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[plan politika] Indonesian Youth and Politics : In Search of a Youthful Party
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[plan politika] Indonesian Youth and Politics : In Search of a Youthful Party

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  • 1. www.planpolitika.com Insights on Indonesian youth political aspiration In Search of A Youthful Party Gerindra Case Study By Plan PolitikaCopyright of Plan Politika
  • 2. www.planpolitika.com Insights on Indonesian youth political aspiration More than 4 million votes at 2009 legislative election Prabowo Subianto finished second at the presidential election Received tremendous support and sympathy among urban voters Emerging party which attract most attention during the 2009 campaign The Gerindra tv advertizing received positive remarks among communication/marketing analyst
  • 3. Prabowo Subianto (59 years old) “I’m not looking for bureaucratic position nor power, I’m just seeking change for a better Indonesia” -Republika 2009-Founder/Head of advisor of Gerindra (Gerakan Indonesia Raya)Head of Himpunan Kerukunan Tani Indonesia (organization of farmer)Head of Himpunan Pencak Silat Indonesia (organization of traditional martial arts)Head of Himpunan Pedagang Pasar Seluruh Indonesia (organization of traditional merchants)
  • 4. www.planpolitika.com Insights on Indonesian youth political aspirationOften Considered as an anti-thesis of SBY…… PRa Prabowo attract a lot of young people attention. his character match youth aspiration for a more decisive leader. His left wing vision empathize the poor and demand a more Independent and socially equal Indonesia
  • 5. Yesthi 21 F, Jakarta • The most fittest party for youth is Gerindra. For her, Gerindra has made a success of building image as youth party • Father has great impact to influence her for choosing party or having preference about politician • Every party must work on youth not just by awareness, but also building trust in their campaignwww.planpolitika.com Insights on Indonesian youth political aspiration
  • 6. TIDAR (TARUNA INDONESIA RAYA) Is Gerindra’s organizational underbow focusing it’s movement on youthwww.planpolitika.com Insights on Indonesian youth political aspiration
  • 7. www.tidar.or.id Has the most promising Website for a youth. The dynamic packaging and content is the most advanced ever seen as far for a political partywww.planpolitika.com Insights on Indonesian youth political aspiration
  • 8. Tidar TVC Ads on Youtube http://www.youtube.com/watch?v=JvBOOeLzxs4&feature=related The only party that has a hip-hop anthemwww.planpolitika.com Insights on Indonesian youth political aspiration
  • 9. Sensitive to youth emergingsubculture.‘TIDAR GOWES’ an event thatFacilitates the fixed gearCommunity. www.planpolitika.com
  • 10. TIDAR is ten step ahead from it’s rivals In creating content for the urban youths. The next key is to stay relevant…evolving From content to a more contextual movementwww.planpolitika.com www.planpolitika.com