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IGLTA Convention 2012 - UNWTO keynote presentation: 'The Bigger Picture: Global Travel Trends and the Global Report on LGBT Tourism'
 

IGLTA Convention 2012 - UNWTO keynote presentation: 'The Bigger Picture: Global Travel Trends and the Global Report on LGBT Tourism'

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UNWTO presents the latest global travel trends including excerpts from the landmark report 'Tourism Towards 2030'. ...

UNWTO presents the latest global travel trends including excerpts from the landmark report 'Tourism Towards 2030'.
Highlights from the 'Global Report on LGBT Tourism' are also featured here, the first report from UNWTO examining LGBT Tourism from a social, economic and political perspective.
Contents copyright UNWTO

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  • The UNWTO is the United Nations’ specialized agency in the field of tourism. The organization originally started at the beginning of the last century in Switzerland as a group of travel agencies and other organizations from the private sector. In 1975 it was officially located in Madrid and expanded until in 2003 when it gained its status as a specialized agency of the United Nations, bringing together 161 Member States and more than four hundred companies, universities, NGOs and associations from the private sector who are the AFFILIATE MEMBERS. Our Members, ---among whom we are proud to count on the IGLTA- include airlines, hotel groups, universities, training schools, industry associations, charities and more. This makes us quite unique since we’re the only Organization in the UN system which has members from the private sector.
  • Como ha descrito Javier, entre los MiembrosAfiliados de la OMT se recogendiversas e importantesorganizaciones y empresasquedisponen de un enormecuadal de conocimientosobre los turistas y la actividadturística. Nuestrotrabajoes de ayudarles a compartireseconocimiento con la propiaOrganización y entre simismos. Durante el añodirigimosvariosproyectosparafacilitaresteproceso, entre ellosnuestra red profesionalplatma.org quecuenta con una gran participación de empresaslideres del sector turístico en todo el mundo, además de informesenfocados en lasgrandestendenciasactuales del turismo global.
  • The UNWTO is the United Nations’ specialized agency in the field of tourism. The organization originally started at the beginning of the last century in Switzerland as a group of travel agencies and other organizations from the private sector. In 1975 it was officially located in Madrid and expanded until in 2003 when it gained its status as a specialized agency of the United Nations, bringing together 161 Member States and more than four hundred companies, universities, NGOs and associations from the private sector who are the AFFILIATE MEMBERS. Our Members, ---among whom we are proud to count on the IGLTA- include airlines, hotel groups, universities, training schools, industry associations, charities and more. This makes us quite unique since we’re the only Organization in the UN system which has members from the private sector.…
  • The UNWTO is the United Nations’ specialized agency in the field of tourism. The organization originally started at the beginning of the last century in Switzerland as a group of travel agencies and other organizations from the private sector. In 1975 it was officially located in Madrid and expanded until in 2003 when it gained its status as a specialized agency of the United Nations, bringing together 161 Member States and more than four hundred companies, universities, NGOs and associations from the private sector who are the AFFILIATE MEMBERS. Our Members, ---among whom we are proud to count on the IGLTA- include airlines, hotel groups, universities, training schools, industry associations, charities and more. This makes us quite unique since we’re the only Organization in the UN system which has members from the private sector.
  • Butwhat is thelongtermaverage? 3,5%
  • Air traffic is one of thebestindicators of thewholepicture, and this is howit looks
  • Air traffic is one of thebestindicators of thewholepicture, and this is howit looks
  • Se proyecta un crecimiento medio (2010-2030) de 3,3%, comparecido con un crecimiento medio de 3,9% (1995-2010).Se prevé una ligera ralentización de 3,8% en 2011 a 2,5% en 2030 debido a una combinación de 4 factores prinicpales:Los volúmenes de base son mayores, entonces los pequeños incrementos todavía suman cifras importantesMenor crecimiento PIB con porque muchas economías maduraránMenor elasticidad PIB-disposición para viajarIncremento en el coste de transporteAún así, se espera un crecimiento medio de unas 43 millones de llegadas internacionales cada año (2010-2030) una cifra equivalente a todas las llegadas internacionales en Italia en el año 2010.
  • Esperamos pasar el mil millón de llegadas internacionales en el año 2012 (desde los 938 millones en 2010), pasando los 1.400 millones en 2020, 1.500 millones en 2023 y un total de 1.800 millones de ll.ii para el año 2030.
