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04 Presentation Transcript

  • 1. Wednesday, 21 July 2010
  • 2. HOPE Social assurance Love Friends Give encouragement Open new vistas Sustainability Responsibility Rules Professional help CreaAvity Safety Self esteem Happiness Wednesday, 21 July 2010
  • 3. Idea / Reason why / Aims Wednesday, 21 July 2010
  • 4. Idea / Reason why / Aims • ResocialisaAon and cure of young people Wednesday, 21 July 2010
  • 5. Idea / Reason why / Aims • ResocialisaAon and cure of young people Wednesday, 21 July 2010
  • 6. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday Wednesday, 21 July 2010
  • 7. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday Wednesday, 21 July 2010
  • 8. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday • Give the local economy a boost Wednesday, 21 July 2010
  • 9. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday • Give the local economy a boost Wednesday, 21 July 2010
  • 10. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday • Give the local economy a boost • Increase awareness Wednesday, 21 July 2010
  • 11. How it works Wednesday, 21 July 2010
  • 12. How it works • NEWS stands for  responsibility / transparency / courage Wednesday, 21 July 2010
  • 13. How it works • NEWS stands for  responsibility / transparency / courage • Largest weekly news magazine in Austria with 885.000 readers Wednesday, 21 July 2010
  • 14. How it works • NEWS stands for  responsibility / transparency / courage • Largest weekly news magazine in Austria with 885.000 readers • Everybody can help, e.g.: Government gives the houses & area A constructor can give materials A plumber can do the sanitary device Wednesday, 21 July 2010
  • 15. Reasons “short term investment – long term harvest” Wednesday, 21 July 2010
  • 16. Reasons “short term investment – long term harvest” • Give hope Wednesday, 21 July 2010
  • 17. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs Wednesday, 21 July 2010
  • 18. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job Wednesday, 21 July 2010
  • 19. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help Wednesday, 21 July 2010
  • 20. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR Wednesday, 21 July 2010
  • 21. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR • PosiAve image transfer Wednesday, 21 July 2010
  • 22. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR • PosiAve image transfer • Follow‐up orders Wednesday, 21 July 2010
  • 23. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR • PosiAve image transfer • Follow‐up orders • New business partners ‐ networking Wednesday, 21 July 2010
  • 24. Agency to do’s Wednesday, 21 July 2010
  • 25. Agency to do’s • CreaAve concept for a campaign Wednesday, 21 July 2010
  • 26. Agency to do’s • CreaAve concept for a campaign • Corporate Design Wednesday, 21 July 2010
  • 27. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo Wednesday, 21 July 2010
  • 28. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) Wednesday, 21 July 2010
  • 29. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) • Name & claim Wednesday, 21 July 2010
  • 30. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) • Name & claim • Info brochure Wednesday, 21 July 2010
  • 31. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) • Name & claim • Info brochure • Internship for one of the young people Wednesday, 21 July 2010
  • 32. Budget & Ameline Wednesday, 21 July 2010
  • 33. Budget & Ameline • Budget AdverAsing value: more than EUR 15 Mio Wednesday, 21 July 2010
  • 34. Budget & Ameline • Budget AdverAsing value: more than EUR 15 Mio • Timeline PresentaAon campaign:   End July 2010 Start campaign:      September 2010 Start therapy & renovaAon:  April 2011 Wednesday, 21 July 2010
  • 35. Stop hoping – start acAng Wednesday, 21 July 2010