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Social media marketing foro e commerce massimoburgio
 

Social media marketing foro e commerce massimoburgio

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    Social media marketing foro e commerce massimoburgio Social media marketing foro e commerce massimoburgio Presentation Transcript

    • de nocommerce a ecommerce … y vuelta massimo burgio foro internet meeting point global search interactive / sempo xixon asturias 1 julio 2010
    • I drove 1800 kms to log in at my favorite social network: the Nowhere Festival. My community, my family. (one of my tweets, a couple of days ago) www.burningman.com www.goingnowhere.org
    • las redes sociales NO son marketplaces.
    • web 2.0 2.3D 3.0 4.0 ?.x
    • el poder de los usuarios ya no existen consumidores pasivos! cada consumidor también es usuario, productor y participa en comunidades también hay súper-usuarios con súper-poderes: los e-fluencers!
    • one step beyond: que es social media ”social media isn't about big networks like facebook or myspace, it's about brands having conversations." “lloyd salmons, IAB social media council” social media online practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media. “wikipedia”
    • one step beyond: que es social media social media ”people helping people finding stuff" “chris sherman, searchengineland / SMX” ”social media is definitely beyond participation, it’s about contribution." “massimo burgio, global search interactive” =)
    • nuevas formas de marketing intelligence step 1: escuchar
    • nuevas clases de herramientas de marketing step 2: participar
    • analyze everage optimiz engage understand viralize measure
    • analyze everage optimiz engage understand viraliz measure
    • analyze everage optimiz engage understand viraliz measure
    • analyze everage optimiz engage understand viraliz measure
    • analyze everage optimiz engage understand viraliz measure
    • analyze everage optimiz engage understand viraliz measure
    • analyze everage optimiz engage understand viraliz measure
    • analyze everage optimiz engage understand viraliz measure
    • la necesidad de cambiar paradigma
    • nuevas 4P del marketing en redes sociales
    • 4Ps DON’T para el marketing social
    • social media marketing: facebook que?
    • social media marketing: facebook que? source: briansolis.com theconversationprism.com
    • estrategias social media: por objectivos
    • social media performance por canales source: cmo.com
    • social media performance por canales source: cmo.com
    • social media performance por canales
    • social media performance por canales
    • social media performance por canales source: cmo.com
    • social media planning: tiempo y recursos
    • preguntar siempre a vuestros usuarios donde? ej. cual es vuestro network preferido? leeis blogs? vais a la web desde casa, vuestros despachos o desde el movil? que? ej. haceis uso de RSS? que servicios online necesitais desde nuestra web? que applicacion facebook os pudiera ser util? sois interesadod en aplicaciones iPhone? como? ej. nos pasais feedback sobre nuestra web (producto, servicio)? como podemos amejorar la performance de nuestro call center?
    • preguntar siempre a vuestros usuarios clientes + prospects vuestro mercado target empleados + acionistas vuestra “business family” proveedores + partners de negocio vuestro “ecosystema” de negocio competidores no teneis que preguntarle… =) (acuerdar que) it’s all about the users, but it’s also all about the brand!
    • the best solution for your business? find your own social way
    • gracias! massimo burgio global search interactive / sempo globalsearchinteractive.net massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio