Water for Beer
Wednesday, 21 July 2010
Wednesday, 21 July 2010
four million people a year die from smoking ‐‐ 
                          that's 11000 people every day.




Wednesday, 21...
four million people a year die from smoking ‐‐ 
                          that's 11000 people every day.




             ...
four million people a year die from smoking ‐‐ 
                          that's 11000 people every day.




             ...
four million people a year die from smoking ‐‐ 
                          that's 11000 people every day.




             ...
Wednesday, 21 July 2010
MORE  THAN  A  BILLION  PEOPLE  ACROSS 
                 THE GLOBE  DON’T HAVE ACCESS  TO  SAFE 
                 WATER. E...
MORE  THAN  A  BILLION  PEOPLE  ACROSS 
                 THE GLOBE  DON’T HAVE ACCESS  TO  SAFE 
                 WATER. E...
Wednesday, 21 July 2010
Wednesday, 21 July 2010
VS??



Wednesday, 21 July 2010
VS??


WOULD YOU SLEEP AT NIGHT IF YOU KNEW YOU COULD OPEN THOSE SMILES, AND 
YOU DIDN’T?
Wednesday, 21 July 2010
Water for Beer
                                                                                     INSIGHT 

      In a w...
For Your ASen:on!


Tiago Talone
Bruno Rio

Wednesday, 21 July 2010
… but remember:



     We  want  consumers  to  believe  that  when  choosing  Carlsberg, 
     they are standing for a r...
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08

  1. 1. Water for Beer Wednesday, 21 July 2010
  2. 2. Wednesday, 21 July 2010
  3. 3. four million people a year die from smoking ‐‐  that's 11000 people every day. Wednesday, 21 July 2010
  4. 4. four million people a year die from smoking ‐‐  that's 11000 people every day. Es:mates range from about 50‐70 million killed  in Second World War  Wednesday, 21 July 2010
  5. 5. four million people a year die from smoking ‐‐  that's 11000 people every day. Es:mates range from about 50‐70 million killed  in Second World War  It is es:mated that between 2‐5 million people  die per year from drugs In the whole world Wednesday, 21 July 2010
  6. 6. four million people a year die from smoking ‐‐  that's 11000 people every day. Es:mates range from about 50‐70 million killed  in Second World War  It is es:mated that between 2‐5 million people  die per year from drugs In the whole world According to the World Health Organiza:on  about 3000 people die in crashes each day  worldwide. Wednesday, 21 July 2010
  7. 7. Wednesday, 21 July 2010
  8. 8. MORE  THAN  A  BILLION  PEOPLE  ACROSS  THE GLOBE  DON’T HAVE ACCESS  TO  SAFE  WATER. EVERY DAY 3900 CHILDREN DIE AS  A  RESULT  OF  INSUFFICIENT  OR  UNCLEAN  WATER SUPPLIES. Wednesday, 21 July 2010
  9. 9. MORE  THAN  A  BILLION  PEOPLE  ACROSS  THE GLOBE  DON’T HAVE ACCESS  TO  SAFE  WATER. EVERY DAY 3900 CHILDREN DIE AS  A  RESULT  OF  INSUFFICIENT  OR  UNCLEAN  WATER SUPPLIES. This  is  the  world’s  main  cause of death Wednesday, 21 July 2010
  10. 10. Wednesday, 21 July 2010
  11. 11. Wednesday, 21 July 2010
  12. 12. VS?? Wednesday, 21 July 2010
  13. 13. VS?? WOULD YOU SLEEP AT NIGHT IF YOU KNEW YOU COULD OPEN THOSE SMILES, AND  YOU DIDN’T? Wednesday, 21 July 2010
  14. 14. Water for Beer INSIGHT  In a world  where  billions  of  people die  day aRer  day due  to inadequate access  to  potable water, an internaTonal  company, such as Carlsberg Group, must be  able to  rally people into these global issues, and these maVers should be on the top of their  agenda even before their market objecTves. Why account the difference, when we can make the difference? Wednesday, 21 July 2010
  15. 15. For Your ASen:on! Tiago Talone Bruno Rio Wednesday, 21 July 2010
  16. 16. … but remember: We  want  consumers  to  believe  that  when  choosing  Carlsberg,  they are standing for a really relevant internaTonal cause. Wednesday, 21 July 2010

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