  • Las llegadas internacionales en los destinos de economías emergentes crecerán al doble (4,4%) del crecimiento de las llegadas internacionales en las economías avanzadas (2,2%). Como consecuencia, a partir del año 2015 se prevé más llegadas en las economías emergentes que en las economías avanzadas, un total que llegará al 1.000 millón de llegadas internacionales (econemerg) en 2030.No obstante, es importante tener en cuenta que existe un margen importante entre el numero de llegadas internacionales recibidas per 100 personas en las economías emergentes y las avanzadas porque la mayoría de la población mundial vive en las economías emergentes (85% en 2010 y 87% en 2030).2010-2030:Econ. Avanzadas: Llegadas internacionales per 100 personas 49 (2010), 70 (2030).Econ. Emergentes: Llegadas internacionales pero 100 personas 8 (2010) 14 (2030).
  • Asia y el Pacifico ganará la mayoría de las llegadas internacionales: 204 millones, 2010; 535 milliones, 2030.También se duplicarán las llegadas internacionales en el Oriente Medio y África durante este periodo, con un crecimiento comparativamente menor en las Américas. La reducción de cuota de mercado para Europa y las Américas se debe a la tasa menor de crecimiento económico en America del Norte, Europa Occidental y Europa del Norte.
  • This is thebestindicatorwehave of howbigeachmarket is. States do notusually record wherepeoplego once theyhavecrossedtheborder, butthey are abletocalculatethe total spendingontourism, includingtransport.
  • Overthepast ½ century,tourism has developedinto a key driver of socio-economicprogress. Thenumber of destinations has expandedenormously, withtouristsnowabletoreachparts of theworldthatwerepreviouslyimpossibletogetto. So expansionbringsthechallenge of competitionformaturedestinations. They can meetthischallengebyproviding a healthybusinessclimate, ensuringtheproperdevelopment and maintenance of theirtourisminfrastructure.
  • Butjust as thebenefits of tourism as a driver of progresshave emerged, itsnegativeimpacts are ever more cleartoo. This is why UNWTO makesclearthatalltourismneedsto be guidedbytheprinciples of sustainabledevelopment ; «bytakingintoaccountthecurrent and futureeconomic, social and environmentalimpacts of tourism, addressingtheneeds of visitors, theindustry, theenvironment and host communities».
  • Ratifiedby UN GA, 43 languagesetc
  • Y hoy, como comenté al incio de mi presentación, me gustaría presentarles algunos de los resultados nuevo informe realizado por la OMT, en colaboración con la International Gay and LesbianTravelAssociation – sobre el turismo LGBT en el mundo hoy en día. Este es el primer proyecto realizado por la Organización Mundial del Turismo sobre este tema, y para mi ha sido un placer liderar este proyecto, precisamente porque, como mis compañeros han comentado, por diversas razones el mercado LGBT está cada vez más visible e interesante para empresas y destinos en todo el mundo. .
  • Wewantedtotakeyourknowledge and putiton a global platform, and we’reproudthatmemberssuch as (….) tookthisopportunity. Wethinkthere’sclearly more workto be done, and many more opportunitiesformemberstoparticipate.
  • So whatwerethekeyfindings?Wellthisreportwasprimarilyproducedto introduce and educatethe global tourismcommunity in general about LGBT tourism, as well as toprovideanupdateonthestate of theindustrytoday. Thediversity of topics is so enormous (as provedbytheeducationalevents at thisconvention) thatratherthangetintothenittygritty of businessstrategy and customerprofiling, wewantedto use thisreporttohighlighthowbyshowinganinterest in the LGBT market and creatingtherightconditionsforittoflourish, thebenefitsfordestinations can be impressive. So howdidwe do this?
  • FIRSTLY…
  • Forthe 70+ countriesaroundtheworldthatcriminalizehomosexuality and thefivethatstillapplythedeathpenalty, equalitymeansapplyingbasic human rights. In herfamousspeech of 6th December 2011 at thePalais des Nations in Geneva, Hillary Clinton stateditclearly: …
  • Allthesedestinationsstatedthat gay tourismhadbeenboostedbytheapproval of same-sex unionsbetween LGBT people.
  • And many marketing campaignshavecapitalizedonthis.que vale mucho mayor que cualquier campaña de marketing o publicidad.Aquí vemos como España ha reforzado esta proyección internacional con su campaña de promoción turística ‘I needSpain’  
  • SECONDLY,Youknowthisbetterthananyoneelse: youcan’tprofile gay people, and this is somethingwe’vebeenkeentounderlinetothereaders of thisreport. Forexamplethatthis is a crisis-proofsegment.
  • However, Bob points out that “with trusted online and confidential surveys, we can gain far more valuable knowledge about LGBT travel identities, habits, attitudes and preferences, as well as the fact that more and more companies are using the LGBT market as a key reference for what’s next in the world of cutting edge technology and fashion.
