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The Platform for Building Great Software

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  • http://techcrunch.com/2013/12/14/as-software-eats-the-world-non-tech-corporations-are-eating-startups/Either become a software driven enterprise and/or buy a startup with agile teams:Over the past year or two, non-tech corporations have begun to actually open their wallets to arm themselves with talent and technology that can help them enter the digital and data-focused world we now live and work in. It’s no longer Google, Facebook and Yahoo that are competing to acquire the best and the brightest startups in Silicon Valley. There are plenty of corporations in retail, health, agriculture, financial services and other industries that are sending their corp-dev talent to scout out possible acquisitions in the Bay Area and beyond.Let’s take a look at some of the examples. Earlier this year, Monsanto, a multinational chemical, and agricultural biotechnology corporation, bought big data weather tech company Climate Corporation for $1.1 billion. Insurer UnitedHealth Group bought health data analytics company Humedica for hundreds of millions of dollars. A few weeks ago, fitness clothing retailer Under Armourbought fitness tracking app developer MapMyFitness for $150 million. Office supply retailer Staples bought e-commerce personalization company Runa. Payments processing giant First Data has acquired mobile loyalty startup Perka and mobile payments startup Clover in the past year. Retail giant Target has picked up a number of e-commerce companies. Ford Motors bought in-car music app startup Livio. The list goes on.Their main motivation is realizing that software is eating the world.Exitround, the website that launched earlier this year and lets startups anonymously seek acquirers, has been seeing a strong uptick in non-tech, corporate acquirers joining the marketplace to find potential talent and startups.“Their main motivation is realizing that software is eating the world, and they have to add software talent and technologies to their products,” explained Exitround founder Jacob Mullins. On the marketplace, Mullins says that 10 percent of buyers are Fortune 500 companies and 20 percent of acquirers are publicly traded, with a good percentage of the group being non-tech companies
  • Source 1:The software edge, How effective software development and delivery drives competitive advantage, IBM Institute for Business ValueThe importance of SW development: 54% ofcos believe it’s criticalBut only 25% leverage it todayThose who leverage it (software development) effectively outperform those who don’tIn fact, almost 70 percent of the companies currently leveraging software development for competitive advantage outperform their peers from a profitability standpoint. Source 2: Platform: The Cloud Foundry Conference - Jonathan Murray http://www.youtube.com/watch?v=LIg7TO0CaKASource 3: Financial Times – Banks need to take on Amazon and Google or die – Francisco Gonzalez, Chief Executive BBA – BBVA is the second largest bank in Spain, after Santander. Since 2006 the bank has focused on overseas expansion, and now operates in 40 countries. €22 billion revenue in 2012.Some bankers and analysts think that Google, Facebook, Amazon or the like will not fully enter a highly regulated, low-margin business such as banking. I disagree. What is more, I think banks that are not prepared for such new competitors face certain death.Technology has already transformed many industries. Next in line is banking. In two or three years, only 5 per cent of consumer interaction will be through branches. The rules have changed and a new league of competitors is emerging.
  • Sources:http://www.forbes.com/companies/rakuten/http://retailingtoday.com/article/rakuten%E2%80%99s-expanding-footprint-reaches-americahttp://en.wikipedia.org/wiki/List_of_largest_Internet_companies
  • Traditional application deployment process on LHS (actual example from Rakuten) – developer asks infrastructure team to request servers, make a VM, install middleware, configure the load balancers and so on. Developers are out of the deployment workflow in the company - application deployment is stalled waiting on IT Operations to perform 8+ manual steps. That’s just for deploying a single application to an environment.This deployment complexity is amplified each time the application is moved from one environment to another as part of the traditional application lifecycle (see RHS diagram and below quote from Intel)Our traditional application deployment, or path to production, process has several less-than-ideal characteristics. For example, the process to deploy a new custom application consists of multiple manual steps and can take as much as 140 days.Also, developers must have a highly technical understanding of the underlying infrastructure, such as virtual machine provisioning and configuration, OS and middleware, and storage mechanisms. Agility is hampered by a lack of standard business processes, templates, and on-demand scaling capabilities. We believe PaaS will empower developers to be in control from development to deployment—exponentially reducing time to production, optimizing the use of resources, and encouraging the development of cloud-aware applications.
  • RHS diagram notes from IntelLIMITED AGILITYToday, the process to build and host a custom application is lengthy and complex, often taking several months after an application is initially developed to fully deploy it into production. Each application follows its own path to production process, which includes source code development, test, and production phases. Each phase of the path to production requires a dedicated environment to be provisioned, compounding the complexity of application setup and deployment. The typical application lifecycle includes 75 individual steps, only 9 percent of which are fully automated. The entire process can take 130 to 140 days for new custom applications, and 30 to 40 days for version updates. Other milestones in the application lifecycle, such as maintenance, new releases, and end-of-life, are also characterized by multiple steps and minimal automation, as illustrated RHS diagram. By the time the application is landed, it could be out of date or no longer relevant, resulting in lost revenue opportunities.
  • Old world:Developer asks infrastructure team to request servers, make a VM, install middleware, configure the load balancers and so on - application deployment is stalled waiting onIT Operations to manually configure complex middleware. New World PCF:Simplified to 3 easy verbsResult is App Deployment is reduced from Days/Hours to minutes and seconds with Pivotal CF, with a radical increase in application deployment speed and business agility due to the ability to rapidly deploy, receive feedback and iterate.
  • Adeveloper can push an application and have an “it just works™” experience. The general recommendation is that developers should not configure the environment that an application uses when running in Cloud Foundry.An application developer shouldn’t have to mess about with details like memory settings or configuring the container to work with a bound service.Pivotal CF Runtime and buildpacks infer these and other details automatically, which saves developers time and effort. We’ve put a lot of effort into making the buildpack “just work”.One of the features we’re most proud of is the work the Java buildpack does to intelligently sizethe different memory regions of the JRE
  • Cloud Foundry PaaSAn application runs in a DEA, which is a droplet execution agent. The Cloud Controller orchestrates the routing and lifecycle of all DEAs in the pool. Routers manage application traffic. Health Manager reports mismatched application states to the CC. A servicebroker provides an interface for services (native or external). A messaging bus manages all system communication. Apps are accessed directly through the router while web and CLI clients (e.g., vmc, STS) access Cloud Controller via RESTful services.
  • Rakuten traditional process on lhs – developer asks infrastructure team to request servers, make a VM, install middleware, configure the load balancers and so on. Developers are out of the deployment workflow in the company. After they introduced rPaaS with Cloud Foundry, the developer just says “push his application(s)” to deploy their applications. Some of the developers integrated push with Jenkins so everything in the deployment process is automated.As a result, from actual users they saved on infrastructure operation costs/reduced by 90%. Benefits not only for application developers but for infrastructure engineers to free up time to develop new things for infrastructure.
  • Transcript

    • 1. The Platform For Building Great Software Pivotal One Webinar Series Watch: bit.ly/pcf_watch 1.16.14 © Copyright 2014 Pivotal. All rights reserved. 1
    • 2. Agenda Why Enterprise PaaS, Why Now? Pivotal CF, the Platform for Building Great Software – Demo Essential Features of Enterprise PaaS © Copyright 2014 Pivotal. All rights reserved. 2
    • 3. Software © Copyright 2014 Pivotal. All rights reserved. 3
    • 4. Empowering Smaller Agile Teams Paul Graham Value of YC startups: $13.7B © Copyright 2014 Pivotal. All rights reserved. 4
    • 5. Software is Changing Industries $3.5B valuation Financial Services $3.5B valuation Transportation $20B valuation Entertainment $3.5B valuation Travel & Hospitality $3.2B Acquisition by Google Home Automation $600M valuation Boutique Retail © Copyright 2014 Pivotal. All rights reserved. 5
    • 6. This Generation of Developers Have New Values Agile teams and rapid iteration Continuous delivery, no planned downtime Horizontally scalability (data and app) Standardized service binding and discovery First class Mobile support Deep user analytics © Copyright 2014 Pivotal. All rights reserved. 6
    • 7. Is Your Enterprise Ready? © Copyright 2014 Pivotal. All rights reserved. 7
    • 8. Enterprises Must Become Great at Software “ 70% of companies leveraging software for competitive advantage outperform their peers on profitability.” “ We built what looks like a software company and we're moving from silos to a single platform.” “ The shift to digital requires a complete overhaul of banks technology…it is a matter of survival...we now have a state of the art platform.” © Copyright 2014 Pivotal. All rights reserved. 8
