Your SlideShare is downloading. ×
Dislike
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Dislike

2,021
views

Published on

How to be ineffective on social media, miss opportunities, fail on building trust and completely ignore what your customers are telling.

How to be ineffective on social media, miss opportunities, fail on building trust and completely ignore what your customers are telling.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,021
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Ryan Vannindislike!(or how to be ineffective on social media)
  • 2. let’s get social
  • 3. join theglobal Cocktail Party
  • 4. you might meetsome nice people...(everybody loves great storytellers!)
  • 5. ...and people whobore you to death
  • 6. many companies act the same! (nobody loves the sales guy!)
  • 7. why dislike?
  • 8. the world is changing
  • 9. are you scared?
  • 10. in or out(no compromises!)
  • 11. should you care?
  • 12. yes!
  • 13. social media: a global cocktail party
  • 14. 2 BILLION peoplehang out everyday(almost 1/3 of the Earth population)
  • 15. not joining =missing opportunity
  • 16. reach more people
  • 17. faster easier cheaper
  • 18. to engage with to reach to promote clients new leads your brand
  • 19. brand awareness
  • 20. 58% of active users follow a brand(and loyal customers promote your business)
  • 21. Users talk
  • 22. with or without you!
  • 23. protecting you in sharing their hard times experience
  • 24. Welcome the“like” strategy
  • 25. l = listen
  • 26. learn to listen: IBM l = listen
  • 27. the perfecttarget audience l = listen
  • 28. it’s not about you, it’s about them l = listen
  • 29. again... listen:Irena Vaksman DDS l = listen
  • 30. i = interact & engage
  • 31. invite customers to become your fans i = interact & engage
  • 32. +fans = +views =+potential customers i = interact & engage
  • 33. engage customers i = interact & engage
  • 34. be open for critics i = interact & engage
  • 35. united breaks guitars: dave carroll i = interact & engage
  • 36. be authentic to build trust i = interact & engage
  • 37. don’t be shy: it’s a conversation! i = interact & engage
  • 38. k = keep doing it
  • 39. listen (again) and ask a lot of questions k = keep doing it
  • 40. we do? hat can w b etter? wh at was your best experience with us? what our r do yooffer ecent u think /ad... prom of ? otion /k = keep doing it
  • 41. crowdsourcing = can you help us? k = keep doing it
  • 42. 99designs, quirky, odesk, atizo... k = keep doing it
  • 43. keep it simple kk==keep doing itit keep doing
  • 44. e = excite
  • 45. surprise your audience e = excite
  • 46. don’t sell e = excite
  • 47. entertain:jimmy choo e = excite
  • 48. provide value for free (yes, free!) e = excite
  • 49. sharee = excite
  • 50. try something new e = excite
  • 51. what’s your story? e = excite
  • 52. nice! but... why it’snot working for me?
  • 53. mistakes
  • 54. thinking short-term mistakes
  • 55. not listening mistakes
  • 56. not making it relevant mistakes
  • 57. underestimate efforts mistakes
  • 58. not engaging mistakes
  • 59. conclusions
  • 60. thank you!...and now join the conversation http://plastical.com ryan@plastical.com