  • In short, as the IGLTA articleclearlystates, ….
  • Manydestinationsthat responded tooursurvey, toldusabouttheir active collaborationwith a variety of local LGBT groups, whichwereabletoprovide mutual guidance and support. Thiskind of stuff is reallyencouraging and helpstodemonstrate real sincerityaboutmeetingtheneeds of LGBT people in thedestination.Sothemessage is: goout and learnaboutthe LGBT segment : itwillhelpyourbusinessstrategy and helpyoutoapproachconsumerswith real sincerity.
  • FINALLY,youknowthisbetterthananyoneelse: youcan’tprofile gay people, and this is somethingwe’vebeenkeentounderlinetothereaders of thisreport. Forexamplethatthis is a crisis-proofsegment.
  • And finally, thisreportincludestwoveryinterestingarticlesonthegrowth and potentialfor LGBT tourism in twoverydifferentcountries. Firstly, RyanChoifromKimchiTravel describes how South Korea is stillanundiscoveredgemfor LGBT travellers. Withgrowingacceptance of homosexuality in the media, and society in general, coupledwithtraditionalAsianhospitality, the country is quicklybecominganattractiveoptionforexoticvacations and:Secondly, AbhinavGoelfromOutJourneysexplainshow India, with 17% of theworld’s LGBT population (giventhe considerable size of thecountry’s general population) is welcoming LGBT visitorswith open arms, and howsmalloperatorslikehis are abletoofferunique memorable experiences in a safe, friendlyenvironment.Withthegrowth in global tourism as a whole, and theslowbutsteadystepsthatstates are takingaroundtheworldto be more inclusive and respect LGBT people, thebenefits are clear.

IGLTA Convention 2012 - UNWTO keynote presentation: 'The Bigger Picture: Global Travel Trends and the Global Report on LGBT Tourism' IGLTA Convention 2012 - UNWTO keynote presentation: 'The Bigger Picture: Global Travel Trends and the Global Report on LGBT Tourism' Presentation Transcript

  • The bigger picture:Peter Jordan • Update on GlobalExternal Relations, Tourism TrendsUNWTO Affiliate Members • Global Report on LGBT Tourism
  • Contents• Overview of current world tourism trends• Tourism Towards 2030• Findings from the Global Report on LGBT Tourism
  • United NationsWorld Tourism Organization
  • • Specialized agency of the United Nations• 162 Member States, 400+ AffiliateMembers• Leading international organization intravel & tourism since 1975
  • UNWTO Affiliate Members: sharing their experienceand best practices in world tourism
  • • Global forum for tourism policy issues• Building awareness of the importance oftourism as an engine of economic and socialdevelopment around the world…
  • Tourism: key factsDirectly represents 5% of global GDPand 30% of service exports worldwide
  • Tourism: key factsIt generates almost U 3 billion per day S$in export income and ranks fourth as aglobal export category
  • Tourism: key factsTourism represents 1 in every 12 jobs, makingit one of the world’s top job creators
  • Tourism: key factsIn some developing countries, tourism canaccount for over 25% of GDP
  • UNWTO: The leading referencefor global tourism data
  • World: Inbound Tourisme previous year) International Tourist Arrivals (million) 980 1000 939 898 917 882 900 842 797 753 800 693 682 674673 700 625 586 603 561 600 528 500 400 1995 1997 1999 2001 2003 2005 2007 2009 2011* So urce: Wo rld To urism Organizatio n (UNWTO) ©
  • International Tourist Arrivals, monthly evolutionWorld (% change) 15 10 5 0 -5 -10 -15 2008 2009 2010 2011*So urce: Wo rld To urism Organizatio n (UNWTO) ©
  • International Tourist Arriv als, World (% change) 12 10.3 10 7.9 8 6.2 5.9 5.6 6.6 6.5 6 4.6 4.4 3.7 Long term 2.7 2.9 4 2.1 average 2 -0.1 3.5% 0 -2 -1.6 -4 -6 -3.8 97 5 6 99 7 00 8 9 02 0 1 04 2 05 3 4 07 5 6 09 7 10 8 11 9 st 0 12 /9 /9 /9 /9 /9 /0 /0 /0 /0 /0 /0 /0 /0 /0 /0 ca */1 20 96 98 01 03 06 08 re Long-term av erageFoSource: World Tourism Organization (UNWTO) ©
  • World tourism in 2011
  • World tourism in 2011 980 million international arrivals Continued growth in Asia Pacific Strongest growth in Central and South America USA reached 100 million international arrivals However: Political unrest in Middle East & North Africa Stalled economic recovery in Europe and US Natural disasters in Japan