    • 9. “PaaS is the operating system for the cloud. As the set of APIs and services for PaaS's grow, the choice of PaaS becomes more crucial as the costs of porting go up. This is one of the benefits of open source PaaS offerings like Cloud Foundry.” Jonathan Rosenberg CTO & VP, Collaboration Cisco Systems bit.ly/1eUXDV4 © Copyright 2014 Pivotal. All rights reserved. 9
    • 10. “The single most powerful thing you can do this year is to enable your developers with a fast and flexible PaaS. Cloud Foundry fits the bill nicely, and the ease of deployment is the same whether you're deploying a Node.js prototype or a Java project with scads of external services.” bit.ly/1j2mzg5 © Copyright 2014 Pivotal. All rights reserved. 10
    • 11. Demo App Deployment © Copyright 2014 Pivotal. All rights reserved. 11
    • 12. Rakuten, a Global Internet Service Company Largest e-commerce site in Japan, many subsidiary businesses $5.6B revenue (5th largest Internet company in the world by sales) 1000+ developers 70+ teams 1000+ projects Needed a big change in traditional development process © Copyright 2014 Pivotal. All rights reserved. 12
    • 13. Traditional App Lifecycle: Too Lengthy and Complex Traditional App Deployment: 8+ manual steps, developers out of the workflow Developer Traditional App Lifecycle: Each phase compounds time and complexity, sacrificing agility Operators Request Servers Wait for hardware/VM creation Setup Operating System Install Software Setup monitoring Deploy website Check / Test Add to Load Balancer ... Example: Rakuten’s traditional app deployment process © Copyright 2014 Pivotal. All rights reserved. Example: Intel’s traditional app lifecycle 13
    • 14. Traditional App Lifecycle: Results in Lost Revenue Traditional App Deployment: 8+ manual steps, developers out of the workflow Developer Traditional App Lifecycle: Each phase compounds time and complexity, sacrificing agility 75 steps, 9% automated Operators Request Servers 140 days to land an app Wait for hardware/VM creation Setup Operating System Install Software Setup monitoring Deploy website Potential lost revenue opportunity Check / Test Add to Load Balancer ... Example: Rakuten’s traditional app deployment process © Copyright 2014 Pivotal. All rights reserved. Example: Intel’s traditional app lifecycle 14
    • 15. 10x+ Increase in Speed and Agility Old World: Pivotal CF: App Deployment in Days/Hours App Deployment in Minutes/Seconds App deployment waits for 8+ manual steps Target <my cloud> Push <my app> IT configures complex middleware © Copyright 2014 Pivotal. All rights reserved. 1-Click to Scale 15
    • 16. “Push your app and it just works.” © Copyright 2014 Pivotal. All rights reserved. 16
    • 17. The PaaS Handles Configuration and Deployment Developers Can Deploy and Iterate Rapidly ④ Deploy application © Copyright 2014 Pivotal. All rights reserved. DB Service credentials + app MD ② Create and bind services ③ Stage application Blobstore push app Router ① Upload app bits and metadata Cloud Controller DEA DEA DEA + = DEA Service Broker Node(s) Cloud Foundry Runtime (PaaS) 17
    • 18. Why it Matters: Rakuten Transforms This Developer To This: Operators Request Servers $cf push myapp Wait for hardware/VM creation Setup Operating System Install Software Setup monitoring Deploy website Check / Test Add to Load Balancer ... Source: Cloud Foundry at Rakuten – www.youtube.com/watch?v=vxmnff8lL5o © Copyright 2014 Pivotal. All rights reserved. 18
    • 19. Why it Matters: Rakuten Reduction in Infrastructure Operation Costs: $ Big Cost Saving Dramatic increase in Server : Admin ratio Source: Cloud Foundry at Rakuten – www.youtube.com/watch?v=vxmnff8lL5o © Copyright 2014 Pivotal. All rights reserved. 19
    • 20. Enterprise Must Haves for Delivering Great Software Rapid, Iterative Deployment Instant Horizontal Scalability Continuous Delivery Standard Mechanism for Service Integration Integration of Legacy Services Scalable Private PaaS © Copyright 2014 Pivotal. All rights reserved. 20
    • 21. Pivotal CF = Essential Features of Enterprise PaaS Target <choice of clouds> Push your app and it just works Bind <any service> 1-Click to scale © Copyright 2014 Pivotal. All rights reserved. 21
    • 22. Deploy Pivotal CF on Your Choice of Clouds Provision <my cloud> Target <choice of clouds> Push your app and it just works Bind <any service> 1-Click to scale Upgrade/scale <my cloud> © Copyright 2014 Pivotal. All rights reserved. ...ETC 22
    • 23. Join Us on the Journey to Great Software Download Pivotal CF: bit.ly/pcfweb_dl Sign up for a Briefing: bit.ly/pcf_briefing Watch: bit.ly/pcf_watch © Copyright 2014 Pivotal. All rights reserved. 23
    • 24. Questions? © Copyright 2014 Pivotal. All rights reserved. 24
    • 25. BUILT FOR THE SPEED OF BUSINESS