The Future Of SEO and staying Google Proof
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The Future Of SEO and staying Google Proof

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Vaibhav Kakkars speech from internet world 2011, the most influential voice over the three days,

Vaibhav Kakkars speech from internet world 2011, the most influential voice over the three days,

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The Future Of SEO and staying Google Proof The Future Of SEO and staying Google Proof Presentation Transcript

  • Future of SEO and Staying Proof By Vaibhav Kakkar
  • When Did SEO Come Into Existence ?
    • Search Index as it Looked Like in 2001
    • History of Major Search Engine
    • Algorithm Updates
    • & What worked !
  • 2002
    • A few hundred Content pages
    • (Affiliate and banner ads to make money)
    • CONTENT IS KING !
  • 2003
    • Google Launched AdSense
    • (contextual advertising)
    • Nov 2003 : Florida update
    • A substantial update in those days
    • 2004 : Links
    • Gained more importance and competition started to increase on a monthly basis Buying of Old Domains and Redirects were starting to take place
  • 2004-2007
    • Many different updates like Austin , Allegra , Bourbon , Big Daddy and more featuring penalties/filters on :-
    • Acquiring links quickly
    • Devaluation of purchased links
    • Banning the popular paid directories
    • Deeper sandbox (longer - over 6 months)
    • -30, -50, -350 & -950 penalties noticed.
  • At the same time it was
    • Era of Domain Authority
    • Unique content + Domain Authority =
    • 2006 : Google acquired YouTube at evaluation of 1.65 billion USD in stock.
    Early 2007 : Google launched Universal Search
    • News, Videos (Youtube), Images, LocalMaps, Shopping (Google Base), Social and book search engines included in the main search results.
  • 2009-2010
    • More and more ways to build links helped deliver a varied approach
    • Diversity in link profile Publish it everywhere :
    • Blogs, forums, Podcasts, Videos, Presentations, Photos, Press Releases
    • Jan 2011 : Demand Media raised $1.3 billion USD (£800 million GBP)
    • Panda / Farmer Update :
    • April 2011 :
    • One of the strongest algorithm updates in History with a change in 12% of Google index.
    • How We Overcome Panda ?
    • A client in a dating niche
    • 30k unique searches per day
    • >
    • 10k unique searches per day.
    • In one month we got him back to normal traffic in-fact it came back even stronger.
    • Content length increased for top 200 pages.
    Images and videos added on top 200 pages. Site structure improved and some internal 301 redirects done to improve structure
  • What Next ?
  • Links will Remain Crucial
  • Social Factors Will Add-Up
  • Google Locals/Places Will Gain Importance
  • Build Relations with Email Marketing
  • Video and Image Optimisation
  • User-Generated Content
    • Design and Looks are Important
    • Manual quality checks are being done by Google
  • Managing & Reputing Social Profiles
  •  
    • Free Social Media Monitoring Tool
  • Free Website Monitoring Tool
  • SEONext.co.uk/free
  • Thank You Do you have any Questions ?