  • World tourism in 2011 World Inbound Tourism: International Tourist Arrivals, 2011* (million) Americas, Asia and the 156 mn, 16% Pacific, 216 Africa, 50 mn, mn, 22% 5% Middle East, 55 mn, 6% Europe, 503 mn, 51% So urce: Wo rld To urism Organizatio n (UNWTO) ©
  • World tourism in 2011Air traffic +5.1%• Total increase international traffic +7.4%• Total Domestic traffic +4.9%• 10% increase in domestic traffic in China alone• Highest traffic growth in Latin America (10.2%)• Middle East traffic grew despite unrest (8.9%) Source: Int’l Civil Aviation Organization
  • Outlook for 2012
  • Outlook for 2012 2011 r esul t 2012 pr oj ect i on, bet w een W ld or 4.4% +3% and +4% Eur ope 5.8% +2% and +4% Asi a and t he 6.1% +4% and +6% Paci f i c Am i cas er 4.2% +2% and +4% Af r i ca 0.2% +4% and +6% M ddl e East i -8.4% 0% and +5%
  • Tourism Towards 2030:overview
  • Tourism Towards 2030: Tourism will keep growing, but not so fast
  • Forecast: 1.8 billion international arrivals by the year 2030 A m l est one f or i 2012: 1 bi l l i on int’l ar r i val s
  • Focus on keyemergingeconomies
  • Destination in countries with emerging economies willovertake those with advanced economies by 2015
  • Emerging destinations will increase their market share
  • Brazil, Russia, India, Chinain perspective
  • International arrivals (millions, 2010) Fr ance 77.1 C na hi 55.7 R ussi a 20.3 I ndi a 5.8
  • Receipts from int’l tourism. ($ billion, 2010) U SA 103.5 C na hi 45.8 I ndi a 14.2 R ussi a 9.0 Br azi l 5.9
  • Spending on int’l tourism. ($ billion , 2010) er any 78.1 G m C na hi 54.9 R ussi a 26.5 Br azi l 16.4 I ndi a 10.6
  • Tourism Towards 2030 Summary
  • Tourism Towards 2030: summaryTourism will keep growing, but at a moremoderate pace4.2% (1980-2010) 3.3% (2010-2030)
  • Tourism Towards 2030: summaryMature as well as emerging destinationscan benefit from this growth
  • Tourism Towards 2030: summary Growth brings risks as well as opportunities
  • Tourism Towards 2030: summary UNWTO Global Code of Ethics for Tourism A reference for everyone in the global tourism sector Download free at unwto.org/ethics
  • Global Report onLGBT Tourism
  • Global Report on LGBT Tourism A joint project: Four UNWTO Member States:
  • Major participation from businesses and destinations
  • Why now?Part of a series of reports on growth areas inglobal tourism: the AM Reports
  • Why now?Increasingly a target segment forNational Tourism Promotion Agencies
  • Why now?An opportunity for UNWTO to strengthenUN’s global message on LGBT rights “We reject discrimination in general, and in particular discrimination based on sexual orientation and gender identity. We have a collective responsibility to combat discrimination and to defend our fundamental principles” Ban Ki-moon, UN Secretary General World Human Rights Day 10 Dec 2010
  • Why now?Benefit from IGLTA Members’ knowledge,experience and best practices
  • 3 key messages
  • 1LGBT equality =LGBT tourism growth
  • LGBT equality and tourism“Human rights are gayrights, and gay rights are humanrights” US Secretary of State Hillary R. Clinton, 6 December 2011, Geneva
  • LGBT equality and tourism
  • Tolerance, progress and diversity:a boost to the destination’s brand image
  • 2Understand the market
  • Understand the market“Make no mistake. Gayhouseholds areexperiencing real changesand some hardships in their Bob Witeck, CEO Witeck Communicationshousehold budgets, plansand travel expectations”
  • Understand the market“Reaching out to LGBT travellers in aninformed, authentic manner is essential”
  • Work constructively with local LGBT organizations
  • 3Moredestinations, moreopportunities
  • More destinations, more opportunities
  • Continuing the conversation…Questions to consider as we move forward:- What’s the recipe for success for a destination?- How can successful LGBT marketing work at national level?- How can LGBT tourism make a positive impact on destinations beyond simply spending money?- How can gay friendly businesses help to influence political climate towards LGBT people in non-friendly destinations?
  • Global Report on LGBT TourismTo get a copy, pleasespeak to a IGLTArepresentative
  • Thank youpjordan@unwto.org