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The Future Of SEO and staying Google Proof

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Vaibhav Kakkars speech from internet world 2011, the most influential voice over the three days,

Vaibhav Kakkars speech from internet world 2011, the most influential voice over the three days,

Published in: Education

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Transcript

  • 1. Future of SEO and Staying Proof By Vaibhav Kakkar
  • 2. When Did SEO Come Into Existence ?
  • 3.
    • Search Index as it Looked Like in 2001
  • 4.
    • History of Major Search Engine
    • Algorithm Updates
    • & What worked !
  • 5. 2002
    • A few hundred Content pages
    • (Affiliate and banner ads to make money)
    • CONTENT IS KING !
  • 6. 2003
    • Google Launched AdSense
    • (contextual advertising)
  • 7.
    • Nov 2003 : Florida update
    • A substantial update in those days
    • 2004 : Links
    • Gained more importance and competition started to increase on a monthly basis Buying of Old Domains and Redirects were starting to take place
  • 8. 2004-2007
    • Many different updates like Austin , Allegra , Bourbon , Big Daddy and more featuring penalties/filters on :-
    • Acquiring links quickly
    • Devaluation of purchased links
    • Banning the popular paid directories
    • Deeper sandbox (longer - over 6 months)
    • -30, -50, -350 & -950 penalties noticed.
  • 9. At the same time it was
    • Era of Domain Authority
    • Unique content + Domain Authority =
  • 10.
    • 2006 : Google acquired YouTube at evaluation of 1.65 billion USD in stock.
    Early 2007 : Google launched Universal Search
  • 11.
    • News, Videos (Youtube), Images, LocalMaps, Shopping (Google Base), Social and book search engines included in the main search results.
  • 12. 2009-2010
    • More and more ways to build links helped deliver a varied approach
    • Diversity in link profile Publish it everywhere :
    • Blogs, forums, Podcasts, Videos, Presentations, Photos, Press Releases
  • 13.
    • Jan 2011 : Demand Media raised $1.3 billion USD (£800 million GBP)
  • 14.
    • Panda / Farmer Update :
    • April 2011 :
    • One of the strongest algorithm updates in History with a change in 12% of Google index.
  • 15.
    • How We Overcome Panda ?
    • A client in a dating niche
    • 30k unique searches per day
    • >
    • 10k unique searches per day.
    • In one month we got him back to normal traffic in-fact it came back even stronger.
  • 16.
    • Content length increased for top 200 pages.
    Images and videos added on top 200 pages. Site structure improved and some internal 301 redirects done to improve structure
  • 17. What Next ?
  • 18. Links will Remain Crucial
  • 19. Social Factors Will Add-Up
  • 20. Google Locals/Places Will Gain Importance
  • 21. Build Relations with Email Marketing
  • 22. Video and Image Optimisation
  • 23. User-Generated Content
  • 24.
    • Design and Looks are Important
    • Manual quality checks are being done by Google
  • 25. Managing & Reputing Social Profiles
  • 26.  
  • 27.
    • Free Social Media Monitoring Tool
  • 28. Free Website Monitoring Tool
  • 29. SEONext.co.uk/free
  • 30. Thank You Do you have any Questions ?