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Pradeep AnandSeeta Resourcespa@seeta.com; www.seeta.com; +1 281 797 0797
Vice President, Marketing, Landmark Graphics (Halliburton)North American Operations, Baker CAC, Baker HughesMarketing/Busi...
© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301   3
Get and Keep                                        Customers                                              CUSTOMER:      ...
Take Advantage of                                                                    Market Activity                      ...
HighIntent                                                      Ideal                                                     ...
Types of competition Direct Indirect   Substitution   Adjacencies Waste Suppliers CustomersEach is an opportunity         ...
YesUnique                                                       You!                                                  High...
Customers Pick first customers who are closer to death valley Others don’t have reasons to change habitsCompetition Don’t ...
PositiveDifferentiation    Our Added Value     Value         to the Alternative                           +$              ...
Goal is to                                                              End HerePradeep Anand; pa@seeta.com; www.seeta.com...
Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301   12
Pradeep AnandSeeta Resourcespa@seeta.com; www.seeta.com; +1 281 797 0797
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Marketing Your Product - A Guide for Entrepreneurs by Pradeep Anand

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Pradeep Anand has been a keynote speaker at business workshops, conferences and meetings in North America, Speaking, educating and training have been integral to his consulting practice at Seeta Resources—helping CEOs and senior executives accelerate their firms’ revenue and margin growth.
He serves on the Advisory Board of the University of Houston's College of Technology and the Houston Technology Center. He is a founder and trustee of the IIT Alumni of Greater Houston.
Pradeep received his MBA from the University of Houston and his BS in Metallurgical Engineering from the Indian Institute of Technology (IIT), Bombay, India.

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Transcript of "Marketing Your Product - A Guide for Entrepreneurs by Pradeep Anand"

  1. 1. Pradeep AnandSeeta Resourcespa@seeta.com; www.seeta.com; +1 281 797 0797
  2. 2. Vice President, Marketing, Landmark Graphics (Halliburton)North American Operations, Baker CAC, Baker HughesMarketing/Business Development Manager, Sperry Sun, NL IndustriesOil & Gas – Baker Hughes, Baroid Corporation, Daniel Industries, Dresser Industries,Dresser Oil Tools, Integrated Exploration Systems (Germany), Landmark Graphics, NLIndustries, Numar, OFS Portal, Photon, PGS Tigress, Praxis, Preng & Associates, SperrySun, Object Reservoir (US Venture Partners), VolumetrixEngineering/Manufacturing — Aggreko, AirXChangers, Astralloy, CompX, ContinentalCarbon, Excell Minerals, Fabsco, Fort Lock, Gundle/SLT Environmental, HarscoCorporation, Harsco Industrial, Harsco Infrastructure, Harsco Metals & Minerals, HarscoTrack Technologies, Hendrickson Trailer, IKG Industries, MultiServ, National Cabinet Lock,Nutter Engineering, OnePoint, Patent Construction Systems, Patterson Kelley, ReedMinerals, SGB, SteelPhalt, Waterloo Furniture ComponentsTechnology — AMD, Sun Microsystems, Syntel, NobleTek, Metasolv, Avalon Imaging,Scicom, Silicus, Laversab, Facet, ZResearchOther — Fort Bend Independent School District, Kanaly Trust, American Sleep © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 2
  3. 3. © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 3
  4. 4. Get and Keep Customers CUSTOMER: REVENUE ADDITION COST REDUCTION ROC IMPROVEMENTSDeliver Value Extract Value Benefits to for Customers Features Stakeholders Product Services © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 4
  5. 5. Take Advantage of Market Activity Improve Pricing Effectiveness Increase Increase Revenue Market Share P/E RatioMarket Increase X EnterValue Earnings Earnings New Markets Reduce Cost Introduce New Products © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 5
  6. 6. HighIntent Ideal Customer High Need Budget High © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 6
  7. 7. Types of competition Direct Indirect Substitution Adjacencies Waste Suppliers CustomersEach is an opportunity © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 7
  8. 8. YesUnique You! High Value Trust High © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 8
  9. 9. Customers Pick first customers who are closer to death valley Others don’t have reasons to change habitsCompetition Don’t wake up 800 pound gorillas from their slumber Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 9
  10. 10. PositiveDifferentiation Our Added Value Value to the Alternative +$ Our Negative Reference Differentiation Value Value $ Cost of Alternatives/ Competition $ Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 10
  11. 11. Goal is to End HerePradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 11
  12. 12. Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 12
  13. 13. Pradeep AnandSeeta Resourcespa@seeta.com; www.seeta.com; +1 281 797 0797
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