine </li></ul><ul><li>Algorithm Updates </li></ul><ul><li>& What worked ! </li></ul>
  5. 5. 2002 <ul><li>A few hundred Content pages </li></ul><ul><li>(Affiliate and banner ads to make money) </li></ul><ul><li>CONTENT IS KING ! </li></ul>
  6. 6. 2003 <ul><li>Google Launched AdSense </li></ul><ul><li>(contextual advertising) </li></ul>
  7. 7. <ul><li>Nov 2003 : Florida update </li></ul><ul><li>A substantial update in those days </li></ul><ul><li>2004 : Links </li></ul><ul><li>Gained more importance and competition started to increase on a monthly basis Buying of Old Domains and Redirects were starting to take place </li></ul>
  8. 8. 2004-2007 <ul><li>Many different updates like Austin , Allegra , Bourbon , Big Daddy and more featuring penalties/filters on :- </li></ul><ul><li>Acquiring links quickly </li></ul><ul><li>Devaluation of purchased links </li></ul><ul><li>Banning the popular paid directories </li></ul><ul><li>Deeper sandbox (longer - over 6 months) </li></ul><ul><li>-30, -50, -350 & -950 penalties noticed. </li></ul>
  9. 9. At the same time it was <ul><li>Era of Domain Authority </li></ul><ul><li>Unique content + Domain Authority = </li></ul>
  10. 10. <ul><li>2006 : Google acquired YouTube at evaluation of 1.65 billion USD in stock. </li></ul>Early 2007 : Google launched Universal Search
  11. 11. <ul><li>News, Videos (Youtube), Images, LocalMaps, Shopping (Google Base), Social and book search engines included in the main search results. </li></ul>
  12. 12. 2009-2010 <ul><li>More and more ways to build links helped deliver a varied approach </li></ul><ul><li>Diversity in link profile Publish it everywhere : </li></ul><ul><li>Blogs, forums, Podcasts, Videos, Presentations, Photos, Press Releases </li></ul>
  13. 13. <ul><li>Jan 2011 : Demand Media raised $1.3 billion USD (£800 million GBP) </li></ul>
  14. 14. <ul><li>Panda / Farmer Update : </li></ul><ul><li>April 2011 : </li></ul><ul><li>One of the strongest algorithm updates in History with a change in 12% of Google index. </li></ul>
  15. 15. <ul><li>How We Overcome Panda ? </li></ul><ul><li>A client in a dating niche </li></ul><ul><li>30k unique searches per day </li></ul><ul><li>> </li></ul><ul><li>10k unique searches per day. </li></ul><ul><li>In one month we got him back to normal traffic in-fact it came back even stronger. </li></ul>
  16. 16. <ul><li>Content length increased for top 200 pages. </li></ul>Images and videos added on top 200 pages. Site structure improved and some internal 301 redirects done to improve structure
  17. 17. What Next ?
  18. 18. Links will Remain Crucial
  19. 19. Social Factors Will Add-Up
  20. 20. Google Locals/Places Will Gain Importance
  21. 21. Build Relations with Email Marketing
  22. 22. Video and Image Optimisation
  23. 23. User-Generated Content
  24. 24. <ul><li>Design and Looks are Important </li></ul><ul><li>Manual quality checks are being done by Google </li></ul>
  25. 25. Managing & Reputing Social Profiles
  26. 27. <ul><li>Free Social Media Monitoring Tool </li></ul>
  27. 28. Free Website Monitoring Tool
  28. 29. SEONext.co.uk/free
  29. 30. Thank You Do you have any Questions ?
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