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07 07 Presentation Transcript

  • Talking about social causes is not always something sad Wednesday, 21 July 2010
  • The Coke side of Charity is Wednesday, 21 July 2010
  • The Coke side of Charity is HAPPINESS Coke has the social responsibility of bringing more happiness to the world Top 5 in leading companies Top 5 in respected companies Top 25 in corporate response Wednesday, 21 July 2010 View slide
  • Giving hapiness to those who need it most… …when need it most Wednesday, 21 July 2010 View slide
  • The Happiness Factory Foundation Joining the world With a common goal In the biggest Christmas celebration Translating Coke’s philosophy into consumers action Wednesday, 21 July 2010
  • Why Christmas? Wednesday, 21 July 2010
  • Why Christmas? Children Wednesday, 21 July 2010
  • Why Christmas? Children Consumer Wednesday, 21 July 2010
  • Why Christmas? Children Consumer Brand Wednesday, 21 July 2010
  • Why Christmas? Children Consumer Business Brand Wednesday, 21 July 2010
  • Communication task Wednesday, 21 July 2010
  • Communication task Engage Wednesday, 21 July 2010
  • Communication task Engage to provoke Wednesday, 21 July 2010
  • Communication task Engage to provoke Release your Christmas spirit, their happiness depends of you. Wednesday, 21 July 2010
  • Deliverables Wednesday, 21 July 2010
  • Deliverables Traditional Phase I: •Core Creative Idea Media •Proof of concpets for global applications in TV, outdoor and digital Wednesday, 21 July 2010
  • Deliverables Owned Traditional Phase I: Media •Core Creative Idea Media •Proof of concpets for global applications in TV, outdoor and digital Phase II: •Earned media and free publicity initiatives. •POS, trucks, vendings, labels etc Earned Media Wednesday, 21 July 2010
  • Deliverables Owned Traditional Phase I: Media •Core Creative Idea Media •Proof of concpets for global applications in TV, outdoor and digital Phase II: •Earned media and free publicity initiatives. •POS, trucks, vendings, labels etc Earned Media Phase III: Deployment Tool Kit Wednesday, 21 July 2010
  • We want Big Numbers Consumer Response 200 x a/endants = 10MM countries 50M smiles Earned Media 5X(        ) Media Investment Wednesday, 21 July 2010
  • We want Big Numbers Consumer Response 200 x a/endants = 10MM countries 50M smiles Earned Media 5X(        ) Media Investment Supported by Coke we can do it! Wednesday, 21 July 2010
  • We want Big Numbers Consumer Response 200 x a/endants = 10MM countries 50M smiles Earned Media 5X(        )Media Investment Supported by Coke we can do it! With your creativity will be a piece of cake! Wednesday, 21 July 2010