1. Hope and Op*mism
Poverty
Hope and Op*mism Illiteracy
Unemployment
Conversa*on and Inspirevolu*on
Monday, 19 July 2010

2. See Hear Listen
me me to me
Monday, 19 July 2010

3. I decide what happens.
I have the power.
Monday, 19 July 2010

4. Power
Act
Believe
Answer
Ask Think Hope
Monday, 19 July 2010

5. The Brief
Build a virtual country where each person
is President
The New Debate
What would you do if you were President?
What cause would you priori*ze?
Monday, 19 July 2010

6. The Brief
Build a virtual country where each person
is President
The New Debate
What would you do if you were President?
What cause would you priori*ze?
Who takes the stage?
Monday, 19 July 2010

7. Monday, 19 July 2010

8. Filipinos
everywhere who
give a damn.
Monday, 19 July 2010

9. Filipinos
everywhere who
give a damn.
The Cause? Theirs.
Monday, 19 July 2010

10. Monday, 19 July 2010

11. Communica*on + Brand Strategy
Leverage on online media as the main plaIorm
of their voice.
Your challenge
Inspire an online country of op*mists.
Make it about their cause.
Online par*cipa*on will be the basis of which
cause/s will be funded and supported.
Monday, 19 July 2010

12. Take advantage of...
Communica*on + Brand Strategy
Funding for the cause will come
Leverage on online media as the main plaIorm
from Bayan and the par*cipants.
of their voice.
Filipinos worldwide, Banking on the
Your challenge
monetary power of the overseas
Inspire an online country of op*mists.
Filipino workers.
Make it about their cause.
Online par*cipa*on will be the basis of which
Mileage from our sister‐companies
cause/s will be funded and supported.
in media.
Monday, 19 July 2010

13. Monday, 19 July 2010

14. MANDATORIES
Bayan corporate branding must be apparent as the driver this campaign.
Requirement: Pre‐launch and Launch campaign using mainly Digital,
supplemented PR, and Events
Campaign Name & Logo:
Play with the key insight, “I want to decide. I have the power.”
Monday, 19 July 2010

15. MANDATORIES
Bayan corporate branding must be apparent as the driver this campaign.
Requirement: Pre‐launch and Launch campaign using mainly Digital,
supplemented PR, and Events
Campaign Name & Logo:
Play with the key insight, “I want to decide. I have the power.”
Budget: P10M for the campaign
Support:
Media coverage sponsored by ABS‐CBN (No.1 TV Network)
and SkyCable (No. 1 Cable Network)
Funding:
P5M from Bayan
P__M for the cause – fund raised by par*cipants & supporters.
Monday, 19 July 2010

16. MANDATORIES
Bayan corporate branding must be apparent as the driver this campaign.
Requirement: Pre‐launch and Launch campaign using mainly Digital,
supplemented PR, and Events
Campaign Name & Logo:
Play with the key insight, “I want to decide. I have the power.”
Budget: P10M for the campaign
Support:
Media coverage sponsored by ABS‐CBN (No.1 TV Network)
and SkyCable (No. 1 Cable Network)
Funding:
P5M from Bayan
P__M for the cause – fund raised by par*cipants & supporters.
Deadliest deadline:
Your 3 concepts, 2 weeks from today.
Start the campaign by Sept 30, 2010,
Signifying the first 100 days of Noynoy Aquino’s Presidency.
Monday, 19 July 2010